Done a usability study? Ready for the next step? Today we have an abundance of fast, affordable website user research methods, many of which can be done remotely with real users. Learn about available user research options and how IUP runs successful research projects that lead to actionable insights.
Get Better Content with Analytics and User TestingMichael Powers
So you're going to Confab Higher Ed. You're already pretty excited about content strategy. But your boss and colleagues? Not so much. To outsiders, content strategy is just another buzzword. And as more schools move to become "data-driven" organizations, talking about content can sound hopelessly qualitative.
So don't say "content strategy": do it. This session will look at content strategy practices you can introduce to show even your most quantitatively-oriented colleagues the value of content strategy: content analytics, social media analytics, and user testing techniques. Rack up successes first—then start talking content strategy.
• Introduce content strategy practices into your organization when your organization doesn't care about content strategy.
• Use analytics to identify what needs improvement.
• Learn how user-testing techniques can improve your content.
Fast, Cheap, and Actionable: Creating an Affordable User Research Program (Th...Michael Powers
Done a usability study? Ready for the next step? Today we have an abundance of fast, affordable user research methods, many of which can be done remotely with real users. Learn about available user research options and how one university runs successful research projects that lead to actionable insights.
“If they would just listen to us...”: Turning Internal Client Relationships i...Michael Powers
You’re smart. (You do work in higher ed, after all.) You know your stuff. You have ideas. New ideas. Good ideas. And yet—your clients (internal or external) don’t want your ideas. Or your style guide. They know what they want: the same thing they’ve been doing for the last ten years. Why won’t they just listen to you?
The answer is finding ways to turn to client relationships into real collaborations. When we move from a conformance mindset to a collaboration mindset, we can find ourselves in the position to do our best work—work our clients will love.
What you’ll learn:
• How to move from a conformance to a collaboration mindset.
• Using workshop techniques (like job stories, pair writing, mad libs, and more) in meeting settings.
• How to uncover the real problems your clients are facing, and solve them—together.
This was presented at Florida DrupalCamp 2019
A job is essentially a contract between an employee and an employer, in which the employee sells time in exchange for money and other benefits. During the course of a job interview, the interviewer tends to ask all or most of the questions. Do you know what you are looking for in a potential employer?
Life is too short to spend your time working for an employer that doesn’t match your values and fit your needs. What might happen if we start evaluating employers as thoroughly as a big purchase, such as a home or car?
In this session, we will discuss how to evaluate your current employer and when it’s time to to fire your employer. We will also explore ways to spend your time wisely when looking for and interviewing with potential employers.
Topics that will be covered:
- Values Matching
- Ideal Work Environment
- Culture Fit
- Salary Negotiation
- How to Quit
Get Better Content with Analytics and User TestingMichael Powers
So you're going to Confab Higher Ed. You're already pretty excited about content strategy. But your boss and colleagues? Not so much. To outsiders, content strategy is just another buzzword. And as more schools move to become "data-driven" organizations, talking about content can sound hopelessly qualitative.
So don't say "content strategy": do it. This session will look at content strategy practices you can introduce to show even your most quantitatively-oriented colleagues the value of content strategy: content analytics, social media analytics, and user testing techniques. Rack up successes first—then start talking content strategy.
• Introduce content strategy practices into your organization when your organization doesn't care about content strategy.
• Use analytics to identify what needs improvement.
• Learn how user-testing techniques can improve your content.
Fast, Cheap, and Actionable: Creating an Affordable User Research Program (Th...Michael Powers
Done a usability study? Ready for the next step? Today we have an abundance of fast, affordable user research methods, many of which can be done remotely with real users. Learn about available user research options and how one university runs successful research projects that lead to actionable insights.
“If they would just listen to us...”: Turning Internal Client Relationships i...Michael Powers
You’re smart. (You do work in higher ed, after all.) You know your stuff. You have ideas. New ideas. Good ideas. And yet—your clients (internal or external) don’t want your ideas. Or your style guide. They know what they want: the same thing they’ve been doing for the last ten years. Why won’t they just listen to you?
