Bradley Homans learned from audience feedback in several ways: 1) Initial questionnaires found that social networking plays a large role in the lives of the target audience (ages 16-19), confirming their topic of "Social Networking: The Effect" was appropriate. 2) After creating a documentary and radio trailer, follow-up questionnaires found most of the target audience enjoyed and learned from the documentary (ratings of 9-10/10), and the music, voiceover, and variety of shots all worked effectively. 3) Feedback also confirmed the radio trailer and magazine article successfully promoted the documentary and linked the products together in a cohesive way.