This document discusses how to effectively join digital conversations. It provides the following key points:
1. There are no golden rules for joining conversations, but companies should be authentic, human, and listen to understand their purpose and their customers' purpose.
2. Companies can join conversations on their website, social networks like Facebook and Twitter, blogs, YouTube, and more. They should post frequently with short, visual content and engage their audience.
3. Companies must understand where their target audience spends time online and join conversations in those spaces to build relationships and drive sales. Microtargeting through social advertising can help reach the right people.
Craig Gilman, our Digital Youth Adviser
presents a practical training session with a range of examples of how to use social media and online technologies in your youthwork practice. With digital skills and techniques participants can use immediately to engage and support young people’s online engagement.
My reflections and interpretations of the various presentations at the Global Youth Marketing Conference in Feb 2010. The A-Z device is something one of the presenters used there.
The 10th and final immutable law of social media marketing: The Law of #REALationships is a presentation and lecture created by Jim Gilbert of Gilbert Direct Marketing.
Jim is the creator of "The 9 Immutable Laws of Social Media Marketing" and a frequent lecturer on social media marketing nationwide.
The Law of REALationships posits that it has become too easy for social media marketers to ease their workload by using "set it and forget it" apps, rather than get back in the trenches and build social relationships one at a time (like the good old days before social apps)
For more information about Jim Gilbert and Gilbert Direct Marketing:
Twitter: www.twitter.com/gilbertdirect
Email jim@gilbertdirectmarketing.com
Linkedin: https://www.linkedin.com/in/jimwgilbert
Blogging for love and press trips: 7 Ways to Build Your Reputation - and 5 ...Peggy Bendel
Speaking to travel bloggers - and bloggers who want to add travel content to their blogs - at the Entertainment New Media Network conference in Anaheim (http://enmnetwork.com/conference/), I focused on the keys to success in getting support and help with your travel from destinations, hotels, attractions and other entities - as well as five easy ways to destroy your credibility.
Craig Gilman, our Digital Youth Adviser
presents a practical training session with a range of examples of how to use social media and online technologies in your youthwork practice. With digital skills and techniques participants can use immediately to engage and support young people’s online engagement.
My reflections and interpretations of the various presentations at the Global Youth Marketing Conference in Feb 2010. The A-Z device is something one of the presenters used there.
The 10th and final immutable law of social media marketing: The Law of #REALationships is a presentation and lecture created by Jim Gilbert of Gilbert Direct Marketing.
Jim is the creator of "The 9 Immutable Laws of Social Media Marketing" and a frequent lecturer on social media marketing nationwide.
The Law of REALationships posits that it has become too easy for social media marketers to ease their workload by using "set it and forget it" apps, rather than get back in the trenches and build social relationships one at a time (like the good old days before social apps)
For more information about Jim Gilbert and Gilbert Direct Marketing:
Twitter: www.twitter.com/gilbertdirect
Email jim@gilbertdirectmarketing.com
Linkedin: https://www.linkedin.com/in/jimwgilbert
Blogging for love and press trips: 7 Ways to Build Your Reputation - and 5 ...Peggy Bendel
Speaking to travel bloggers - and bloggers who want to add travel content to their blogs - at the Entertainment New Media Network conference in Anaheim (http://enmnetwork.com/conference/), I focused on the keys to success in getting support and help with your travel from destinations, hotels, attractions and other entities - as well as five easy ways to destroy your credibility.
Contributors:
Day 1: Hank Chin - Taiwan
Day 2: Runa Magnusdottir - Iceland
Day 3: Emery Kaze - Luxemborg
Day 4: Paul Copcutt - Canada
Day 5: Richard Anderson - Australia
Day 6: Dr. Amit Nagpal - India
Day 7: Marcela Reyes - Colombia
Day 8: Paolo Feroleto - United Kingdom
Day 9: Donn Pjongluck - Thailand
Day 10: Malak Oussidhoum - Morroco
Day 11: Damien Colmant - Belgium and France
Day 12: Petek Kabakci - Turkey
Day 13: Nelson Emilio - Portugal
Day 14: Marina Vogopoulou - Greece
Day 15: Megan Fitzgerald - Italy
Day 16: Sital Rupareliar - Singapore
Day 17: Anna Rydne - Sweden
Day 18: Janet Brent - Phillipines
Social media advice for parents of teens and tweens.
