PRSA #PRSAdiconf keynote presentation by Danny Sullivan of SearchEngineLand.com & MarketingLand.com - focuses on managing PR crises on social media, owning more real estate in search results, and how NOT to pitch journalists.
Weird, Useful, Significant: Internet marketing NOWIan Lurie
If you want to succeed on the internet, talk to the slightly weird/obsessed audience who will hang on and pass on your every word. Don't demand significance. EARN IT.
Weird, Useful, Significant: Marketing as WorldbuildingIan Lurie
Marketing isn't storytelling. It's worldbuilding. Every customer, every client writes their own stories, selecting their own points at which to contact you. If you want to successfully build marketing worlds, you need to be weird, useful and significant. Learn how in this presentation, given at Confluence 2015.
S#!T PR People Do That Journalists Hate, Part 2HubSpot
PR professionals outnumber journalists more than 4:1, meaning inboxes for reporters, editors, and producers are more crowded than ever. In this deck, journalists share their top pet peeves, grievances, and annoyances from the world of PR--the S&!t they hate more than anything.
Reading it will help you avoid repeating the mistakes of others and hopefully give you a few good laughs in the process.
How to Find & Tell Stories that Cause Donors to Give AgainBloomerang
The most powerful way to connect people to your mission is by telling a story that causes the listener to feel something. Your organization is already filled with these kinds of stories, but when you share them, do your listeners take action? Do they make another gift? Volunteer again? Or bring others into your organization as new guests and donors?
Learn from Master Storyteller, Lori L. Jacobwith, whose stories and coaching has already helped nonprofit organizations raise more than $200 million from individual donors. Lori will share tools and strategies to help you engage your team (yes you have a team!) to identify and share powerful stories so you retain more donors AND raise more money.
Lori L. Jacobwith has a passion for the positive. Her strategies & tools have helped organizations to collectively raise more than $200 million from individual donors over the past decade. She has coached and trained thousands across North America to raise more money and powerfully share their stories.
Lori is the founder of the Ignited Online Fundraising Community, the author of Nine Steps to a Successful Fundraising Campaign and the “must-read” fundraising coaching blog: Withism’s From Lori: Boldness, Clarity and Wisdom for Fundraising Professionals.
Weird, Useful, Significant: Internet marketing NOWIan Lurie
If you want to succeed on the internet, talk to the slightly weird/obsessed audience who will hang on and pass on your every word. Don't demand significance. EARN IT.
Weird, Useful, Significant: Marketing as WorldbuildingIan Lurie
Marketing isn't storytelling. It's worldbuilding. Every customer, every client writes their own stories, selecting their own points at which to contact you. If you want to successfully build marketing worlds, you need to be weird, useful and significant. Learn how in this presentation, given at Confluence 2015.
S#!T PR People Do That Journalists Hate, Part 2HubSpot
PR professionals outnumber journalists more than 4:1, meaning inboxes for reporters, editors, and producers are more crowded than ever. In this deck, journalists share their top pet peeves, grievances, and annoyances from the world of PR--the S&!t they hate more than anything.
Reading it will help you avoid repeating the mistakes of others and hopefully give you a few good laughs in the process.
How to Find & Tell Stories that Cause Donors to Give AgainBloomerang
The most powerful way to connect people to your mission is by telling a story that causes the listener to feel something. Your organization is already filled with these kinds of stories, but when you share them, do your listeners take action? Do they make another gift? Volunteer again? Or bring others into your organization as new guests and donors?
Learn from Master Storyteller, Lori L. Jacobwith, whose stories and coaching has already helped nonprofit organizations raise more than $200 million from individual donors. Lori will share tools and strategies to help you engage your team (yes you have a team!) to identify and share powerful stories so you retain more donors AND raise more money.
Lori L. Jacobwith has a passion for the positive. Her strategies & tools have helped organizations to collectively raise more than $200 million from individual donors over the past decade. She has coached and trained thousands across North America to raise more money and powerfully share their stories.
Lori is the founder of the Ignited Online Fundraising Community, the author of Nine Steps to a Successful Fundraising Campaign and the “must-read” fundraising coaching blog: Withism’s From Lori: Boldness, Clarity and Wisdom for Fundraising Professionals.
Like. It’s a word that accompanies many different meanings. When it comes to social, it can be defined as a simple sign of enjoyment, support or general admiration for content posted on social platforms, often in the form of a thumbs up or a heart. But the action of “liking” content can actually mean many different things. And equally as interesting, the activity of not liking content can take on a lot of different meanings as well.
