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Sabinet - Branding Your Library
The document discusses branding and marketing strategies for libraries facing increasing competition. It emphasizes that a brand is more than just a logo or identity, but a personality. It provides examples of how the South African Post Office's brand personality differs from DSTV. The key is to have a plan to transform a brand from its current positioning to its desired one. Several steps are outlined, including understanding the current and desired perceptions, timelines, stakeholders, and developing a plan. Common marketing mistakes are listed, along with factors of an effective brand - visual, emotional, functional, and financial. The document encourages questions.
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Sabinet - Branding Your Library
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- 12. Not just alogo
- 13. Not just alogo Not just an identity
- 14. Not just alogo Not just an identity Not just a product
- 15. Not just alogo Not just an identity Not just a product It’s a personality!
- 16. Imagine that theSouth African Post Office was a living breathing person…
- 17. Is this personMALE or FEMALE?
- 18. How old isthis person standing in front of you?
- 19. Where does thisperson live?
- 20. What does thisperson drive?
- 21. What does thisperson drink?
- 22. Where does thisperson spend his/her leisure time?
- 23. Would you beseen out in public with this person?
- 24. Is this personMALE or FEMALE? MALE
- 25. How old isthis person standing in front of you? 65 to 90 Ancient
- 26. Where does thisperson live? NOWHERE NEAR YOU!
- 27. What does thisperson drive? OLD FORD BAKKIE TOYOTA COROLLA BICYCLE
- 28. What does thisperson drink? CASTLE KLIPPIES & COKE TEA
- 29. Where does thisperson spend his/her leisure time? LOFTUS FISHING ON THE COUCH
- 30. Would you beseen out in public with this person? NO CHANCE!
- 31. What about DSTV? Male,35, Gated Community, 4x4, Red Wine, Golf Course and YES!
- 32. So how dowe go from The Post Office to DSTV?
- 33. You start offwith a plan and a process!
- 34. ONE TWO Step One: Where areyou right now?
- 35. ONE TWO Step Two: Where doyou want to be?
- 36. ONE TWO THREE Step Three: By whendo you want to get there?
- 37. ONE TWO THREE FOUR Step Four: Who arethe people that will get you there?
- 38. ONE TWO THREE FOUR FIVE Step Five: What dothese people think of you right now?
- 39. ONE TWO THREE FOUR FIVE SIX Step Six: Whatdo you WANT these people think of you?
- 40. ONE TWO THREE FOUR FIVE SIX SEVEN Step Seven: Now goand formulate a plan to conquer the world?
- 41. The EIGHT Steps to conquerthe world
- 42. 1 “I amnot very good at marketing” 2 Going in without a business plan 3 Doing things the wrong way round 4 Thinking it’s all about you 5 The worst number in the world 6 Showing ingratitude 7 Always following the herd DIFFERENTI
- 43. 1 “I amnot very good at marketing” 2 Going in without a business plan 3 Doing things the wrong way round 4 Thinking it’s all about you 5 The worst number in the world 6 Showing ingratitude 7 Always following the herd DIFFERENTI COLLABOR
- 44. 1 “I amnot very good at marketing” 2 Going in without a business plan 3 Doing things the wrong way round 4 Thinking it’s all about you 5 The worst number in the world 6 Showing ingratitude 7 Always following the herd DIFFERENTI COLLABOR INNOV
- 45. 1 “I amnot very good at marketing” 2 Going in without a business plan 3 Doing things the wrong way round 4 Thinking it’s all about you 5 The worst number in the world 6 Showing ingratitude 7 Always following the herd DIFFERENTI COLLABOR INNOV ELEV
- 46. 1 “I amnot very good at marketing” 2 Going in without a business plan 3 Doing things the wrong way round 4 Thinking it’s all about you 5 The worst number in the world 6 Showing ingratitude 7 Always following the herd DIFFERENTI COLLABOR INNOV ELEV CAPTIV
- 47. 1 “I amnot very good at marketing” 2 Going in without a business plan 3 Doing things the wrong way round 4 Thinking it’s all about you 5 The worst number in the world 6 Showing ingratitude 7 Always following the herd DIFFERENTI COLLABOR INNOV ELEV CAPTIV MOTIV
- 48. 1 “I amnot very good at marketing” 2 Going in without a business plan 3 Doing things the wrong way round 4 Thinking it’s all about you 5 The worst number in the world 6 Showing ingratitude 7 Always following the herd DIFFERENTI COLLABOR INNOV ELEV CAPTIV MOTIV CULTIV
- 49. 1 “I amnot very good at marketing” 2 Going in without a business plan 3 Doing things the wrong way round 4 Thinking it’s all about you 5 The worst number in the world 6 Showing ingratitude 7 Always following the herd DIFFERENTI COLLABOR INNOV ELEV CAPTIV MOTIV CULTIV VALID
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