Slides from the Ann Arbor (Oct. 2013) and Grand Rapids (Nov. 2013) Understanding Group Open Houses. The importance of realizing how content strategy helps to enable an organization's core values. Hat tip to Jonathan Coleman for the inspiration for this talk.
Mental Modeling For Content Work: Contextual Inquiry, Personas and PlanningDaniel Eizans
Slides from my Confab 2014 workshop: Mental Modeling For Content Work.
Anyone working in content strategy knows that dealing with messy web content is a difficult task. Creating effective, engaging content that’s relevant to potential users and customers while supporting a good information architecture is even more difficult.
Take some of the guesswork out of content by investing more time in the upfront planning and inquiry, getting to the bottom of who your users really are. Spend a day with Daniel Eizans and learn how to conduct contextual inquiry, develop more relevant personas, and mental model your way to a better content strategy.
Daniel will bring real, field-tested examples of personas and mental models that have impacted organizational content strategy and take attendees through a series of hands-on exercises that will immediately add value to content planning and production.
You will:
Learn about the fundamentals of contextual inquiry and how to conduct this type of research when creating personas
Understand how to create more effective personas for content creators and content planners
Plan content with others using a modified mental modeling technique driven by inquiry and persona data
Receive tools and templates for bringing this technique to your clients or organization.
Then, Now, Next: Evolution of the Design Business – Bucharest Tech Week 2018Josh Silverman
In this talk for Bucharest Tech Week, I look at three distinct eras of the practice of design, talked about how teams have organized or (re)configured in each era, and unpack the benefits and opportunities within each.
Content strategy isn't just for big business, agencies and tech companies. The principles of content strategy can help anyone create meaningful, memorable content that works.
Mental Modeling For Content Work: Contextual Inquiry, Personas and PlanningDaniel Eizans
Slides from my Confab 2014 workshop: Mental Modeling For Content Work.
Anyone working in content strategy knows that dealing with messy web content is a difficult task. Creating effective, engaging content that’s relevant to potential users and customers while supporting a good information architecture is even more difficult.
Take some of the guesswork out of content by investing more time in the upfront planning and inquiry, getting to the bottom of who your users really are. Spend a day with Daniel Eizans and learn how to conduct contextual inquiry, develop more relevant personas, and mental model your way to a better content strategy.
Daniel will bring real, field-tested examples of personas and mental models that have impacted organizational content strategy and take attendees through a series of hands-on exercises that will immediately add value to content planning and production.
You will:
Learn about the fundamentals of contextual inquiry and how to conduct this type of research when creating personas
Understand how to create more effective personas for content creators and content planners
Plan content with others using a modified mental modeling technique driven by inquiry and persona data
Receive tools and templates for bringing this technique to your clients or organization.
Then, Now, Next: Evolution of the Design Business – Bucharest Tech Week 2018Josh Silverman
In this talk for Bucharest Tech Week, I look at three distinct eras of the practice of design, talked about how teams have organized or (re)configured in each era, and unpack the benefits and opportunities within each.
Content strategy isn't just for big business, agencies and tech companies. The principles of content strategy can help anyone create meaningful, memorable content that works.
Introduction to seo keyword and content strategyROI Logic
An introduction to the art and science behind the process of moving beyond keyword research into keyword mapping, strategic topic planning, and general content strategy. These slides will serve as a visual guide into what's involved and how the process works.
The keynote is the teaching material for the UOID + AHMI course in 2013. It is an multidisciplinary course for the cooperation between NTUST design and NTU IT students. The course is held on NTUST. The purpose of the course is creating assisting or supportive APPS that are needed and appropriate for underprivileged people in Taiwan. The lectures are drhhtang and Mike Chen. The content of the slide is describing the process of human-centered design process and the design brief for 2013.
In this presentation I discuss the approach, and tools we can use to do research on our users when we don't have resources, budget, or buy in from stakeholders.
WordCamp SF 2014 talk on the foundational principles of personas in design and development and a simple way to setup a WordPress site to support their diffusion.
