If you want to succeed on the internet, talk to the slightly weird/obsessed audience who will hang on and pass on your every word. Don't demand significance. EARN IT.
Weird, Useful, Significant: Marketing as WorldbuildingIan Lurie
Marketing isn't storytelling. It's worldbuilding. Every customer, every client writes their own stories, selecting their own points at which to contact you. If you want to successfully build marketing worlds, you need to be weird, useful and significant. Learn how in this presentation, given at Confluence 2015.
Search Marketing 2016: Still no flying cars, sorryIan Lurie
2015 brought some subtle changes to the search world that have huge implications for marketers. You can't own the rankings anymore. You can't control where your content goes anymore. You CAN own the content, and you CAN own the audience. Here's how.
SEO & Link Building 2015: Things You Don't Want To HearIan Lurie
PageOnePower webinar: SEO and Linkbuilding are still 50% technology. THAT'S what a lot of people don't want to hear. In this presentation, learn some of the basics: Link restoration, server response codes, and yes, a little bit about mobile.
How to Produce Content that People Will ShareMark Johnstone
So you've had your brainstorm, now what? You need to assess your ideas in the cold light of day. Discover the 5 ways the criteria for sticky ideas can improve the creative process, and give you the best chance of creating something that people will want to share.
This presentation was first given to Tulsa's Cultivate918 group. It is a brief overview for entrepreneurs on branding themselves online.
The key to personal branding is being able to covey what sets you apart and your story.
We’ve all struggled with a launch under-performing at some point in our career. Usually, it’s because we’ve forgotten the No. 1 rule about launches: Launch readiness is more than product readiness.
When we recently launched our newest course, Price, we didn’t set the date by when the training materials would be ready. We set it by when the whole organization would be ready. When could the beta be done? The go-to-market materials prepared? The support systems in place? And the sales team armed with answers to questions? Until all these items were ready, nothing was really ready.
It’s these concepts, the different aspects required for a successful launch, which we delve into in this issue. I hope it offers you the tools and tips you need to make your next launch a success.
Sincerely,
Craig Stull, Founder/CEO
Weird, Useful, Significant: Marketing as WorldbuildingIan Lurie
Marketing isn't storytelling. It's worldbuilding. Every customer, every client writes their own stories, selecting their own points at which to contact you. If you want to successfully build marketing worlds, you need to be weird, useful and significant. Learn how in this presentation, given at Confluence 2015.
Search Marketing 2016: Still no flying cars, sorryIan Lurie
2015 brought some subtle changes to the search world that have huge implications for marketers. You can't own the rankings anymore. You can't control where your content goes anymore. You CAN own the content, and you CAN own the audience. Here's how.
SEO & Link Building 2015: Things You Don't Want To HearIan Lurie
PageOnePower webinar: SEO and Linkbuilding are still 50% technology. THAT'S what a lot of people don't want to hear. In this presentation, learn some of the basics: Link restoration, server response codes, and yes, a little bit about mobile.
How to Produce Content that People Will ShareMark Johnstone
So you've had your brainstorm, now what? You need to assess your ideas in the cold light of day. Discover the 5 ways the criteria for sticky ideas can improve the creative process, and give you the best chance of creating something that people will want to share.
This presentation was first given to Tulsa's Cultivate918 group. It is a brief overview for entrepreneurs on branding themselves online.
The key to personal branding is being able to covey what sets you apart and your story.
We’ve all struggled with a launch under-performing at some point in our career. Usually, it’s because we’ve forgotten the No. 1 rule about launches: Launch readiness is more than product readiness.
When we recently launched our newest course, Price, we didn’t set the date by when the training materials would be ready. We set it by when the whole organization would be ready. When could the beta be done? The go-to-market materials prepared? The support systems in place? And the sales team armed with answers to questions? Until all these items were ready, nothing was really ready.
It’s these concepts, the different aspects required for a successful launch, which we delve into in this issue. I hope it offers you the tools and tips you need to make your next launch a success.
