Marketing isn't storytelling. It's worldbuilding. Every customer, every client writes their own stories, selecting their own points at which to contact you. If you want to successfully build marketing worlds, you need to be weird, useful and significant. Learn how in this presentation, given at Confluence 2015.
Weird, Useful, Significant: Internet marketing NOWIan Lurie
If you want to succeed on the internet, talk to the slightly weird/obsessed audience who will hang on and pass on your every word. Don't demand significance. EARN IT.
Search Marketing 2016: Still no flying cars, sorryIan Lurie
2015 brought some subtle changes to the search world that have huge implications for marketers. You can't own the rankings anymore. You can't control where your content goes anymore. You CAN own the content, and you CAN own the audience. Here's how.
SEO & Link Building 2015: Things You Don't Want To HearIan Lurie
PageOnePower webinar: SEO and Linkbuilding are still 50% technology. THAT'S what a lot of people don't want to hear. In this presentation, learn some of the basics: Link restoration, server response codes, and yes, a little bit about mobile.
Is Content King? In this Presentation, I highlight some insights surrounding why I'm a believer that Distribution has taken the crown. I delivered this talk at #SearchLove Boston 2017.
More: rosssimmonds.com
Everything I needed to know about marketing I learned playing Dungeons and Dr...Ian Lurie
No, seriously. There are great marketing lessons in the game of Dungeons & Dragons. This is a updated, annotated version of a presentation I've given three times now.
The 3 Major New Google Ranking Factors That No One Is Talking About YetMatthew Woodward
This tutorial reveals the 3 major new Google ranking factors that you don't know about yet & how to beat them.
There's also a SHOCKING discovery about how Google knows...
Uncover the DO'S and DON'TS of using LinkedIn to promote yourself, market your business, or even find a job!
Find out the most common bonehead blunders people make on LinkedIn, and how they can totally sabotage your efforts there!
Discover the top little-known tricks for making your LinkedIn profile really stand out!
Learn what LinkedIn users are really looking for, and how you can multiply your efforts by focusing on these things!
And much, much more!
Gerald
gerald-pilcher.com
Weird, Useful, Significant: Internet marketing NOWIan Lurie
If you want to succeed on the internet, talk to the slightly weird/obsessed audience who will hang on and pass on your every word. Don't demand significance. EARN IT.
Search Marketing 2016: Still no flying cars, sorryIan Lurie
2015 brought some subtle changes to the search world that have huge implications for marketers. You can't own the rankings anymore. You can't control where your content goes anymore. You CAN own the content, and you CAN own the audience. Here's how.
SEO & Link Building 2015: Things You Don't Want To HearIan Lurie
PageOnePower webinar: SEO and Linkbuilding are still 50% technology. THAT'S what a lot of people don't want to hear. In this presentation, learn some of the basics: Link restoration, server response codes, and yes, a little bit about mobile.
Is Content King? In this Presentation, I highlight some insights surrounding why I'm a believer that Distribution has taken the crown. I delivered this talk at #SearchLove Boston 2017.
More: rosssimmonds.com
Everything I needed to know about marketing I learned playing Dungeons and Dr...Ian Lurie
No, seriously. There are great marketing lessons in the game of Dungeons & Dragons. This is a updated, annotated version of a presentation I've given three times now.
The 3 Major New Google Ranking Factors That No One Is Talking About YetMatthew Woodward
This tutorial reveals the 3 major new Google ranking factors that you don't know about yet & how to beat them.
There's also a SHOCKING discovery about how Google knows...
Uncover the DO'S and DON'TS of using LinkedIn to promote yourself, market your business, or even find a job!
Find out the most common bonehead blunders people make on LinkedIn, and how they can totally sabotage your efforts there!
Discover the top little-known tricks for making your LinkedIn profile really stand out!
Learn what LinkedIn users are really looking for, and how you can multiply your efforts by focusing on these things!
And much, much more!
Gerald
gerald-pilcher.com
Yes. Yes. Yes. Getting People To Take Action On Your Digital Marketing Ideas ...Wayne Barker
No matter what role you have in digital marketing the one thing you really need to happen is for people to take action on your recommendations and ideas. Without action success cannot be possible. Get shit done and win the Internet.