How do you talk to your kids about social media?
Includes basic stay safe tips for internet, mobile, and beyond, plus a look at the major platforms.
Twitter Is Dead! Long Live Twitter! Love it or hate it, Twitter is the social media darling of 2009. But why? Learn how Twitter text messages shape brands, improve customer service, reveal insights and capture the collective zeitgeist in 140-characters or less. Used for the past two years by savvy organizations worldwide, Twitter has recently been popularized by celebrities, athletes and mainstream media. Its simplicity and versatility make it the target for both ridicule and adoration – often at the same time. And while the fate of Twitter as the Internet’s next big thing can be debated, learning to become smarter, more efficient and engaging never goes out of style.
John Lane - Centerline - Content Marketing Art Of War - 04.13Centerline Digital
Content Marketing Art of War. Theories, Case Studies and Anecdotes on Content Marketing, based on the (modified) teachings of Sun Tzu. Centerline Digital examples in the presentation:
- All work for Physicians Pharmacy Alliance
- IBM Smarter Computing Workload Simulator
- Datagrams for IBM Mobile First
- Vitamin T UX Infographic
- Eaton - Professor Wattson
- IBM City One
* Click those images to be taken to the actual pieces.
The presentation was given by John Lane, VP Strategy & Creative at Centerline Digital twice in April:
- The BMA Carolinas Lunch
- The Digital Marketing For Business Conference
Go to http://www.centerline.net for more information.
On Brands, Technology and Feelings.
(20)12 Things to think about:
1. CAN WE BET SMALL AND WIN BIG?
2. WHAT WILL BE THE NEXT BIG THING?
3. CAN WE PREDICT THE FUTURE?
4. WHERE DO WE LOOK FOR INSPIRATION?
5. CAN THE BRAND BE THE CURATOR?
6. HOW IMPORTANT IS THE PRODUCT?
7. WHICH CHANNEL IS THE BEST?
8.. WHAT IS HAPPENING IN THE MARKET?
9. WHAT IS A VIRAL?
10. WHAT IS GOOD CONTENT?
11. IS THERE A KEY TO INNOVATION?
12. HOW BIG ARE THE POSSIBILITIES?
Leveraging for Legacy: Cultivating #newliteraciesAmy Burvall
originally the opening keynote for the Think.Create.Share conference at California State Fullerton in May 2014. Please note that since this is an Apple Keynote exported as a pdf the embedded videos will not play, though I will try to link them separately
Social Media Trends: Should you jump on the bandwagon?Sherry
There are new social networks emerging every day - should you jump on every bandwagon and publish on all of them? No one has that much time or that many resources! Here's a simple way to decide which social networks are best for you and your business. And there are kittens!
Make or break your nonprofit the art and science to revamping your communicat...FirstGiving
Communicating your nonprofit's message is both an art and a science. In this webinar, learn best practices on how to organize an email, social media post, and an advertisement. Learn how to make your message stick with your supporters so they will do your promotion for you.
Change. It's the one condition we all have to get used to, change itself.
In an online world of inter-connected devices which increasingly publish on our behalf the line between online and offline is blurring, where will this go, and how can we make the most of the endless advertising opportunities that this incessant change provides?
Every day brands create content with the hopes that it will "go viral". The prospect of a massive amount of earned media (i.e. free impressions) is provocative, but how realistic is it? In order to create content that people will share we must understand certain undeniable truths that are grounded in who we are as humans and how we interact with each other.
