Media

1. What kind of media institution
might distribute your media
product and why?

2.  Media institutions are the companies that distribute the media platforms. For example, Pixar
distribute a number of animation films like ‘Monsters Inc’.

3. Bauer Media Group
 When researching for a distributer, I looked into Bauer Media Group. They are a distributer for
over 600 magazines, including Q, who are a successful music magazine. This would be beneficial
for my magazine because they have a similar target audience and therefore the magazine would
reach my audience successfully.
 They also have offices in over 17 countries, making them a global company – which would result
in Electric reaching a wider target audience.
 Lastly, Q specialise indie rock and alternative, the same as Electric. Bauer Media Group distribute
Q successfully to their target audience, so would be successful distributing Electric.

4. Time Inc.
 Time Inc was created in 1922.
 They distribute the most popular indie rock magazine ‘NME’, the same genre of music as my magazine.
 Time Inc are also one of the world’s ‘most influential media platforms’, with over 100 brands and 50
global offices, showing that they’re a very reliable distributer for the magazine.
 Also, they reach a very wide audience, with 150+ million viewers a month, 2 billion video views and
have a social footprint of 200+ million people through several different social media platforms. The fact
they have social media accounts appeals to the target audience who are young and use social media
frequently. In addition, they interact with their audience because they host different events, attended by
thousands of VIP’s and influencers – they are always getting their audience involved.
 On their ‘about page’ for their website, it reads ‘Millions of loyal customers. One-of-a-kind experiences.
Countless conversations.’ Loyal customers is suitable for Electric because they will introduce repeat
purchases and customers are more likely to recommend it to their friends.

5.  For my magazine, I decided to make ‘Time Inc.’ distribute it as they produce ‘NME’ who are the
biggest indie rock magazine, as said previously.
 Time Inc will choose to distribute my magazine because they also distribute NME, who like I said
previously, are another indie rock magazine. Therefore, they will want a magazine who attract the
same audience as NME, which my magazine does. They also distribute a number of other UK
brands, such as ‘WhatsonTV’, ‘Now’ and ‘TV times’. This shows that they will also benefit from
distributing the magazine.
 If the wrong distributer was chosen, then the magazine would lose sales and advertisement. They
may also not appeal to the correct target audience which would further decrease sales.