For many years, organizations that have been recognized as best places to work have received that recognition because they have cultures that create the conditions for people to thrive personally and professionally. Cultures in organizations that are good places to work develop environments in which people work together in support of the mission and vision.
UI is language. Interaction is conversation. Content is the fuel that powers our designs. So what happens when the writer’s not in the room, or missing from your project team altogether? Good news: you don’t need to settle for lorem ipsum or half-baked prose. In this talk, Kristina shares language principles and content design tools anyone can put to work—yes, even the “non-writers” among us. Using examples from popular products and well-loved websites, Kristina uncovers the secrets to stellar content that anyone can create, no matter your role or area of expertise.
Persona Powered Content Strategy (Human Resource Professionals)Daniel Eizans
Learn how digital personas aids the recruiting, retention and marketing prowess for companies. This presentation discusses the contextual inquiry process, how to build personas for Human Resource professionals and the practical application to the career journey.
Introduction to seo keyword and content strategyROI Logic
An introduction to the art and science behind the process of moving beyond keyword research into keyword mapping, strategic topic planning, and general content strategy. These slides will serve as a visual guide into what's involved and how the process works.
The keynote is the teaching material for the UOID + AHMI course in 2013. It is an multidisciplinary course for the cooperation between NTUST design and NTU IT students. The course is held on NTUST. The purpose of the course is creating assisting or supportive APPS that are needed and appropriate for underprivileged people in Taiwan. The lectures are drhhtang and Mike Chen. The content of the slide is describing the process of human-centered design process and the design brief for 2013.
In this presentation I discuss the approach, and tools we can use to do research on our users when we don't have resources, budget, or buy in from stakeholders.
WordCamp SF 2014 talk on the foundational principles of personas in design and development and a simple way to setup a WordPress site to support their diffusion.
For many years, organizations that have been recognized as best places to work have received that recognition because they have cultures that create the conditions for people to thrive personally and professionally. Cultures in organizations that are good places to work develop environments in which people work together in support of the mission and vision.
UI is language. Interaction is conversation. Content is the fuel that powers our designs. So what happens when the writer’s not in the room, or missing from your project team altogether? Good news: you don’t need to settle for lorem ipsum or half-baked prose. In this talk, Kristina shares language principles and content design tools anyone can put to work—yes, even the “non-writers” among us. Using examples from popular products and well-loved websites, Kristina uncovers the secrets to stellar content that anyone can create, no matter your role or area of expertise.
Persona Powered Content Strategy (Human Resource Professionals)Daniel Eizans
Learn how digital personas aids the recruiting, retention and marketing prowess for companies. This presentation discusses the contextual inquiry process, how to build personas for Human Resource professionals and the practical application to the career journey.
Are Belgians made to be Entrepreneurs ? Are you ?Bryan Cassady
An overview of the Founder Institute Entrepreneur testing program and the profile of Belgian Entrepreneurs vs. Other countries. Some fun facts and a quick test included.
The Science of Innovation (Facts, Systems, Best practices)Bryan Cassady
Get the key learnings of a 1 year study on Innovation practices.
Innovation doesn’t need to be a random gamble. There is a science of Innovation success.
Over the last year we interviewed and researched innovation practices at over 120 companies. We have identified scientifically proven ways to increase your odds of innovation success. In this presentations you will learn:
• What separates companies successful at innovation from other companies
• What you can do to increase your odds of innovation success
• How to increase speed and reduce risks.
The need of innovation and knowledge as the most valuable asset in the processKoenraad Seys
The pressure is on innovative capacity. Everybody agrees. Trends indicate shorter product or service life cycles. Customer satisfaction is short lived. Earlier than ever they want something new. Building on experience or a long lasting competitive advantage is less an option. However innovation can only be realised and delivered with a motivated team of knowledgeable people having sufficient entrepreneurial blood so they want to go and explore. They will explore the fundamental needs of existing and potential customers, but also their capacity to be creative and learn new skills and techniques and optimise team interaction. Younger employees tend to have higher education than previous generations. They are skilled in new technology however lack experience.
