Download to read offline
Uploaded byCreative Social
CS Presents... The Future
The document discusses the intersection of technology, culture, and future consumer trends, emphasizing the impact of new generations, particularly Generation Z, on society and work. It highlights themes such as the decline of traditional paid work, digital entrepreneurship, and the evolving identities and values of young people. The necessity for businesses to engage with these future consumers as partners focused on social betterment is also underscored.
More Related Content
Similar to CS Presents... The Future
![[rokonz.com] Glossary of Semantic SEO Part-3.pdf](https://cdn.slidesharecdn.com/ss_thumbnails/rokonz-260123200835-55123e1e-thumbnail.jpg?width=640&height=640&fit=bounds)
![[rokonz.com] Glossary of Semantic SEO Part-1.pdf](https://cdn.slidesharecdn.com/ss_thumbnails/rokonz-260123200456-440e4060-thumbnail.jpg?width=640&height=640&fit=bounds)
CS Presents... The Future
- 1. #CSpresents CS Presents… The Future Tuesday6th October 2015
- 2. SCIENCE FICTION TRENDSPOTTING Simon Goodall, Chief Strategy Officer, Lowe Open
- 3. “EVERYTHING IS BECOMING SCIENCE FICTION” J. G. BALLARD
- 4. LOWE OPEN IS ABEHAVIOUR-
- 6. 500 YEARS FROMNOW <10% OF PEOPLE WILL BE DOING PAID WORK STEVE JURVETSON
- 15. NOMOPHOBIA THE FEAR OF BEING OUT OF MOBILE PHONE CONTACT.
- 17. 4 CONNECTED DEVICES FOREVERY PERSON BY 2020
- 20. "One of the greatest philosophical aspects about cyber-‐consciousness is it creates the greatest mirror humanity will have ever developed to understand ourselves." Martinne Rothblatt
- 25. <50% OF 18-‐24 YEAR OLDS IDENTIFY THEMSELVES AS EXCLUSIVLY HETEROSEXUAL YOU GOV 2015
- 26. THE END OFWORK AUTOMONOUS CARS NOMOPHOBIA MACHINE LEARNING SEXUAL FLUIDITY
- 29.
- 45. Matt Follows,Sustainable HighPerformance Coach
- 46. Copyright 2015 MattFollows.All Rights Reserved. EMOTIONaLLY DEMANDING MEnTaLLY AND
- 47. STRESS ANXIETY ANGER FRUSTRATION INSECURITY 60 81 64 72 83 Daily EmotionalStates Readers of Campaignlive, Campaign Brief, Scamp Copyright 2015 Matt Follows.All Rights Reserved.
- 48. 18% 55% 27% NOTYET BURNT OUTNO Copyright 2015 Matt Follows.All Rights Reserved.
- 49. THReat Response Copyright 2015Matt Follows.All Rights Reserved. The
- 50. stress This is yourbrain on
- 51. Low morale Generalized anxiety BatteredSelf Confidence Distrust & Backstabbing Preoccupation with minor issues and familiar tasks Out of ‘Big Ideas’ FEAR BASED PERFORMANCE REACTIVE not PROACTIVE Castrated creativity and innovation Depleted Energy Levels Paranoia Inability to focus Copyright 2015 Matt Follows.All Rights Reserved.
- 52. Low morale Generalized anxiety BatteredSelf Confidence Distrust & Backstabbing Preoccupation with minor issues and familiar tasks Out of ‘Big Ideas’ REACTIVE not PROACTIVE Castrated creativity and innovation Drains Energy Paranoia FEAR BASED PERFORMANCE Inability to focus UNSUSTAINABLY SOURCED HIGH PERFORMANCE Copyright 2015 Matt Follows.All Rights Reserved.
- 53. “There is amajor disconnect between what science knows and what business does.” Daniel Pink Copyright 2015 Matt Follows.All Rights Reserved.
