Uncover the DO'S and DON'TS of using LinkedIn to promote yourself, market your business, or even find a job!
Find out the most common bonehead blunders people make on LinkedIn, and how they can totally sabotage your efforts there!
Discover the top little-known tricks for making your LinkedIn profile really stand out!
Learn what LinkedIn users are really looking for, and how you can multiply your efforts by focusing on these things!
And much, much more!
Gerald
gerald-pilcher.com
10 Things You Actually NEED to Know! Shift Your Thinking in 2016 - #Millionai...Marsha Wright
TV Business Expert, Successful Entrepreneur, World-Renowned Influencer and 4x International #1 Bestselling Author on Strategic Alliances submits this OPEN LETTER to shed light on how those in business or those wanting to improve their lives can get ahead.
She impacts millions of people worldwide every year despite retiring at 32 whilst still maintaining and growing a portfolio of businesses, paper assets and more.
Those who read this are encouraged to partake in the #MillionaireInsights twitter hashtag in order to discuss what you've learned and ask for tips so you can flourish.
https://twitter.com/hashtag/MillionaireInsights?src=hash
Marsha's information and accolades can be sought via her press site: www.MarshaWright.com.
Follow her on twitter at: https://twitter.com/marshawright / @MarshaWright
Uncover the most common monster mistakes people make when marketing on Twitter!
Find out the most shocking reasons people fail to get significant traffic from Twitter, and how you can avoid the same fate!
Discover the top tricks for making the most out of your marketing efforts onTwitter!
Learn what Twitter visitors really want. (Once you get this right, your success will improve immediately!)
And much, much more!
Gerald
gerald-pilcher.com
3 Fundamentals of a Successful Social Selling StrategyMark Schaefer
Social media provides both an opportunity and an impediment to many sales professionals. But the job will be easier if you keep these three fundamentals in mind!
Why should you blog ... even if nobody reads it? How do you get your company blog to suck less? Here is one of Mark Schaefer's most popular presentations.
Blogging is a critical skill for many peple, businesses and bands trying to build a presence on the web. But having the confidence to do it can be a major hurdle. Here are some tips to help you be a more confident blogger starting today!
If you are writing for a blog, throw the rules out the door. Blogger, author and consultant Mark W. Schaefer teaches us eight ways to connect to your readers!
10 tips to promote your content without spamming peopleMark Schaefer
The marketing world is so noisy, how do you stand out? Here are 10 ways to promote your message without seeming like you are spammy. Advice from marketing educator Mark Schaefer from his new book The Content Code.
10 Things You Actually NEED to Know! Shift Your Thinking in 2016 - #Millionai...Marsha Wright
TV Business Expert, Successful Entrepreneur, World-Renowned Influencer and 4x International #1 Bestselling Author on Strategic Alliances submits this OPEN LETTER to shed light on how those in business or those wanting to improve their lives can get ahead.
She impacts millions of people worldwide every year despite retiring at 32 whilst still maintaining and growing a portfolio of businesses, paper assets and more.
Those who read this are encouraged to partake in the #MillionaireInsights twitter hashtag in order to discuss what you've learned and ask for tips so you can flourish.
https://twitter.com/hashtag/MillionaireInsights?src=hash
Marsha's information and accolades can be sought via her press site: www.MarshaWright.com.
Follow her on twitter at: https://twitter.com/marshawright / @MarshaWright
Uncover the most common monster mistakes people make when marketing on Twitter!
Find out the most shocking reasons people fail to get significant traffic from Twitter, and how you can avoid the same fate!
Discover the top tricks for making the most out of your marketing efforts onTwitter!
Learn what Twitter visitors really want. (Once you get this right, your success will improve immediately!)
And much, much more!
Gerald
gerald-pilcher.com
3 Fundamentals of a Successful Social Selling StrategyMark Schaefer
Social media provides both an opportunity and an impediment to many sales professionals. But the job will be easier if you keep these three fundamentals in mind!
