Adam Franklin's webinar called Get 10 Leads via Social Media webinar -- without paying money to Facebook, Linked and Google.

1. with
Adam Franklin
Get 10 Leads Via Social Media
(…Without Paying a Cent to Facebook, LinkedIn or
Google)
You’re in the right place!

2. Pre-show testing
“Can you see & hear me?”
Please type in the chat YES or NO

3. “Where are you tuning in from?”
“How long have you known us?
Pre-show Q&A

4. Is it ok if I speak in a funny accent?
Please type in the chat YES or NO
…Now let’s begin!
I’m Australian

5. with
Adam Franklin
10 Leads Via Social Media
(…Without Paying a Cent to Facebook, LinkedIn or
Google)

6. Takes notes
(and please turn off phones and Twitter)

7. About you…
What is your business
or current role?
Please type in the chat

8. And how social media
savvy do you feel?
Scale of 1-10.
Please type in the chat

9. Do you have these in ‘the real world’?
• a successful, high-trust relationship-based
business
• subject matter knowledge and recognised
expertise
• a strong personal and professional network
• clients who know, like and trust you
Type YES or NO

10. How about these?
• authority
• runs on the board
• credibility & reputation
• word of mouth and referrals
….But it’s not reflected online because
of a self-confessed weakness!?
Type YES or NO

11. And do you also feel…
• Busy (…you’re in demand already)?
• Daunted by digital marketing or tech?
• Dismissive or unconvinced by social
media?
• You’re doing fine, you don’t need it
• A nagging urge to address your
weakness in social media?
Type YES or NO

12. Great, this training is for you!

13. In the next 50 minutes you’ll:
1. See that you already have ALL the
‘ingredients’ for a Social Media Strategy
2. Get the ‘recipe’ for more leads
3. See ‘real life’ case studies of social media
4. Show you my 2018 strategy
5. Have all your questions answered…!
Are you ready…?

14. My a-ha story!

15. My “a-ha” moment
“Only 14% of people trust adverts
vs
90% of people trust
recommendations from a friend”
Source:

16. Social media is 6X more
trustworthy (than adverts)
My “a-ha” moment

17. I realised Social Media was the key to:
word of mouth & referrals
amplifying trust
staying front of mind
building authority
adding value
growing my network
increasing my leads
My “a-ha” moment

18. Building subject matter expertise & IP
… We can share this content on social media and add value to a wider
audience.
Building a valuable network of contacts.
…We can demonstrate this on LinkedIn and allow people to find and
refer us.
Building trust, authority and reputation
Our digital presence is a reflection of this and it allows us stay front of
mind and be easily found by prospects.
My “a-ha” moment
Like you, we’ve spent our careers

19. 1986
Mates since my 6th birthday

20. 1997
Last day of high school in Brisbane

21. 2004
Athens Olympics

22. 2005
• No social media existed
• Non-techies
• Obsessed with seeing
what worked…!
• The world changed over
the next decade and we
had front row seats.
Started Bluewire Media

23. For a over a decade
We learned, took action and improve!

24. 2009
Web Strategy Planning Template
1 million downloads

25. • Methodology & IP
• Quality Assured systems
& processes
• Speaking and consulting
• Great team, quality clients
• Wrote our book
Grew Bluewire to high 6 figure agency
2013

26. Sharing what we’ve learntShared everything in our bestselling book
2014

27. 2015
Several accolades
#9 on Top Marketing Podcasts for Entrepreneurs
#1 Best Business Blog In Australia

28. 2017
10,000s of professionals via speaking

29. Good Lifestyle + Location Independence
2017
• Leveraged IP + leads
—>
Options and choices
• Location
• Lifestyle
• Time
• People
• Work

30. • eg. Toby lived in
Switzerland for 12
months
• Coached clients via
Skype & FaceTime
Good Lifestyle + Location Independence
2018

31. 2018
1,000s students & 30,000+ subscribers

32. Today
Are you ready to double your leads
in 2018?
Type YES or NO

33. Later
If you learn how to double your leads,
may I show you my new program at the end?
Type YES or NO

34. Q: What would it be worth to get
10 qualified leads?
(….without dragging you away from what
you do best)?

35. Q: What would it be worth to get
10 qualified leads?
(….without dragging you away from what
you do best)?
Share in the chat (or just write it
down privately)

36. • Freedom
• Flexibility
• Predictable revenue
• More time doing what you do best
• Choices and options
• Condensed sales cycle
• Location independence …

37. 37
The Facts

38. Source:

39. 39
Good news…
You’re not too late!

40. 40
Especially…
High-trust relationship-based service
business
….like entrepreneurs, mortgage brokers,
financial advisors, consultants, lawyers,
insurance brokers, accountants,
educators, doctors, dentists, real estate
agents, BDMs, trainers and engineers.

41. 41
Misconceptions about
social media…
Waste of time
No ROI
My clients aren’t on there
I don’t have time
But please keep an open mind.