This presentation will uncover why, how, and when people share using psychological, neurological, and biological truths. I will then apply these truths to a simple set of principles that will help improve the likelihood that the content you are creating is more sharable. It might not go viral, but more people will see it.
See video from Austin here: https://www.youtube.com/watch?v=twe5KL84BCY
Designing for emotion by letruongan.comAn Le Truong
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
---
Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
Contributors:
Day 1: Hank Chin - Taiwan
Day 2: Runa Magnusdottir - Iceland
Day 3: Emery Kaze - Luxemborg
Day 4: Paul Copcutt - Canada
Day 5: Richard Anderson - Australia
Day 6: Dr. Amit Nagpal - India
Day 7: Marcela Reyes - Colombia
Day 8: Paolo Feroleto - United Kingdom
Day 9: Donn Pjongluck - Thailand
Day 10: Malak Oussidhoum - Morroco
Day 11: Damien Colmant - Belgium and France
Day 12: Petek Kabakci - Turkey
Day 13: Nelson Emilio - Portugal
Day 14: Marina Vogopoulou - Greece
Day 15: Megan Fitzgerald - Italy
Day 16: Sital Rupareliar - Singapore
Day 17: Anna Rydne - Sweden
Day 18: Janet Brent - Phillipines
Social media advice for parents of teens and tweens.
How do you talk to your kids about social media?
Includes basic stay safe tips for internet, mobile, and beyond, plus a look at the major platforms.
Twitter Is Dead! Long Live Twitter! Love it or hate it, Twitter is the social media darling of 2009. But why? Learn how Twitter text messages shape brands, improve customer service, reveal insights and capture the collective zeitgeist in 140-characters or less. Used for the past two years by savvy organizations worldwide, Twitter has recently been popularized by celebrities, athletes and mainstream media. Its simplicity and versatility make it the target for both ridicule and adoration – often at the same time. And while the fate of Twitter as the Internet’s next big thing can be debated, learning to become smarter, more efficient and engaging never goes out of style.
John Lane - Centerline - Content Marketing Art Of War - 04.13Centerline Digital
Content Marketing Art of War. Theories, Case Studies and Anecdotes on Content Marketing, based on the (modified) teachings of Sun Tzu. Centerline Digital examples in the presentation:
- All work for Physicians Pharmacy Alliance
- IBM Smarter Computing Workload Simulator
- Datagrams for IBM Mobile First
- Vitamin T UX Infographic
- Eaton - Professor Wattson
- IBM City One
* Click those images to be taken to the actual pieces.
The presentation was given by John Lane, VP Strategy & Creative at Centerline Digital twice in April:
- The BMA Carolinas Lunch
- The Digital Marketing For Business Conference
Go to http://www.centerline.net for more information.
On Brands, Technology and Feelings.
(20)12 Things to think about:
1. CAN WE BET SMALL AND WIN BIG?
2. WHAT WILL BE THE NEXT BIG THING?
3. CAN WE PREDICT THE FUTURE?
4. WHERE DO WE LOOK FOR INSPIRATION?
5. CAN THE BRAND BE THE CURATOR?
6. HOW IMPORTANT IS THE PRODUCT?
7. WHICH CHANNEL IS THE BEST?
8.. WHAT IS HAPPENING IN THE MARKET?
9. WHAT IS A VIRAL?
10. WHAT IS GOOD CONTENT?
11. IS THERE A KEY TO INNOVATION?
12. HOW BIG ARE THE POSSIBILITIES?
Leveraging for Legacy: Cultivating #newliteraciesAmy Burvall
originally the opening keynote for the Think.Create.Share conference at California State Fullerton in May 2014. Please note that since this is an Apple Keynote exported as a pdf the embedded videos will not play, though I will try to link them separately
Social Media Trends: Should you jump on the bandwagon?Sherry
There are new social networks emerging every day - should you jump on every bandwagon and publish on all of them? No one has that much time or that many resources! Here's a simple way to decide which social networks are best for you and your business. And there are kittens!
