Brand identity Script
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The document discusses brand identity for a documentary by using three consistent colors - red, white, and black - throughout various media platforms. Red is used to engage audiences and motivate action, white suggests commitment and professionalism, and black conveys sophistication. For print media, a similar color scheme follows audience familiarity without challenging conventions. Radio advertisements use memorable quotes from interviews to relate to the documentary and question whether CDs are dead, acting as a slogan for the brand identity across all media.
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Evaluation question 3
The document discusses creating a cohesive brand identity across media platforms to promote a music documentary. It emphasizes using consistent visuals, fonts, and colors in the documentary poster and double page spread review in an academic magazine. By featuring the same indie artist Jersey Budd across platforms, audiences will become familiar with his presence. However, the poster silhouette was chosen to draw attention back to the narrative rather than any one artist. Social media symbols are included to connect with target audiences online. The products work together as a campaign to promote the documentary's message about the hidden elements of the indie music genre.
Website analysis 1
The document discusses the design of the BBC Three website's main page. It summarizes that the main page establishes the focus of the site with a prominent close-up shot of Stacey Dooley. The consistent pink, black, and white color scheme and logo help maintain a strong brand identity. The page provides links to related content accompanied by thumbnails to enhance audience engagement. It also allows audience interaction through surveys, in line with modern expectations for commenting and feedback.
Website analysis 1
The document summarizes key aspects of BBC Three's website design that effectively communicate their brand identity and engage audiences. The main page features a close-up shot of their on-air personality Stacey Dooley to introduce viewers to her. Throughout the site, BBC Three maintains their pink, black and white color scheme and logo. They provide related content and audience interactivity tools to enhance engagement. Easy navigation and binge-watching recommendations further connect audiences to their content. Consistent visual elements like thumbnail images and a pink triangle play button reinforce the BBC Three brand across platforms.
Question 2
The target audience for the documentary, double page spread, and radio trail was males and females aged 16-35 who have opinions about tattoos. This age group is most interested in tattoos as part of popular culture and would relate to the experiences shared. Both the double page spread and radio trail effectively promoted the documentary by using consistent branding elements like music, images, and audio clips. However, using a different voice for the radio trail's voiceover weakened its connection to the other products. Overall, the ancillary products successfully informed the audience about air times and viewing options to drive interest in the documentary.
Question 1 evaluation
This document discusses the documentary production group's use of conventions in their documentary about bowling. Some of the key conventions they followed include labeling interviewees with their name and role on screen, positioning interviewees on the left or right third of the screen so they are not looking directly into the camera, and using cutaways to illustrate points made in interviews or cover cuts in questioning. The group also included a voiceover to explain key points, used a song from their documentary in a radio advertisement to connect the two, and designed their poster with a main image fading to a title and channel logo to promote and identify their documentary.
Q2 brand identity new
The document discusses how the creator established brand identity across their documentary, radio trailer, and magazine double-page spread which promoted the documentary. Similar fonts, color schemes, music, and imagery were used to create continuity and familiarity between the products. Screenshots and descriptions from the documentary were featured in the magazine spread to link the pieces. Logos and references to the broadcast channel were also included to clearly associate the documentary with Channel 4. The goal was to effectively promote awareness of the documentary and influence audiences to watch through a cohesive branded identity.
A2 evaluation question 2
The document discusses the target audience and promotional materials for a documentary about rising university fees. The target audience was students aged 16 and over, especially those from lower socioeconomic backgrounds who would be most affected by increasing fees. A radio trailer was broadcast on BBC Radio 1 to reach the target demographic of 15-29 year olds. The trailer used audio clips and music from the documentary to make it recognizable. A double page magazine spread was published in TV& Satellite Magazine, with photos related to students and university life to engage the target audience.
A2 evaluation question 2
The document discusses the target audience and promotional materials for a documentary about rising university fees. The target audience was students aged 16 and older, especially those from lower socioeconomic backgrounds who would be most affected by increasing fees. A radio trailer was broadcast on BBC Radio 1 to reach the target demographic of 15-29 year olds. The trailer used audio clips and music from the documentary to make it recognizable. A double page magazine spread was published in TV& Satellite Magazine and featured title-branded images to promote the documentary while following magazine conventions.
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Evaluation question 3
The document discusses creating a cohesive brand identity across media platforms to promote a music documentary. It emphasizes using consistent visuals, fonts, and colors in the documentary poster and double page spread review in an academic magazine. By featuring the same indie artist Jersey Budd across platforms, audiences will become familiar with his presence. However, the poster silhouette was chosen to draw attention back to the narrative rather than any one artist. Social media symbols are included to connect with target audiences online. The products work together as a campaign to promote the documentary's message about the hidden elements of the indie music genre.
Website analysis 1
The document discusses the design of the BBC Three website's main page. It summarizes that the main page establishes the focus of the site with a prominent close-up shot of Stacey Dooley. The consistent pink, black, and white color scheme and logo help maintain a strong brand identity. The page provides links to related content accompanied by thumbnails to enhance audience engagement. It also allows audience interaction through surveys, in line with modern expectations for commenting and feedback.