- 54. Reverse Threat Response:stress, anxiety, overwhelm and procrastination Strengthen Immune System : - 23% in cortisol and +100% increase DHEA Silence self-defeating head chatter Recharge your bodies energy system Train your attention so you can focus better under pressure Dramatically Reduce anger, hostility, burnout, fatigue, mood swings Develop greater resilience, gratitude, vitality and positive outlook
- 55.
- 56. 60 SECONDS Step1: Heart Focus Focus your attention on your heart. Step 2: Heart Breathing Imagine breathing in and out of your heart to synchronize your respiration and heart rhythm. Focus and breath evenly – in and out for 5 Step 3: Heart Feeling Recall and re-experience a time when you felt a regenerative feeling of love, appreciation or compassion for someone or something. TO HEART COHERENCE Copyright 2015 Matt Follows.All Rights Reserved.
- 57.
- 58. 1. MUST HAVEBIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY INNOVATION BEYOND THE WORK Lawrence Weber Managing Partner Innovation Karmarama @lawrenceweber
- 59.
- 60.
- 61.
- 62. 1. MUST HAVEBIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY WHAT’S THE FUCKING PROBLEM?
- 63. 1. MUST HAVEBIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY RIDLEY SCOTT .COMs DESKTOP CREATIVE AGENCY BRAND BUILDERS PEWDIEPIE TUMBLRs MOBILE MEDIA AGENCY GROWTH HACKERS VS
- 64. 1. MUST HAVEBIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY CREATIVE INNOVATION IS THE ANSWER?
- 65. 1. MUST HAVEBIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY
- 66. 1. MUST HAVEBIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY IN THE LONG TERM MAKING (BEAUTIFUL INNOVATIVE) EXPERIENCES ISN’T ENOUGH
- 67. 1. MUST HAVEBIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY HUMAN INSIGHT + CREATIVITY = OUR SECRET WEAPON
- 68. 1. MUST HAVEBIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY 2 WAYS WE COULD USE IT
- 69. 1. MUST HAVEBIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY 1. CREATE PARTNERSHIPS NOT COLLABORATIONS
- 70. PLATFORMS MEDIA PARTNERS PRODUCTIONCOMMUNTIY TECH AND START-UP COMMUNITY “THE OPEN API AGENCY”
- 71. 1. MUST HAVEBIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY + OTHER BRANDS + OTHER AGENCIES?
- 72. 1. MUST HAVEBIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY
- 73. 1. MUST HAVEBIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY 2. CREATE THE BRANDS WE WANT
- 74. 1. MUST HAVEBIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY
- 75. 1. MUST HAVEBIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY
- 76. 1. MUST HAVEBIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY WHAT IF WE: USE INSIGHT NOT SERENDIPITY TO CREATE PRODUCTS AND SERVICES? BEFORE WE MAKE ADS TO TURN THEM INTO BRANDS?
- 77. NEW TYPES OFWORK BROADER, DEEPER PARTNERSHIPS GROW AND ROLL OUR OWN
- 78. 1. MUST HAVEBIG BRAND THINKING & CREATIVITY 2. DIGITAL DEXTERITY – MOVE ACROSS THE THREE GEARS FLUIDLY AND EASILY THANK YOU
- 79.
- 80. A PRESENTATION TO THE CREATIVE SOCIAL MASSIVE NADYA POWELL, MD, SUNSHINE
- 81.
- 83. THE GREAT BRITISH DIVERSITY EXPERIMENT @TheGBDE
- 84.