We’ve all struggled with a launch under-performing at some point in our career. Usually, it’s because we’ve forgotten the No. 1 rule about launches: Launch readiness is more than product readiness.
When we recently launched our newest course, Price, we didn’t set the date by when the training materials would be ready. We set it by when the whole organization would be ready. When could the beta be done? The go-to-market materials prepared? The support systems in place? And the sales team armed with answers to questions? Until all these items were ready, nothing was really ready.
It’s these concepts, the different aspects required for a successful launch, which we delve into in this issue. I hope it offers you the tools and tips you need to make your next launch a success.
Sincerely,
Craig Stull, Founder/CEO
Presented by Anna Wickham on March 2, 2016
Charm House Marketing
www.charmhouse.io/schedule
www.charmhouse.io/social-strategy-session
in partnership with The Plaza District Association
Oklahoma City, OK
From Click Consult's Benchmark Search Conference 2018, Hilton Manchester Deansgate, 5th September. Presented by Bas van den Beld, Digital Marketing Strategist, State of Digital
New Face of PR: Search Engines & Social Media - PRSA Keynote by Danny SullivanSearch Engine Land
PRSA #PRSAdiconf keynote presentation by Danny Sullivan of SearchEngineLand.com & MarketingLand.com - focuses on managing PR crises on social media, owning more real estate in search results, and how NOT to pitch journalists.
This is an overview of what to do to set up a Twitter account, some of the jargon associated with the micro-blogging platform, and do's and don't's to follow to add value whether a personal or business account.
5 Tips to Start Your Social Selling JourneyMOI Global
Social Selling. It’s just the latest buzz phrase, right? Just cold calling, by another channel and another trendy new name…
Or is it?
Today, when over 70% of your buyer’s journey could be over before they even contemplate talking to your sales team, social selling, with its emphasis on engagement and conversation, can get your sales people back into the sales cycle, sooner.
Here are some top tips to get you started.
Presentation given at The Small Business Center of Southeastern Indiana on 3/11/10 on Twitter: setting up an account and using it for personal or business purposes.
[Webinar] Micro-influencer event marketing: The why & how right now Hubb
No, they’re not tiny, elfen influencers. Like their mainstream peers with millions of followers on Instagram and YouTube, micro-influencers are people with super-niche (but no less enthusiastic) audiences. And if you know how to work with them, micro-influencers hold the key to super successful event marketing.
Presented by Dahlia El Gazzar, event tech evangelist + idea igniteur, and Rachel Stephan, snöballer-in-chief at snöball event influencer marketing, this webinar will help you harness the power of your industry’s micro-influencers.
The power of language is indisputable, and story is what language has led to. The right story composed of the right language is irresistible. Triggers, Tales, and Turnoffs details the history of language- from ancient roots to modern marketing- alongside actionable advice on how to improve what you write to bring home bigger and better bids and drive more leads than ever. This presentation captures the complete picture of communication specific to the marketing context as we know it and connects that to the specifics of individual stories and how they connect and convert. It also ties the root of marketing words to general market positioning principles for a practical and educational experience complete with a lesson for all writers and those who hire them. Join us for a jaunt through the history of writing and how it has laid the foundation for content-driven conversion, as well as what outcomes that has led to for modern businesses.
Delivered by RedShift Writers Founder Daniel J. Cohen at #IS2015.
Yes. Yes. Yes. Getting People To Take Action On Your Digital Marketing Ideas ...Wayne Barker
No matter what role you have in digital marketing the one thing you really need to happen is for people to take action on your recommendations and ideas. Without action success cannot be possible. Get shit done and win the Internet.
We’ve all struggled with a launch under-performing at some point in our career. Usually, it’s because we’ve forgotten the No. 1 rule about launches: Launch readiness is more than product readiness.
When we recently launched our newest course, Price, we didn’t set the date by when the training materials would be ready. We set it by when the whole organization would be ready. When could the beta be done? The go-to-market materials prepared? The support systems in place? And the sales team armed with answers to questions? Until all these items were ready, nothing was really ready.
