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SEO 2015: Things You Don't Want to Hear

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Ian Lurie
Ian Lurie

PageOnePower webinar: SEO and Linkbuilding are still 50% technology. THAT'S what a lot of people don't want to hear. In this presentation, learn some of the basics: Link restoration, server response codes, and yes, a little bit about mobile.

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SEO 2015: THINGS YOU DON’T WANT TO HEAR Ian Lurie @portentint www.portent.com
THANKS!!!
SERIOUSLY?!!!!
LET’S BEAT THAT TACTIC TO DEATH, SHALL WE?
THE INANE POP CULTURE REFERENCE WILL SEE YOU NOW Ian  Lurie,  portent.com  
WE ARE ALL GUILTY
CONTENTOFTHECONTENTCONTENTWITH CONTENTSOWECANCONTENT THECONTENT WITHBLOGPOSTSANDMAYBESOMEMORE CONTENTLIKEINFOGRAPHICSAND INFOGRAPHICSABOUTTHERISEOFCONTENT SOTHATWEALLHAVEMORECONTENT
greetings of the day!!!
CONTENT MARKETING
INFOGRAPHICS
ROBOTS.TXT
CONTENT AIN’T CUTTING IT
don't worry, little buddy. content's not dead. it's still really important. CONTENT AIN’T CUTTING IT
CONTENT AIN’T CUTTING IT THE WAY WE DO don't worry, little buddy. content's not dead. it's still really important.
SEOAIN’T CUTTING IT THE WAY WE DO WHOA. whoa there. that's a little extreme, dontcha think?.
DOORWAY PAGES? SERIOUSLY? YOU'RE STILL DOING DOORWAY PAGES?!!!
ROBOTS.TXT
WHAT YOU REALLY DON’T WANT TO HEAR… DON'T SAY IT!!!! HE'S GONNA SAY ITTTTT!!!
LEARN THE TECHNOLOGY IT’S TIME TO NOOOOOOOOOO
TECH = VISIBILITY/UX = LINKS
MOBILE
SITE SPEED Photo  by  Oddsock  h9ps://www.flickr.com/photos/oddsock/2749039899/  under  CreaFve  Commons  2.0  
bolded by Google, not me
77kb 2kb FRIENDS DON’T LET FRIENDS CREATE 77KB TILES
DID I MENTION? A FASTER SITE MEANS MORE LINKS not me
learn the technology.
LINK RESTORATION
LEARN CANONICALIZATION (it’s not just rel=“canonical”)
CANONICALONE NAME FOR ONE THING i am an apple picked at 2:00:12 pm. I am not apples. I am not an apple tree. just an apple.
www.foo.com foo.com foo.com/index.html i declare these to be different canonical urls
www.foo.com foo.com foo.com/index.html um, so about your goldfish
301 = GO HERE INSTEAD all drains lead to the ocean!
302 = GO HERE INSTEAD your goldfish is dead
404 = NOT FOUND your goldfish is dead and turned into sushi which was then eaten by angry wolves
RECOVER LINKS VIA LOG FILES
RECOVER LINKS VIA LOG FILES
LEARN GREP
grep 's'404's' portent.log | grep -v "http://www.portent" grep 's'404's' logfilename | grep -v "http://yoursite"
grep 's’302's' portent.log | grep -v "http://www.portent" grep 's’302's' logfilename | grep -v "http://yoursite"
RECOVER LINKS USING OPEN SITE EXPLORER
RECOVER LINKS USING GOOGLE WEBMASTER TOOLS
RECOVER LINKS USING GOOGLE WEBMASTER TOOLS
FIX REDIRECT CHAINS
302 301 302 302
SCREAMING FROG
CURL –I www.foo.com
CURL –I www.foo.com
FIX DUPLICATE CONTENT
THIS IS THE DUPLICATE CONTENT TOILET BOWL OF DEATH URLS FOR THE SAME PAGE /en-us/ /en-US/US-Distribution /en-US/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z /en-US/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0 /en-US/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9 /en-US/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D /en-US/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868 /en-US/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B /en-US/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1 /en-US/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB /en-US/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5 /en-US/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268 /en-US/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA89 /en-US/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0A /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212 /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94 /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644A /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BE /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F8464 /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B68230 /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F8 /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B68 /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_i /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx? /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.asp /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.as
WEEEEEEEEEEEEEE /en-us/ /en-US/US-Distribution /en-US/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B682300BEAD24C0ABC268DB377B1D5A0&_z=z /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6F0F84644AC94212ACA891D5AE1868C9&_z=z 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/en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=B6 /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id=6 /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_id /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx?_i /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx? /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.aspx /en-US/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/~/link.as A DESTROYER OF LINK AUTHORITY
YEP, DUPLICATE CONTENT IS LIKE
REL CANONICAL
THE LONG PAGE FROM HELL
THE LONG PAGE FROM HELL
THE LONG PAGE FROM HELL
YEP, IT’S LIKE
learn the technology.
NO FUNNY BUSINESS
SITE PERFORMANCE
LINK RESTORATION
MORE LINKS, NO PENGUINS
ON KINDLE bit.ly/ onetrick
THANK YOU
COMMENCE HECKLING Ian Lurie @portentint www.portent.com/blog The link bundle: h‫﬙‬p://portent.co/link-tech

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