Make or break your nonprofit the art and science to revamping your communicat...FirstGiving
Communicating your nonprofit's message is both an art and a science. In this webinar, learn best practices on how to organize an email, social media post, and an advertisement. Learn how to make your message stick with your supporters so they will do your promotion for you.
Change. It's the one condition we all have to get used to, change itself.
In an online world of inter-connected devices which increasingly publish on our behalf the line between online and offline is blurring, where will this go, and how can we make the most of the endless advertising opportunities that this incessant change provides?
Every day brands create content with the hopes that it will "go viral". The prospect of a massive amount of earned media (i.e. free impressions) is provocative, but how realistic is it? In order to create content that people will share we must understand certain undeniable truths that are grounded in who we are as humans and how we interact with each other.
This presentation will uncover why, how, and when people share using psychological, neurological, and biological truths. I will then apply these truths to a simple set of principles that will help improve the likelihood that the content you are creating is more sharable. It might not go viral, but more people will see it.
See video from Austin here: https://www.youtube.com/watch?v=twe5KL84BCY
Designing for emotion by letruongan.comAn Le Truong
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
---
Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
Mashable, VICE, Yelp and Ms Darlinghurst explore the definition of a digital influencer, how to produce viral content and the importance of building your community at a fun and informative evening hosted by The Insiders Agency.
How To Tell Your Digital Story: TechSoup Digital Storytelling eventTechSoup
Michael Margolis from GetStoried and Rob Kershaw Center for Digital Storytelling provide information to help you understand how they tell their digital stories effectively and how stories can make an impact.
This event is part of the TechSoup Digital Storytelling Event & Challenge 2011. Learn more and enter the Challenge: http://www.techsoup.org/go/tsdigs
Yes, you read that right... The great news is, social media is growing at unprecedented rates. It’s hard to see a downside of all of this, that is, until you dive into the unwritten rules of social media marketing. Believe it or not, many brands and marketers are unaware of campaign mistakes that could be costing them thousands of dollars, and even, thousands of followers. A bad campaign has the capability to tarnish a brands authenticity, reputation, and image at an immeasurable rate. That’s why we’re here to tell you every marketer should be treating their campaign like an exclusive party, and their audience members like VIP guests. If done correctly, a drab social media marketing campaign can be turned into a fabulous one in no time.
Social Media Club presents an interactive session, with Snigdha Manchanda Binjola, that’s custom tailored to help writers capitalize on the use of storytelling for content marketing in social media and viral campaigns. Gain hands-on experience and learn the art of crafting captivating content at the hands of an expert social storyteller and web strategist.
opics covered :
1. Why Storytelling in Social Media?
2. Content Marketing and Types of Messaging
3. Conventional Storytelling Vs. Digital Storytelling
4. Case Studies of Successful Storytelling in Social Media
Learning Outcomes:
· Understanding Digital Storytelling and its application in content marketing
· Exploring Content Marketing to design viral Social Media Campaigns
Equip yourself to write for the social web and come away with the essentials of the master storyteller's took-kit; register now!
About the Speaker
Snigdha Manchanda Binjola
Social Storyteller and Social Web Strategist
Snigdha weaves storytelling and narratives in content marketing to deliver innovative Social Media strategies. Her past work includes strategizing digital campaigns for some of the top 50 social media brands In India.
She has been instrumental in setting up a training division from ground up for one of India's popular social media agencies.
All I needed to know about Social Media, I learned from Girl Scout Cookies! [excerpt from a Social Media training by @imagirlscout - note that licensed Girl Scout fonts will not appear correctly]
Thailand Social Media Trend and How to make it right
Speak at the iStart event, Thailand
PART 1
Trend and facts of social media in Thailand
PART 2
Theory and Strategy on how it make it right.
