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This document discusses how a media product represents particular social groups. It targets those interested in alternative rock music such as Imagine Dragons and new soft rock bands. The front cover includes lines from alternative bands and simple clothing of models to appeal to this group without alienating them. The contents and double page spreads contain elements similar to other alternative rock magazines to further target this audience. Some black and white images help convey the darker nature of the genre and prepare readers for dark storylines.