42. 42
“Trust is the biggest factor
in choosing an agent”
Source:

43. Yet we are in low trust professions…

44. Trust is easily amplified with
social media!
(and we buy from people
we know, like and trust)
Good news…

45. And trust needs to be built
long before the sale
(…we don’t know how many people we’ve missed)
Good news…

46. 62% of people trust a brand’s social
media more than its advertising
Source: Edelman Trust Barometer 2017
Good news…

47. 47
Mindset Myth #1:
“It won’t work for me"
(aka “I don’t have what it takes”)

48. 48
• a successful business
• high-trust relationship-based
• subject matter knowledge
• a network
• clients who know, like and trust y
• authority & runs on the board
• credibility & reputation
• word of mouth & referrals
….But this isn’t reflected online
FACT: You have ALL the ingredients…!

49. You just need the recipe

50. THE RECIPE
Online Profile is a digital representation
of you & your business
Professional network = LinkedIn connections
Subject matter expertise = Content you’ve
published or lead magnet
Reputation = Social media reviews & testimonials
Authority = Visibility on social media
Word of mouth = People referring you via social
media

52. 52
Mindset Myth #2:
“My clients aren’t on
social media”
(…and “I don’t want tyre kicker leads
off the internet!”)

53. FACT: Most in fact
are.
And UNDENIABLY
that’s where our
attention is…!

54. 54
Mindset Myth #3:
“I’m allergic to tech”
(aka “I’m a klutz on a computer”)

55. FACT :You can sketch
the strategy on paper
(and implement on your
phone if you can take
photo and write a text)

56. 56
Mindset Myth #4:
“I don’t have TIME”
aka “I’m too busy already”

57.
You might have 10 meetings
or 20 calls each day…
(keep doing them!)
But that leaves 100s or 1000s
in your network who don’t
hear from you.
Social media allows you to
reach them (as scale)

58. FACT:
Social media ‘buys’
your time back…
because you can reach
way more people (and
not repeat yourself as
much.)

59. 59
Mindset Myth #5:
“I need to pay for advertising
because organic reach is
DOWN…”

60. FACT:
Everything I show you today
requires ZERO investment in
adverts.
You don’t need to pay a cent to
Facebook, LinkedIn or Google.

61. DO:
Create and Connect
DON’T:
Consume, Compare
or Criticise

62. Newsfeed Eradicator

63. Ready to get into what works?
Please type YES or NO

64. 64
#1. What’s working on
LinkedIn

65. Post an update
• Share an insight
(offer your giveaway)
• Tag people
Google
#BetterBizSummit
What’s working on LinkedIn

66. Post an update
• Video performs best
• See who comments
and likes it
Google
#BetterBizSummit
What’s working on LinkedIn

67. Analytics
• Huge reach (to mostly new people!)
• 8000+ people, 200+ requests
Google
#BetterBizSummit
What’s working on LinkedIn

68. Message people
• Deliver & say thanks
• Start a conversation
Google
#BetterBizSummit
What’s working on LinkedIn

69. Google
#BetterBizSummit
What’s working on LinkedIn
Then get OFF social media
• Email
• Phone calls
• Meetings
• Webinars

70. 70
This technique will
get you LEADS…!

71. Google
#BetterBizSummit
What I experienced via Facebook …

72. Google
#BetterBizSummit
What I experienced via Instagram …

73. Google
#BetterBizSummit
What I experienced via LinkedIn …

74. Google
#BetterBizSummit
• Did 1st video
• Posted to LinkedIn
CASE STUDY #1:
ex-Management Consultant - Corporate Trainer

75. Google
#BetterBizSummit
• Did 1st video
• Posted to LinkedIn
• Got a qualified enquiry
• Landed a high ticket corporate
training gig
CASE STUDY #1:
ex-Management Consultant - Corporate Trainer

76. Google
#BetterBizSummit
CASE STUDY #2:
Andy Farquharson — Saas Sales Trainer

77. Google
#BetterBizSummit
CASE STUDY #3:
Tom Ferrier —
Social entrepreneur

78. Google
#BetterBizSummit
CASE STUDY #3:
Tom Ferrier —
Social entrepreneur

79. 79
#2. My simple repeatable
strategy for 2018
1. Post videos on social media
2. Give away value (lead magnets)
3. Connect with people
4. Invite them to learn more

80. Adam Franklin
“How valuable has it been so far?”
1 - 10.
Want me to continue?
Half time.
Please type YES or NO

81. 81
Gets a photo on his iPhone
Posts daily styling pics on
Instagram
Tags clients and prospects in
the posts
@clayrondobrisbane
CASE STUDY #2:
Menswear retailer, Clay Rondo

82. 82
RESULT: 2 sales per
week via social media
…from people who didn’t
set foot in his store!
CASE STUDY #2:
Menswear retailer, Clay Rondo

83. Google
#BetterBizSummit
CASE STUDY #3:
Lou P: Real estate marketer
Did an Instagram post

84. Google
#BetterBizSummit
CASE STUDY #3:
Lou P: Real estate marketer
Got a lead the same day!

85. 85
CASE STUDY #4:
Running coach, Sean Bowes
Valuable giveaway
(aka lead magnet)
…something he
already had on his
computer.