Website analysis 1
The document summarizes key aspects of BBC Three's website design that effectively communicate their brand identity and engage audiences. The main page features a close-up shot of their on-air personality Stacey Dooley to introduce viewers to her. Throughout the site, BBC Three maintains their pink, black and white color scheme and logo. They provide related content and audience interactivity tools to enhance engagement. Easy navigation and binge-watching recommendations further connect audiences to their content. Consistent visual elements like thumbnail images and a pink triangle play button reinforce the BBC Three brand across platforms.
Question 2
The target audience for the documentary, double page spread, and radio trail was males and females aged 16-35 who have opinions about tattoos. This age group is most interested in tattoos as part of popular culture and would relate to the experiences shared. Both the double page spread and radio trail effectively promoted the documentary by using consistent branding elements like music, images, and audio clips. However, using a different voice for the radio trail's voiceover weakened its connection to the other products. Overall, the ancillary products successfully informed the audience about air times and viewing options to drive interest in the documentary.
Question 1 evaluation
This document discusses the documentary production group's use of conventions in their documentary about bowling. Some of the key conventions they followed include labeling interviewees with their name and role on screen, positioning interviewees on the left or right third of the screen so they are not looking directly into the camera, and using cutaways to illustrate points made in interviews or cover cuts in questioning. The group also included a voiceover to explain key points, used a song from their documentary in a radio advertisement to connect the two, and designed their poster with a main image fading to a title and channel logo to promote and identify their documentary.
Q2 brand identity new
The document discusses how the creator established brand identity across their documentary, radio trailer, and magazine double-page spread which promoted the documentary. Similar fonts, color schemes, music, and imagery were used to create continuity and familiarity between the products. Screenshots and descriptions from the documentary were featured in the magazine spread to link the pieces. Logos and references to the broadcast channel were also included to clearly associate the documentary with Channel 4. The goal was to effectively promote awareness of the documentary and influence audiences to watch through a cohesive branded identity.
A2 evaluation question 2
The document discusses the target audience and promotional materials for a documentary about rising university fees. The target audience was students aged 16 and over, especially those from lower socioeconomic backgrounds who would be most affected by increasing fees. A radio trailer was broadcast on BBC Radio 1 to reach the target demographic of 15-29 year olds. The trailer used audio clips and music from the documentary to make it recognizable. A double page magazine spread was published in TV& Satellite Magazine, with photos related to students and university life to engage the target audience.
A2 evaluation question 2
The document discusses the target audience and promotional materials for a documentary about rising university fees. The target audience was students aged 16 and older, especially those from lower socioeconomic backgrounds who would be most affected by increasing fees. A radio trailer was broadcast on BBC Radio 1 to reach the target demographic of 15-29 year olds. The trailer used audio clips and music from the documentary to make it recognizable. A double page magazine spread was published in TV& Satellite Magazine and featured title-branded images to promote the documentary while following magazine conventions.
A2 evaluation question 2
The document discusses the target audience and promotional materials for a documentary about rising university fees. The target audience was students aged 16 and over, especially those from lower socioeconomic backgrounds who would be most affected by higher fees. A radio trailer was broadcast on BBC Radio 1 to reach the target demographic of 15-29 year olds. The trailer used audio clips and music from the documentary to make it recognizable. A double page magazine spread was published in TV& Satellite Magazine, with photos related to students and university life. The spread was designed to promote the documentary and link the materials while avoiding confusion.
Ancillary product poster - analysis task new
This document analyzes conventions used in soap opera posters. It discusses several key conventions:
- Taglines are used to attract audiences and convey the dramatic tone of upcoming episodes in a concise phrase.
- Images depict dramatic scenes and are often manipulated using photo editing software to draw viewers in.
- Logos reinforce the brand identity of the television channel to reassure viewers.
- Dates encourage audiences to watch episodes at specific times.
The conclusion states that to create a professional soap opera poster, the author will include conventions like a tagline, manipulated main image, references to social media, and reinforcement of the brand identity. These conventions will help achieve a professional media product.
Media 2
The combination of the main product (film) and ancillary texts (poster, trailer, magazine) was effective in promoting the sci-fi genre film. Similar themes, colors, fonts, and the main character were used across all materials to create consistency and allow the audience to recognize the products as part of the same promotional package. Specifically, a black and green color scheme, alien eye motif, space age font, and the main character appearing in both the poster and magazine helped tie the materials together effectively.
Q2
The document discusses the effectiveness of combining a documentary project with ancillary texts, including a radio advertisement and double page magazine spread (DPS). Key points:
1) The radio ad and DPS were created to promote and advertise the documentary, airing on BBC3. Familiar elements like colors, images and interview clips were used to clearly link the products.
2) Sound bites and music from the documentary were included in the radio ad to give listeners a sense of the documentary's content and generate interest.
3) The DPS featured the documentary title, social media app letters, images and expert quotes to reference the documentary and attract the target 16-24 audience.
4) While some
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How effective is your combination of your main
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- Visual codes like the child's bright red clothing and positioning according to the rule of thirds are used to draw the viewer's eye. Dark colors and lighting convey the serious subject matter.
- Minimal text focuses on the title and air time rather than explaining the content, creating intrigue to encourage viewers to watch. Institutional codes like logo placement are followed to
Evaluation question 2
The combination of the film and ancillary texts effectively established a consistent brand identity. The same dark red color scheme, "Sui Generis" font, and portrayal of characters' style of dress were used across the teaser trailer, poster, and magazine cover. These visual elements helped signal the gangster film genre and ensured the audience instantly recognized the related materials. The brand identity strategy was inspired by other successful films like "Legend" and helped clearly market the film to its target 15-24 year old demographic.