The answer is finding ways to turn to client relationships into real collaborations. When we move from a conformance mindset to a collaboration mindset, we can find ourselves in the position to do our best work—work our clients will love.
What you’ll learn:
• How to move from a conformance to a collaboration mindset.
• Using workshop techniques (like job stories, pair writing, mad libs, and more) in meeting settings.
• How to uncover the real problems your clients are facing, and solve them—together.
This was presented at Florida DrupalCamp 2019
A job is essentially a contract between an employee and an employer, in which the employee sells time in exchange for money and other benefits. During the course of a job interview, the interviewer tends to ask all or most of the questions. Do you know what you are looking for in a potential employer?
Life is too short to spend your time working for an employer that doesn’t match your values and fit your needs. What might happen if we start evaluating employers as thoroughly as a big purchase, such as a home or car?
In this session, we will discuss how to evaluate your current employer and when it’s time to to fire your employer. We will also explore ways to spend your time wisely when looking for and interviewing with potential employers.
Topics that will be covered:
- Values Matching
- Ideal Work Environment
- Culture Fit
- Salary Negotiation
- How to Quit
Designing an Effective Content Measurement StrategyMichael Powers
You have access to more data than ever before, but is it making your content better? To make measurement work for you, you need an effective measurement strategy. This session will walk you through the creation of an effective measurement strategy that supports your existing content strategy.
The Iceberg Approach - Power from what lies beneath in SEO for a mobile-first...Dawn Anderson MSc DigM
In a mobile-first world, with time-poor users, research crazy and mainly browsing with one eye and one hand, we need to consider a few new approaches to SEO. Information overload is all around. We need to think about how we can maintain relevance with less in some cases. We need to consider the Iceberg Theory and simultaneously consider the Iceberg Syndrome as well as placement position in user view for content and links
The Core Model: Getting to business while making friendsAudun Rundberg
On January 29th, I held a webinar together with GatherContent. The topic was how the core model and pair writing helps you create content that works for your clients, and their users - while still being friends with the people in your business, or even making some new ones!
Examine current SEO best practices to increase brand awareness, web visibility, web traffic, organic rankings and domain authority. Understand how SEO works, why some pages rank highly and what to do to move the needle.
Agenda:
In depth on what is SEO
Understanding Why Some Pages Rank Highly
SEO Case Study
The Anatomy of a Search Result
Sites Don’t Rank. Pages Rank. The Nuclear Football
What Moves Page Rankings?
Keyword Research
Understanding Keywords and Indexing
Using Adwords’ Keyword Planning Tool
On-Page Optimization – Best Practices
How a Search Result Wins-the-Click
Local SEO versus Organic SEO
Local SEO Infrastructure and must dos
Creating Linkable Assets - How to rank highly in a competitive market
About Presenter:
Scott Pierson is an SEO Consultant, speaker, blogger, trainer and adviser on the subject of search engine optimization. As a long-time speaker, Scott offers Beginner, Intermediate and Advanced level workshops on Local SEO, Organic SEO and Google Adwords Advertising. He helps companies develop an SEO strategy and a plan that maximizes rankings on critical keywords. Scott works with businesses large and small, start-ups and non-profit organizations and provides both training and hands-on expertise in on-page optimization, content strategies, link-building and white hat best-practices to improve search engine organic rankings.
Content against cancer and the core model at EuroIA2014 in BrusselsIda Aalen
Case study with some incredible results, detailing how we redesigned The Norwegian Cancer Society's website using concept phases and the core model. The site works great both for the user and the organization.
Introduction to Information Architecture & Design - 2/13/16Robert Stribley
Introduction to Information Architecture & Design - Workshop as presented by Robert Stribley at SVA's School of Continuing Education, February 13th, 2016
My focus in this presentation is to show what Google is looking for in relation to search engine optimization. I also briefly address ads, social media and how to pick an SEO firm. I am an attorney presenting to attorneys, but anyone should find the concepts useful. This is meant to be a basic level seminar for those who don't know much about SEO.