Sincerely,
Craig Stull, Founder/CEO
New Face of PR: Search Engines & Social Media - PRSA Keynote by Danny SullivanSearch Engine Land
PRSA #PRSAdiconf keynote presentation by Danny Sullivan of SearchEngineLand.com & MarketingLand.com - focuses on managing PR crises on social media, owning more real estate in search results, and how NOT to pitch journalists.
How to break through the noise with your content marketing and social media m...sixtwo digital
Since we are in a time when it seems every brand and business is engaging in some sort of content marketing, getting your content noticed is increasingly popular. This presentation looks at ways to break through all the noise online and get noticed.
The power of language is indisputable, and story is what language has led to. The right story composed of the right language is irresistible. Triggers, Tales, and Turnoffs details the history of language- from ancient roots to modern marketing- alongside actionable advice on how to improve what you write to bring home bigger and better bids and drive more leads than ever. This presentation captures the complete picture of communication specific to the marketing context as we know it and connects that to the specifics of individual stories and how they connect and convert. It also ties the root of marketing words to general market positioning principles for a practical and educational experience complete with a lesson for all writers and those who hire them. Join us for a jaunt through the history of writing and how it has laid the foundation for content-driven conversion, as well as what outcomes that has led to for modern businesses.
Delivered by RedShift Writers Founder Daniel J. Cohen at #IS2015.
That conference tap, tap, tap communicationAngela Dugan
In the 20 or so years since I joined the tech community, I moved from an attitude of "please leave me alone in my cube to code and whatever you do don't talk to me!" to well, giving talks on the importance of communication in the software world. The tools and techniques I've come to know and love have changed over time, but a few things have remained constant.
1) Communicating openly and honestly at all times is HARD
2) Speaking from a place of vulnerability is RIDICULOUSLY HARD
3) Without 1 and 2 you're going to really struggle to be an effective and happy member of ANY software team
OK, there's a 4th thing.
4) The days of working alone in your cube like a hermit are largely over for software folks. It really doesn't have to suck. I swear it doesn’t.
During my brief time with you, I’m going to rumble with some touch topics and share some of my own embarrassing and enlightening stumbles. It will include things like delivering “bad news” to your client/manager/team and feeling good about it, managing conflict with others in healthy and productive ways, and delivering feedback without feeling like you (or the receiver) will vomit. These things are all very possible, and not that hard to master once you have some key tools and insights in your tool belt.
From Idea to Exit, the story of our startupNatalie Downe
Natalie launched the first version of Lanyrd.com with a co-founder and her husband Simon, while on honeymoon in Casablanca. As the site took off, they realized their side project was destined to become something much bigger.
This talk will tell the story of Lanyrd from a two-week proof of concept to a fully-fledged startup, the lessons learned along the way about building and launching a product, running a company, raising investment and the entrepreneurship journey. This is the talk she wished she heard before getting started!
Natalie Downe co-founded Lanyrd, a YCombinator backed startup (W11) that helps companies and individuals get more out of conferences and professional events. She is an experienced product designer, product manager and front-end web engineer. Lanyrd was acquired by Eventbrite in August 2013 and she is now the Director of Frontend Engineering at Eventbrite.
From Click Consult's Benchmark Search Conference 2018, Hilton Manchester Deansgate, 5th September. Presented by Bas van den Beld, Digital Marketing Strategist, State of Digital
[Webinar] How Unbounce Optimized its Marketing Processes in 2015Unbounce
When Yosem Sweet, Unbounce’s optimization director, decided “old school science” could improve our marketing team’s productivity, he knew we’d be skeptical.
That was July.
By October, Campaign Strategist Chelsea had launched a new strategy for executing campaigns, while SEO expert Cody had revamped his optimization processes.
Even Angus—our science-hating copywriter who couldn’t build a baking soda volcano—managed to boost email productivity 30%.
In this actionable webinar, Yosem (and his star pupil Chelsea) will share insight from their journey—from “science sucks!” to “this actually worked??”—and show you how to apply it to your marketing team.