Learning and knowledge exchange or sharing patterns will need an upgrade. Not only is experience still an asset, existing workforce will need to work longer careers than previous generations. Increasing age and life expectance, decreasing numbers of younger people will require all of us to make longer careers. Understanding added value of all team members will become key differentiator for teams, groups and companies to maintain their market postion. We summarised the reasons for investing in innovation, knowledge creation sharing and new approaches to come to products and services in a slide doc stuffed with facts and figures about the need for investing in what is most probably the strongest sustainable asset you will ever have.
Context Design (beta2) World IA Day 2013Andrew Hinton
My talk for World IA Day 2013, based on a book I'm writing. This is another permutation, somewhat different from the first "beta" talk I did in the fall. More about book: http://inkblurt.com/contextbook/
Iterative Discovery and Analysis: Workflow / Activity and Capability ModelJoe Lamantia
Models of the workflow and capabilities necessary for iterative discovery and analysis. Identifies the two primary cycles - Insight / Discovery, and Modeling - making up analysis workflow. Maps the deep structure of discovery and analysis activity using the Language of Discovery. Identifies core and enhancing capabilities necessary for analysis.
Discovery and the Age of Insight: Walmart EIM Open House 2013Joe Lamantia
Discovery is the most important business capability in the emerging Age of Insight - it's the missing ingredient that makes Big Data a source of value for businesses and people.
The Language of Discovery is an essential tool for providing discovery capability, whether at the scale of designing a single discovery application, determining the value proposition of a new product or service, or managing a strategic portfolio of technology and business initiatives.
This presentation outlines the Age of Insight, and suggests deep structural and historic precedents visible in the Age of Reason, especially in the central parallels between Natural Philosophy and the emerging discipline of Data Science. We then review the language of discovery, and consider widely visible examples of products and services that demonstrate the language.
We review our own usage of the framework as an analytical and generative toolkit for providing discovery capability, and share best practices for employing this perspective across a variety of levels of need.
The new smart customers - How they really buy and how we can address thisCarmen Fehrenbach
This slide deck presents the results of a Sapient internal study on consumer behavior during the purchase path and underlying information needs. Moreover, tools and ideas on how to enable connected consumer-brand experiences
over multiple channels are explained.
Wish you had more time to deeply understand customer reasoning before making communication and design decisions?
Mental models diagrams represent the underlying philosophies and emotions that drive people's behavior, matched up with the ways you support them with your organization's products and services. Empathizing with people's underlying motivations opens up different avenues for supporting their behavior. A true model illuminates the users' world and allows you to generate better ideas and tell a more compelling story to product developers and business executives.
In this presentation, Indi Young, author of Mental Models: Aligning Design Strategy with Human Behavior, discusses how to make sure this model truly represents the root of what is driving your users' natural behavior. It is easy to make assumptions; much research stops at a preference, task, or observation level. But there is so much more to find out about people. Indi addresses how to coax the model toward representing the true roots of people's behavior in order to provide a clear roadmap of where your organization should invest its energies, and also where it shouldn't, allowing you to stretch your limited resources and maximize your precious time. Mental models will also allow you to derive an information architecture from users' tasks that will last 10 years, and get everyone from discordant team members to busy executives on the same page with respect to design and planning. (Presentation given at the August 2012 meeting of a local San Francisco group of designers and writers.)
Common design patterns for mobile applications. Those patterns can be used for navigation, search, user invitations, affordance, asking information to the user, etc.
This presentation has been developed in the context of the Mobile Applications Development course, DISIM, University of L'Aquila (Italy), Spring 2013.
http://www.ivanomalavolta.com
Different customers feature different behavioural attributes, are interested in different products, services and respond to different messages. Before you start building a new business model, it is crucial for you to be clear about who your primary target group will be in order to tailor your business model around their preferences. Use the Customer Lifetime Value (CLV) metric to decide, which target group might be the most profitable group to focus on. This tool will help you figure out the right market segment for the start.
To find out more about Orange Hills visit http://www.orangehills.de.