Why should you blog ... even if nobody reads it? How do you get your company blog to suck less? Here is one of Mark Schaefer's most popular presentations.
Blogging is a critical skill for many peple, businesses and bands trying to build a presence on the web. But having the confidence to do it can be a major hurdle. Here are some tips to help you be a more confident blogger starting today!
If you are writing for a blog, throw the rules out the door. Blogger, author and consultant Mark W. Schaefer teaches us eight ways to connect to your readers!
10 tips to promote your content without spamming peopleMark Schaefer
The marketing world is so noisy, how do you stand out? Here are 10 ways to promote your message without seeming like you are spammy. Advice from marketing educator Mark Schaefer from his new book The Content Code.
8 Distribution Tips That Will Help Your Content Soar After Pressing PublishRoss Simmonds
Ever write a blog post, design an ebook or create a Slideshare and wonder why it fell flat? It's very possible that the content distribution tactics put behind your content simply didn't give it the fuel it needed to take off. If you're looking for a few ways to increase the likelihood that your content will succeed, here's 8 great content distribution tips that are sure to give your content more life!
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.Buffer
For past two years, our social media referral traffic has been in decline and our engagement numbers have dwindled.
It's a bit scary to admit:We as a Buffer marketing team---working on a product that helps people *succeed* on social media---have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more.
Here's what we think it all means.
https://blog.bufferapp.com/lost-traffic
In an information dense world, customers are starved for clues on what to do, who to believe and what to read. The difference between being ignored and being a success might very well depend on the subtle idea of social proof! Find out why social proof is important and how it can work for you.
Have you ever wondered what to post on your social media profiles? Need a little inspiration to make your social media marketing sizzle? Use these social media post ideas to change up your social media content, increase engagement and entertain your audience.
Be a social CEO. Share your stories on Linkedin.Slides That Rock
Be a social CEO. Share your stories online. Your customers spend more time online. They want to connect with a company that has a human face.
Go online, do like Branson. Share your stories on Linkedin. Connect with your fans. Attract more business.
Want to know what you should be doing for your social media strategy verse the things you should stop doing? We've listed some of our favorite tips for Facebook, Twitter, Linkedin and Pinterest right here...what do's and don'ts woud you add?
This breaks down, step by step, what it takes to create an optimized LinkedIn profile. Your profile will stand out from the millions of others if you follow all 10 steps.
How To Generate Your First 20,000 Followers On InstagramRoss Simmonds
Be sure to check out: RossSimmonds.com for more information on Instagram!
Want to grow your Instagram following quickly? In this guide, I describe some of the tactics being used by brands all over the world and personal accounts to build their following.
8 Distribution Tips That Will Help Your Content Soar After Pressing PublishRoss Simmonds
Ever write a blog post, design an ebook or create a Slideshare and wonder why it fell flat? It's very possible that the content distribution tactics put behind your content simply didn't give it the fuel it needed to take off. If you're looking for a few ways to increase the likelihood that your content will succeed, here's 8 great content distribution tips that are sure to give your content more life!
We've Been Failing on Social Media for 2 Years. Here's What We Think It Means.Buffer
For past two years, our social media referral traffic has been in decline and our engagement numbers have dwindled.
It's a bit scary to admit:We as a Buffer marketing team---working on a product that helps people *succeed* on social media---have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more.
Here's what we think it all means.
https://blog.bufferapp.com/lost-traffic
In an information dense world, customers are starved for clues on what to do, who to believe and what to read. The difference between being ignored and being a success might very well depend on the subtle idea of social proof! Find out why social proof is important and how it can work for you.
Have you ever wondered what to post on your social media profiles? Need a little inspiration to make your social media marketing sizzle? Use these social media post ideas to change up your social media content, increase engagement and entertain your audience.
Be a social CEO. Share your stories on Linkedin.Slides That Rock
Be a social CEO. Share your stories online. Your customers spend more time online. They want to connect with a company that has a human face.
Go online, do like Branson. Share your stories on Linkedin. Connect with your fans. Attract more business.