It’s these concepts, the different aspects required for a successful launch, which we delve into in this issue. I hope it offers you the tools and tips you need to make your next launch a success.
Sincerely,
Craig Stull, Founder/CEO
Presented by Anna Wickham on March 2, 2016
Charm House Marketing
www.charmhouse.io/schedule
www.charmhouse.io/social-strategy-session
in partnership with The Plaza District Association
Oklahoma City, OK
From Click Consult's Benchmark Search Conference 2018, Hilton Manchester Deansgate, 5th September. Presented by Bas van den Beld, Digital Marketing Strategist, State of Digital
New Face of PR: Search Engines & Social Media - PRSA Keynote by Danny SullivanSearch Engine Land
PRSA #PRSAdiconf keynote presentation by Danny Sullivan of SearchEngineLand.com & MarketingLand.com - focuses on managing PR crises on social media, owning more real estate in search results, and how NOT to pitch journalists.
This is an overview of what to do to set up a Twitter account, some of the jargon associated with the micro-blogging platform, and do's and don't's to follow to add value whether a personal or business account.
5 Tips to Start Your Social Selling JourneyMOI Global
Social Selling. It’s just the latest buzz phrase, right? Just cold calling, by another channel and another trendy new name…
Or is it?
Today, when over 70% of your buyer’s journey could be over before they even contemplate talking to your sales team, social selling, with its emphasis on engagement and conversation, can get your sales people back into the sales cycle, sooner.
Here are some top tips to get you started.
Presentation given at The Small Business Center of Southeastern Indiana on 3/11/10 on Twitter: setting up an account and using it for personal or business purposes.
[Webinar] Micro-influencer event marketing: The why & how right now Hubb
No, they’re not tiny, elfen influencers. Like their mainstream peers with millions of followers on Instagram and YouTube, micro-influencers are people with super-niche (but no less enthusiastic) audiences. And if you know how to work with them, micro-influencers hold the key to super successful event marketing.
Presented by Dahlia El Gazzar, event tech evangelist + idea igniteur, and Rachel Stephan, snöballer-in-chief at snöball event influencer marketing, this webinar will help you harness the power of your industry’s micro-influencers.
The power of language is indisputable, and story is what language has led to. The right story composed of the right language is irresistible. Triggers, Tales, and Turnoffs details the history of language- from ancient roots to modern marketing- alongside actionable advice on how to improve what you write to bring home bigger and better bids and drive more leads than ever. This presentation captures the complete picture of communication specific to the marketing context as we know it and connects that to the specifics of individual stories and how they connect and convert. It also ties the root of marketing words to general market positioning principles for a practical and educational experience complete with a lesson for all writers and those who hire them. Join us for a jaunt through the history of writing and how it has laid the foundation for content-driven conversion, as well as what outcomes that has led to for modern businesses.
Delivered by RedShift Writers Founder Daniel J. Cohen at #IS2015.
Final presentation for \'Understanding Travel and Tourism\' couse at Hanze University of Applied Sciences.
Our group was asked to conduct a research on building a walking route in Groningen province.
Our whole idea covers 3 elements of Entertainment, Education and Agriculture, which we believe offer beneficial value and attraction for families with small children (2 - 12 years old)
The project was prepared for Het Plattelandshuis
The 3 point formula is LISTEN, PARTICIPATE, CONTRIBUTE. I have listed tools on the slides and talked about examples. Kenneth Yeung a DC Blogger took a video of the presentation . Thank you Kenneth. Please watch the videos of other presentations from Podcamp DC that may interest you at Kenneth' Blog http://blog.thelettertwo.com
See http://www.solutionsarepower.com for more small business conversations
SearchLove Boston 2015 | Ian Lurie, 'Why the Hell Not? SEO Leadership Through...Distilled
Learn the tactics and strategic thinking necessary to get in front of clients and bosses, instead of chasing them from demand to demand. In this session, Ian will teach us a better way to measure search, integrating search with marketing strategy, and how to choose your battles.
Slides for the presentation at Outdoor Retailer Summer Market 2014 on the topic of Millennial Marketing.