How effective is the combination of your main
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A2 coursework evaluation final
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THIS IS ENGLAND
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THIS IS ENGLAND
This document discusses the marketing campaign for the film "This is England". It analyzes how the marketing across different media - the poster, website, DVD cover, and trailer - uses consistent elements like color scheme, imagery, and fonts to create a cohesive brand identity and link the various advertisements. These unified marketing elements use the colors of the British flag and depict scenes of council estates in 1980s England to set the scene for the film's story and time period. The trailer in particular is praised for its effective use of instrumental music to promote the film.
Promotional package analysis
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Promotional package analysis
The document discusses different promotional methods for the movie "The Last Exorcism Part 2". Trailers use consistent imagery and fonts to clearly communicate what the film is about. Posters then build on the trailer by focusing on a single character, while maintaining the same visual style. Social media allows regular updates and engagement with the target audience, also mirroring the trailer's imagery and fonts to maintain a consistent promotional campaign across formats.
A2 coursework evaluation final222
The document discusses a student's media evaluation of their documentary project and ancillary texts. The student created a 5-minute documentary opening on whether police should be armed, as well as a radio trailer and double page magazine article. The documentary uses conventions like interviews, voiceovers, and music. The ancillary texts were effective combinations that would appeal to and inform the target audience of young adults. Audience feedback was not discussed.
Question 2
The document discusses the effectiveness of combining a company's main product with ancillary products. It analyzes a documentary on tattoos produced for a target audience of 16-35 year olds and the ancillary double page spread and radio trail created to promote the documentary. It finds that the combination was effective due to clear links between the products that gave them a consistent brand identity, such as using the same images and music. Both ancillary products promoted the documentary by informing audiences how and when to watch it.
Evaluation for a2 media coursework 2011 2012
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2) Settings and lighting were sometimes less conventional by using more neutral locations for harsh scenes. Props and colors like red were used conventionally to imply contrast.
3) The evaluation addresses how the author's poster and magazine cover also followed or challenged real media conventions.
Radio Questionare Draft
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Questions for focus group
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Radio trailer audience feedback summary
The document summarizes audience feedback from testing a radio trailer. Five participants responded to questions about the volume of audio clips and music (deemed just right by all), engagement and length of the trailer (mostly positive responses), and informativeness and ability to generate interest in watching the full documentary (some strong and some slight agreement across questions). The results provide feedback that could help strengthen the trailer, such as including more content or improved editing, but overall engagement and desired effects were achieved.
We asked a range of different people
This document summarizes the responses to a 15 question questionnaire about music streaming habits. Most respondents were 17 years old and listen to music most or some of the day. The majority access music through streaming services or pirating sites rather than buying CDs. Respondents prefer streaming to CDs and use free platforms like YouTube, but many also use third-party pirating sites. The most popular paid streaming services were Spotify and YouTube. While respondents felt streaming was convenient, opinions were mixed on whether it benefited artists.
A2 music analysis
The documentary uses an off-screen narrator and fast-paced editing to engage viewers on the topic of downloading music. It effectively syncs visuals and audio during expert interviews, though could improve sound quality in user interviews. Overall the documentary informs viewers about music downloading in an entertaining way, though ends abruptly without conclusion.
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A2 evaluation question 2
The document discusses the target audience and promotional materials for a documentary about rising university fees. The target audience was students aged 16 and over, especially those from lower socioeconomic backgrounds who would be most affected by higher fees. A radio trailer was broadcast on BBC Radio 1 to reach the target demographic of 15-29 year olds. The trailer used audio clips and music from the documentary to make it recognizable. A double page magazine spread was published in TV& Satellite Magazine, with photos related to students and university life. The spread was designed to promote the documentary and link the materials while avoiding confusion.
Ancillary product poster - analysis task new
This document analyzes conventions used in soap opera posters. It discusses several key conventions:
- Taglines are used to attract audiences and convey the dramatic tone of upcoming episodes in a concise phrase.
- Images depict dramatic scenes and are often manipulated using photo editing software to draw viewers in.
- Logos reinforce the brand identity of the television channel to reassure viewers.
- Dates encourage audiences to watch episodes at specific times.
The conclusion states that to create a professional soap opera poster, the author will include conventions like a tagline, manipulated main image, references to social media, and reinforcement of the brand identity. These conventions will help achieve a professional media product.
Media 2
The combination of the main product (film) and ancillary texts (poster, trailer, magazine) was effective in promoting the sci-fi genre film. Similar themes, colors, fonts, and the main character were used across all materials to create consistency and allow the audience to recognize the products as part of the same promotional package. Specifically, a black and green color scheme, alien eye motif, space age font, and the main character appearing in both the poster and magazine helped tie the materials together effectively.
Q2
The document discusses the effectiveness of combining a documentary project with ancillary texts, including a radio advertisement and double page magazine spread (DPS). Key points:
1) The radio ad and DPS were created to promote and advertise the documentary, airing on BBC3. Familiar elements like colors, images and interview clips were used to clearly link the products.
2) Sound bites and music from the documentary were included in the radio ad to give listeners a sense of the documentary's content and generate interest.