SEO Best Practices: The Low Hanging Fruit for Immediate Results - TNT5 #heweb10Kyle James
Maybe you don’t even know what search engine optimization (SEO) is? Search engines are the first place that nearly everyone goes when looking for something. Having your site displayed at the top of results for relevant searches is a powerful way to get visitors to your website. In a sense it’s a way to provide free traffic to your site. Also because when people search, they are usually looking for a specific thing and being able to provide it to them you are gaining a relevant visitor. Unfortunately, when people think about SEO immediately those emails of spammers who guarantee #1 results in search engines come to mind. SEO doesn’t have to be black magic, pixie dust, or snake oil. College websites already have the authority to rank well in search engines, but are you getting the most exposure and relevant traffic that you could be? This presentation will go through the fundamental and approved methods for on-page optimization, off-page optimization, and implementing these best practices into your marketing efforts going forward. These actionable steps will be practices that you can take home and begin implementing on your site right away.
More Details: http://2010.highedweb.org/EventDetail.aspx?guid=3d25bd15-1661-4aaa-9d19-f6ca1c0673dc
Facebook: Social Search Engine Optimizing (S)SEOSMFB ENGINE
A simple analysis of Facebook Internal Search function. Social Search Engine Optimizing (S)SEO. Facebook recently upgraded their search function and improved their discovery of real-time news and conversations. Though still early on it shows a promise to those understanding how search works that there is an opportunity for companies to use Facebook for more than "just" posts.
Thanks #Facebook and #Statista for the image use
Voice Search and Conversation Action Assistive Systems - Challenges & Opportu...Dawn Anderson MSc DigM
We are headed to the age of assistive task driven search where the user needs help to 'do' things as well as learn things. Smart speakers, mobile phones, assistive systems and conversational search and action devices are where the buck is headed for now. Where are we at in this wave? What are the challenges? What are the opportunities right now? Here we look at some of the ways we can start to prepare our tactics and strategy to be pioneering search marketers with conversation search and conversation action.
Designing an Effective Content Measurement StrategyMichael Powers
You have access to more data than ever before, but is it making your content better? To make measurement work for you, you need an effective measurement strategy. This session will walk you through the creation of an effective measurement strategy that supports your existing content strategy.
The Iceberg Approach - Power from what lies beneath in SEO for a mobile-first...Dawn Anderson MSc DigM
In a mobile-first world, with time-poor users, research crazy and mainly browsing with one eye and one hand, we need to consider a few new approaches to SEO. Information overload is all around. We need to think about how we can maintain relevance with less in some cases. We need to consider the Iceberg Theory and simultaneously consider the Iceberg Syndrome as well as placement position in user view for content and links
The Core Model: Getting to business while making friendsAudun Rundberg
On January 29th, I held a webinar together with GatherContent. The topic was how the core model and pair writing helps you create content that works for your clients, and their users - while still being friends with the people in your business, or even making some new ones!
Examine current SEO best practices to increase brand awareness, web visibility, web traffic, organic rankings and domain authority. Understand how SEO works, why some pages rank highly and what to do to move the needle.
Agenda:
In depth on what is SEO
Understanding Why Some Pages Rank Highly
SEO Case Study
The Anatomy of a Search Result
Sites Don’t Rank. Pages Rank. The Nuclear Football
What Moves Page Rankings?
Keyword Research
Understanding Keywords and Indexing
Using Adwords’ Keyword Planning Tool
On-Page Optimization – Best Practices
How a Search Result Wins-the-Click
Local SEO versus Organic SEO
Local SEO Infrastructure and must dos
Creating Linkable Assets - How to rank highly in a competitive market
About Presenter:
Scott Pierson is an SEO Consultant, speaker, blogger, trainer and adviser on the subject of search engine optimization. As a long-time speaker, Scott offers Beginner, Intermediate and Advanced level workshops on Local SEO, Organic SEO and Google Adwords Advertising. He helps companies develop an SEO strategy and a plan that maximizes rankings on critical keywords. Scott works with businesses large and small, start-ups and non-profit organizations and provides both training and hands-on expertise in on-page optimization, content strategies, link-building and white hat best-practices to improve search engine organic rankings.