Want to know what you should be doing for your social media strategy verse the things you should stop doing? We've listed some of our favorite tips for Facebook, Twitter, Linkedin and Pinterest right here...what do's and don'ts woud you add?
This breaks down, step by step, what it takes to create an optimized LinkedIn profile. Your profile will stand out from the millions of others if you follow all 10 steps.
How To Generate Your First 20,000 Followers On InstagramRoss Simmonds
Be sure to check out: RossSimmonds.com for more information on Instagram!
Want to grow your Instagram following quickly? In this guide, I describe some of the tactics being used by brands all over the world and personal accounts to build their following.
On our social media pages, LBM having been helping you make the most out of your LinkedIn profile. With lots of insider knowledge, we know what you need to do to your LinkedIn profile to get the best reception. We provided our followers with tips and stats that they can use to maximise the effectiveness of their LinkedIn profile as well as compare what makes a good and bad LinkedIn profile. Now were giving you the chance to see what we we’re talking about. We can assure you that if you follow our tips, your profile will improve and you will get more use out of LinkedIn.
Are you ready to take your LinkedIn experience to the next level? Then this guide is for you. We've packed it with tips, advice, and practical steps you can take to level up your LinkedIn experience. It's got everything from how to create the perfect profile, through to how to connect with the right people (and avoid the wrong people), plus information on how to use Groups and the LinkedIn Publishing Platform to your advantage. If you want to quit being a LinkedIn beginner and move to a more advanced experience on the most important professional network, it's time to Level Up Your LinkedIn Game.
If you are an advisor, every day you’re not active on LinkedIn is a missed opportunity to connect with prospects, reinforce your value to clients, and build your credibility as a forward-looking investment expert.
workshop on LinkedIn in HSTU Campus, main speaker Md. Al Masud, Professional freelancer and Founder Of TI vanilla. website www.itvanilla.com
Page: facebook.com/itvanilla
Group: facebook.com/groups/it.vanilla
Instagram is one of those websites a lot of marketers tend to avoid, because they just don’t understand how it works, or they think it won’t benefit their business. They think it’s all about food and celebrities, and maybe they’ll just be wasting their time using the site.
But Instagram can work for nearly any business you can think of, especially those that are based online! Blogs, info products, physical products, real estate, physical stores, restaurants… all sorts of websites can benefit from advertising on Instagram.
And Instagram certainly has the traffic available. The most recent traffic stats I could find for the site (June 2016) said the site is, as of this writing, getting about 500 million active users per month! Who wouldn’t want a portion of that many users? Even if you reached only a small fraction of those users each month, you could improve your own traffic stats significantly.
Plus, the site is actually fun to use once you get used to it, so it’s one marketing method that might not seem like such a grind.
In this guide, you’re going to learn about some of the best tactics you can use to make the most out of Instagram in order to increase your traffic, leads, and sales.
So let’s begin.
Though lead generation for business purposes can be a rather
daunting task, there are various simple ways that can be adopted to
keep the exercise as simple as possible. This time tested methods
have proven to be very useful for those attempting the further their
business forays or expand current business opportunities.
As well, customer loyalty is the single most important element to
retain within a business relationship. A lot of positive elements can be
derived from a well established loyal customer base. Huge amounts of
money is periodically allocated to advertising, primarily to garner a
bigger market share of consumers, but with the existence of a loyal
customer base, this expenses can be channeled towards other better
and more beneficial areas.
Gerald Pilcher
gerald-pilcher.com
Learn the Secrets of Joint Ventures to Expand Your Business! How Much Do You Know About Joint Ventures? It's Time to Discover The Inside Secrets About Building Business by Leveraging Others!
A business game arrangement in which two or more parties consent to pool their assets with the end goal of fulfilling a particular assignment. This task can be another project or some other business movement.
In a joint venture (JV), each of the members is in charge of profits, losses and expenses connected with it. Notwithstanding, the venture is its own entity, separate and separated from the members' different business intrigues.