3) The DPS featured the documentary title, social media app letters, images and expert quotes to reference the documentary and attract the target 16-24 audience.
4) While some
How effective is your combination of your main task and ancillary tasks?
This document evaluates how effectively a documentary film and its ancillary tasks work together. It finds that the film and poster achieve continuity by featuring the same protagonist representing students considering university. Both the film and poster link to uses and gratifications theory by allowing students to identify with the protagonist. Additionally, the products employ conventions like interviews and statistics to inform audiences coherently about the film's topic of attending university. Overall, the evaluation concludes that the documentary and ancillary materials work well together to promote and represent the film.
How effective is your combination of your main
The document discusses the cohesion between various promotional materials created for a documentary about tanning, including ensuring a consistent title, voiceover, imagery and messages. Key elements like the title "Tantalising" were carried through the print ad, radio trailer and documentary. Colorful images and rhetoric like "how far will you go" linked the different media. The materials were targeted to youth audiences on channels and in areas they would access.
Textual Analysis - Britain's Forgotten Children
This document analyzes the print advertisement for the Channel 4 documentary "Britain's Forgotten Children". The summary is:
- The advertisement shows a child struggling to hold on while sinking into the ground, representing how children in the care system are being "forgotten" and disappearing. Adults passing by fail to notice the child's distress.
- Visual codes like the child's bright red clothing and positioning according to the rule of thirds are used to draw the viewer's eye. Dark colors and lighting convey the serious subject matter.
- Minimal text focuses on the title and air time rather than explaining the content, creating intrigue to encourage viewers to watch. Institutional codes like logo placement are followed to
Evaluation question 2
The combination of the film and ancillary texts effectively established a consistent brand identity. The same dark red color scheme, "Sui Generis" font, and portrayal of characters' style of dress were used across the teaser trailer, poster, and magazine cover. These visual elements helped signal the gangster film genre and ensured the audience instantly recognized the related materials. The brand identity strategy was inspired by other successful films like "Legend" and helped clearly market the film to its target 15-24 year old demographic.
How effective is the combination of your main
The documentary, print ad, and radio trailer are effectively combined through consistent content, voiceovers, colors, slogans, and release details. Using the same voiceover in the documentary and radio ad allows the audience to relate to the speaker across formats. Matching the title, color scheme, and question slogan between the documentary and print ad also creates connections for the audience.
A2 coursework evaluation final
The document discusses how the student used various media technologies in constructing their documentary, magazine article, and radio trailer for an A2 media studies assignment. Filming was done using a Canon camcorder and tripod, and editing was done using Final Cut Express software. Research involved using BBC and news websites, and watching YouTube clips. GarageBand was used to create background music. Microsoft Word, Adobe InDesign, and blogger.com were also utilized at various stages of the process.
THIS IS ENGLAND
This document discusses the marketing campaign for the film "This is England". It analyzes how the marketing across different media - the poster, website, DVD cover, and trailer - uses consistent elements like color scheme, imagery, and fonts to create a cohesive brand identity and link the various advertisements. These elements transport the viewer to the setting and time period of 1980s England portrayed in the film. The trailer in particular utilizes an instrumental soundtrack to effectively promote the film.
THIS IS ENGLAND
This document discusses the marketing campaign for the film "This is England". It analyzes how the marketing across different media - the poster, website, DVD cover, and trailer - uses consistent elements like color scheme, imagery, and fonts to create a cohesive brand identity and link the various advertisements. These unified marketing elements use the colors of the British flag and depict scenes of council estates in 1980s England to set the scene for the film's story and time period. The trailer in particular is praised for its effective use of instrumental music to promote the film.
Promotional package analysis
The document discusses different promotional methods for the film "The Last Exorcism Part 2". It analyzes the trailer, posters, and social media advertising. The trailer establishes a consistent style through imagery and font that can then be applied to posters and other promotions. Posters elaborate on characters and storyline while maintaining the same visual style. Social media allows regular updates and engagement with the target audience, also mirroring the trailer's imagery and font for consistency across promotional materials.
Promotional package analysis
The document discusses different promotional methods for the movie "The Last Exorcism Part 2". Trailers use consistent imagery and fonts to clearly communicate what the film is about. Posters then build on the trailer by focusing on a single character, while maintaining the same visual style. Social media allows regular updates and engagement with the target audience, also mirroring the trailer's imagery and fonts to maintain a consistent promotional campaign across formats.
A2 coursework evaluation final222
The document discusses a student's media evaluation of their documentary project and ancillary texts. The student created a 5-minute documentary opening on whether police should be armed, as well as a radio trailer and double page magazine article. The documentary uses conventions like interviews, voiceovers, and music. The ancillary texts were effective combinations that would appeal to and inform the target audience of young adults. Audience feedback was not discussed.
Question 2
The document discusses the effectiveness of combining a company's main product with ancillary products. It analyzes a documentary on tattoos produced for a target audience of 16-35 year olds and the ancillary double page spread and radio trail created to promote the documentary. It finds that the combination was effective due to clear links between the products that gave them a consistent brand identity, such as using the same images and music. Both ancillary products promoted the documentary by informing audiences how and when to watch it.