Content Assess & Progress: How to identify high-impact content initiatives an...Content Strategy Inc.
With so many competing content needs within a large organization, you can’t do everything at once. So how do you know where to begin making content improvements? Now, there’s a better answer than, “Wherever you can!”
In this interactive webinar, we’ll introduce you to our “Content Assess and Progress” methodology. It helps you hone in on the specific aspects of your content, or content practices, that need the most work and will have the biggest impact on your organisation.
Content for everyone! Content everywhere! Hold up: Is your content out of control? Come learn how to rein in the marketing madness, refocus your strategy, and pull your team back from the brink of burnout.
- Take a close look at the complex realities of content
- Get your arms around your current content ecosystem
- Assess your content principles and priorities
- Learn how to create a smart(er) go-forward content marketing plan
- Get tips on how to shift company content culture from "more" to "meaningful"
Defining the content strategy is the easy part. But how are you actually going to make it work? Not just today, but tomorrow, and next year, and the year after that? How can you continually evolve and mature your internal content practices, create rock-star content teams, and produce better content faster? Sound magical? Nope, it’s just good content governance.
How to build a content marketing and social media engineMarcel Santilli
What does it take to create a successful content marketing and social media engine that drives strong business results?
- Building a content and social media strategy that is tailored to your resources
What are your business objectives?
Who are you trying to impact?
Write down your vision.
How will your content create value for your target audience?
What resource constraints do you have?
What type of content could disrupt customers priorities?
Who do you need to get buy in from for your strategy to work?
What skills do you need to be successful?
Structuring your cross-functional team
Define roles and responsibilities
Building processes and workflows (Get work done and scale)
Use the right tools to enable collaboration
What type of tools does my team need to be successful?
Web Content Strategy - How to Plan for, Create and Publish Online Content for...Joe Pulizzi
A presentation from Joe Pulizzi (Junta42) and Kristina Halvorson (Brain Traffic) on February 6, 2009 Online Marketing Summit in San Diego.
The presentation goes into detail about why marketers have to develop a publishing mindset, why web content strategy is so difficult, and what you can do now to create an effective content strategy and plan within your own organization.
This is a slide deck that I used as part of a demand generation refresh workshop at the Content 2 Conversion conference sponsored by the Demand Gen Report.
Enjoy
Defining the content strategy is the easy part. But how do you actually make it work? Not just today, but tomorrow, and next year, and the year after that? How can you continually evolve and mature your content practices, create rock-star content teams, and produce better content faster? Sound magical? Nope, it’s just good content governance.
In this introductory workshop, we’ll use group discussions and debates, thought-provoking exercises, and real-world client stories to build your knowledge and awareness of content governance.
Here’s what you’ll learn:
How to identify where your organization fits in the content maturity model, and how to progress
Different options for content governance within an organization
The five pillars on which you need to build your content governance
How to advocate and influence for content governance changes
The steps to take to get you started towards better governance
Associations have long produced and published content for their members, their professions, and even the public. In fact, content is how associations show their value. There is more content competition from for-profit companies that often offer content for free. How do you meet that challenge and prove the value of your content? The answer lies in content strategy—a strategic approach to create, publish, manage, and share your content. The ASAE Foundation commissioned a research study to understand how association leaders are navigating the shifting content development and management landscape. Hear how associations are using content strategy to serve members' varied information, advocacy, and professional needs. This presentation shares models to develop or improve your approach to content creation, management, and marketing, and navigate the challenges to adopting good content strategy practices.
--Assess where your organization is on the content strategy adoption roadmap.
--Devise methods to improve your organization’s strategic approach to content.
--Integrate the principles of content strategy into your organization’s member needs, offerings, and culture.
--Prepare for a newly strategic, sustainable approach to effective content.
A content strategy case study: Where we started, what we did, what we found, lessons learned. With a strong, solid foundation of knowledge, creating sustainable guidelines comes together more smoothly and easily
Content strategy is more important than ever in today’s healthcare climate.
For years, many traditional healthcare companies have treated content as an afterthought, creating an archive of disconnected messages without strategic business purpose.