The parties consent to make another entity by both contributing value, and they then partake in the incomes, costs, and control of the venture. The venture can be for one particular venture just, or a proceeding with business relationship, for example, the Sony Ericsson joint venture.
This is rather than a key partnership, which includes no value stake by the members, and is a significantly less unbending game plan.
Inside this eBook, you are about to learn the essential information about Joint Venture that would definitely help your success.
Gerald
gerald-pilcher.com
A Collection Of Words Of Wisdom From Different Cultures!
For centuries, our great ancestors have passed down great words of wisdom that have inspired many to perform unimaginable feats, conquer their fears and breakthrough from mediocrity.
Thanks to the internet, we can now share these highly sought after words of wisdom to our fellow communities with ease. Lo and behold, the largest collection of inspirational proverbs, from across cultures which you can use or empower others to live an extraordinary life!
Gerald
gerald-pilcher.com
How To Focus On The Big Picture
As a businessperson, you should not allow the paltriness in your mind to get the better of you. You should not confine yourself to thinking about petty things. What you need to think about is the big picture.
This is where you strategize, foresee and plan things to implement today so that the future of your business is stabilized.
If you only think about your current expenses and the present scenario of your business, then you are going to be stuck in the rut for a very long time. If you want you take your business to a wider clientele and really prosper with it, then you need to think about the big picture.
Gerald
gerald-pilcher.com
A Proven, Step-By-Step Guide To Making Money Online!
Quick question: are you making money online? If not, or if you’re not earning as much as you’d like, then this special report have something for you. A step-by-step blueprint that is tested, proven, and makes money beautifully, today.
Here’s the deal, If you follow this plan to the letter, you will make the kind of money you got into internet marketing for. You’ll have an idiot-proof strategy that can be used “over and over” again, with which you can build a lucrative, sustainable business that you can be proud to talk about. Everything is covered, with step-by-step instructions.
Gerald
gerald-pilcher.com
Fiverr is a website wherein people who are skilled in their own way can generate income. This means that you can also be a part of the ever growing individuals who are making money with Fiverr.
The main concept to this is you are to sell your services over at Fiverr and people who are interested about your services (services being offered are termed as “gigs”) will eventually hire you and you will be paid $5 in each gig that you provide. Read on.
Gerald
gerald-pilcher.com
Viral Traffic is something most marketers would practically kill for, yet it’s
often more elusive than the Loch Ness Monster or Bigfoot! It can be tough
to get viral traffic, but as you’ve undoubtedly seen others do it, you know
it’s possible.
So why exactly is viral traffic so valuable, anyway?
Well, it’s somewhat like the power of word-of-mouth marketing. You’ve
undoubtedly heard how valuable word-of-mouth marketing is, right? It’s a
form of social proof.
Let me ask you a question. If you were looking to buy something, who
would you be more likely to trust… the salesperson who stands to gain a
commission for selling you the product, or a good friend or family member
who recommends the product as one they have tried and loved?
Gerald
gerald-pilcher.com
Uncover the secrets to everything you've ever wondered about regarding making money online!
Find out how to easily get started with your own domain, hosting, blog, and more, even if you have no experience whatsoever!
Discover the easiest ways to find free and inexpensive tools, and how to use those tools effectively!
Learn about the best resources for internet marketers, including the best places to host your site, get a domain name and find legal images to use!
And much, much more!
Gerald
gerald-pilcher.com
Understanding the Mahadasha of Shukra (Venus): Effects and RemediesAstro Pathshala
The Mahadasha of Shukra (Venus) is one of the most significant periods in Vedic astrology. Shukra is known as the planet of love, beauty, wealth, and luxury. Its Mahadasha can bring about profound changes in an individual's life, both positive and negative, depending on its placement and condition in the natal chart.
What is Shukra Mahadasha?
Mahadasha is a planetary period in Vedic astrology that affects various aspects of an individual's life for a specific number of years. The Mahadasha of Shukra lasts for 20 years and is known to bring a period of significant transformation. Shukra is associated with pleasures, creativity, relationships, and material comforts. During its Mahadasha, these areas of life tend to get highlighted.