Session Description:
Millennials buy “the experience”. They don’t purchase hiking boots; they buy the idea of protecting their feet on the trail, while staying dry, avoiding blisters and looking “cool". The outdoor lifestyle is about the feeling of the experience, but our marketing strategies don’t show it. This session will identify acquisition strategies focusing on content to attract and engage millennials.
SEO leadership: Get from 'Why' to 'Why Not'Ian Lurie
Don't be afraid of the 200 slides - it's a very fast ready. I usually spend 10-15 seconds on each slide.
We provide great advice. We guide, cajole, try to help. But we run into brick walls.
Such is the life of an SEO consultant.
But it doesn't have to be. Check out the slides. You'll see what I mean.
Precedent - CX: Survival of the fittest seminarPrecedent
Precedents latest seminar - CX: Survival of the fittest - looks at how digital can be used to deliver a great customer experience, enabling organisations to gain that much sought after competitive advantage.
Precedent - CX: Survival of the Fittest seminar Tuesday 10th Februrary 2015Precedent
To survive and flourish in the new digital world, it’s not enough to provide desirable products and services, you have to win the hearts and minds of your audiences and distinguish yourselves from the competition.
Whether your ‘customers’ are members, students, clients, influencers or patients, this seminar will explore the opportunities and challenges in the end-to-end customer journey both online and offline, and provide the 10 steps for how you can use digital to improve customer experience and reach your business goals.
During the seminar we will explain how to adapt to your audiences’ changing needs using our CARE model:
CULTURE - Who owns the customer experience in your organisation? Why improving your customer experience, firstly means looking inward.
ANALYSIS - What are the key issues and complaints your organisation face? Why understanding and acting on your data can help fix major issues in recruitment, sales, and retention.
RATIONAL – What product/service are you providing and how do your customers engage with you? Why meeting and exceeding expectations is critical to maintaining loyalty.
EMOTIONAL – What makes you stand out from the competition? Why injecting personality into your brand and harnessing your customers ‘emotional mind’ will help create life-long advocates.
Using best practice examples, as well as sharing some of the most obvious opportunities organisations have missed, the seminar will provide you with a host of inspirational ways you can use digital to solve problems and improve the customer experience in your organisation.
CX: Survival of the Fittest - 19th May 2015 LondonPrecedent
To survive and flourish in the new digital world it’s not enough to provide desirable products and services - you have to win the hearts and minds of your audiences and distinguish yourselves from the competition.
Whether your customers are members, students, clients, influencers or patients, this seminar will explore the opportunities and challenges in the end-to-end customer journey both online and offline.
Using case studies from some of the most well know brands including Air BnB, Disney, The Rijksmuseum and The British Heart Foundation, Lindsay Herbert, Global Head of Digital at Precedent will explain how to adapt to your audience's changing needs using our CARE model from our CX report.
Sprout Social and AdRoll teamed up to create this presentation all about "How to Be Awesome at Twitter". Hostess Jackie shares insights she learned while working at Twitter.
Presentation Horrors: Don't do these thingsIan Lurie
I've done some pretty awful presentations in my career. Here, I've pulled them all into a single, truly horrifying 'ultimate' slide deck. First, I pull them all together. Then I do the same presentation again, with annotations explaining where I goofed and how to avoid it.
Quora is a powerful marketing and outreach tool, if you resist the urge to spam the crap out of it. At Pubcon 2016, I went over the stuff that's made it a useful platform for me, as a Quora amateur.
E-A-T: Myths, Truths, And Implications for SEOIan Lurie
E-A-T has become a big deal in the SEO world. But how important is it? And can we use it to improve rankings? This presentation explores the myths, and talks about practical applications of E-A-T.
CX: Surival of the Fittest seminar - 15th July London Precedent
To survive and flourish in the new digital world it’s not enough to provide desirable products and services - you have to win the hearts and minds of your audiences and distinguish yourselves from the competition.
Whether your customers are members, students, clients, influencers or patients, this seminar will explore the opportunities and challenges in the end-to-end customer journey both online and offline. Lindsay Herbert, Global Head of Digital at Precedent will explain how to adapt to your audience's changing needs using our CARE model of CX Fitness.