At Prophet, we see healthcare companies revisiting their own content strategies today. Some are discovering disjointed messages and inconsistent experiences across websites, events, pitch materials, social channels and traditional advertising. Others have struggled to realize or identify the impact of the resources they dedicate to content today.
As the demand for relevant content grows, and as its production expands across different pockets of an organization, the difficulties associated with content management and direction can grow as well.
This is our approach to crafting strategic content for the healthcare industry, including some case studies.
Leading With Content: Using Content Strategy to Advance Business GoalsDistilled Logic
Findings from the ASAE Foundation-commissioned research study to understand how association leaders are navigating the shifting content development and management landscape. Co-presented with Carrie Hane, and Hilary Marsh
Chapter 15: Govern, Plan and Maintain Your ContentGatherContent
A sample chapter from the book The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right. Written by Meghan Casey, lead content strategist at Brain Traffic.
The Martec & Employer Brand Mason Webinars | Session 1 - Maximise the benefit...Daire Dalton
The topic for this session is “Maximising the impact from advocacy tools LinkedIn Elevate, Hootsuite Amplify, Smarp”
Some of the areas covered in the session were:
1. How employee advocacy impacts employer branding efforts
2. Types of content employees most commonly share
3. Identifying the best content mix for your platform
4. Tips for getting the most value from your current (or future) tools
On June 8, 2016, Content Strategy Inc's Melissa Breker and Kathy Wagner presented their #CSITeamwork content strategy governance presentation at Collective Conference in Atlanta, Georgia.
2011 Community Roundtable Webinar on Social Media TodaySocial Media Today
This is the deck that accompanies the April 2011 Webinar presented on the Social Customer. You can listen to the audio archive for free with simple registration at http://thesocialcustomer.com/37524/audio-archive-2011-state-community-management-report&ref=slideshare
Similar to Understanding the Business Value of Content Strategy (TUG Open House) (20)
Making Places with Information Architecture & Content StrategyDaniel Eizans
Whether we realize it or not, UX is largely the art of tailoring the experiences we design to our content: its semantics, hierarchies, relationships and meaning. Some of the most important work necessary to successful experiences happens before anyone starts to sketch an interface.
This half-day workshop allowed participants to explore perspectives on how IA and Content Strategy provide important context that shapes user-experiences we design and allowed them to learn new tools, techniques, and strategies for designing content-aware interfaces.
Patching Our Crumbling Foundations Through Information ArchitectureDaniel Eizans
With more Internet connected devices than people in the world, there has never been a more important time for information architecture. Now more than ever, the world needs unprecedented collaboration from all of IA's sub-disciplines to shore up the crumbling foundations our digital experiences are being expanded upon.
We can do this by focusing on "what" before "how" in terms of the experiences we create. We can patch these crumbling foundations and make them more organized and capable for a demanding future if we focus more on the foundations of IA.
Mental Modelling For Content Work (Confab London 2013)Daniel Eizans
We typically use mental models when we’re starting to brainstorm a design, but why stop there? We can also use them to inform story mapping, content planning, and long-term governance of digital systems over time. This talk presents an alternative (or extension) to the traditional mental model by focusing on different aspects of the digital experience.
Designing For Distributed Content ModelsDaniel Eizans
If we want to have content that's prepared for future technologies, is ready for shifting user and device contexts and is appropriate for machines and humans, we must change our patterns of thinking in Interaction Design. This presentation calls for a content out approach to design and begins examining tools and tactics to achieve this method.
Content without context is useless. Content works best when it accounts for user behaviours, situations and the world around them. But how can it do that?
This presentation discusses the methods of context analysis: Personal-Behavioural Context, Personal-Situational Context, and Ambient Factors, and examines how to implement this research, to create the basis for a context-rich content strategy.
Sixty-one percent of CEOs, CFOs and other senior executives take daily game breaks while at work. More than 183 million people in the United States describe themselves as active gamers (individuals who in surveys report that they play computer or video games "regularly" - on average, thirteen hours per week).