You'll learn:
- How to drastically improve your marketing strategy in just 15 minutes/day
- How to use scientific methodology to drive marketing ROI
- Why it’s critical to identify your “current condition” before you start experimenting
- How to instill productivity habits that make your marketing team more effective
...plus, much more!
I attended the 2015 Women's Summit and put together all the awesome learnings to pay them forward!
What is the INC Women's Summit?
http://women.inc.com/about/ (or see below)
GET INSPIRED: Prepare to be inspired by an unprecedented lineup of entrepreneurs, on and off the stage. They’ll share their stories—and lessons learned along the way—about defying the odds and reinventing business their own way.
GET EMPOWERED. Surround yourself with savvy female business leaders with diverse backgrounds, passions, and pursuits for a day of dynamic exchanges and innovative business ideas. They’ll have you energized and empowered to build a thriving business and life.
GET EQUIPPED. Have your most-pressing business challenges, concerns, and questions addressed in this open forum. You will receive practical advice, feasible solutions, and innovative ideas on how to fund, launch and grow your business from veteran entrepreneurs.
Uncover the DO'S and DON'TS of using LinkedIn to promote yourself, market your business, or even find a job!
Find out the most common bonehead blunders people make on LinkedIn, and how they can totally sabotage your efforts there!
Discover the top little-known tricks for making your LinkedIn profile really stand out!
Learn what LinkedIn users are really looking for, and how you can multiply your efforts by focusing on these things!
And much, much more!
Gerald
gerald-pilcher.com
[Webinar] 7 PPC Landing Page Hacks That Your Competitors Would Kill To KnowUnbounce
Still think the holy grail of AdWords success is...spending more time in AdWords?
Au contraire! Your biggest PPC improvements will come through landing page experiments.
But not from just any generic test; your gains will come from PPC-specific tests.
In this Unwebinar, Johnathan Dane—conversion crusader and founder of PPC agency KlientBoost—will show you seven PPC landing page hacks that turn money-guzzling AdWords accounts into highly profitable machines.
You'll learn:
- How to answer the 1 burning question all your PPC visitors have
- How to message match your keywords and landing page like a boss
- Why obsessing over quality score is a waste of time
- The one thing that contradicts everything you've learned about landing pages
...plus, much more!
5 Tips to Start Your Social Selling JourneyMOI Global
Social Selling. It’s just the latest buzz phrase, right? Just cold calling, by another channel and another trendy new name…
Or is it?
Today, when over 70% of your buyer’s journey could be over before they even contemplate talking to your sales team, social selling, with its emphasis on engagement and conversation, can get your sales people back into the sales cycle, sooner.
Here are some top tips to get you started.
Four Simple Rules For Kick-Ass Digital MarketingIan Lurie
Digital marketing seems like an endless list of tactics and tricks. In many ways it is. You can prioritize and choose by following four simple rules. Read on to learn how.
Story time's over: Marketers are now worldbuildersIan Lurie
Marketers no longer control when, how or where our audience consumes information. So storytelling is over. Now, we're even cooler: We're worldbuilders, creating engines for our audience to create their own stories.
Blog post here: https://www.portent.com/blog/featured/no-more-marketing-storytelling-digital-worldbuilding.htm
New Face of PR: Search Engines & Social Media - PRSA Keynote by Danny SullivanSearch Engine Land
PRSA #PRSAdiconf keynote presentation by Danny Sullivan of SearchEngineLand.com & MarketingLand.com - focuses on managing PR crises on social media, owning more real estate in search results, and how NOT to pitch journalists.
How to break through the noise with your content marketing and social media m...sixtwo digital
Since we are in a time when it seems every brand and business is engaging in some sort of content marketing, getting your content noticed is increasingly popular. This presentation looks at ways to break through all the noise online and get noticed.