86. 86
60 sec iPhone video for Instagram, Facebook
and LinkedIn
@sean_bowes
CASE STUDY #4:
Running coach, Sean Bowes

87. 87
RESULT:
CASE STUDY #4:
Running coach, Sean Bowes

88. 88
REFERRALS
CASE STUDY #4:
Running coach, Sean Bowes
LEADS

89. 89
SALES
CASE STUDY #4:
Running coach, Sean Bowes

90. 90
Shares pics to stays front
of mind
Is likeable & human which
amplifies TRUST…!
@nicholasgiven
CASE STUDY #5:
Real estate agent, Nicholas Given

91. 91
Took this photo on his iPhone
Posted to it Instagram &
Facebook
@nicholasgiven
CASE STUDY #5:
Real estate agent, Nicholas Given

92. 92
@nicholasgiven
Got a private message
(…from someone he wouldn’t
usually have seen, spoken to or
met with)
CASE STUDY #5:
Real estate agent, Nicholas Given

93. 93
@nicholasgiven
RESULT: Got the listing
Sold for $1.3M, one week later
CASE STUDY #5:
Real estate agent, Nicholas Given

94. 94
PRO TIP: Free tool Canva
100s of free
image
templates

95. 95
#3. How word of
mouth referrals work
these days

96. Referrals and Word of Mouth (on steroids!)

97. Within 1 hour:
5 private FB messages
3 texts
6 replies on my wall
Referrals and Word of Mouth (on steroids!)

98. Google
#BetterBizSummit
People google stalk you first

99. Google
#BetterBizSummit
To check you're legit

100. Google
#BetterBizSummit
Google yourself later — see what comes up!

101. THINK ABOUT:
1. Do your friends and contacts know what you do?
2. And they trust you enough to refer you?
If so, you’ve got an army of referrers, with eyes and
ears all over social media!
You’ve just got to stay top of mind!
Referrals and Word of Mouth (on steroids!)

102. What’s the ROI of social media?

103. What’s the ROI of a surfboard?

104. For Toby and me, surfing is recreational. It costs us time
and $ so a negative ROI (but we enjoy it).

105. If you don’t surf, you might give it away or sell it on
eBay… neutral or slightly positive ROI

106. But if you’re Kelly Slater, you use the same surfboard
(ie the tool), and make a fortune (Huge ROI)

107. Same as Social Media
• Most people use it recreationally, and
scroll for fun = Negative ROI)
• Some people don’t use it at all = Neutral
ROI
• And a few people like you use it to
publish their expertise, connect with their
network, build their authority and double
their leads = Positive ROI.

108. 108
Could you double your leads
via social media with what I’ve
taught you today?
Please type ‘YES’ or ‘NO’

109. 109
Optometrist, Dr Soojin Nam
Kate F,
Copywriter
“Incredibly valuable. I’ve taken other social media courses that have
promised much and delivered little. I found this course to provide me
with more actionable information than I imagined. The simplicity is so
easy to grasp and execute. I feel brilliant.”

110. 110
Sophie M - licensed real estate agent

111. Introducing….

112. students.bluewiremedia.com.au
This is the system for successful, high-trust,
relationship-based businesses to get 10
qualified leads via social media

113. Time commitment to implement
• 10 Mins Per Platform Per Day
113
Give me 4 hours
(…and I’ll give you a social media
system to get 10 new leads a month)

114. students.bluewiremedia.com.au
You get:
•“the complex made simple”
•“a proven system to follow”
•“quality leads”
•“your time back”
•“skill, not more info!”

115. 115
4 modules taught by Adam Franklin
Module #1: Why Social Media, Strategy, Guidelines & Negative
Comments (94 mins)
Module #2: LinkedIn (84 mins)
Module #3: Facebook and Instant Messenger (43 mins)
Module #4: Instagram and Influencers (97 mins)
BONUS: KEYNOTE PRESENTATION: Effective Social Media
Marketing in 15 Minutes a Day by Adam Franklin
COMMUNITY & ACCOUNTABILITY: Invite-only Facebook group
GRADUATION: Badge and Certificate
BONUS: 1-on-1 Graduation call with Adam Franklin ($497 value)

116. Facebook Group
Invite-only
Join 400+ business
owners, service
professionals &
marketing consultants
Lots of members have
already connected and
done business together!
Community & Accountability
is super valuable!

117. CertificateBadge
Graduation

118. Graduation 1-on-1 Coaching Call
with Adam Franklin
$497 value
BONUS

119. bluewiremedia.com.au/sm4l

120. www.bluewiremedia.com.au/Septbluewiremedia.com.au/sm4l

121. bluewiremedia.com.au/sm4l

122. Thank you
adam@bluewiremedia.com.au
bluewiremedia.com.au/sm4l