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEDK PAGEANT
Amruthaa Uttam Jagdhane, a stunning woman from Pune, has won the esteemed title of Mrs. India 2024, which is given out by the Dk Exhibition. Her journey to this prestigious accomplishment is a confirmation of her faithful assurance, extraordinary gifts, and profound commitment to enabling women.
At Affordable Garage Door Repair, we specialize in both residential and commercial garage door services, ensuring your property is secure and your doors are running smoothly.
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
Care Instructions for Activewear & Swim Suits.pdfsundazesurf80
SunDaze Surf offers top swimwear tips: choose high-quality, UV-protective fabrics to shield your skin. Opt for secure fits that withstand waves and active movement. Bright colors enhance visibility, while adjustable straps ensure comfort. Prioritize styles with good support, like racerbacks or underwire tops, for active beach days. Always rinse swimwear after use to maintain fabric integrity.
The Fascinating World of Bats: Unveiling the Secrets of the Nightthomasard1122
The Fascinating World of Bats: Unveiling the Secrets of the Night
Bats, the mysterious creatures of the night, have long been a source of fascination and fear for humans. With their eerie squeaks and fluttering wings, they have captured our imagination and sparked our curiosity. Yet, beyond the myths and legends, bats are fascinating creatures that play a vital role in our ecosystem.
There are over 1,300 species of bats, ranging from the tiny Kitti's hog-nosed bat to the majestic flying foxes. These winged mammals are found in almost every corner of the globe, from the scorching deserts to the lush rainforests. Their diversity is a testament to their adaptability and resilience.
Bats are insectivores, feeding on a vast array of insects, from mosquitoes to beetles. A single bat can consume up to 1,200 insects in an hour, making them a crucial part of our pest control system. By preying on insects that damage crops, bats save the agricultural industry billions of dollars each year.
But bats are not just useful; they are also fascinating creatures. Their ability to fly in complete darkness, using echolocation to navigate and hunt, is a remarkable feat of evolution. They are also social animals, living in colonies and communicating with each other through a complex system of calls and body language.
Despite their importance, bats face numerous threats, from habitat destruction to climate change. Many species are endangered, and conservation efforts are necessary to protect these magnificent creatures.
In conclusion, bats are more than just creatures of the night; they are a vital part of our ecosystem, playing a crucial role in maintaining the balance of nature. By learning more about these fascinating animals, we can appreciate their importance and work to protect them for generations to come. So, let us embrace the beauty and mystery of bats, and celebrate their unique place in our world.
3. Introduction
LinkedIn is an invaluable resource for networking in business or finding a
job, but it can also be disastrous if you don’t use it correctly. Not only could
mistakes cost you potential business, but they could actually harm your
reputation!
LinkedIn is great for finding clients or customers, making connections that
could lead to investors or other essential business contacts, and of course
finding a job.
But if you aren’t careful, you could do more harm to your reputation than
good!
In this guide, you’re going to learn about some of the biggest mistakes
people make when using LinkedIn to promote themselves, and how you
can avoid making these mistakes yourself.
You’ll also learn some valuable tips for making the most out of your
LinkedIn profile, and how to make more connections, set up your profile
effectively, and get the results you’re looking for!
Killer LinkedIn Mistakes
4. Mistake #1 – No Connections
If you think people are going to magically search for your profile and find
you, then think again. More than likely, you’re never going to be found at
all unless you put some work into making connections.
Not only should you make connections, but you need to make the right
connections. If you’re looking for a job, find recruiters and HR managers in
your field of work. If you’re looking for clients, make connections with
people you believe would need your services.
LinkedIn isn’t just a place to toss up a résumé; it’s a social network. You
need to have connections in order for it to be any real use to you at all.
To start making connections, first find a few people in your field and
request to connect with them. These could be recruiters, employees, or
any other similar type. Just be sure they’re in your field.
Next, look at their connections in order to find other people you can
connect with. You can then personalize your request to connect by
mentioning that you have a connection in common. This will help you form
more connections. Eventually people will start requesting to connect with
you.