Content against cancer and the core model at EuroIA2014 in BrusselsIda Aalen
Case study with some incredible results, detailing how we redesigned The Norwegian Cancer Society's website using concept phases and the core model. The site works great both for the user and the organization.
Introduction to Information Architecture & Design - 2/13/16Robert Stribley
Introduction to Information Architecture & Design - Workshop as presented by Robert Stribley at SVA's School of Continuing Education, February 13th, 2016
My focus in this presentation is to show what Google is looking for in relation to search engine optimization. I also briefly address ads, social media and how to pick an SEO firm. I am an attorney presenting to attorneys, but anyone should find the concepts useful. This is meant to be a basic level seminar for those who don't know much about SEO.
SEO Best Practices: The Low Hanging Fruit for Immediate Results - TNT5 #heweb10Kyle James
Maybe you don’t even know what search engine optimization (SEO) is? Search engines are the first place that nearly everyone goes when looking for something. Having your site displayed at the top of results for relevant searches is a powerful way to get visitors to your website. In a sense it’s a way to provide free traffic to your site. Also because when people search, they are usually looking for a specific thing and being able to provide it to them you are gaining a relevant visitor. Unfortunately, when people think about SEO immediately those emails of spammers who guarantee #1 results in search engines come to mind. SEO doesn’t have to be black magic, pixie dust, or snake oil. College websites already have the authority to rank well in search engines, but are you getting the most exposure and relevant traffic that you could be? This presentation will go through the fundamental and approved methods for on-page optimization, off-page optimization, and implementing these best practices into your marketing efforts going forward. These actionable steps will be practices that you can take home and begin implementing on your site right away.
More Details: http://2010.highedweb.org/EventDetail.aspx?guid=3d25bd15-1661-4aaa-9d19-f6ca1c0673dc
Facebook: Social Search Engine Optimizing (S)SEOSMFB ENGINE
A simple analysis of Facebook Internal Search function. Social Search Engine Optimizing (S)SEO. Facebook recently upgraded their search function and improved their discovery of real-time news and conversations. Though still early on it shows a promise to those understanding how search works that there is an opportunity for companies to use Facebook for more than "just" posts.
Thanks #Facebook and #Statista for the image use
Voice Search and Conversation Action Assistive Systems - Challenges & Opportu...Dawn Anderson MSc DigM
We are headed to the age of assistive task driven search where the user needs help to 'do' things as well as learn things. Smart speakers, mobile phones, assistive systems and conversational search and action devices are where the buck is headed for now. Where are we at in this wave? What are the challenges? What are the opportunities right now? Here we look at some of the ways we can start to prepare our tactics and strategy to be pioneering search marketers with conversation search and conversation action.
Learning from your customers - A diary study with SlackProduct Anonymous
Katie Phillips talk on using Diary Studies for customer research including how she used Slack for a study at Australia Post. From Product Anonymous March 2017 event.
Bentley University's Undergraduate and Graduate Admission offices didn't just want new web sites, they wanted increased enrollment. So when it came time to build new admission sites, we implemented a user-centered design model that resulted in increased traffic and increased leads for both undergraduate and graduate programs.
5 Ways to Make Use of Your Google AnalyticsCharlie Morris
Web traffic tracking is ubiquitous, but actually making use of all those web stats is less so. A recent survey found that over 90% of departments and service units in a large public university track web traffic data, but about 75% of that same group never actually use the stats they track or they use them only sporadically. This session will discuss techniques that will help you identify and fix 404s, set up goals, track site search terms, create campaigns, and automate reporting.
Presentation delivered at the NMC Summer conference highlighting the work done to prepare for the launch of a digital badge initiative aimed at engaging incoming Freshmen.