The power of language is indisputable, and story is what language has led to. The right story composed of the right language is irresistible. Triggers, Tales, and Turnoffs details the history of language- from ancient roots to modern marketing- alongside actionable advice on how to improve what you write to bring home bigger and better bids and drive more leads than ever. This presentation captures the complete picture of communication specific to the marketing context as we know it and connects that to the specifics of individual stories and how they connect and convert. It also ties the root of marketing words to general market positioning principles for a practical and educational experience complete with a lesson for all writers and those who hire them. Join us for a jaunt through the history of writing and how it has laid the foundation for content-driven conversion, as well as what outcomes that has led to for modern businesses.
Delivered by RedShift Writers Founder Daniel J. Cohen at #IS2015.
That conference tap, tap, tap communicationAngela Dugan
In the 20 or so years since I joined the tech community, I moved from an attitude of "please leave me alone in my cube to code and whatever you do don't talk to me!" to well, giving talks on the importance of communication in the software world. The tools and techniques I've come to know and love have changed over time, but a few things have remained constant.
1) Communicating openly and honestly at all times is HARD
2) Speaking from a place of vulnerability is RIDICULOUSLY HARD
3) Without 1 and 2 you're going to really struggle to be an effective and happy member of ANY software team
OK, there's a 4th thing.
4) The days of working alone in your cube like a hermit are largely over for software folks. It really doesn't have to suck. I swear it doesn’t.
During my brief time with you, I’m going to rumble with some touch topics and share some of my own embarrassing and enlightening stumbles. It will include things like delivering “bad news” to your client/manager/team and feeling good about it, managing conflict with others in healthy and productive ways, and delivering feedback without feeling like you (or the receiver) will vomit. These things are all very possible, and not that hard to master once you have some key tools and insights in your tool belt.
From Idea to Exit, the story of our startupNatalie Downe
Natalie launched the first version of Lanyrd.com with a co-founder and her husband Simon, while on honeymoon in Casablanca. As the site took off, they realized their side project was destined to become something much bigger.
This talk will tell the story of Lanyrd from a two-week proof of concept to a fully-fledged startup, the lessons learned along the way about building and launching a product, running a company, raising investment and the entrepreneurship journey. This is the talk she wished she heard before getting started!
Natalie Downe co-founded Lanyrd, a YCombinator backed startup (W11) that helps companies and individuals get more out of conferences and professional events. She is an experienced product designer, product manager and front-end web engineer. Lanyrd was acquired by Eventbrite in August 2013 and she is now the Director of Frontend Engineering at Eventbrite.
From Click Consult's Benchmark Search Conference 2018, Hilton Manchester Deansgate, 5th September. Presented by Bas van den Beld, Digital Marketing Strategist, State of Digital
[Webinar] How Unbounce Optimized its Marketing Processes in 2015Unbounce
When Yosem Sweet, Unbounce’s optimization director, decided “old school science” could improve our marketing team’s productivity, he knew we’d be skeptical.
That was July.
By October, Campaign Strategist Chelsea had launched a new strategy for executing campaigns, while SEO expert Cody had revamped his optimization processes.
Even Angus—our science-hating copywriter who couldn’t build a baking soda volcano—managed to boost email productivity 30%.
In this actionable webinar, Yosem (and his star pupil Chelsea) will share insight from their journey—from “science sucks!” to “this actually worked??”—and show you how to apply it to your marketing team.
You'll learn:
- How to drastically improve your marketing strategy in just 15 minutes/day
- How to use scientific methodology to drive marketing ROI
- Why it’s critical to identify your “current condition” before you start experimenting
- How to instill productivity habits that make your marketing team more effective
...plus, much more!
I attended the 2015 Women's Summit and put together all the awesome learnings to pay them forward!
What is the INC Women's Summit?
http://women.inc.com/about/ (or see below)
GET INSPIRED: Prepare to be inspired by an unprecedented lineup of entrepreneurs, on and off the stage. They’ll share their stories—and lessons learned along the way—about defying the odds and reinventing business their own way.
GET EMPOWERED. Surround yourself with savvy female business leaders with diverse backgrounds, passions, and pursuits for a day of dynamic exchanges and innovative business ideas. They’ll have you energized and empowered to build a thriving business and life.
