Vibe magazine uses various media platforms like websites, radio stations, TV channels, Facebook, MySpace and Twitter to reach its target audience. The target audience of Vibe magazine are males and females between the ages of 18-34 who have an interest in RnB, Rap and Hip-Hop music and generally come from middle-class backgrounds. Many of the target audience are also of black race as many RnB artists are black, inspiring and appealing to that demographic.