With this significant dedication of time and resources to virtual worlds, isn't it high time we start bringing elements of gaming into the boardroom?
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...Daniel Eizans
This presentation attempts to begin to define how content strategists can evaluate and plan for content through a more specific contextual lens through examining how the brain processes, accesses and stores information and what factors content strategists can begin to consider when planning for supporting content and creating deeper, more meaningful content plans across multiple devices (iPad, Smart Phone, Laptop, Desktop, Etc.).
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
2. HI! I’M DANIEL EIZANS
PAST LIFE: I’ve been a journalist, a
student of neuroscience, a marketer and
strategist at two of the world’s largest
advertising agencies.
CLIENT WORK: Automotive
(Ford/Chevrolet), Government (EPA, CDC,
US Mint), Non-Profits (National Safety
Council), Healthcare (Kaiser Permanente)
and Consumer Products (Olympic Paint).
TWITTER: @danieleizans
3. TONIGHT I WANT TO TALK ABOUT …
Values
People
Content
Strategy
Being Clear
8. Principles aren’t principles until they cost you
something. There are times when abiding by
them can be awkward, uncomfortable,
embarrassing, and expensive.
- Paul Saginaw, Co-Founder Zingermans
Carl Collins: http://www.flickr.com/photos/carlcollins/69912897/
9. CORE VALUES ARE REFLECTIVE
1. Great food 2. Great
service 3. A great place to
shop and eat! 4. Solid
profits 5. A great place to
work 6. Strong
relationships 7. A place to
learn 8. An active part of our
community
11. CORE VALUES ARE REFLECTIVE
1. Quality: Pursuit of ever-greater quality in
everything we do.
2. Integrity: Relationships built on integrity
and respect.
3. Environmentalism: Serve as a catalyst for
personal and corporate action.
4. Not Bound by Convention: Our success and much of the fun lies in developing
innovative ways to do things.
13. IT’S MORE THAN A MISSION
STATEMENT
Your beliefs become your thoughts. Your
thoughts become your words, Your words
become your actions, Your actions become
your habits, Your habits become your values,
Your values become your destiny.
- Mahatma Gandhi
15. STARTING WITH STRATEGY
Understanding
If we want to facilitate
Understanding we have to start
with a strategic foundation. And
while the core values, goals and
objectives of a business are part of
the story that sets that foundation,
it’s only part of the story.
Business Story
User Story
16. Let’s talk about people
sites are geared
LET’S TALKMost webattention by focusing
PEOPLE for
grabbing
on findability factors that make
it more useful for machines.
http://www.flickr.com/photos/untitlism/22800371/
23. WHAT IS “CONTENT STRATEGY?”
Content strategy plans for the
creation, delivery, and governance of
content useful for humans and
machines.
From creation to analysis, every
content type takes on its own lifecycle.
Stakeholder Goals, User
Expectations, and Best Practices
become important factors for content’s
purpose and how it lives within the
daily lives of employees, vendors, and
others who are connected.
23
24. ELEMENTS OF CONTENT
STRATEGY
Content Components
Planning and Delivery
(Goals and Substance)
Structure
People Components
People, Processes, and Content
Workflow and Rules
A content strategy enables
information architecture by
ensuring there is a reason for the
content you produce to occupy
your site.
Governance and
Measurement
The development of a content
strategy helps define how people
within an organization create and
manage content and how the
content itself is structured.
24
25. PLANNING AND DELIVERY
Planning and delivery focus on goals and substance. This element of the content
strategy process aligns content needs with the digital strategy for target audiences.
Helps To Define
•
•
•
•
•
Information
Ownership
Support
Publishing Rhythms
Messaging Priorities
Deliverables
•
•
•
•
Messaging Architecture
Intended Audiences and Outcomes
Voice and Tone
Editorial Calendars and Schedules
25
26. STRUCTURE
Focuses on prioritization, organization, and modeling. It focuses on the content’s parts
to make it findable, portable and flexible for multiple sites, applications, and uses.