CULTURE - Who owns the customer experience in your organisation? Why improving your customer experience, firstly means looking inward.
ANALYSIS - What are the key issues and complaints your organisation face? Why understanding and acting on your data can help fix major issues in recruitment, sales and retention.
RATIONAL – What product/service are you providing and how do your customers engage with you? Why meeting and exceeding expectations is critical to maintaining loyalty.
EMOTIONAL – What makes you stand out from the competition? Why injecting personality into your brand and harnessing your customers ‘emotional mind’ will help create life-long advocates
- See more at: http://www.precedent.com/our-thinking/seminars-webinars/cx-survival-of-the-fittest-seminar-15th-july,-lond#sthash.uedOMdmI.dpuf
CX: Survival of the Fittest seminar - Hong Kong 26/11/14Precedent
To survive and flourish in the new digital world, it’s not enough to provide desirable products and services, you have to win the hearts and minds of your audiences and distinguish yourselves from the competition.
Our seminar provides you with a host of inspirational ways you can use digital to solve problems and improve the customer experience in your organisation by adapting to your audiences changing needs using our CARE model of CX fitness, based off our recently launched report, CX: Survival of the Fittest.
CULTURE - Who owns the customer experience in your organisation? Why improving your customer experience, firstly means looking inward.
ANALYSIS - What are the key issues and complaints your organisation face? Why understanding and acting on your data can help fix major issues in recruitment, sales, and retention.
RATIONAL - What product/service are you providing and how do your customers engage with you? Why meeting and exceeding expectations is critical to maintaining loyalty.
EMOTIONAL - What makes you stand out from the competition? Why injecting personality into your brand and harnessing your customers emotional mind will help create life-long advocates..
CX: Survival of the Fittest seminar - 22nd July, EdinPrecedent
To survive and flourish in the new digital world it’s not enough to provide desirable products and services - you have to win the hearts and minds of your audiences and distinguish yourselves from the competition.
Whether your customers are members, students, clients, influencers or patients, this seminar will explore the opportunities and challenges in the end-to-end customer journey both online and offline. Lindsay Herbert, Global Head of Digital at Precedent will explain how to adapt to your audience's changing needs using our CARE model of CX Fitness.
CULTURE - Who owns the customer experience in your organisation? Why improving your customer experience, firstly means looking inward.
ANALYSIS - What are the key issues and complaints your organisation face? Why understanding and acting on your data can help fix major issues in recruitment, sales and retention.
RATIONAL – What product/service are you providing and how do your customers engage with you? Why meeting and exceeding expectations is critical to maintaining loyalty.
EMOTIONAL – What makes you stand out from the competition? Why injecting personality into your brand and harnessing your customers ‘emotional mind’ will help create life-long advocates
Despicable by design - Turning Evil into Empathy - Leeds Digital Festival 2018Matt Gibson
This was a talk I gave at Leeds Digital Festival 2018, on 27/04/18.
I look at how we can get the whole team more involved in the design and research process, in particular more focussed on users and their needs. During the talk I explore the origins of empathy, and what empathy means for our businesses, and how we can teach our teams emotional intelligence and the language of design, through fun exercises like brainstorming evil ideas first, and creating empathy maps, that get the whole team onboard, we create more successful products and services.
CX: Survival of the Fittest seminar - 29th September, LondonPrecedent
To survive and flourish in the new digital world it’s not enough to provide desirable products and services - you have to win the hearts and minds of your audiences and distinguish yourselves from the competition.
Whether your customers are members, students, clients, influencers or patients, this seminar will explore the opportunities and challenges in the end-to-end customer journey both online and offline. Lindsay Herbert (Global Head of Digital) will explain how to adapt to your audience's changing needs using our CARE model of CX Fitness from our CX report.
CULTURE - Who owns the customer experience in your organisation? Why improving your customer experience, firstly means looking inward.
ANALYSIS - What are the key issues and complaints your organisation face? Why understanding and acting on your data can help fix major issues in recruitment, sales and retention.