Credits: some slides curated from
http://www.slideshare.net/zocialinc?utm_campaign=profiletracking&utm_medium=sssite&utm_source=ssslideview
http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge
All you wanted to know about 20-somethings. A sneak peek into the #Millennial mind - a #GenY perspective #ebook. Get your free copy in English or German at www.steffiburkhart.de
I have just completed a social media guide dedicated to hotels...with content ideas that can help differentiate your business. Please share your feedback with me at kmrpreetam@gmail.com
Similar to Digital Communications Javier Lopez Valcarcel IED Madrid May12 (20)
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
22. Markets are Conversations
(Human Conversations)
Human Voice: open, natural, uncontrived
Conversations take place in
a new and powerful way
NETWORK
Social organization andknowledge exchange emerge
Markets get smarter, more informed,
more organized
23. There are no secrets.
Thenetworkedmarketkno
ws more
thancompanies do
abouttheirownproducts.
Andwhetherthenewsisgood
orbad,
theytelleveryone.
24. In this new networked conversations
Companiessound hollow, flat,
literally inhuman.
This homogenized "voice"
of business -the sound of
mission statements and
brochures- is seem as
contrived and artificial
They need to realize their markets
are often laughing. At them.
They have to take themselves less seriously
25. They need to get a sense of humour
Big values
Humility
Straight talk
Genuine point of view
26. To join the conversation
Ey! You want to make business with us?
Then come down from your Ivory tower, talk and listen to
usin this new marketplace
You're invited, but it's our world. Take your
shoes off at the door.
We are immune to advertising. Just forget it.
If you want us to talk to you, tell us something. Make it something
interesting for a change. Make us laugh!
We've got some ideas for you too: some new tools we need, some
better service. Stuff we'd be willing to pay for.
Got a minute?
30. How to join the conversation?
1. There are not golden rules
31. How to join the conversation?
2. Be Yourself
“We can't go on together with suspicious minds”
“You’re simply the best”
32. How to join the conversation?
3. Be Human
Be interesting Be constant
Search your topic and be an expert Don’t forget to plan!!
Don’t be too commercial
Remember the “who cares rule”
LISTEN!!
Be generous Before you talk Be modest
Make a party with friends and Shit happens!
see how popular you get! And they’ll remember it to you
Be prepared and learn!
http://www.youtube.com/watch?v=ZUG9qYTJMsI
33. How to join the conversation?
4. What is your purpose?
Before starting anything!!
http://www.youtube.com/watch?feature=player_embe
dded&v=qp0HIF3SfI4#!
34. How to join the conversation?
4. What is their purpose?
Converse makes shoes and clothes for
individuals everywhere who live creatively,
optimistically and rebelliously. Since 1908 and
until-who-knows-when, we exist to provoke,
inspire and go along with them—whether
that's on a court, the green or the concrete, in
a club, a studio or anywhere else.
35. How to join the conversation?
5. Be a story
Story Easy to remember, easy to tell
Being a Story = Being Authentic = Being Unique
Pretty cool values for a fashion brand aren’t they??
Specially when you’re new and no one knows you
36. How to join the conversation?
5. Be a story
What if I don’t have one? FIND IT!!
In your product In how is made In by whom is made Who wears it
In your origin
Flor Nieto
In your brand purpose
37. How to join the conversation?
1. There are not Golden Rules
2. Be yourself
3. Be human
4. What’s your purpose?
5. Be a story
40. Where to join the conversation?
Your place?
Your website
Your emails
…
It’s your media The party is expensive
Under control The invitations are expensive
Branded-Sales
It’s Unique
41. Where to join the conversation?
The disco?
Social Networks
Facebook
Tuenti
Linkedin
…
Social Media
Youtube
Twitter
Blogs
…
Fast and Cheap There is not “your rules”
People is there
People is talking
Are you cool enough?
Google friendly There are others cooler than you
42. Where to join the conversation?
Go ahead if you’re small/poor but cool
Go ahead if you’re big/rich and not very cool
or smart.
Or if you have a really beautiful house or you
The rich but cool are also welcome ;-)
are very popular
Let’s go for the disco!!