Killer LinkedIn Mistakes
5. Mistake #2 – No Profile Photo
A profile photo is a vital component of your profile, but many people seem
to skip this element. While getting a job or making business connections
isn’t (or at least shouldn’t be) about appearances, having no profile picture
is a big red flag to a lot of people.
You’re around seven times more likely to have your profile viewed if you
have a photo than if you don’t have one. It’s just like if you’re shopping
online for something like an apartment or a car. If there’s no picture, you’re
likely to believe something is wrong with it.
Not only that, but pictures help you remember people. Without a picture,
you’ll just get lost in a sea of people. However, if you have a photo, people
will start to recognize you by it and they will remember you.
Of course, having a terrible photo is worse than having no photo at all.
Keep your photo professional and clear. Don’t use special effects. Don’t
add a picture of you with an alcoholic drink in your hand. Don’t post a
picture of you with your beloved pooch. Just a clear headshot is perfect.
Remember, this is a professional network, not Facebook. You need to put
your best foot forward in order to make the most of your contacts.
Killer LinkedIn Mistakes
6. Mistake #3 – Your Profile is Private
Your LinkedIn profile should always be public, even if you feel the need to
remain somewhat anonymous. If you have to, you can omit certain
personal identifying details. But you must make your profile public if you
want to be effective on LinkedIn.
There are times when you might really need to be private, such as when
you are actively seeking employment while already working elsewhere.
You might want to keep your job search a secret from your current
employer.
But unless you have a very good reason for having a private profile, you
are best served by keeping your profile public.
Keep in mind that LinkedIn has a number of privacy settings that can help
you control what people see on your profile. This way you can keep
relevant information visible to everyone while still keeping certain
information visible only to those you really want to see it.
Killer LinkedIn Mistakes
7. Mistake #4 – Being Generic
In a sea of thousands, perhaps millions of people who are competing for
exactly what you are hoping to achieve, you must stand out. You may want
to make yourself look generic because you think if you’re too “over-the-top”
it could scare people off, and that’s certainly possible. But it’s much more
likely that originality will help you get whatever you’re after.
You need to make sure you fill your profile out completely and make it
original without being cheesy or bizarre. Don’t call yourself something like
“The Marketing Mage”, because that sounds silly. But you could think of
creative ways to stand out without making yourself look strange.
Anything you’ve done that is different from your competition should be in
your profile. For example, let’s say you’re seeking employment as a line
cook and you once appeared in a popular TV cooking competition. That
should be on your profile! Maybe you traveled to Italy for a month to learn
how to make pasta from the masters. That should be on your profile!
If it’s interesting and it’s related to your field, it should be on your profile!
Killer LinkedIn Mistakes
8. Mistake #5 – Making Too Many Notifications
When you make a change to your profile, your contacts will be notified on
their news feed. This is done even after something as simple as correcting
a typo.
As you might imagine, this could become incredibly frustrating to your
contacts, because their feed will be clogged with all of these updates that
may not even be important.
You can change it so that your connections aren’t notified by using the
slider on the right side of your page. It looks like this:
Simply slide this to look like this:
Killer LinkedIn Mistakes
9. Mistake #6 – Group Message Disasters
Group messages can be very useful, but they can be irritating to your
contacts if you use them incorrectly.
Never send out a group message that is blatantly self-promoting, and
never send out a message that wouldn’t be 100% relevant to nearly every
one of your contacts.
Imagine your inbox suddenly being inundated with dozens of messages
about something you have no interest in whatsoever. It would probably
really bother you, and you’d likely take steps to keep this from happening.
(Most notably removing that contact from your connections.)
Whenever you send out a group message, you must do two things. First,
be sure you’re sending the message only to relevant industry connections.
Second, be sure you uncheck the box that says “Allow recipients to see
each other’s names and email addresses”. The last thing people want is to
have their names and email addresses sent to a bunch of random people
they don’t know.