- 85. The binge drinking generation The ADD generation The selfie generation
- 86. LET’S PLAY THE GENERATION GAME
- 89. Generation Z 1999 -‐ today Generation Y 1980 -‐ 1999 Generation X 1960 -‐ 1980 Baby Boomers 1945 -‐ 1960 Silent Gen 1920 -‐ 1940
- 90. Generation Z 1999 -‐ today Generation Y 1980 -‐ 1999 Generation X 1960 -‐ 1980 Baby Boomers 1945 -‐ 1960 Silent Gen 1920 -‐ 1940
- 91. Generation Z 1999 -‐ today Generation Y 1980 -‐ 1999 Generation X 1960 -‐ 1980 Baby Boomers 1945 -‐ 1960 Silent Gen 1920 -‐ 1940
- 92. Generation Z 1999 -‐ today Generation Y 1980 -‐ 1999 Generation X 1960 -‐ 1980 Baby Boomers 1945 -‐ 1960 Silent Gen 1920 -‐ 1940
- 93. GENERATION Z ARE THE NEW SILENT GENERATION
- 94. “CHAOS, UNCERTAINTY, VOLATILITY AND COMPLEXITY”
- 95. TECHNOLOGY IS A TOOL
- 97. SIX THINGS ABOUT GEN Z
- 98. 1. I’M A CREATIVE
- 99. “I RUN A BLOG AND THREE SOCIAL CHANNELS – IT’S HOW I SHARE WHAT I AM UP TO AND THINGS I AM MAKING. I CREATE A DOCUMENT, EDIT IT, POST A PHOTO ON INSTAGRAM, CREATE A QUICK VINE, POP INTO PHOTOSHOP AND EDIT SOME IMAGES FROM A SHOOT AND THEN I LIVE STREAM TO SHOW MY FOLLOWERS HOW TO DO IT FOR THEMSELVES.”
- 101. 2. I’M AN ENTREPENEUR
- 102. “AT 13 I WORKED ON A MAGAZINE. AT 15 I SET-‐UP MY FIRST BUSINESS AND MADE £15000 IN YEAR ONE. I THEN FRANCHISED IT. AT 16 I WAS SELLING ADVERTISING SPACE. AT 19 I SET-‐UP MY SECOND BUSINESS AND CREATED THE FIRST EVERY YOUTH ONLY BUSINESS EVENT. AT 20 I HAVE AN OFFICE IN VICTORIA, AN APARTMENT IN VAUXHALL AND I’M TAKING MY BRAND GLOBAL.”
- 103. 71% OF SCHOOL STUDENTS, 62% OF HIGH SCHOOL STUDENTS WHAT TO BE AN ENTREPRENEUR, AS OPPOSED TO 43% OF COLLEGE STUDENTS.
- 104. THEIR SUPPOSED ENTREPRENEURIALISM IS ACTUALLY MORE OF A SURVIVAL MECHANISM THAN AN IDEALIST REACH FOR STATUS OR RICHES.
- 105.
- 106. “MY MUM IS WHITE AND MY DAD IS AFRO-‐ CARIBBEAN. I LIKE GIRLS AND I LIKE BOYS. I LIKE HOODIES AND FLOOR LENGTH BLACK DRESSES. I MODEL AND ACT AND SING. AND DRIVE FAST CARS AND DRINK WHISKEY. NOT SURE WHAT I’LL DO NEXT. I’M NOT ANY ONE BECAUSE I THINK I CAN BE ANY THING.”
- 107. 1.2 MILLION PEOPLE DESCRIBE THEMSELVES AS “MIXED”, MAKING IT RACE THE 3RD LARGEST AND FASTEST-‐GROWING ETHNIC MINORITY GROUP
- 110. 4. I CARE ABOUT MY ROLE IN THE WORLD
- 111. “MUM, DAD, GRANNY AND GRANDDAD FUCKED UP THE WORLD AND WE PROBABLY CAN’T REPAIR IT. BUT I CAN ENSURE I DON’T DAMAGE IT ANY FURTHER. I’M GOING TO GET INVOLVED AND DO MY BIT AND AFTER ALL THIS WILL ALSO HELP MY CV.”
- 112. 76% CARE ABOUT THEIR IMPACT 60% WANT TO HAVE POSITIVE IMPACT 26% CURRENTLY VOLUNTEER
- 113.
- 114. “THE ONLY WAY I’M GOING TO MAKE MONEY IS IF I WORK HARD – NO-‐ONE ELSE IS GOING TO MAKE IT FOR ME. SURE I GO OUT – BUT IF I GET WASTED I WON’T BE UP TO WRITING FOR MY BLOG THE NEXT DAY. AND JESUS CHRIST NO BABIES PLEASE – THAT WOULD SCREW UP THE BUSINESS PLAN.”
