This document discusses the target audience for a proposed alternative rock magazine. The target audience would be young adults aged 16-25 who are interested in alternative rock music. Specifically, the target audience would be middle-class working young adults as the magazine would be priced affordably at £2.20. Research also found that white males would be most likely to purchase the magazine due to an interest in the bands and content featured. The magazine aims to attract this target audience through design elements on the cover and content layout that follow conventions of alternative rock magazines.

1. NathanGreen
Question4
Whowould the audience be for your mediaproduct?
My targetaudience wouldbe intermsof age,youngadultsagedaround16-25. This ispurelydue to
howthe contentinvolvedinthe magazine ismature andoffersup-todate infoonthe latestbandsin
the alternative rockindustry.Furthermore byapplyingtothose basedaroundthatage,allowsa
widerlikelihoodof themactuallybuyingthe magazine. Toconclude the age thatI’mtargetingtends
to be interested(toanextent) inthe alternativerockgenre.
I’mdirectlytargetingmyaudience towardsthe typical middleworkingclass.Thisisdowntohow my
target audience intermsof age isaimedtowardsyoungadults.Byfocusingmyaudience towards
middle class,Ican keepareasonablycheapprice formy magazine andallow furtheradvantagesfor
youngadults/ studentstobuyit.The magazine ispricedat£2.20 and afterdoingmyresearchon
otheralternative rockmagazines,seemstobe asuitable price.Thisalsofallsunderthe consideration
on income thatmy targetaudience are actuallygetting.If Iwasto choice an olderor younger
audience,theymaynotbe too interestedinspendingtheirmoneyonamusic magazine.
In additiontothatI feel thatthe magazine luresinan olderniche audiencedue tohow there are
some coverlinesonthe frontcover thatare of an oldermore classical band. Byaddinginbandssuch
as Metallica,Ican appeal to those whomare interestedinthatbandand possible interestayounger
audience intocertainbandstheymightnothave heardof before. Frommyresearch,I’ve foundout
that not all of my targetaudience are purelyintomodernandnew bands,infactmost of my focus
groupwhere intomore older/classical rockbandsas well asalternative new rockbands. HoweverI
understandthatnot everyone wholistentoalternative rockare interestedinolderrockmusicso
therefore Ionlyinclude some elementsandarticlesinthe magazine totargetthat niche audience.
In termsof ethnicity,frommyresearchIfoundthat mostwhite maleswouldbuythe magazine due
to howthey’re intothe bandsfeaturedandthe contentthe magazine hasto offer.Thisisn’ttosay
that my magazine will onlyappeal tothose of awhite ethnicitybutmymine focusonmytarget
audience wouldbe whitemales.InmyresearchIcould’ve askedbroaderaudience togive the target
audience more of a chance.Thisis somethingI’ve learntinaway to improve myresearch.
Question5 answers
How did you attract/address your audience?
In myfront cover,I attractedmy audience bystickingtothe codesandconventionsthatare typically
usedinalternative rockmagazines.Anexampleof thiswouldbe how the maincoverline wouldbe
of a roughlike text.Furthermore Ifeelbyaddingandstickingtothe same colourscheme onthe
frontcover,wouldfitintothe genre of the musicas alternative rockrendstobe simplistic.In
additiontothat,by attractingmy audience furtheronthe frontcover,I includedawell-known
alternative rockfestival (ReadingFestival).Thisispurelydue tohow I feel mytargetaudience would
showan interestintoattendingthe festival andachance to win,wouldbe the tipof the iceberg
whethertheybuyitor not. By usinga highlightedpuff onthe frontcoverhelpsaddressmy
audience furtherandlure ina wide range of audiences. Overall bytalkingaboutdifferentalternative
rock artistson my coverlineshelpsaddressmytargetaudience asitbrieflyinformsthe readerof

2. NathanGreen
theirfavourite artists.
The contentspage I feel wouldaddressmytargetaudience thoughthe way itslaidout.Due tothe
contentspage beingnottoo clutteredandverysimplistic,the readerwouldfinditeasiertolocate
certainpagesof the magazine easier.Thisisquite commoninalternativerockmagazinesasmost
contentpages tendto be clearand easyfor the audience toread.To furtherthat point,bykeeping
the same colour scheme asthe frontcover,I can allow the audience tobe addressedwith
feminization.The contentspage hasa variousof differentwaysitluresinmytargetaudience such as
usinga grab quote to make the readersvisuallyunderstandwhateachpage offersandaquick
glimpse intothe article thatpage hasto offer. The clothingthatall the artistsare wearingare very
simple andnon-branded/bandclothes.Doingthisactuallyattractsmyaudiencesandluresthem
intohowalternative rockartistsonlywearsimple clothing. Furthermore mostalternativerockartists
tendto lookinfashionwhilstwearingnon- fashionable clothing.
My double page spreadisalsoluringinmyaudience throughhow the layoutof the article isvery
simplisticandunique tootherdouble page spreads.Mostdouble page spreadarticlesshow the text
runningdownthe one side of the page and followingontothe otherbutdue to my textonlygoing
alongthe bottom,attracts my audience furtherdue tohow itchallenge the codesandconventions.
In additiontothatdue to my target audience beingof sucha youngage,somethingnew like this
wouldlure inmyreaderwhilstofferingincreasingcontentinthe article.The article talksaboutboth
lifestylesandsocial classesthatthe rock star LewisCorbetthashad.By informingthe readerabout
howLewishaschangedhislife bya fewhitsinglesanda new album/findinghimself inmusic,makes
the audiencesfeelmotivatedandindirectlyaddressesthe audiencesandsaysanythingispossible.
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