Get That Blog Moving!
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The document summarizes a Twitter discussion between public relations professionals about blogging best practices and challenges. Some key points discussed include: setting clear goals and strategies; creating consistent, high-quality content on a regular schedule; using analytics to understand audience and improve performance; repurposing top-performing content; and prioritizing blogging as a long-term investment to justify the required resources and commitment. Participants shared ideas for overcoming challenges like maintaining momentum and prioritization through editorial calendars, dedicated writing days, and leveraging inspiration from others.