RATIONAL – What product/service are you providing and how do your customers engage with you? Why meeting and exceeding expectations is critical to maintaining loyalty.
EMOTIONAL – What makes you stand out from the competition? Why injecting personality into your brand and harnessing your customers ‘emotional mind’ will help create life-long advocates.
How digital can win back competitive advantage. CRM for charity communicators...CharityComms
Lindsay Herbert, global head of digital, Precedent
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
Why Inbound PR is the Future of PR at #INBOUND16 Iliyana Stareva
The slides of my INBOUNG16 talk about my concept of Inbound PR as the future of PR.
Get the Inbound PR book here: https://www.amazon.com/Inbound-PR-Agencys-Transforming-Business/dp/1119462215/
Similar to Weird, Useful, Significant: Marketing as Worldbuilding (20)
All your marketing successes, all your data, means $h!t if no one understands you.
Learn the basics for clear, easily-interpreted data storytelling that enables drill-down and ensures you get credit for all those wins you worked for.
Starting, Running, And Selling An Agency: Life Among The MonstersIan Lurie
OK, not really monsters. But this is a brain dump of my thoughts, feelings, and experiences building and running a marketing agency - Portent - for 25 years, plus a few notes on selling. I screwed up plenty. Make of it what you will.
Core Web Vitals and SEO: Don't Panic. Improve.Ian Lurie
Core Web Vitals will impact SEO, it's true. But we don't know how much or when. We DO know there's not going to be a rankings massacre.
I talked to X-Cart's Jeff Cohen about Core Web Vitals' potential SEO impact, what to watch for, what to worry about, and why we shouldn't panic.
Big Content, Small Teams: Content Creation For The Real WorldIan Lurie
Content creation is the bane of every marketer: Expectations are high, demands are unrealistic, and time and resources are scarce. But consistent, useful content is a marketing cornerstone. In this presentation, learn how you can make more of fewer resources and still create assets that support your marketing strategy.
SEO Copywriting: The Blank Sheet Of Paper TestIan Lurie
Just write great content and rankings will follow blah blah blah. We all know that's not true. If you're writing web content, and you want people to find it, you need to understand SEO. But you DON'T have to be an SEO pro. Follow the Blank Sheet of Paper Test for optimized copy that doesn't suck.
Your Content Doesn't Matter Without TechnologyIan Lurie
Content professionals have to create content. They also have to publish it. So why are we so dependent on others for that last step? Learn about the problem, the tools, and the tactics content creators can use to improve their technical literacy, publish better stuff, and be better patners.
The Dungeons & Dragons Guide to MarketingIan Lurie
If you're a marketer, you already know how to play Dungeons & Dragons. Learn about return on time invested, avoiding railroading, and how gazebos help with keyword research.
Everyone wants to talk about advanced SEO as if it's a set of unique tactics. It's not. Advanced SEO is about recognizing Google's role in the search world, reducing abstraction, and making real fixes. In this presentation, Ian Lurie walks you through what "advanced" really looks like.
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit DoneIan Lurie
SEO consultants provide clients with recommendations. Like most consultants, we're frequently ignored. In this presentation, Ian Lurie talks about an incremental approach and shows specific examples where small changes add up, build trust, and make progress.
"Advanced" SEO is a phrase that gets thrown around, but we rarely practice truly advanced tactics.
Advanced SEO isn't rel canonical or nofollow.
Real advanced SEO cuts through abstraction. It doesn't add layers of stuff to hide SEO problems. It fixes them.
This is Ian Lurie's slide deck from Digital Summit 2019. Don't let the length scare you. It's packed with links, tips, and step-by-step to-dos.
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned MoneyIan Lurie
Get better at PPC by seeing what really bad PPC looks like. At ACP-LS I talked about the many ways to screw up a PPC campaign, and provided some tips for getting it right. These are the slides.
5 Lessons For Entrepreneurs: 2018 EditionIan Lurie
No bullshit, no inspirational quotes. Just lessons from 23 years starting, running, and selling a company. Learn why inspiration doesn't matter, how to avoid terrifying your team, and the danger of success inflation.