43. Where to join the conversation?
A must! Do you really need a webpage?
All targets All Content
All Countries As customized as you want
http://stylophane.com/fbi/
44. Where to join the conversation?
Really good for engaging Watch your content or you’ll get invisible!!
Go beyond what you can find on your site or shop
People like you! They want to know more about
your product, your story, you…
45. Where to join the conversation?
KEY FOR POSTING
- Post frequently
- Short texts
- Good images
- Good videos (humans are visual!!)
- Engage: ask things, create polls…
- Regular dynamics
- Learn learn and learn!!!
46. Where to join the conversation?
Facebook Apps!
http://www.youtube.com/watch?v=o0D_MYc6m0o
47. Where to join the conversation?
Link it to sales! Facebook Ads
SOCIAL ADVERTISING!!
Pay per Click
Microtargeting
- Place
- Age
- Interest
- Your friend likes…
50. Where to join the conversation?
Microblogging
Viral Power
Immediate Revolution
Viral Power
51. Where to join the conversation?
Microblogging
Personal/Day to Day
Don’t forget the who cares rule!
Mobile
Deals
Media/journalist network
Events
Corporate communication
Crisis Management
http://thehighlow.com/2011/03/why-do-big-fashion-brands-tweet-such-small-things/
52. Where to join the conversation?
Real and Digital World
http://www.youtube.com/watch?v=fK328bOLbN4
53. Where to join the conversation?
USE BLOGGERS BE A BLOGGER
They’ll do SEO for you Great SEO
They’ll make content for you Got so much to say?
But they’re not journalist! How are you going to bring people to your blog?
No press kits
No press conferences FREE TIPS!
Yes, experiences Read, read and read before writing.
Think about stealing with pride? USA-EUROPE
Why don’t you start with microblogging?
Or try something else….
55. Where to join the conversation?
Your Channel
It will do SEO for you
Anything else??
OLD SPICE
http://www.youtube.com/watch?v=fD1Wq
PGn5Ag
Consumer Insights!!
Costs. Are you sure you’re so good making videos?
FREE TIPS!
Be creative (choose how): Useful, funny or emotive (one in a million)
56. Where to join the conversation?
The ones you don’t usually think about but can make the difference
It will do SEO for you Upload the F*%#ng photos!!
It will do SEO for you Create the F*%#ng page!!
It will do SEO for you Upload a F*%#ng presentation!!
It will do SEO for you Ask your F*%#ng friend!!
Networking
Create the F*%#ng group!!
Business Contacts
57. Other resources
DESIGN!!!!
PHOTO!!!
Pinterest with buying
BUY/SELL
58. Where to join the conversation?
TARGETING WOMEN???
Women talk +28% vs. Men
68% of women talk with their social circle about their purchase decision
More consumption of social tools related with sharing and social interaction
While men consumption it’s more related to information and entertainment
59. Some Practice?
1. What’s your purpose?
What do you believe in?
Why are you going to make it?
Do you have sexy answers?
Can you build a story?
At XXXXX we believe in XXXX and that’s why we XXXX
2. Where are you going to have the conversation?
Why you choose each channel?
What are you going to do in each one? What’s the goal in each one?
Which is the relation between them?
How are people going to find you?
Everybody/everyday connected: how many of you have a smart phone? How many of you had a smart phone 2 years ago?
