Vibe magazine's mission is to give a voice to undiscovered artists and provide entertainment through music, fashion, and celebrity coverage. It attracts a wide range of audiences, especially those aged 21+ and Black/African American readers. XXL magazine focuses on hip hop music and lifestyle. It has a mostly male readership between the ages of 25-29 that is predominantly African American. While both magazines feature music, Vibe attracts a more diverse audience through its variety of content, whereas XXL has a narrower focus and audience base.

1. Analysis of Vibe and
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XXL Magazine
By: Emee

2. VIBE Magazines:

3. Vibe’s Mission
 Their mission is to be the vehicle which gives a
voice to the undiscovered and a stage to those
who are already shining. They have pages full
of Fashion, Chronicles celebrities, sounds, new
media and business born from urban music.
 Vibe magazine is unique as they provide
advertiser with direct access to high-profile
events including ,music festivals, fashion
shows, film and movie premieres, etc.
 But their main purpose is to mostly entertain
their audiences with various elements.

4. Vibe’s Statistics

5. The Vibe Magazine
Audience
 Vibe’s has many agree range of audiences but the most
audience who reads the magazine is of 21+with the
percentage of 82% which is more than the 18-24(with the
percentage of 35%) and 18-34 (with the percentage of 67%).
 Vibe’s magazine is suitable for all age range from 12-35+
which is is good because they can all enjoy the magazine
without having that strict age restriction, ,meaning that vibe
gains more range of audience.
 This magazine is read by many races with Black/African
American having the highest percentage of reads with 75%
which is higher than the White race or any other race.
 Overall, Vibe seems to benefit from having all these various
ranges of age group as well various races. This means that
Vibe is popular and is successful.

6. How the Vibe Magazine analysis
helped me:
 I have analyzed the Vibe magazine and have come
to an conclusion that the music genre which I will
do is RNB, and this is because I have seen how
successful they are, how they have gained various
range of age group and races audiences and have
really succeed in sending out the message they
wanted. Moreover, after looking at their Media Kit, I
have seen how interesting RNB magazine can be for
audiences as they don’t just talk about music and
artists but they also provide fashion shows,
advertises musical festival and many more elements.

7. XXL Magazines:

8. XXL’s Mission:
The XXL is an Hip Hop magazine. Their main mission is to take the real and
intelligent approach to hip hop for their audiences to make it as successful; as
possible. They put the emphasis on the lifestyle and music which are to the
heart and soul of the culture as well as to the audience.
XXL has maintained its status as the most respected Hip Hop music magazine
by the both consumers and the industry. Thus becoming more successful as it
progresses.

9. XXL Statistics:

10. The XXL Magazine
Audience
XXL magazine has a higher percentage of male
audiences than female at the percentage of 78.
 They target at various ranges of year group for
under 18s at only 6% to the 25-29s at higher
percentage at 29%.
 Their magazines are mostly read by the African-
Americana ethnic at the percentage of 67 and
Asian audience at only 1%.
Overall, this shows that XXL is restricted in
terms of what ethnicity and what age group
reads their magazine.

11. { Similarities:
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 They feature other elements
such as fashion along side
music.
 The posture and attitude of
their artists at the front page.
 They represent artists the
similar way and features
many genre artists.
 They are both made for
entertainment and they
succeed in doing so.
Differences:
 Vibe has wide range of audiences.
 XXL’s audiences are mainly male.
 XXL is a Hip Hop and Vibe is Rnb.
 XXL’s front cover background is
always black and dark but the colour
of the logo always stay the same in
every one of their issues (White and
Red). Whereas Vibe’s background is
always light in colours but the colour
of the logo is changed every time
from red to blue to black.
VIBE & XXL

12. How the XXL and Magazine analysis
helped me:
By comparing the Vibe (R&B) and XXL (Hip Hop) music magazine, I
have found that Vibe magazine does very well in terms of
entertaining their mass audience by including more than one
elements to ensure their audience enjoy their chosen elements such as
fashion, lifestyle. Their magazine layout is very simple but attracts
many through various colours in their issues. XXL on the other hand,
has more of a niche male audience at certain age, their featured
elements are a few that doesn’t attract many female audience.
Although they are at the top of the chart of number 1 selling
magazine, I think they have very dull background as they use the
similar one for every issue with different artists.
Overall, after exploring both magazines, I will go with the RnB genre
because I have found out that they tend to attract more audiences of
various ethnicity and age as well as mixture of both gender due to the
mixture of elements featured that is suited for both. With using
different colour for every issues, it is sure that it will attract my
audience unlike XXL Hip Hop magazine that uses same colour
background, and is sure to make the audience get fed up of it and it
has less chance of attracting new audiences.