Evaluation for a2 media coursework 2011 2012
1) The document evaluates the ways in which the author's media products used, developed, or challenged conventions of real media. For the teaser trailer, the author analyzed trailers for Saw V, Scream 4, and Paranormal Activity 3 to develop techniques like subtle lighting and ordinary character attire at the beginning.
2) Settings and lighting were sometimes less conventional by using more neutral locations for harsh scenes. Props and colors like red were used conventionally to imply contrast.
3) The evaluation addresses how the author's poster and magazine cover also followed or challenged real media conventions.
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How effective is your combination of your main task and ancillary tasks?
How effective is your combination of your main task and ancillary tasks?
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Radio Questionare Draft
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Questions for focus group
The document contains 10 questions for a focus group about a documentary film, asking about the intro, background footage, title, informativeness, best part, fitting music, realism, sound levels, text clarity/engagement, and whether they would watch the full documentary and if CDs are obsolete.
Radio trailer audience feedback summary
The document summarizes audience feedback from testing a radio trailer. Five participants responded to questions about the volume of audio clips and music (deemed just right by all), engagement and length of the trailer (mostly positive responses), and informativeness and ability to generate interest in watching the full documentary (some strong and some slight agreement across questions). The results provide feedback that could help strengthen the trailer, such as including more content or improved editing, but overall engagement and desired effects were achieved.
We asked a range of different people
This document summarizes the responses to a 15 question questionnaire about music streaming habits. Most respondents were 17 years old and listen to music most or some of the day. The majority access music through streaming services or pirating sites rather than buying CDs. Respondents prefer streaming to CDs and use free platforms like YouTube, but many also use third-party pirating sites. The most popular paid streaming services were Spotify and YouTube. While respondents felt streaming was convenient, opinions were mixed on whether it benefited artists.
A2 music analysis
The documentary uses an off-screen narrator and fast-paced editing to engage viewers on the topic of downloading music. It effectively syncs visuals and audio during expert interviews, though could improve sound quality in user interviews. Overall the documentary informs viewers about music downloading in an entertaining way, though ends abruptly without conclusion.
Radio trailer
The radio trailer uses familiar backing music and the word "exclusive" to engage the audience. It offers grab quotes throughout to keep the audience interested. Fast edited vox pops at the start show teens being careless with alcohol to target that age group. Rhetorical questions and supporting vox pops show the facts as shocking. It ends by stating the title and air time.
The introduction uses factual information about domestic violence that may be unfamiliar to the audience. An intense backing track creates a serious atmosphere while still engaging listeners. It then uses a grab quote from TV to further interest and a documentary topic. More facts are followed by an expert interview defining domestic violence. It concludes with air time and channel, using a door closing sound effect
What have we learned from our audience feedback
The document provides feedback from focus groups on a documentary about the music industry. Overall, the feedback was very positive. For the documentary, respondents thought the introduction was engaging, there was enough background footage, the titles were interesting, and it was informative. They enjoyed the expert interviews and thought the music fit well. They also felt it seemed like a realistic documentary. The only criticism was that some vox-pops could be louder. Feedback on related promotional materials also identified minor improvements but was largely positive. The feedback validated many of the creative choices and identified a few small areas for improvement.
Question 4 How did you use media technologies in the construction and researc...
The document discusses the media technologies used during the research, planning, and evaluation stages of creating a documentary. It describes using the internet (Google Chrome) to research topics and target audiences of interest to teenagers. A storyboard was created in Microsoft Word to plan the documentary structure and shots. Research included studying other documentaries on YouTube and DVD to understand conventions. A Canon camera, microphone, and tripod were used to film interviews and footage. Adobe Premiere Pro was used to edit the documentary, adding titles and adjusting audio levels. A radio trailer was created using GarageBand. InDesign was used to make a TV listings page, and various software like Word, PowerPoint, and YouTube were used to evaluate the projects
Double page spread questions
The document contains 11 questions about a double page spread for a documentary television program. It asks whether the layout grabs attention, if the color scheme and images are effective, if the air time and channel are clear, and if the question and answer format is interesting and easy to follow. The final question asks if the double page spread would make the reader want to watch the documentary.
Radio trailer
This document contains 9 questions about a radio trailer for a documentary. It asks whether the trailer was an appropriate length, if the sound levels and music volume were good, if the dialogue could be heard clearly. It also asks if the trailer would appeal to teenage audiences on Radio One, if the air time and channel were clear, if it was engaging throughout, the favorite aspect, and if any improvements could be made. It finishes by asking if the trailer seemed interesting and if the respondent would watch the documentary based on the trailer.
Evaluation
This document evaluates a media production project across four areas: how the products use and develop media conventions; the effectiveness of combining the main products with ancillary texts; learning from audience feedback; and use of media technologies in construction, research, planning and evaluation. For each area, details are provided about specific design elements, branding consistency, audience responses, and the software tools used at different stages, including InDesign, Premiere Pro, Photoshop, and various online platforms.
Magazine Feedback Questionnaire
This document is a feedback questionnaire for a magazine double-page spread. It contains 10 questions that ask the respondent about different aspects of the spread, such as whether the design grabs attention, the clarity of the text and images, and if the article persuaded the respondent to watch the documentary being advertised. For each question, the respondent can answer yes or no, and provide further comments if they answer no. The final question allows for any additional overall comments on the double-page spread.