Liking content, which requires little action, is often considered a semi-passive behavior. So do brands properly value what it means when fans like content? Is there an opportunity for brands to proactively like content from followers’ posts?
This presentation explores the anatomy of a like, dissecting everything a like is and is not. We’ll look at various types of “likers” and attach greater meaning to the behavior behind double tapping. We’ll also explore what this means for brands and how they can get the most out of their likes.
What's Search Got to Do With Social? Keynote by Danny Sullivan for #zenith2013Marketing Land
@DannySullivan, Founding Editor of MarketingLand.com & SearchEngineLand.com keynote presentation from the @DuluthSocialCon #Zenith2013 May 30, 2013 - How search & social work together.
Given as a part of a Marketing certificate program through NYUSCPS, this deck breaks down Social Media and Twitter basics, and includes tips for Guerrilla PR/Marketing (and how to optimize conferences). It includes highlights from Instacube, one of the most successful crowdfunding projects. It was first presented to Matthew Knell's class of geniuses and I hope to present similar stories to classrooms and conferences in the future!
This year has always seen the release of top influencers lists from Onalytica, Brand24 and a number of others. But this top 50 social media influencer list uses the best algorithm of all to determine who is influential. Who are the top social media influencers of 2017. For original article visit http://joelcomm.com/top-50-social-media-influencers-2017.html
Introduction to PR Strategy with 8 Tips and TacticsAisha Kellaway
This presentation was delivered at Outreach Digital in London, in Feb 2016. It explores the fundamental principles of Public Relations, ground rules you need to consider before you develop a PR strategy, and 8 practical tips and tactics you can implement within your business.
Anyone with a sociological imagination can make a difference and together we can change the world! In this inspirational talk, the founder and editor of Sociological Images traces its humble beginnings and surprising impact. Drawing on inspiration from C. Wright Mills, she argues that each and every one of us can contribute to ensuring that sociology guides our national conversation and shapes our policy.
Social Media : the library, the broadcast and the partythe Internationale
Presentation for The Hub Evenets (www.thehubevents.com) Social Media workshop in London, November 2011 from the digital charabanc - content to be different. www.theinternationale.com
The big importance of small interations on twitter and in real lifeHoodzpah, Inc.
A guide to designers on how to have more engaging twitter feeds, how to connect with influencers, and how to know how to engage others at meet-ups and mixers.
Why Inbound PR is the Future of PR at #INBOUND16 Iliyana Stareva
The slides of my INBOUNG16 talk about my concept of Inbound PR as the future of PR.
Get the Inbound PR book here: https://www.amazon.com/Inbound-PR-Agencys-Transforming-Business/dp/1119462215/
How to Influence an Influencer from #SMDaySDDan Rosenbaum
Only through building a relationship, building trust and building community can you effectively influence an influencer. The steps do so are:
1. Building your community platform
2. Using it to identify influencers
3. Determing your value exchange. What is the sweet spot?
4. Making the connection
5. Creating engaging opportunities
6. Following up and becoming a friend.
Like. It’s a word that accompanies many different meanings. When it comes to social, it can be defined as a simple sign of enjoyment, support or general admiration for content posted on social platforms, often in the form of a thumbs up or a heart. But the action of “liking” content can actually mean many different things. And equally as interesting, the activity of not liking content can take on a lot of different meanings as well.
Liking content, which requires little action, is often considered a semi-passive behavior. So do brands properly value what it means when fans like content? Is there an opportunity for brands to proactively like content from followers’ posts?
This presentation explores the anatomy of a like, dissecting everything a like is and is not. We’ll look at various types of “likers” and attach greater meaning to the behavior behind double tapping. We’ll also explore what this means for brands and how they can get the most out of their likes.
What's Search Got to Do With Social? Keynote by Danny Sullivan for #zenith2013Marketing Land
@DannySullivan, Founding Editor of MarketingLand.com & SearchEngineLand.com keynote presentation from the @DuluthSocialCon #Zenith2013 May 30, 2013 - How search & social work together.
Given as a part of a Marketing certificate program through NYUSCPS, this deck breaks down Social Media and Twitter basics, and includes tips for Guerrilla PR/Marketing (and how to optimize conferences). It includes highlights from Instacube, one of the most successful crowdfunding projects. It was first presented to Matthew Knell's class of geniuses and I hope to present similar stories to classrooms and conferences in the future!