- 115. 41% SPEND OVER 3 HRS PW ON COMPUTERS FOR NON SCHOOL WORK ACTIVITIES (22% 10YRS AGO) MANY HAVE FRIENDS MADE OVER SOCIAL MEDIA AND THEY’RE ALL OVER THE WORLD.
- 116. 11% DECREASE IN BINGEING ONCE A WEEK 27% TEETOTALERS IN THE AGE GROUP TWO-‐THIRDS FALL IN 'FREQUENT' DRINKING
- 117. BETWEEN 2003 AND 2013, REGULAR SMOKING FELL FROM 9% TO 3% OF 11-‐ TO 15-‐YEAR-‐OLDS.
- 118. ILLEGAL DRUG TAKING HAS FALLEN FROM 30% IN 1996 TO 18% IN 2015 CANNABIS USEAGE HAS FALLEN FROM 25% TO 15%
- 119. A FORTUNE SPENT ON VODKA, BEER AND CLUB ENTRY DOES NOT SIT WELL, FOR EXAMPLE, WITH £9,000 IN ANNUAL TUITION FEES.
- 121. 6. I’M KEEPING QUIET
- 122. “I SAW WHAT HAPPENED TO MY MOM. SHE POSTED ON FACEBOOK HOW SHE DIDN’T LIKE ONE OF THE TEACHERS IN MY SCHOOL AND MAN SHE GOT INTO TROUBLE. AND MY BIG SISTER…WELL LETS JUST SAY SHE GOT REALLY DRUNK AT A PARTY AND NOW SHE IS CHANGING HER MIND ABOUT WHETHER SHE CAN TRAIN AS A LAWYER OR NOT.”
- 123. 82% THINK CAREFULLY ABOUT WHAT THEY PUT ON SOCIAL MEDIA.
- 124. PUBLIC PRIVATE 25% OF TEENS HAVE MULTIPLE FACEBOOK AND INSTAGRAM ACCOUNTS
- 125. BY LIVING A DOUBLE LIFE ON THE INTERNET, THEY ARE ABLE TO KEEP THEIR HIGHLY CONTROLLED AND CURATED IMAGES, WHILE RETAINING THE ABILITY TO EXPRESS DIFFERENT IDEAS ELSEWHERE.
- 126.
- 127. THE FUTURE CONSUMER IS NOT A CONSUMER AT ALL THEY ARE PARTNERS FOCUSSED ON MAKING BUSINESS AND SOCIETY BETTER TALK TO THEM LIKE THAT AND YOU’LL GET SOMEWHERE
- 128. SILENT GENERATION WERE THE RICHEST GENERATION OF ALL
- 129.
- 130. HTTP://WWW.SLIDESHARE.NET/SPARKSANDHONEY/GENERATION-‐Z-‐FINAL-‐JUNE-‐17 HTTP://WWW.FASTCOEXIST.COM/3045317/WHAT-‐IS-‐GENERATION-‐Z-‐AND-‐WHAT-‐ DOES-‐IT-‐WANT HTTP://WWW.HUFFINGTONPOST.CO.UK/2015/02/20/YOUNG-‐PEOPLE-‐ARE-‐ DRINKING_N_6720290.HTML HTTP://WWW.BBC.CO.UK/NEWS/HEALTH-‐28461530 HTTP://WWW.TDPF.ORG.UK/BLOG/ITS-‐TRUE-‐DRUG-‐USE-‐DECLINING-‐UK-‐ %E2%80%93-‐ISN%E2%80%99T-‐ARGUMENT-‐AGAINST-‐DECRIMINALISATION HTTP://STUDY.COM/ACADEMY/LESSON/THE-‐SILENT-‐GENERATION-‐DEFINITION-‐ CHARACTERISTICS-‐FACTS.HTML HTTP://WWW.YOUTHNET.ORG/RESEARCH/YOUTHLAB/ HTTP://WWW.SLIDESHARE.NET/JWTINTELLIGENCE/JWT-‐GENERATION-‐Z-‐48070734
- 131. THANK YOU FOR YOUR TIME
- 132.