GET EQUIPPED. Have your most-pressing business challenges, concerns, and questions addressed in this open forum. You will receive practical advice, feasible solutions, and innovative ideas on how to fund, launch and grow your business from veteran entrepreneurs.
Uncover the DO'S and DON'TS of using LinkedIn to promote yourself, market your business, or even find a job!
Find out the most common bonehead blunders people make on LinkedIn, and how they can totally sabotage your efforts there!
Discover the top little-known tricks for making your LinkedIn profile really stand out!
Learn what LinkedIn users are really looking for, and how you can multiply your efforts by focusing on these things!
And much, much more!
Gerald
gerald-pilcher.com
[Webinar] 7 PPC Landing Page Hacks That Your Competitors Would Kill To KnowUnbounce
Still think the holy grail of AdWords success is...spending more time in AdWords?
Au contraire! Your biggest PPC improvements will come through landing page experiments.
But not from just any generic test; your gains will come from PPC-specific tests.
In this Unwebinar, Johnathan Dane—conversion crusader and founder of PPC agency KlientBoost—will show you seven PPC landing page hacks that turn money-guzzling AdWords accounts into highly profitable machines.
You'll learn:
- How to answer the 1 burning question all your PPC visitors have
- How to message match your keywords and landing page like a boss
- Why obsessing over quality score is a waste of time
- The one thing that contradicts everything you've learned about landing pages
...plus, much more!
5 Tips to Start Your Social Selling JourneyMOI Global
Social Selling. It’s just the latest buzz phrase, right? Just cold calling, by another channel and another trendy new name…
Or is it?
Today, when over 70% of your buyer’s journey could be over before they even contemplate talking to your sales team, social selling, with its emphasis on engagement and conversation, can get your sales people back into the sales cycle, sooner.
Here are some top tips to get you started.
Four Simple Rules For Kick-Ass Digital MarketingIan Lurie
Digital marketing seems like an endless list of tactics and tricks. In many ways it is. You can prioritize and choose by following four simple rules. Read on to learn how.
Story time's over: Marketers are now worldbuildersIan Lurie
Marketers no longer control when, how or where our audience consumes information. So storytelling is over. Now, we're even cooler: We're worldbuilders, creating engines for our audience to create their own stories.
Blog post here: https://www.portent.com/blog/featured/no-more-marketing-storytelling-digital-worldbuilding.htm
Fight the blah blah blahs. Write and create content that evokes an emotional response, whether you're selling or content marketing. My presentation from Pubcon 2016
Johannes Kepler was a influential scientist/mathematician/astronomer in the Renaissance era and made many changes not only in the field of astronomy, but in mathethematics and optics as well.
Twitter has been celebrated as a tool for professional learning. However many of the assertions about the benefits of Twitter for professional learning have been anecdotal proclamations rather than research-evidenced claims.
This presentation draws on findings from my EdD research, which explored how higher education professionals use Twitter for learning. A case study approach enabled in-depth exploration of how and why Twitter was used by professionals for learning about teaching-related practices. The research found that participants used Twitter in different ways: some peripherally participated on Twitter, while others participated at the centre of online-networked spaces.
These findings contradict commonly held views that open online spaces, such as Twitter, are inherently social. The research established that capacity to participate, feelings of confidence and vulnerability, and finding a sense of belonging online were contributing factors to participation or non-participation in such spaces.
These findings highlight the complexity of participating in online social spaces for learning. Thus, there are implications for those who advocate online social networks for learning. Critical thought and further discussion coupled with suitable supports are required if open online spaces are to be advocated and encouraged for learning in higher education contexts.
This presentation will discuss four ps of marketing. Many new business can fail if they truly do not understand price, product, placement and promotion.
This presentation will discuss the four p's of marketing as well as provide suggestions on how you can start a new business and be successful at your business
Business Studies - Product
One of the 4Ps of marketing is Product, all the things you may need to know about making or having a product is explained (such as product differentiation, usp, branding, product depth and breadth, product portfolio). The product life cycle is not explained in this slide show, however there is a separate slide show for that.