Be very careful with group messaging, and only use it when absolutely
necessary.
Killer LinkedIn Mistakes
10. Mistake #7 – Endorsing Connections Randomly
A lot of people seem to think that endorsing their connections will get their
connections to later endorse them, however this is a huge mistake. Yes,
it’s possible that you could get that person to promote you to their own
connections because you’ve done them a favor, but imagine if that person
turns out to be a scammer.
Instead, only recommend people whose services you have used directly
and whom you can truly personally recommend. Never sacrifice your own
reputation to help boost someone else’s, because it can backfire on you
faster than you can imagine!
If there’s someone whose recommendation you yourself would like, you
could contact that person and offer to exchange services and once you
have personally seen what they can do, the two of you can then exchange
endorsements.
Never, ever endorse someone whose services you have not
personally used.
The only exception would be if someone asks you if you know someone
who can (insert skill here). In which case you could respond with
something such as, “I do, but I haven’t personally used his services.” If the
person is still interested, then you can pass on their contact information.
Killer LinkedIn Mistakes
11. Mistake #8 – Blatant Self Promotion
Let’s face it; everyone on LinkedIn is there to promote something. That’s
what the network was made for. But you have to be considerate of your
contacts and add value at the same time. You can’t just promote yourself
constantly and expect anyone to pay attention to you.
Instead of just constantly promoting yourself, you should focus on keeping
yourself relevant to your contacts. Here are some ideas:
• Post helpful information for people in your industry.
• Post links to news related to your industry.
• Offer help to others when they ask.
• Keep up with current industry trends and share the information.
Occasional self-promotion is fine, but if you can think of creative ways to
promote yourself while adding value, such as an “advertorial” style blog
post, you can promote yourself without upsetting anyone. Not only that, but
people are more likely to work with you if they don’t feel like you’re being
overly pushy.
Killer LinkedIn Mistakes
12. Mistake #9 – Ignoring the Summary
Just like the objective is an important section of a résumé, or at least it
used to be, the summary is an important part of your LinkedIn profile. Sure,
the objective may have gone out of fashion, but the summary is a vital
component on LinkedIn.
Look at it this way. People are incredibly busy. They don’t have time to
delve headfirst into every single profile and read word for word. They
check the summary first to see if there might be a good fit for their
purposes. If there is no summary, they may just move on without a second
look.
Killer LinkedIn Mistakes
13. Mistake #10 – Headline Horrors
The headline is the most important part of a sales page, because it grabs
attention immediately. The same is true for your headline on LinkedIn. You
need to pay special attention to this section.
One major mistake people make with regards to their headline is to put
something generic like their job title. Never use a headline such as
“account manager” or “sales associate”. Do you realize how many other
people are doing exactly that?
In order to really make the most of LinkedIn, you MUST stand out!
Of course, standing out does not mean being over the top just for the sake
of grabbing attention. Don’t use anything too silly or outlandish, and
definitely don’t use anything that could be controversial! This is a business
network, and you must remain professional.
A good headline lets people know who you are and what you can do while
also being engaging and interesting. Experiment with a few until you find
one that really works for you.
Killer LinkedIn Mistakes
14. Conclusion
LinkedIn is a great place to network, make important business contacts,
and even find a job. But if you’re not using it correctly, it can actually end
up harming your reputation.
As long as you’re careful and respectful, you shouldn’t have too many
issues, but keep in mind that, above all, LinkedIn is a social network. That
means you have to respect the same basic rules as any other social
platform.
Remember these key elements:
• Make contacts, especially in your industry.
• Don’t spam your contacts, even accidentally. (Be careful!)
• Fill out your profile completely.
• Use a clean, professional photo.
• Use a clever headline.
• Only endorse those you really trust.
As long as you observe these elements, you’ll probably do just fine. Use
common sense, and you’ll reach your goals quickly and easily, whatever
those goals may be.
Killer LinkedIn Mistakes
15. Resources
Here are some resources that will help you learn how to use LinkedIn more
effectively:
Killer LinkedIn Mistakes