The document discusses brand identity for a documentary by using three consistent colors - red, white, and black - throughout various media platforms. Red is used to engage audiences and motivate action, white suggests commitment and professionalism, and black conveys sophistication. For print media, a similar color scheme follows audience familiarity without challenging conventions. Radio advertisements use memorable quotes from interviews to relate to the documentary and question whether CDs are dead, acting as a slogan for the brand identity across all media.

1. Brand identity
Documentary:
We’ve used a theme of three distinctive colours red white and black to create a unique
selling point to the overrule documentary. The whole idea of doing this will create
audience’s familiarity. Furthermore, by sticking to these colours will help relate the viewer
to our documentary as it will be a unique colour scheme that will be remembered easy.
The colour red is defined into energy and motivates us to take action. This colour helps our
audiences become more engaged in our documentary as well as luring them into taking
action. The colour red is equally bold which will stand out to our audiences and become
clear to important information and facts we’re trying to get across to our target audiences.
The colour white will suggest commitment in our documentary and will encourage them to
continuing to watch the documentary. The colour white is also very clear and used
professionally in other documentaries which we’ve studied during our research.
Furthermore, the colour contrast between black and white shows simplistic elements in our
documentary and informs our target audiences clearly structured information.
The colour black can be seen as sophisticated and used in our documentary to show an
element of sophistication upon facts and content.
Double page spread
Similarly, to the documentary our print media peace has offered a similar theme of colours
to follow audience’s familiarity. We’re not challenging the codes and conventions of other
double page spreads purely due to the fact that we don’t want audiences to be unfamiliarly
with the structure. In addition to that we’ll be following the rules of thirds to suit audience’s
familiarity and create a similar layout to what they’re used too.
Radio
For radio, we’re using grab quotes from our vox pop interviews in the documentary. By
doing this will make the listeners of the radio advert be alert to certain quotes we’ve used
and relate the quotes to our documentary. “is the cd dead” is a following brand identity
throughout all of our media platforms. Purely sticking to this quote allows audiences to
match the quote to the documentary as well as our target audience’s questioning
themselves if the cd is dead? Furthermore this one question will act as a slogan to our
overrule documentary and advertisement.