Advanced Content Workflow Using GitHub and MarkdownIan Lurie
Great content. Awful workflow. Content creators need to take ownership of the way they do their jobs. Stop using dated tools and processes. Stop settling. This presentation walks through a Github and Markdown content creation workflow.
Tip Per Minute: A Hyper-Active SEO Brain DumpIan Lurie
Don't try to simplify SEO. Embrace the insanity! Learn how to take the hundreds of little things that determine rankings on Google, Bing and Amazon, and make them make sense. My Resonate 2018 presentation.
Intelligent CX: 25 Years of Marketing, And Where to Go NextIan Lurie
Digital marketing has all sorts of cool toys. But we apply them the same way we did 25 years ago. To truly evolve as marketers, we need to start putting the tools to good use and think about creating an intelligent customer experience.
Google is tries to handle hate sites, but they can't. Racist, anti-semitic, misogynistic, and other content find their way into the rankings every day. This presentation shows two strategies I've used to push those sites down the rankings.
Marketing Worldbuilding: Collaborative Storytelling for DigitalIan Lurie
Marketing storytelling is a powerful tool. But digital marketing makes it difficult. Your audience can go where they want, when they want. Storytelling becomes collaborative. To be a good partner, you need to engage in a bit of marketing worldbuilding, too. Check out this presentation to learn how.
You're a team of one, or just a few. Your job is to create "content," whatever that means, but you don't have resources, access, or approval. What do you do?
This presentation provides tips for individuals and small teams of content creators. Tools, advice, and capybara all included.
Needs into Wants: Amazon, Google and the Race for RankingsIan Lurie
Google and Amazon don't appear to have much in common. But they're both heading in the same direction when it comes to rankings. They both have to address needs, and they have to do it by getting away from keyword-based algorithms. For us, that means a different approach to SEO.
This presentation dives deeper than user-centric design and content and provides concrete tips and techniques for capitalizing on the new model. It also explores recent changes and how they all move towards a needs-driven algorithm.
DON'T LET THE 150+ SLIDES SCARE YOU. It's a very fast read.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5. @portentint
Nothing but love
BECAUSE, WHILE I CAN BE
OBNOXIOUS, I’M NOT A JERK. I
WANT TO HELP, AND I’M PRETTY
EMPHATIC ABOUT IT. DON’T
HESITATE TO ASK QUESTIONS.
I’M HAPPY TO HELP. HONEST
21. @portentint
Significant
Useful
Blog Stopping distance
Webinar Engine types
Weird
Fb Stopping distance
Tw Fastest car
Tw Braking
Quora Stopping distance
POINTS OF ENTRY
THEN WE CREATE MANY
WAYS CUSTOMERS CAN
MOVE FURTHER ALONG
THEIR OWN STORYLINE
22. @portentint
Significant
Useful
Blog Stopping distance
Webinar Engine types
Weird
Fb Stopping distance
Tw Fastest car
Tw Braking
Quora Stopping distance
Defensive design
Site speed
It works
CRITICAL STOPS
AND DO OUR BEST TO ENSURE
THEY CAN REACH A
SATISFYING CONCLUSION
38. WEIRD = A NICHE. ANY NICHE.
ALLERGIC TO WOOL
DUDE. THAT'S
PERSONAL.
come near me
with those shears
and I will @#)$!!
you up
OK. SOMETIMES WEIRD
MEANS STRANGE.
56. @portentint
Useful
Weird
SEO 0-60
PPC 0-60
SEO 0-60 times
Facebook Cycling
Facebook Racks
Twitter 0-60 times
Facebook Fastest cars
Instagram Trials
Facebook Sprains
EVEN FOR 40+
MOUNTAIN BIKERS
62. @portentint
Useful
Weird
SEO 0-60
PPC 0-60
SEO 0-60 times
Facebook Cycling
Facebook Racks
Twitter 0-60 times
Facebook Fastest cars
Instagram Trials
Quora True Detective
Facebook True Detective
YEP. MORE ENTRY POINTS.