With a strong desire to reduce our technical & product debt, or at the very least stop adding more, our team explored options to optimize our QA process. We have landed at the beginning of a new journey starting with user personas and ending with automated testing; behavior driven development (BDD) focuses on the users' experience as the primary deliverable.
"Behat is a tool that makes behavior driven development (BDD) possible. With BDD, you write human-readable stories that describe the behavior of your application. These stories can then be auto-tested against your application. And yes, it’s as cool as it sounds!"
The Process
- Create personas. Understand "who" is your user base.
- Write user stories. Figure out what they need/want.
- Write Behat tests. Make the desired outcome testable.
- Develop features. Match your specifications.
- Run Behat test suites. Confirm you didn't break any existing functionality.
In addition to giving detailed examples, showing snippets of "human-readable" code, and running tests, I'll share approaches to reach optimal code coverage.
I am pleased to share this collaboration framework that allows stake holders, developers and everyone in between to finally speak the same language. Easily defined and agreed upon goals, written by both the planning and development teams means a target that can be reached.
UX Field Research Toolkit - A Workshop at Big Design - 2017Kelly Moran
Workshop Description:
Looking for practice with in-depth user-experience research methods? You may have read about techniques in the past, but methods must be practiced to be understood. projekt202 has been employing these methodologies with great success since 2003. This workshop is your opportunity to try these tools in a structured environment without pressing deadlines or looming stakeholders. Our experienced research and design professionals will share industry tips and tricks that will help you put theory to practice.
The workshop will be hands-on and interactive; instructional elements will be reinforced with stories of impact to real projects. We will not only cover methods of gathering user data, but the importance of spending time internalizing and analyzing the data through activities such as affinity diagramming. Participants will gain exposure to these important practices in a low-pressure atmosphere and with the guidance of experienced professionals.
Similar to Fast, Cheap, and Actionable: Creating an Affordable User Research Program (20)
Everyone’s got a story, and your organization may have thousands. But too often, we scramble to find good content to fill our social, web, and media channels. In that scramble, we may end up publishing content that doesn’t engage our audiences—or help our organization’s brand—the way we need it to.
In support of a rebranding effort, we set out to solve this challenge. By creating a "story pipeline," we've captured more story leads and better shaped our story output to represent our organization. The lessons we've learned will help anyone seeking to expand storytelling for their own organization.
What you’ll learn:
• What stories are and aren’t and ways to get your team to come together around a definition that works for them.
• Assessing your current story output to make the case for change.
• Introducing your creatives to the ideas of workflow and content ops.
• Creating formulas that make storytelling easier.
• Bringing story content into non-story formats.
Number Stories: Win Friends and Influence HiPPOs with an Effective Measuremen...Michael Powers
Data overload has come to content strategy. With so many things to measure and tools to measure it with, how do you find a way to use analytics without succumbing to analysis paralysis? And without spending all your time on analytics? This session will walk through the creation of a measurement strategy that supports your existing content strategy. Then we’ll look at the ways you can use those analytics to tell the kinds of stories that persuade your peers and superiors to make smarter content decisions.
In this session, you will:
Learn how to decide what to measure and why
Find out how to create an analytics routine that provides actionable insights without taking up all your time
Learn to present measurements and analytics in ways that influence and persuade others
Social media presents a great opportunity for promoting the arts, but understanding how the tools work and using them effectively can be complicated. This session will explain why social media can be important for your organization, Facebook and Twitter basics, and common strategies for putting them to work.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
18. What We Really Want
• Applicants
• Successful Students
• Academic Research
• Donations
19. Create a Research
Culture
• Do a usability test and invite
stakeholders to watch
• Make research part of every project
• Apply previous research to new projects
• Show results early and often
20. Research Process
1. Frame a Good 5. Run Study and
Question Analyze Results
2. Know What You 6. Take Action
Already Know
7. Measure and Repeat
3. Choose Study Type
4. Find Participants
24. Focusing a Question
How can we • Can students find
decrease information about
attrition? support services?
• Can students find
out what’s
happening on
campus?