Whether you're a startup or a Fortune 500 company, building a strong brand is vital. This presentation gives an overview of the three parts of a brand and how to strengthen each. This version was presented to Yale Entrepreneurial Institute's Innovator's Toolkit series on October 28, 2016.
Want to know what makes a millennial woman tick? Which brands, publications, musicians, celebrities, television series, etc. she most identifies with online? This brief study will help you understand the buying and lifestyle preferences of the millennial woman, to better curate content to appeal to and captivate this audience.
4 steps to build a Meaningful Brand
Marketing is not about brands; it's about people
The Zeitgeist development from the I-era to the We-era has implications for brands and marketers. In the upcoming years, brands should not focus on the “me, myself and I” (brand image,) but on the We-side (brand meaning.) The successful marketer will put his or her efforts into improving the well-being of people and society.
I will explain how marketers can work on the well-being of people and society, by expanding the benefit ladder of their brand. By expanding from functional and emotional benefit (step 1 and 2) to transformational and societal benefit level (step 3 and 4).
See the Bloom Brand Ladder model on the last slide!
Slides from my 1/2 day social media seminar. Note you can now buy the video on the Portent store, at http://www.portent.com/store/products/social-media-seminar-video-series
Ian Lurie, CEO of Portent
Predicting Search and Social
Five years from now, regardless of how search and social media are delivered, the way engines analyze and rank content will be very different. Get Ian’s best guess about the future of social media and search.
Iste 3 out of 5 tech trends that bend 2-2014 finalJason Ohler
5 Technological Trends that Bend: Big Data, Augmented Reality, Semantic Web and Web of Things, xTreme BYOD, and Transmedia Storytelling. Seen through the lens of digital citizenship, and how they will impact the world of education, living, working, playing. Delivered February 13, 2014 for ISTE's Virtual Conference. This presentation was made at ISTE 2013, then at the ISTE Virtual Conference, February, 2014, and will be delivered at ISTE 2014, June 29th, 4:14PM. Review at: http://ow.ly/tIsD2
Mix of questions from current affairs, movies, social media, etc
For more such questions join this whatsapp quiz group: https://chat.whatsapp.com/BxXM9L0zpBz2pdIUPMx8yo
pls note that the videos in the set will not play.
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSEHubSpot
There be monsters here. Inside our companies. Inside our very funnels. Ghouls so deadly, so insidious, they can eat your prospects alive!
Yes, 7 deadly demons may plague your funnel, eating your visitors, leads and prospects and killing your company's growth if you let them run wild. Undefeated, these monsters could even bring on... The #FUNNELPOCALYPSE!.
Read more: http://hubs.ly/y0fQ_W0
Making a Gabillion Dollars With Community Marketing...or something like thatTara Hunt
Slide 1. So, I’m here today to talk to you about a subject that is near and dear to my heart: “How to Make a Gabillion Dollars with Community Marketing…or something to that effect” And, truly, it’s pretty simple…there really are…
Slide 2. …only 3 ways to make a gabillion dollars online. The first?
Slide 3. …duh…we all know it is…
Slide 4. …the obvious…PORN! Sex! Hubba hubba! …which is accompanied by its first cousin…
Slide 5. …spam…because you know you will need…
Slide 6. …a few of these in order to…
Slide 7. …get alot like this and the next thing you know you can…
Slide 8. …roll your own…
Slide 9. The second way to make that gabillion dollars, of course, is to…
Slide 10. …get extremely bloody lucky. I’ve known more than a few instances where people were in the…
Slide 11. right place at the
Slide 12. right time and ended up…
Slide 13. …striking it rich. These are those situations where we love to go back in time and examine exactly what it was that…munity have to do with making a gabillion dollars?
Slide 25. a whole lot. Because …
Slide 26. …customers have a whole lot of choice, and if you haven’t noticed, it’s getting easier and easier for them to…
Slide 27. …tune you out. In fact, doesn’t it seem that the harder you try to get a message across
Slide 28. the more likely it is that you are ignored? You may be producing the world’s coolest widget (and widget means something entirely different in this crowd), which, much like this sign is good for your customers, yet…they completely ignore it!
