2. Vibe
Vibe is a music and entertainment magazine founded by producer Quincy Jones. The publication
predominantly features R&B and hip-hop music artists, actors and other entertainers. After shutting down
production in Summer 2009, Vibe was purchased by the private equity investment fund intermedia partner
and is now issued semimonthly with double covers, with a larger online presence. The magazine's target
demographic is predominantly young, urban followers of hip-hop culture. In 2014, the magazine moved
online-only.
I want to base my magazine as the same concept as Vibe because of the hip-hop vibe it does have. This
is because Vibe is a well established magazine in its field and genre of hip hop and therefore if i used the
same types of techniques as vibe and can portray the same sort of magazine style as them.
3. History of the magazine.
Vibe magazine was launched in 1993.
The year was 1999. Hip hop became American pop music and it did so on the back of a willing media. The
music’s ascendancy was ushered in on the back of one very important magazine, Vibe. The Source was
the bible that spoke to the converted. But Vibe was evangelical.
Vibe’s launch was engineered by entrepreneurs Len Burnett and Keith Clinkscales. Quincy Jones
provided the vision and the business acumen to partner with Time, Inc. Quincy knew the market was
huge, and knew how to position the title. But bringing it to life, running the business and understanding the
nascent market of urban was left to the entrepreneurs. They cut a wide swath helping to create a market
for urban; selling to print media planners who had never considered the market, giving record labels a far
reaching platform to promote hip hop music (roughly 800,000 readers), and giving fans of all colors an
important touchstone for the culture.
4. What do Vibe do?
Vibe magazine do more than just create magazines itself, they also expand to create publishing Books
that are still within the genre hip-hop.
The brand Vibe promote through the online website. This shows a sense of diversion this is because
normally most magazine use this promotion through the magazine itself but due to the internet and the
many aspects it brings it is better to promote through the internet because it's a free access for the public.
furthermore the brand vibe has an online video channel so it can be another alternative for the audience.
due to the fact that they don’t do videos on magazine so they use the online player to promote the online
market.
5. Magazine cover
Minimal clothing to
show of the tattoos
on his body.
Big heavy jewelry
around his neck, to
show his opulent
lifestyle
The hand sign
is shown to be
a man
contemplating
and also to be
used as a gun
for my magazine i wanted to capture the zeitgeist
by doing an old school type of hip hop and rap,
people such as nelly, 2 pac, biggie and more.
they had very serious pose and very expensive
jewelry, not such around their necks by also
around their wrist and fingers, this does show the
type of lifestyle they live.
i want to capture the zeitgeist of that old school rap
era, because this was the concept of my album
talking about the generation of hip hop and how it
has influenced my generation.
6. masthead
The masthead shows a vintage type of colour
neon green. which suits with the type of
masthead i want. i want my magazine to have a
vintage type so i can capture the zeitgeist of
how rap was in that period of time of the 90’s
because i believe that the hip hop rap has
generated and influence the rap that we have
today. that's why i decided to call my magazine
cover ‘Generation’ because it represent rap in
our generation and how we were influenced by
the 90’s.
the masthead on the magazine shows a very
retro style and affect of it, this is because of the
colours used, the blue sky and the neon green.
7. anchorage text is used very well because of the image
the rapper which is ‘Nelly’ they used this technique
really well because the emphasised the rapper with his
name and image
furthermore the main image is really well, giving the
feeling that he’s the new kid on the block.
the cover lines that are in the magazine show what is
more to come in the magazine. the cover lines also
show a vintage effect to the magazine because of the
colours use, but also in the colour it relates to the
masthead because it contains the same colours (neon
green)
8. the main image is used really well as it creates an
abstract connection or relationship with the
audience. this is because some people may want to
have a connection with the main image.
The lack of clothing, tattoos and heavy chain could
suggest the rappers type of music which is very
outgoing and laid back.