This year has always seen the release of top influencers lists from Onalytica, Brand24 and a number of others. But this top 50 social media influencer list uses the best algorithm of all to determine who is influential. Who are the top social media influencers of 2017. For original article visit http://joelcomm.com/top-50-social-media-influencers-2017.html
Introduction to PR Strategy with 8 Tips and TacticsAisha Kellaway
This presentation was delivered at Outreach Digital in London, in Feb 2016. It explores the fundamental principles of Public Relations, ground rules you need to consider before you develop a PR strategy, and 8 practical tips and tactics you can implement within your business.
Anyone with a sociological imagination can make a difference and together we can change the world! In this inspirational talk, the founder and editor of Sociological Images traces its humble beginnings and surprising impact. Drawing on inspiration from C. Wright Mills, she argues that each and every one of us can contribute to ensuring that sociology guides our national conversation and shapes our policy.
Social Media : the library, the broadcast and the partythe Internationale
Presentation for The Hub Evenets (www.thehubevents.com) Social Media workshop in London, November 2011 from the digital charabanc - content to be different. www.theinternationale.com
The big importance of small interations on twitter and in real lifeHoodzpah, Inc.
A guide to designers on how to have more engaging twitter feeds, how to connect with influencers, and how to know how to engage others at meet-ups and mixers.
Why Inbound PR is the Future of PR at #INBOUND16 Iliyana Stareva
The slides of my INBOUNG16 talk about my concept of Inbound PR as the future of PR.
Get the Inbound PR book here: https://www.amazon.com/Inbound-PR-Agencys-Transforming-Business/dp/1119462215/
How to Influence an Influencer from #SMDaySDDan Rosenbaum
Only through building a relationship, building trust and building community can you effectively influence an influencer. The steps do so are:
1. Building your community platform
2. Using it to identify influencers
3. Determing your value exchange. What is the sweet spot?
4. Making the connection
5. Creating engaging opportunities
6. Following up and becoming a friend.
This is concise and humorous presentation that helps explain MLA citation style to grades 5-8. The presentation was created at Kodaikanal International School by Zai Whitaker and Sarah Jones.
Browse pictures celebrating all of the finalists and winners in attendance at this year's Search Engine Land Awards Gala, sponsored by Google, Acronym Media and Stone Temple.
2017 Search Engine Land Awards Gala Photobooth Sponsored by Stone TempleSearch Engine Land
Relive the fun of the annual awards gala as finalists and winners take to the red carpet area for serious and silly shots with colleagues and friends! Photos courtesy of StoneTemple.com
Machine learning, new ad formats and targeting options, plus privacy issues with customer data as presented by Search Engine Land's Ginny Marvin at the 2017 SLCSEM.org Digital Marketing Conference on September 15, 2017. Includes reference links to news articles and related insights.
The Growth of Google Direct Answers - A Dreamforce14 Presentation by Danny Su...Search Engine Land
View the #DF14 #Dreamforce14 presentation given by Danny Sullivan (@DannySullivan) Founding Editor & Chief Content officer of http://SearchEngineLand.com & http://marketingland.com
2014 State of Search Marketing Charlotte NC - Search ExchangeSearch Engine Land
2014 State of Search - Presentation by Elisabeth Osmeloski @ElisabethOs at #SearchEX SearchExchange Conference in Charlotte, North Carolina July 29, 2014.
Some images from Shutterstock, used under license.
Google Hummingbird: What It Means and What You Can Do About ItSearch Engine Land
Joint presentation from #EktronSynergy conference in Boston MA May 2014 - Given by @MonicaWright (Director of Audience Engagement at @SEngineland & @MarketingLand) and Jim Carney (@JimmCarney ) of @Ektron.
Periodic Table of SEO Success Factors & Guide to SEO by SearchEngineLandSearch Engine Land
Updated in July 2013, SearchEngineLand.com's Periodic Table of SEO Success Factors is explained in a quick-start presentation format. Read the companion Guide to SEO, featuring nine chapters that explain the Periodic Table of SEO elements in more detail, perfect to use a beginner's guide and tutorial for getting started with search engine optimization.