It’s not only that we have access to infinite information, is the way we interact with it (the importance of video), the way information is generated (wikipedia), consumed and shared (send to a friend)
Do you remember travel agencys, do you remember waiting hours for tickets for a concert?… those industries have already passed through the digital conversion but there are others that are going through now (fashion),
Do you remember travel agencys, do you remember record stores… those industries have already passed through the digital conversion but there are others that are going to pass soon (24 symbols, hipermarkets)
It’s changing our relationships, we are closer to each other, something can be spread between us in few days (fotorecueltas), it has change the way we build our relationships and groups (facebook, linkedin…), the way we consum (share this)
in such a powerfull way that is changing the way we use internet (from the search era to the social era). Example: do you remember the first times you went to the internet…
It’s changing our relationships, we are closer to each other, something can be spread between us in few days (fotorecueltas), it has change the way we build our relationships and groups (facebook, linkedin…), the way we consum (groupon,share) in such a powerfull way that is changing the way we use internet (from the search era to the social era). Example: do you remember the first times you went to the internet…
It’s changing our relationships, we are closer to each other, something can be spread between us in few days (fotorecueltas), it has change the way we build our relationships and groups (facebook, linkedin…), the way we consum (groupon,share) in such a powerfull way that is changing the way we use internet (from the search era to the social era). Example: do you remember the first times you went to the internet…
It changes everything in the way we communicate. It’s 24x7, it’s worldwide,it’s social, it’s open….
People in networked markets have figured out that they get far better information and support from one another than from vendors.
Getting a sense of humor does not mean putting some jokes on the corporate web site. Rather, it requires big values, a little humility, straight talk, and a genuine point of view.
Getting a sense of humor does not mean putting some jokes on the corporate web site. Rather, it requires big values, a little humility, straight talk, and a genuine point of view.
Nobody knows you as you do, but don’t forget that you’re in a market and people want to feel confidence.Don’t feel sorry for wanting to gain money, your consumers know that. Be clear about your business and activities. Be open. Because the network is smart and any kind of doubt about yourself can be very dangerous. If you make a mistake or something doesn’t work don’t worry, it’s normal, that happens. What is not good is when you’re not being natural. For this the best one to make that conversation is you (if your managing the company or the people in your company). It’s important for you to have direct contact with your customers, to know what people want to tell you…
Think that you’re talking in a market place, you can build relationships with your customers but based on an common interest.Be interesting: Search your topic to build value on, you’ll be an expert about it. Don’t be too comertial, for 3 emails about common interest you can send a good dealBe constant: You can’t start a conversation and disapear until next campaign. If you start a relation you have to be constant, yo can’t only conect on weekends. You have to plan how to manage you’re contents. Maybe you think that you have many things to say but are you sure??Be modest: things go wrong, you want it or not. If you’re modest and learn from your mistakes you can bukd on them. Be generous: you’re having relations with users, people is reading your blog, shouldn’t they be rewarded? The’ll be your best ambassadors
People like storys…. It’s much easy to remember and it’s much easy to tell (you can resume a story in few words). And by being a story you’re being unique, authentic…wich are pretty good values in fashion aren’t they?’
People like storys…. It’s much easy to remember and it’s much easy to tell (you can resume a story in few words). And by being a story you’re being unique, authentic…wich are pretty good values in fashion aren’t they?’
Find a story! A true story! It’s not so easy! Everything has something special! Example broches: they’re handmade by blabla, the collar, it comes from an african region…,DOLORES CORTÉS
Making a party at hopme is havingyoure contents there, showing them, talking about them….
Depending on your target you can think in not having a beg page, or maybe having a blog because you can do everything in facebook and you can focus on that!
People like acebook apps just think in farm ville… in design/fashion its also very powerfull! What kind of Apps do you imagine?? It can be really powerful!!
People like acebook apps just think in farm ville… in design/fashion its also very powerfull! What kind of Apps do you imagine?? It can be really powerful!!
People like acebook apps just think in farm ville… in design/fashion its also very powerfull! What kind of Apps do you imagine?? It can be really powerful!!
People like acebook apps just think in farm ville… in design/fashion its also very powerfull! What kind of Apps do you imagine?? It can be really powerful!!
People like acebook apps just think in farm ville… in design/fashion its also very powerfull! What kind of Apps do you imagine?? It can be really powerful!!
People like acebook apps just think in farm ville… in design/fashion its also very powerfull! What kind of Apps do you imagine?? It can be really powerful!!