Helps To Define
•
•
•
•
•
Publishing strategy
Writing methods and guides
Data models
Metadata schemas
Semantic orchestration
(CMS guidelines)
Deliverables
•
•
•
•
•
Content maps
Page tables
Taxonomy
Data models
CMS changes
26
27. WORKFLOW AND RULES
Focuses on how people create, manage, edit, and maintain content on a daily basis.
These guidelines include the roles, tasks, and tools required for producing content
on behalf of an organization.
Helps To Define
•
•
•
•
Publishing processes
Editorial workflow
Creation standards
Revision guidelines
Deliverables
•
•
•
•
•
Publishing guidelines and manuals
Org charts
Metadata and taxonomy changes
Human processes
CMS workflow changes
27
28. GOVERNANCE AND
MEASUREMENT
Focuses on policy, standards, and guidelines that apply to content and its lifecycle.
Assists with the sustainment and evolution of content plans and strategy over time.
Helps To Define
• Major and medium changes to site
architecture and content strategy
• Expiration/archiving strategy
• Metrics and measurement
• Refinement guidelines
Deliverables
•
•
Governance council
Policy documents
28
30. PLANNING
Content strategy will help answer:
Planning
•
•
•
Sourcing
What messages should be communicated?
What medium supports the message?
What tone of voice should be used?
Creation
•
•
•
Governance
What content do we already have?
What kinds of content need to be created?
Who should we be creating for and why?
31. SOURCING
Content strategy will help answer:
Planning
•
•
•
Sourcing
What content currently exists on the site?
What content is missing?
What content can be repurposed, re-used,
or edited?
Creation
•
•
Governance
What content can we source from a
partner or third party?
How will we migrate existing content?
32. CREATION
Content strategy will help answer:
Planning
•
•
•
Sourcing
Who is going to write or produce content?
What guidelines do we provide content
creators?
Who is responsible for reviewing, editing, and
approving content?
Creation
•
•
Governance
What legal or regulatory approvals are
needed?
What quality control measures do we need?
33. GOVERNANCE
Content strategy will help answer:
Planning
•
•
•
Sourcing
What happens once content goes live?
How often do we need to update content?
How do we handle change requests?
Creation
•
•
Governance
How do we measure success of our content?
Should ownership/maintenance be
centralized or decentralized?
36. ASK THE HARD QUESTIONS
1. Would you keep this value if you
weren’t supported or rewarded for
it?
2. Would you still care about this if it
didn’t help your bottom line?
3. Would you still have this value if
you had to start your company
tomorrow?
4. Would you fire someone who
didn’t uphold these values?
5. Do your customers know your
values?
6. Are these values clear in your
40. LOVE WHAT YOU DO
“I’ve learned that people will forget what you said,
people will forget what you did, but people will
never forget how you made them feel."
- Mya Angelou
Good Evening! Thank you for coming to TUG… spending time with me and listening to me give my spiel. .
We really want to talk about driving business value today… and we can’t really do that without addressing Values, People, Content Strategy and Being Clear.
If I were to ask you to look at your organization/your clients or even your personal digital footprint and identify places that your “core values” are present, it may be difficult, like locating the source of the light in this picture. This could be for one or some of many reasons. Often times our digital experiences mirror our corporate structure and don’t bring the values of the organizaiton and its people to the experience. Other times we simply aren’t congruent with our values in communications that are public facing. Perhaps even more consistent is that our organizational values are VERY difficult to portray or we haven’t spent enough time establishing them in the first place.
Core values are the manifestation of culture. They should define your culture and personify your company. They should not change when you expand, or go through tough times. They are your own secret sauce for success.Core values are sometimes known as tenants, maxims, guiding principles or brand promises. No matter which word an organization adopts the outputs should be the habits everyone within a company must possess to consistently succeed as a business. They’re like the seeds of this this apple. All of the other elements that make an apple, an apple, grew from the seeds. if we peeled away all of the other things we’d still have the ingredients to make another apple. Core values ore the seeds to the story that makes a great company unique. They help fulfill its relevant differentiating benefit to the marketplace in which it operates and the world around them. They’re also necessary for helping to architect the places an organization makes online.