Pilot questionnaire analysis
For their pilot questionnaire, the author asked 3 members of their target audience to complete it. They found that adding more open-ended questions would make the questionnaire better. Feedback also suggested asking more questions, around 15, or having less questions to keep respondents interested. The author discovered some answer choices were misleading and will make changes to improve the questionnaire for their target audience of teenagers in education.
Questionnaire radio draft2 new
The document is a feedback survey about a radio trailer for an upcoming documentary. It contains 14 multiple choice and open-ended questions to gather information about the respondent's age, ethnicity, opinions on the length, audio clips, music, pace of narration, clarity, and understanding of the documentary trailer, as well as ways the trailer could be improved.
Presentation feedback new
The document contains the results of a questionnaire given to an audience about a radio trailer created to promote a documentary.
The questionnaire assessed various aspects of the trailer such as the target audience, use of music, pace of narration and whether the purpose and topic of the documentary were clear.
The majority of responses were positive, indicating that the target audience was accurately portrayed, the music and narration were suitable, and the purpose and topic of the documentary were clear from the trailer. A few responses provided minor suggestions for improvement.
Overall, the feedback suggests that the radio trailer was successful in promoting and creating interest in the documentary.
Questionnaire
The document contains a questionnaire about a music magazine, asking respondents about whether they like the magazine, their rating of its appearance, thoughts on the color scheme, suggestions for improvement, the social class it seems aimed at, favorite features, and favorite page. Responses indicate most respondents like the magazine, rate its appearance positively, think the color scheme is good, and suggest minor changes. Their favorite features are interviews, top lists, music reviews and upcoming events, and their favorite pages are the front cover and contents due to standout design and engaging content.
Vox pops question
The document asks a series of questions about music consumption habits and opinions on streaming services versus CDs. It inquires about the last CD purchase, music streaming service subscriptions, awareness that streaming has surpassed CD sales, and feelings about exclusive streaming or CD releases from Kanye West and Taylor Swift. It also questions whether all artists should adopt streaming, any music piracy habits, and whether CDs will eventually become obsolete.
Evaluation question 5
The document contains responses from a student named Mason Wills to an evaluation question about how they addressed and attracted their intended audience for a magazine cover design project. Mason describes using gold as a secondary color in the design to connote wealth as hip hop artists often reference in their lyrics. The large masthead and name of the magazine "Hustle" were meant to clearly identify the genre and relate to the target audience. Direct address of the reader through images looking at the camera and bold formatting of important articles was also used to engage the audience. Social media logos and an promotional editorial column provided ways for the audience to connect with the magazine. Contrasting colors and sizing of text and images made key elements stand out to
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This document contains a questionnaire about music consumption habits. It asks questions about age, how music is accessed, how many CDs and digital songs were purchased in the past year, preferences for streaming vs CDs, frequency of listening, sources for music like purchased, free, or pirated, favorite streaming sites, and opinions on statements about CDs, streaming and artists. Respondents are asked to circle answers that apply and provide short lists of advantages and disadvantages of streaming.
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Final evaluation
The document summarizes Sarah Zadran's media evaluation of a documentary, listings page, and radio trailer they produced about peer pressure and branding among teenagers. Feedback from their target audience was generally positive but identified some areas for improvement, particularly with sound balancing in interviews. Sarah learned that promoting media across different platforms can be effective, but choosing the right promotion methods is important to reach the target audience.
Final evaluation
The document discusses Sarah Zadran's final media evaluation project which was a 5-minute documentary on peer pressure and brands among teenagers. To develop realism, the documentary followed several codes and conventions of real media including: using Channel 4 branding, including interviews with experts and teenagers, using flashing images in montages, and background music. The listings page and radio trailer also used conventions from real media examples such as multiple images, bold titles, and a presenter's voice.
Final evaluation
The document summarizes Sarah Zadran's media evaluation of a documentary, listings page, and radio trailer they produced about peer pressure and branding among teenagers. Feedback from their target audience was generally positive but identified some areas for improvement, particularly with sound balancing in interviews. Sarah learned that promoting media across different platforms can be effective, but choosing the right promotion methods is important to reach the target audience.
Final evaluation
The document summarizes Sarah Zadran's media evaluation of a coursework documentary project on peer pressure and teenage fashion brands. The 5-minute documentary was produced to resemble Channel 4 documentaries, using conventions like interviews, a Channel 4 ident, and background music. A listings page was also produced following conventions like images, bold titles, and columns. The radio trailer was designed to advertise the documentary using conventions from other radio spots like a presenter's voice.
Final evaluation
The document discusses Sarah Zadran's final media evaluation project which was a 5-minute documentary on peer pressure and brands among teenagers. To develop realism, the documentary followed several codes and conventions of real media including: using Channel 4 branding, including interviews with experts and teenagers, using flashing images in montages, and background music. The listings page and radio trailer also used conventions from real media examples such as multiple images, bold titles, and a presenter's voice.
Final evaluation
The document summarizes Sarah Zadran's media evaluation of a documentary, listings page, and radio trailer they produced about peer pressure and branding among teenagers. Feedback from their target audience was generally positive but identified some areas for improvement, particularly with sound balancing in interviews. Sarah learned that promoting media across different platforms can be effective, but choosing the right promotion methods is important to reach the target audience.
