The document discusses 4 trends and 4 priorities for search and social media in 2017. The trends are: 1) Ubiquitous search across 500 devices and 3200 screen sizes, 2) Embedded search and social features, 3) An end to shortcuts as search and social want more user data, and 4) Increased user concerns over privacy. The priorities are: 1) 100% discoverability on search and social platforms, 2) Latent availability through embedded features, 3) Starting new marketing techniques, and 4) Diversifying metrics beyond keywords. The document predicts search and social will enter a "golden age" as they continue to evolve and blend together.