Does anyone recognize who these values belong to?
CONFLICT. Not only are the values that Enron chose REALLY, REALLY nebulous, they weren’t something that the company, or the people that were part of it, believe in. And because they weren’t something the company or its people “felt” It showed in multiple places and lead to major inconsistency. So how does this happen?
A company’s values/principles/etc. should be a reflection of the company itself…and should help guide everything the company does, from hiring to communicating to the structuring of its digital communications. We start to understand core values when we start to ask ourselves questions. What do we do? Who are we? (3) Who are we doing it for? (4) Why do we do it?
A company’s values/principles/etc. should be a reflection of the company itself…and should help guide everything the company does, from hiring to communicating to the structuring of its digital communications. We start to understand core values when we start to ask ourselves questions. What do we do? Who are we? (3) Who are we doing it for? (4) Why do we do it?
This is value number 8 in action.
These are the values of Patagonia.Truly Exceptional companies don’t just sell products, they sell their process, because their core values are present in EVERYTHING they do.
These are the values of Patagonia.Truly Exceptional companies don’t just sell products, they sell their process, because their core values are present in EVERYTHING they do.
Or as Dan Klyn would paraphrase it… “Thoughts become things.” Ghandi has another famous quote, “We must be the change we want to see in the world,” Being the change means taking up action, which req
They give you reason for the things you want to say, and start to frame how you say them. They’re a crucial part of the story and a key element to consider before publishing anything online… Ethnographer, Author of Start With Why and TED Speaker Simon Sinek Says people don’t buy what you do, they buy how why do it. That means the business story is only part of the equation.
People
When we architect an experience for a user, context is crucial in the content strategy phases of a project. For me, the most important elements of context can be addressed if we focus on: BehaviorsSituationsEnvironments
Physical Factors:Doing: Environmental factors, physical activity levels, habits, disabilities, preferences and sensori stimuliEmotional Factors: Feelings: - Psychological state the content or information puts them inUsers stress level, wants, desires, needsCognitive Factors:Learning: Cognitive assumptions, learning abilities, educational level
Situational context is in reference to the actual or perceived situations that users are facing when they need to access our content. How do we deliver content differently to someone who has to buy a new car because theirs has been destroyed in a crash, vs. someone who may be car shopping for a convertible they intend to use only on weekends?
When you blend situational and behavioral contexts together, you have the basis for a contextually relevant content strategy, or at the very least, a place to begin when forming questions for research.
But not just device type, it’s download speed, time, place, temperature and season.
In the middle of all of these are the Core Values of an organization
Planning helps to define:• Information• Ownership• Support
Planning helps to define:What we haveWhere the gaps are
Planning helps to define:• Who should produce thingsWhat they need to produce successful things
Helps to define:Guidelines for content managementSuccess Metrics and workflow
Content Strategy ASKS THE HARD QUESTIONS and facilitates the happy marriage of the business and user story… because the core values of a company aren’t what we WANT them to be. They’re simply what they are… we owe it to ourselves to use the process of content strategy to Add value for users, AND enable the business to be CONGRUENT WITH ITS VALUES… BEING CLEAR ON BOTH OF THESE THINGS HELPS FACILITATE UNDERSTANDING AND BUILD VALUE FOR A BRAND THAT’S MEASURABLE
Content Strategy ASKS THE HARD QUESTIONS and facilitates the happy marriage of the business and user story… because the core values of a company aren’t what we WANT them to be. They’re simply what they are… we owe it to ourselves to use the process of content strategy to Add value for users, AND enable the business to be CONGRUENT WITH ITS VALUES… BEING CLEAR ON BOTH OF THESE THINGS HELPS FACILITATE UNDERSTANDING AND BUILD VALUE FOR A BRAND THAT’S MEASURABLE
To express who you are… not who you think you are or who you should be. To support a more passionate work culture.
To express who you are… not who you think you are or who you should be. To support a more passionate work culture.
To express who you are… not who you think you are or who you should be. To support a more passionate work culture.