Final evaluation
The document discusses Sarah Zadran's final media evaluation project which was a 5-minute documentary on peer pressure and brands among teenagers. To develop realism, the documentary followed several codes and conventions of real media including: using Channel 4 branding, including interviews with experts and teenagers, using flashing images in montages, and background music. The listings page and radio trailer also used conventions from real media examples to advertise the documentary and make it seem professional.
A2 media studies coursework evaluation
The document summarizes an evaluation of a student's A2 media studies coursework where they produced the opening 5 minutes of a documentary about university fees. It discusses how the documentary and supplementary materials like a listings page and radio trailer utilized or challenged conventions of real media to engage their target audience of 17-18 year olds considering university. Codes and conventions from channel 4 documentaries like interviews, shots, transitions, sound, and listings pages were employed, while some elements like transitions and images on the listings page were challenged.
Question 2 evaluation
The combination of the documentary, radio advert, and print advert was effective because they all used consistent elements like the title "Emergency Stop", slogan "emergency stop, brakes on", and central image of a ripped learner plate to clearly link the different media together. These elements created a distinctive message and understanding for the audience. Vox pops, voiceover, scheduling, and graphics were also used consistently across the media to reinforce the connection between the products and engage the target audience.
Question 2
The combination of the documentary and two ancillary texts of a radio trailer and magazine article were effective at targeting a similar audience of 16-34 year olds. Similar conventions and features were used across all three products to clearly connect them. While the radio trailer most directly advertised and reinforced the documentary through use of the same music, narration style, and audio clips, the magazine article could have been improved with more attention to layout and visuals to better appeal to the target demographic. Overall, the products established a clear brand identity through a shared color scheme and language to cohesively promote the topic of social networking.
Evaluation question 2
The combination of the film and ancillary texts effectively established a consistent brand identity. The same dark red color scheme, "Sui Generis" font, and portrayal of characters' smart attire were used across the teaser trailer, poster, and magazine cover. These visual elements helped signal the gangster film genre and ensured the audience instantly recognized the related materials. The brand identity strategy was inspired by other successful films like "Legend" and helped clearly market the film to its target 15-24 year old demographic.
Final evaluation
The document summarizes Sarah Zadran's final media evaluation for her coursework documentary on the pressures teenagers face from fashion brands. The 5-minute documentary uses several conventions of real documentaries, including interviews with experts, a Channel 4 ident, voiceovers, and background music. It also produced a listings page and radio trailer for the documentary following conventions like those found in real media products to promote the documentary.
Final evaluation
The document summarizes Sarah Zadran's final media evaluation for her coursework documentary on the pressures teenagers face from fashion brands. The 5-minute documentary uses several conventions of real documentaries, including interviews with experts, a Channel 4 ident, voiceovers, and background music. It also produced a listings page and radio trailer for the documentary following conventions like those found in real media products to promote the documentary.
Final evaluation
The document provides feedback from audiences on a student-produced documentary, listings page, and radio trailer about peer pressure and branding influences on teenagers. The feedback was generally positive, praising the interviews, transitions, captions, and topic. However, audiences noted that sound balancing was inconsistent, with background noise making some interviews difficult to understand. They also felt the radio trailer's background music was too quiet and the voiceover too monologue-like. The student learned to better balance sounds and that promotion through social media instead of radio may better reach their target teenage audience.
Joe's question 2
The document discusses how a company used consistent branding elements like a balaclava image, matching fonts, and a black, white, and red color scheme across their main movie product and ancillary texts like a teaser trailer, magazine cover, and movie poster. This helped create a strong and recognizable brand identity so viewers would associate all of the company's products as being part of the same crime thriller genre.
Q2 brand identity new
The document discusses the effectiveness of combining a documentary with ancillary texts like a magazine spread and radio trailer to create a consistent brand identity. It details how the same font, color scheme, music, and narrator were used across the documentary, radio trailer, and magazine spread to appeal to the target 11-19 year old audience and make the products recognizable as being related. Screenshots from the documentary were also included in the magazine spread to clearly link the products and influence audiences to watch the documentary.
Question 2
The documentary, print ad, and radio ad were designed to work together as a cohesive package with shared elements. They all used the title "Emergency Stop" to clearly link them. Imagery of a ripped L-plate was used in both the documentary and print ad to illustrate the theme of driver development. The same voiceover was used in both the documentary and radio ad to further connect the pieces. Color choices and other elements were tailored based on audience research but also had to balance design considerations between mediums. The goal was to seamlessly tie the ancillary texts to the documentary to help audiences recognize they were all part of the same project.
Joe's question 2
The document discusses how a company effectively created a consistent brand identity across their main product and ancillary texts like a teaser trailer, magazine cover, and poster. Key elements like balaclavas, fonts, focal points, and a black, white, and red color scheme were replicated to help audiences instantly associate the different media with the company's crime thriller product.
Joe's question 2
The document discusses how a company effectively created a consistent brand identity across their main product and ancillary texts like a teaser trailer, magazine cover, and poster. Key elements like balaclavas, fonts, focal points, and a black, white, and red color scheme were reused to help audiences instantly associate the different media with the company's crime thriller product.
