The magazine targets 16-27 year olds, particularly interested in R&B and hip hop music. Younger audiences are more likely to access the magazine online, saving on print costs. The magazine attracts this audience by featuring popular artists like Gen Williams, Jay-Z, J. Cole, Kendrick Lamar and Rihanna on the cover. It also uses social media like Twitter and Facebook, and offers prizes to engage readers. The magazine would be distributed by Intermedia Partners, a large company that distributes similar magazines to 19 million consumers through online, mobile, and television channels.

1. Who are the audience for your media
product?
• The audience for my magazine will be male and female who
are 16 to 27 year olds, I chose this age group as they would be
more likely be interested in R&B Hip Hop music. I targeted I
younger audience as they are more likely to access Dope
magazine from the internet etc- which therefore save the
magazine more money as they don’t have to print the
magazine to sale it in shops. The younger audience will also
adapt to change whereas the older generation may not. Also
from interviews Hip Hop and R&B is more enjoyed by the
younger generation. I plan to target people from different
ethnic backgrounds as R&B and Hip Hop can be enjoyed by so
many people. Also societies changing which means younger
people will have more choice to listen to what they want to
listen rather listen to what they parents enjoy.

2. How did you attract/address your
audience?
• I attracted my audience by using Gen Williams which is an artist that just produced
her second album which would appeal to countless young people as they know of
her. I used Gen Williams to be my main model and feature on the front cover and
double page spread because she represents my target audience and I felt that she
would be a role model to the female audience as it would be easy for them to
relate to her. Also Gen is in the same age range as the audience so it will be easy
for them to feel like they have things in common. The
I also used other popular artist such as Jay-z, J Cole, Kendrick Lamar and
Rihanna, these trendy artist are featured on many other magazine cover lines such
as Vibe and XXL, which would attract all their fans to buy the magazine. Also i
attracted my audience by offering free ticket if they answered questions about
other artist online. Other ways I attraction my audience was winning tickets to
special places such as Barbados.
Also I attracted audience by using websites such as twitter and Facebook which are
common among young people and it would be easier for them to access
information about Dope magazine. Another way which would attract my audience
is through the radio and television as intermedia partners would have access to TV
advertisement. This would mean the audience would be familiar with Dope
magazine.

3. What kind of media institution might distribute
your media product and why?
• My magazine would be distributed by interMedia partners
who always distributed Vibe magazine. Intermedia partners
distributed Vibe which is national popular music magazine.
Intermedia partners invest in television, radio, and internet
which means my product can be published by a very
successful company. They also have a large portfolio
reaching 19 million consumers per month. Intermedia
partners will distribute my product through online, via
mobile and television shows- which would result to the
audience having several ways to access my magazine. Also
younger people are more likely to use the internet to
access the magazine by using their phones, ipads etc. My
magazine would appeal to Hip Hop and R&B genre which
would make it popular.