Slide 29. Do you wanna know why? Do you? Even if you don’t I’m going to tell you (I have the stage)…It’s because…
Slide 30. they don’t care what you have to say, sell or even give away. No they don’t. People don’t listen to ads, salespeople or important messages anymore. People don’t listen to YOU because they are too busy…
Slide 31. listening to their friends! The people they TRUST! The people they care about!
Slide 32. this is not news. The majority of our buying decisions have always been through word of mouth. This hasn’t changed. What HAS changed is that, thanks to the proliferation of online communities…
Slide 33. …our networks have gotten bigger. Which means that we have more options for getting recommendations. This is a screenshot of my ‘Friend Wheel’ from Facebook. As of this day, I have over 900 friends on Facebook. A portion of them I only actually know online and some of them, of course, have more influence over decisions I make than others. But what is important to note here is that even the most distant “friend” on one of these networks has more influence over my buying decisions than any ad or salesperson I encounter.
Slide 34. It isn’t just me or the digerati or the “next generation”, there is significant online growth in all segments of the market.
Slide 35. Just to put this all into perspective for you, this year Forrester Research found that only 13% of consumers say they buy products because of their ads. Contrast that to 60% of small business owners in North America that say they use peer recommendations to make their buying decisions and over 70% of 18-35 year olds who report the same for their media purchases. With every new social network, the penetration deepens. People are getting savvier and savvier. Their bullshit compass is well-tuned. They don’t want a pretty picture, they want to have the FULL picture.
Slide 36. Now, as a word of caution…some companies have gotten smart to this phenomenon and started to join these social networks themselves…not as people, but as companies and characters and as sales. Which leads to a reaction something like this…
Slide 37. Companies like Pay-Per-Post, who cater to clients who want to tap into Social Networks and the power of blogging, think they will influence others through word of mouth, but they have it dead wrong.
Slide
The Future of Marketing: Make Things People Want or Make People Want Things?John V Willshire
Why the future of marketing depends on rebalancing our choice between creating demand, or exploting demand. Make People Want Things, or Make Things People Want?
For the last CS Presents of 2015 we asked top creatives to look into the future. The presentation includes:
Simon Goodall, Chief Strategy Officer, Lowe Open - Sci-Fi Trend Spotting
Rose Lewis, Co-Founder & Coach, Collider - The Future of Start-Ups
Matt Follows, Sustainable High Performance Coach, Leading Left - Future Proofing Your Brain
Lawrence Weber, Managing Partner Innovation, Karmarama - Reclaiming The Agency
Nadya Powell, MD, Sunshine - Marketing To Future Generations
Brief introduction to digital revolution and digital Communications. Including where and how starting conversations in the new social landscape.
Used in IED Madrid in the Fashion Communication Course in may 2012 where I was invited as a guest speaker.
All your marketing successes, all your data, means $h!t if no one understands you.
Learn the basics for clear, easily-interpreted data storytelling that enables drill-down and ensures you get credit for all those wins you worked for.
Starting, Running, And Selling An Agency: Life Among The MonstersIan Lurie
OK, not really monsters. But this is a brain dump of my thoughts, feelings, and experiences building and running a marketing agency - Portent - for 25 years, plus a few notes on selling. I screwed up plenty. Make of it what you will.
Core Web Vitals and SEO: Don't Panic. Improve.Ian Lurie
Core Web Vitals will impact SEO, it's true. But we don't know how much or when. We DO know there's not going to be a rankings massacre.
I talked to X-Cart's Jeff Cohen about Core Web Vitals' potential SEO impact, what to watch for, what to worry about, and why we shouldn't panic.
Big Content, Small Teams: Content Creation For The Real WorldIan Lurie
Content creation is the bane of every marketer: Expectations are high, demands are unrealistic, and time and resources are scarce. But consistent, useful content is a marketing cornerstone. In this presentation, learn how you can make more of fewer resources and still create assets that support your marketing strategy.
