Customer Experience and User Experience has been used interchangeably. Is it the same or Any of it has wide scope. I tried to list a few points that you need to keep in mind while.

1. CX/UX
Customer Experience V/s User Experience

2. Customer experience (CX) and User experience (UX) are often used interchangeably
to describe the way that a person interacts with your website. But the real difference
between the two lays within the site visitor’s intent and level of interaction. UX can
refer to anyone navigating a website for any reason, but CX indicates a deeper level of
engagement, with the end-goal here being to guide this potential customer down the
conversion funnel. More often than not, it’s the role of content to help transform a
user journey into a customer journey.

3. Content Strategy, How to
plan it out.

4. As we know that there is no use of shiny and bright content if it is not taking our user
or visitor anywhere or to the end of the sales funnel. UX should be the path that
guides users through your content topic of choice. For this, a good internal linking
strategy with strong calls to action are key. Keeping in mind the bigger picture of
where you want users to end up onsite not only shapes how your articles will be
constructed, but also how you prompt users to engage with your site once they’ve
found the information they came looking for.

5. For instance, if you’re a jewelry brand with the overall goal of driving sales, can you link from blog
content to an interactive tool that helps users to virtually visualize the product on their outfit? Or a
page that lets them build a mood board for inspiration? Here, the key is not to push users straight
to products, but to guide them to pages that are most helpful for achieving the end goal —
making them more likely to convert in the long-run.

6. UI design (i.e. how your user interface looks and feels) plays an important role here
too, as the way your content is presented largely depends on the user’s goal.
Interactive formats might work for sleek fashion content where users are looking for
an immersive experience, but feel disruptive for to-the-point, educational content. In
short, it’s not the role of a content strategist to hand-off articles to a development
team once complete — they should be actively involved in every stage of the process.

7. What we advise brands to
do to improve the content
experience for their
customers?

8. Here are my top 5 tips for developing content that’s
both informational and experiential for users:

9. Before you start a project, ensure that you have
the right infrastructure to do the content justice
— think about where it will sit onsite, how users
will find it, where it will link to and whether you
have the manpower to execute this properly.
1.

10. 2. Page experience is key — this includes technical
features like load-time as well as the look and feel of
your content. UI design should act as an extension
of the information on the page.

11. 3. Always consider the user’s end goal when
developing your internal linking strategy — where
do you want them to end-up, and what’s the most
helpful way to get them there? Remember that this
will not always be the quickest route to conversion,
but what’s most useful to the user.

12. 4. Don’t just “hand-off” articles once they’re ready to
be built onsite — work alongside your dev team to
ensure internal links are in-place and any creative
considerations are outlined beforehand for
streamlined implementation.

13. 5. Once an article is live, think of it as an asset, not a
finished product. Keep upcycling your page with new
internal links, assets, and information as your
website and services — and Google — evolve.

14. If this has got you thinking about your website,
content, and UX, and whether it’s all working hard
enough together, we’re more than happy to support
you. To chat all things content and user experience,
reach out to our team here

15. Anubhav Dubey
+91 9910781735
dubey.anubhav28@gmail.com