Evaluation Q2
The combination of the documentary, radio advert, and print advert was effective because they all linked together through shared elements like the title "Emergency Stop", slogan "emergency stop, brakes on", and imagery of a ripped learner license plate. These common elements created a clear and distinctive message about the documentary across all three texts. Additionally, the voiceover, scheduling details, and some graphics were shared between the texts to further reinforce the connections for audiences and encourage them to watch the documentary.
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What have you learned from your audience feedback
The document discusses feedback received from audiences on three media projects: a radio trailer, TV listings magazine spread, and documentary.
Feedback on the radio trailer was positive, with 80% interested in the topic and finding the narrator exciting. Feedback on the TV listings spread found the text stood out and was eye-catching. The documentary focus group provided feedback that the interviews and visuals engaged them and the music suited the tone. Minor improvements were made based on feedback received.
Question 2
This document discusses how a media product represents particular social groups. It targets those interested in alternative rock music such as Imagine Dragons and new soft rock bands. The front cover includes lines from alternative bands and simple clothing of models to appeal to this group without alienating them. The contents and double page spreads contain elements similar to other alternative rock magazines to further target this audience. Some black and white images help convey the darker nature of the genre and prepare readers for dark storylines.
Questions on my magazine
Nathan Green surveyed 3 people about the front cover, contents page, and double-page spread of his alternative rock magazine. For the front cover, the respondents felt the dark color scheme fit the alternative genre but the image did not clearly indicate rock. The contents page was deemed clear to read. The double-page spread was appealing and likely to attract readers. While the layout and bands interested one respondent, another said they would pay up to £1.50 but no more since content would be available online for free later.
Task 10 InDesgin guide and the article on Daniel Radcliffe
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Task 10 planning and writing my article
The document provides details about planning an article on the band Ambushed Reality, including biographical information on the two band members Lewis Corbett and Scott Boardman, who are from Birmingham, England. It discusses their musical influences, including Imagine Dragons, and their 2016 album "Digital Vision" which reached #4 on the charts within a week of its release despite taking 10 years to complete. The band got their start opening for Enter Shikari and collaborating with Imagine Dragons, helping them gain a large fan base. One of their songs references a friend who died from smoking too much.
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This document discusses the target audience for a proposed alternative rock magazine. The target audience would be young adults aged 16-25 who are interested in alternative rock music. Specifically, the target audience would be middle-class working young adults as the magazine would be priced affordably at £2.20. Research also found that white males would be most likely to purchase the magazine due to an interest in the bands and content featured. The magazine aims to attract this target audience through design elements on the cover and content layout that follow conventions of alternative rock magazines.
Evaluation question 1
The document summarizes the codes and conventions used in a magazine front cover, contents page, and double page spread. For the front cover, standard elements like the masthead, cover lines, and images are included to suit the alternative rock genre. The contents page layout is not challenged to keep it clear for readers. The double page spread challenges conventions with a unique layout not commonly seen in alternative rock magazines, to attract a young audience with new ideas. Elements like the masthead are also included to promote online posting of articles.
Screen shots of the front cover, contents page and the double page spread
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Students were taking photos at a college brick wall for a media studies task. There were some risks identified including the student banging their head on the wall, wires getting in the way, or students walking into the set area and tripping over bags. Control measures to address these risks included having an umbrella in case of rain, avoiding the wall, tidying wires, and moving bags away from high foot traffic areas.
Student risk assessment
Students were filming and taking photos in the college theatre. The risk assessment identified three hazards: the lighting could be too dark and cause falls; wires on the floor could cause trips; and damaged electronics could cause electrocution. The risks were all minor for students. Existing controls included turning lights back on when not needed off, tidying wires to prevent trips, and tidying wires to prevent electrocution. No further actions were required.
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Brand identity Script
- 1. Brand identity Documentary: We’ve used a theme of three distinctive colours red white and black to create a unique selling point to the overrule documentary. The whole idea of doing this will create audience’s familiarity. Furthermore, by sticking to these colours will help relate the viewer to our documentary as it will be a unique colour scheme that will be remembered easy. The colour red is defined into energy and motivates us to take action. This colour helps our audiences become more engaged in our documentary as well as luring them into taking action. The colour red is equally bold which will stand out to our audiences and become clear to important information and facts we’re trying to get across to our target audiences. The colour white will suggest commitment in our documentary and will encourage them to continuing to watch the documentary. The colour white is also very clear and used professionally in other documentaries which we’ve studied during our research. Furthermore, the colour contrast between black and white shows simplistic elements in our documentary and informs our target audiences clearly structured information. The colour black can be seen as sophisticated and used in our documentary to show an element of sophistication upon facts and content. Double page spread Similarly, to the documentary our print media peace has offered a similar theme of colours to follow audience’s familiarity. We’re not challenging the codes and conventions of other double page spreads purely due to the fact that we don’t want audiences to be unfamiliarly with the structure. In addition to that we’ll be following the rules of thirds to suit audience’s familiarity and create a similar layout to what they’re used too. Radio For radio, we’re using grab quotes from our vox pop interviews in the documentary. By doing this will make the listeners of the radio advert be alert to certain quotes we’ve used and relate the quotes to our documentary. “is the cd dead” is a following brand identity throughout all of our media platforms. Purely sticking to this quote allows audiences to match the quote to the documentary as well as our target audience’s questioning themselves if the cd is dead? Furthermore this one question will act as a slogan to our overrule documentary and advertisement.