E-A-T: Myths, Truths, And Implications for SEOIan Lurie
E-A-T has become a big deal in the SEO world. But how important is it? And can we use it to improve rankings? This presentation explores the myths, and talks about practical applications of E-A-T.
SEO Copywriting: The Blank Sheet Of Paper TestIan Lurie
Just write great content and rankings will follow blah blah blah. We all know that's not true. If you're writing web content, and you want people to find it, you need to understand SEO. But you DON'T have to be an SEO pro. Follow the Blank Sheet of Paper Test for optimized copy that doesn't suck.
Your Content Doesn't Matter Without TechnologyIan Lurie
Content professionals have to create content. They also have to publish it. So why are we so dependent on others for that last step? Learn about the problem, the tools, and the tactics content creators can use to improve their technical literacy, publish better stuff, and be better patners.
The Dungeons & Dragons Guide to MarketingIan Lurie
If you're a marketer, you already know how to play Dungeons & Dragons. Learn about return on time invested, avoiding railroading, and how gazebos help with keyword research.
Everyone wants to talk about advanced SEO as if it's a set of unique tactics. It's not. Advanced SEO is about recognizing Google's role in the search world, reducing abstraction, and making real fixes. In this presentation, Ian Lurie walks you through what "advanced" really looks like.
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit DoneIan Lurie
SEO consultants provide clients with recommendations. Like most consultants, we're frequently ignored. In this presentation, Ian Lurie talks about an incremental approach and shows specific examples where small changes add up, build trust, and make progress.
"Advanced" SEO is a phrase that gets thrown around, but we rarely practice truly advanced tactics.
Advanced SEO isn't rel canonical or nofollow.
Real advanced SEO cuts through abstraction. It doesn't add layers of stuff to hide SEO problems. It fixes them.
This is Ian Lurie's slide deck from Digital Summit 2019. Don't let the length scare you. It's packed with links, tips, and step-by-step to-dos.
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned MoneyIan Lurie
Get better at PPC by seeing what really bad PPC looks like. At ACP-LS I talked about the many ways to screw up a PPC campaign, and provided some tips for getting it right. These are the slides.
5 Lessons For Entrepreneurs: 2018 EditionIan Lurie
No bullshit, no inspirational quotes. Just lessons from 23 years starting, running, and selling a company. Learn why inspiration doesn't matter, how to avoid terrifying your team, and the danger of success inflation.
Advanced Content Workflow Using GitHub and MarkdownIan Lurie
Great content. Awful workflow. Content creators need to take ownership of the way they do their jobs. Stop using dated tools and processes. Stop settling. This presentation walks through a Github and Markdown content creation workflow.
Tip Per Minute: A Hyper-Active SEO Brain DumpIan Lurie
Don't try to simplify SEO. Embrace the insanity! Learn how to take the hundreds of little things that determine rankings on Google, Bing and Amazon, and make them make sense. My Resonate 2018 presentation.
Intelligent CX: 25 Years of Marketing, And Where to Go NextIan Lurie
Digital marketing has all sorts of cool toys. But we apply them the same way we did 25 years ago. To truly evolve as marketers, we need to start putting the tools to good use and think about creating an intelligent customer experience.
Google is tries to handle hate sites, but they can't. Racist, anti-semitic, misogynistic, and other content find their way into the rankings every day. This presentation shows two strategies I've used to push those sites down the rankings.
Marketing Worldbuilding: Collaborative Storytelling for DigitalIan Lurie
Marketing storytelling is a powerful tool. But digital marketing makes it difficult. Your audience can go where they want, when they want. Storytelling becomes collaborative. To be a good partner, you need to engage in a bit of marketing worldbuilding, too. Check out this presentation to learn how.
You're a team of one, or just a few. Your job is to create "content," whatever that means, but you don't have resources, access, or approval. What do you do?
This presentation provides tips for individuals and small teams of content creators. Tools, advice, and capybara all included.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com