26. Focusing a Question
How can we get 1. Can prospectives find
our list of majors?
more/more Our tuition
qualified information?
applicants? 2. Can prospectives
register for a visit?
3. Can prospectives
successfully apply on
line?
35. KPI Spreadsheet
• Focus on the KPIs you've • Include anything
chosen numeric: survey results,
4Q survey, analytics,
• Give specific reports to server logs, etc.
stakeholders who
request them • Create specific analyses
for specific projects
• Track over time without
running multiple tools
40. Include Scenarios
Site Features
Motivation Scenario Used Behaviors
Find the Checks to see •Site Search •Looks for
school if her major “Pre-
with the is available •Undergrad Law”
right pre- Admissions major,
Law Website does not
program find it.
for me •Academics
Link
41. User Personas
• Fiction—but a useful • Helps bring new team
fiction members up to speed
• Puts what you've learned
into a format you can
share with your team
and clients
• If it is wrong, team or
clients will let you know
42. Use these two tools to track
your progress
over time.
55. Pop-up Survey
What You Do: Ask site visitors questions about their
experience on a particular page or the
whole website.
Good For: Capturing user intent; settling
arguments about what belongs where
When To Use: When you have a question to answer,
or all the time
Participants Needed: Calculate your sample size:
http://www.surveysystem.com/
sscalc.htm
56.
57. Pop-up Survey
Tools Available: •4Q Survey
•iPerceptions
•CrowdScience
•Roll your own
Cost: •$0–$10,000+
58.
59. 4Q Survey Questions
1. Based on today's visit, how would you rate your site
experience overall?
2. Which of the following best describes the primary purpose
of your visit?
3. Were you able to complete the purpose of your visit today?
4. Comment
• If yes: What do you value most about the website?
• If no: Please tell us why you were not able to fully
complete the purpose of your visit today
60. “I am always able to “I can never easily
find what I am find what I'm
looking for. The
website is really looking for, if I can
easy to use.” find it at all.”
66. Card Sort
What You Do: Give participants cards with website
topics on them, then ask them to put
them into piles that make sense to
them
Good For: Understanding the mental models of
your users
When To Use: When creating or improving your
information architecture/navigation
Participants Needed: 15 face to face
50 online
74. Action
• Complete restructuring of the Student Life
section of our website
• Move counseling websites out of “Health” and
into “Support”
75. One Subsite,
Before and After
Change between Compared to
Comparison Periods Whole Site
Pageviews 76% 140%
Unique
81% 142%
Pageviews
Bounce Rate -21% 27%
78. Navigation Test
What You Do: Give participants a proposed site
structure/navigation and let users
drill down to find different things.
Good For: Verifying an IA in a more realistic
way (not everything is visible);
finding problem areas
When To Use: To verify a new information
architecture
Participants Needed: 50
85. Layout Test
What You Do: Participants respond to a static image
of your site
Good For: Behavior, Remote, Automated,
Quant.
When To Use: Before building out a new design
Participants Needed: About 50 per test
86. Layout Test
Tools Available: •Paper
•PowerPoint
•Five-Second Usability Test
•Chalkmark
•Usabila
Cost: $40–$600
87. Layout Test
Positive Negative
•Get reactions to real •No interactivity
designs without •Users can be
building out a confused when
whole site doing this remotely
93. The Right Number of
Participants
• Different methods have different requirements
• Plan to recruit more than you need
• But don’t test more than you need
94. The Right Kind of Participants
• Steve Krug: “Recruit loosely and grade on a
curve”
• Good advice, but when possible try to recruit
participants that are more like your users
• For instance: faculty and students see your
website very differently
95. Finding Participants
• People you know • On your website (link
on homepage or pop-
• Students, faculty, and up)
staff at your school
• Local high schools • Recruitment tools
like Ethnio
(talk to a guidance
counselor)
105. Research Process
1. Frame a Good 5. Run Study and
Question Analyze Results
2. Know What You 6. Take Action
Already Know
7. Measure and Repeat
3. Choose Study Type
4. Find Participants