ANSWER THAT TRUE
DETECTIVE QUESTION,
AND NOT JUST ON QUORA
63. @portentint
Useful
Weird
SEO 0-60
PPC 0-60
SEO 0-60 times
Facebook Cycling
Facebook Racks
Twitter 0-60 times
Facebook Fastest cars
Instagram Trials
Quora True Detective
Facebook True Detective
QUORA SHOWED US THE
ENTRY POINT. IT DOESN’T
HAVE TO BE THE ONLY ONE
68. Useful
Weird
SEO 0-60
PPC 0-60
SEO 0-60 times
Facebook Cycling
Facebook Racks
Twitter 0-60 times
Facebook Fastest cars
Instagram Trials
Quora Car safety
PRODUCE FOR
THESE ENTRY POINTS
69. Useful
Weird
SEO 0-60
PPC 0-60
SEO 0-60 times
Facebook Cycling
Facebook Racks
Twitter 0-60 times
Facebook Fastest cars
Instagram Trials
Quora Car safety
TARGET THESE ENTRY POINTS
70. Useful
Weird
SEO 0-60
PPC 0-60
SEO 0-60 times
Facebook Cycling
Facebook Racks
Twitter 0-60 times
Facebook Fastest cars
Instagram Trials
Quora Car safety
OPTIMIZE FOR
THESE ENTRY POINTS
71. Useful
Weird
SEO 0-60
PPC 0-60
SEO 0-60 times
Facebook Cycling
Facebook Racks
Twitter 0-60 times
Facebook Fastest cars
Instagram Trials
Quora Car safety
BUILD FOR
THESE ENTRY POINTS
90. @portentint
“TOP 10 CARS ON TV: 2015”
THIS WOULD BE A NICE
STEP 2. TAKE PEOPLE
FROM THE WEIRD
CONTENT TO THIS
91. Weird
Facebook True Detective
Quora True Detective
Post TV cars of 2015
Useful
THIS PROVIDES PATHS – IT
CONNECTS THE DOTS –
FROM WEIRD TO USEFUL
TO SIGNIFICANT
92. Weird
Facebook True Detective
Quora True Detective
Instagram Blind spot detection
Post Blind spot detection
Post TV cars of 2015
Useful
AND REMEMBER, WE’RE
WORLDBUILDING, NOT STORYTELLING.
CREATE THE ENTRY POINTS…
93. Weird
Facebook True Detective
Instagram Blind spot detection
Post Blind spot detection
Post TV cars of 2015
Useful
…AND THAT NEXT LAYER, AND LET
PEOPLE DEFINE THEIR OWN STORIES
99. @portentint
TOOLS
OCCASIONA SELF PROMOTION
BUT ‘USEFUL’ DOESN’T JUST MEAN
‘BLOG POSTS.’ GREAT FREE
OFFERS LIKE THIS CAN WORK.
MOMAGENDA DOESN’T EVEN
REQUIRE AN E-MAIL ADDRESS. BUT
THIS IS SURE USEFUL
102. BUT USEFUL CAN ALSO MEAN GREAT
PRODUCT DESCRIPTIONS, A WONDERFUL
HOTEL BOOKING SEARCH TOOL,
ANYTHING. IT’S NOT ‘CONTENT
MARKETING’ (WHATEVER THAT IS)
145. Significant
Useful
Blog Stopping distance
Webinar Engine types
Weird
Fb Stopping distance
Tw Fastest car
Tw Braking
Quora Stopping distance
Retargeting
RETARGETING CAN BRING PEOPLE
BACK TO ENTRY POINTS WHEN THEY
FORGET ABOUT YOU, OR GET
DISTRACTED. DON’T BE RUDE. JUST
PROVIDE A GENTLE REMINDER
152. Significant
Useful
Blog Stopping distance
Webinar Engine types
Weird
Fb Stopping distance
Tw Fastest car
Tw Braking
Quora Stopping distance
Defensive design
Site speed
It works
Retargeting
PEOPLE BOUNCE
AROUND
160. NEVER, EVER SPLIT THE
(ADVENTURING) PARTY
you handle the
dragon. i'm
going to search
for gold.
this won't end
well.
TRY TO AVOID SILOING.
DIVIDING THE PARTY
NEVER GOES WELL