The Periodic Table of SEO Success Factors
http://searchengineland.com/seotable
Read the Search Engine Land Guide to SEO:
http://searchengineland.com/guide/seo
Chapter 1: Types Of Search Engine Success Factors
http://searchengineland.com/guide/seo/types-of-search-engine-ranking-factors
Chapter 2: Content & Search Engine Success Factors
http://searchengineland.com/guide/seo/content-search-engine-ranking
Chapter 3: HTML Code & Search Engine Success Factors
http://searchengineland.com/guide/seo/html-code-search-engine-ranking
Chapter 4: Site Architecture & Search Engine Success Factors
http://searchengineland.com/guide/seo/site-architecture-search-engine-ranking
Chapter 5: Link Building & Ranking In Search Engines
http://searchengineland.com/guide/seo/link-building-ranking-search-engines
Chapter 6: Social Media & Ranking In Search Results
http://searchengineland.com/guide/seo/social-media-ranking-search-results
Chapter 7: Trust, Authority, Identity & Search Rankings
http://searchengineland.com/guide/seo/trust-authority-search-rankings
Chapter 8: Personalization & Search Engine Rankings
http://searchengineland.com/guide/seo/personalization-search-engine-rankings
Chapter 9: Violations & Search Engine Spam Penalties
http://searchengineland.com/guide/seo/violations-search-engine-spam-penalties
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
15. @dannysullivan
What’s Paula Doing?
How did that go?
What did you say?
What did @TheRevAl say?
Retweet him?
Others you should
retweet?
Where is it?
Why did you pull it?
17. @dannysullivan
Social Media
is also first-tier media
Not “after-thought media”
Not “echo-chamber media”
Not just for discussing “real media,”
like appearance on Today
18. @dannysullivan
Some Perspective
Viewers: 4.6 million
Facebook Reach: 1.3 million
Facebook Reach: 2.6 million
Circulation: 1.9 million
Facebook Reach: 3.1 million
http://www.mediabistro.com/tvnewser/morning-show-ratings-week-of-june-10_b184793
https://en.wikipedia.org/wiki/List_of_newspapers_in_the_United_States_by_circulation
34. @dannysullivan
Get your executives on Twitter!
Even if they don’t tweet,
gives official presence over fakes,
easy to reference them in mentions
35. @dannysullivan
Who’s Lynton? With 140 characters,
no room for full name, title + what he said:
If had Twitter account, anyone could click
for his full name, title, bio –
it’s like a Twitter business card
41. @dannysullivan
Google Authorship
provides visibility benefits,
maybe future ranking boosts
The Definitive Guide To Google Authorship Markup
Author Rank, Authorship, Search Rankings & That Eric Schmidt Book Quote
61. @dannysullivan
Now, a reading, from the amazing three-
part series Ted Ives did for Search Engine
Land:
Public Relations For SEO: The Complete Guide
Public Relations For SEO: How To Target Journali
Public Relations For SEO: How To Pitch Journalist
62. @dannysullivan
The ultimate journalist that every tech marketer would kill to have
an audience with has got to be, hands-down, Walter Mossberg
at the Wall Street Journal….
I read everything Walt had written for the last six months. In one
of the articles, he mentioned “the burning of the Gaspee” ….
It’s something that is celebrated yearly in Warwick, Rhode Island
(not far from where I live), but almost no one outside the state is
aware of it. So, this stuck out like a sore thumb. Why would he
mention this obscure incident in such an offhand way?
I dug into his biography and found that he had started out his
career as a writer for the Providence Journal in Rhode Island —
here was my angle!
63. @dannysullivan
I sent him an email pointing out that I was a Rhode Islander and
would he be willing to talk about this new Search Engine we
were launching.
His response was (I’m paraphrasing here) “sure, I’ll talk to
anyone from Rhode Island any time — come down to
Washington D.C. and meet me in my office.”
This resulted in an hour-and-fifteen-minute meeting where he
gave me a great lecture on Nathanael Greene’s role in the
Revolution (Walt is a huge Revolutionary War buff) for half of it,
and the other half of it, he listened to my pitch
and gave me great feedback.
64. @dannysullivan
See also the excellent series from
former reporter Elinor Mills:
How I became a 'flack’
Goodbye news, hello PR
Five myths about PR
66. @dannysullivan
• Study our content, to pitch appropriately
• Offer unique story ideas
• React quickly & efficiently to requests
• Offer tips & tidbits that might be useful
even if not for an existing client
• Are positive, fun & either enjoy the job
or give that impression
• Twitter is a great place to shine,
show a sense of humor
Good PR people
68. @dannysullivan
But a good journalist does want
useful, constructive feedback,
good or bad, if it’s fair & valid.
Honest.
69. @dannysullivan
Takeaways
• Social & Search are first-tier media,
not after-thoughts
• Social lets you talk directly to an audience &
draw back directly from them
• Search lets you tune-in to a reverse broadcast
of interests, questions & concerns
• Content, clarity & research are keys to success
with search, social & PR generally