Time Inc. would be the best media institution to distribute the author's music magazine, C86, for several reasons: - Time Inc. distributes magazines to a mass audience of over 350 million readers annually. As the largest institution considered, it can help the magazine reach a wide audience. - Time Inc. already distributes the similar magazine NME, showing it understands how to appeal to and attract the author's target young audience. - Being distributed alongside NME would help position C86 as an alternative for NME fans and readers, gaining new subscribers. - Time Inc.'s existing magazines are very popular and widely available in supermarkets, a key distribution channel desired by the author.

1. Question 3: What king of media institution
might distribute your media product and
why?

2. I am going to research and compare different media institutions; this is so that I can
decide which media institution should distribute my magazine. I am not only going to look
at the large, successful institutions but independent institutions too. This is because I need
to understand which would be best to distribute my music magazine. This is important as I
need to make sure the magazine successfully reaches the audience I am targeting.
A media institution is an established and usually a profit based organisation; that deals in
the creation, construction and distributing of advertisement in entertainment services.
Therefore an institution that deals with magazines, helps create and distribute the
magazine. Examples of an institution that helps make magazines would be Time Inc, Bauer,
Future etc.

3. ( )
Time Inc. UK (formerly International Publishing Corporation and IPC Media), is a wholly
owned subsidiary of Time Inc. It is a consumer magazine and digital publisher in
the United Kingdom, with a large portfolio selling over 350 million copies each year.
They engage with almost half of all UK adults in print and reach over 28 million global
users every month on their websites. Time Inc. have over 60 iconic media brands that
captivate and inspire millions of people every day across print, online, mobile, tablets
and experiences. Some of their brands include NME, Marie Claire, Woman & Home,
Uncut and many more. This shows that Time Inc. are very successful and know a lot
about the industry. So they will be able to distribute my product in print and digital
copies. Also their existing products are very popular and are available in supermarkets
across the country. This is something I want for my product.

4. Prometheus Global Media (formerly e5 Global Media) is New York City-based media
company. The company was formed in December 2009, when Nielsen Company sold its
entertainment and media division. The company owns and operates a number of
major entertainment industry trade publications, including Adweek, Back
Stage, Billboard, Film Journal International, and The Hollywood Reporter. I looked at the
statics and figures of Billboard magazine I did this because it is a music magazine; so
therefore will show me how successful my magazine would be if under this institution. It
has a total readership of 48,000 and its average net worth is $100 million. This shows me
the magazine is very popular and has generated a lot of money. With there only being
one music magazine under this institution I know that there is a gap for my product to fill,
if I choose this particular institution.

5. Bauer Media Group is a large European-based media company,
headquartered in Hamburg, Germany that manages a portfolio of
more than 600 magazines, over 400 digital products and 50 radio and
TV stations around the world. The portfolio extends to include print
shops, postal, distribution and marketing services. Bauer Media
Group has a workforce of approximately 11,000 employees in 17
countries. They have many different brands including Grazia, Motor
Cycle News, MOJO, Q, Kerrang! and many more. This shows me that Bauer know the music
industry well and know how to market products. This is because MOJO, Q and Kerrang! are
all popular and successful music magazines. Their slogan “we think popular” shows that
they strive for all of their products to be popular and well known. The music magazines
Kerrang! and MOJO they distribute are of my genre. This shows that they understand how
to market indie music magazines. With Kerrang’s circulation being 33,024 and MOJO’s being
70,667 (paper copies only).

6. Independent media refers to any form of media, such as radio, television, newspapers or the Internet,
that is free of influence by government or corporate interests. The term has varied applications. Within
the United States and other developed countries, it is often used synonymously with alternative media to
refer to media that specifically distinguish themselves in relation to the mainstream media. In
international development, the term independent media is used in relation to the development of new
media outlets, particularly in areas where there is little to no existing media presence. To look at
independent institutions I looked at and researched many different independent music magazines. Most
of these where webzines and were free for public to look at or order a free print copy. I looked at The
Crack, So Young, Wire, Under the Radar and Pitchfork. Pitchfork Media, usually known simply
as Pitchfork, is a Chicago-based daily Internet publication devoted to music criticism and commentary,
music news, and artist interview. Its focus is on independent music, especially indie rock. However it also
covers other genres. It receives 240,000 readers per day. I do not think I am going to have an
independent institution for my product, this is because it only targets a niche audience and usually offers
the product for free. However I want to make a profit and reach a mass audience. Therefore I will not be
using an independent.

7. I want C86 to have a website and to be available digitally. To do this I will have to have be with another institution. To
see which institution I want for my magazine, I have researched existing magazines. I did this to see who they had
deals and partnerships with. First I looked at NME who have partnerships with many different companies including
the Kindle Fire App Store, Apple App Store, Android App Store, Kobo, Lekiosk, Magazines Direct, Nook and Zinio. This
makes the digital copy more accessible to the audience and therefore is appealing to a mass audience. With the
magazine being available on all of these media platforms, it allows many different people to view and read the
magazine on their different technological devices. My product C86 is going to have its own app, this will be available
on kindle, apple and android app stores. This is because most young people (my target audience) will own a device
with one of these app stores on it, therefore I am making it accessible and attractive to them as consumers. My
magazine has a website this will allow for a mass audience to view, watch and interact with the many article,
activities and videos on the website. I am going to have a digital copy available to download not only on the app but
on Magazines Direct and Zinio. All my digital copies will be cheaper than the paper copy as I will not have to pay for
the paper and printing. Therefore the digital product will be £1.99. Along with paper subscriptions I am going to do
deals and bundles if the audience buys both the digital and paper copy.

8. I am now going to look at what shops sell NME, as it is a very similar product to mine. This is
because I need to look at where my magazine is going to be sold. I have researched where
NME is distributed and I have found that it is sold in WHSmith and leading supermarkets.
However I want my magazine to be sold in WHSmith, leading supermarkets, HMV, Urban
Outfitters and some independent record shops. This is because I want to utilise places
where young people and students go, as I want to appeal to them and attract them to buy
my magazine.

9. The institution I have chose for my magazine is Time Inc. This is because they distribute to
a mass audience. Also they already have NME who are targeting a young audience, this
shows me they will know how to attract and appeal to my target audience. They have a
mass audience with over 350 million magazines sold each year. Also with NME being the
only indie magazine they have, I will be put against it as an alternative to NME. Also fans
and readers of NME may also buy my product and therefore I will gain more readers and
reach a mass audience. Also their existing products are very popular and are available in
supermarkets across the country. This is something I want for my product. They will know
what I want from my product and be able to help me achieve my aim or goals for that
particular issue. Also Time Inc. already have their products available digitally and
therefore will help me make C86 digital. This shows me they are modern and know what
is popular and current. So they will be able to distribute my product in print and digital
copies.