Ian Lurie, profile picture
Uploaded byIan Lurie
PDF, PPTX16,462 views

A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned Money

The document is a beginner’s guide to pay-per-click (PPC) advertising by Ian Lurie, focusing on the basics of PPC strategies, including the importance of quality scores in ad performance. It emphasizes that PPC is manageable and showcases common mistakes and effective ad structures. The guide encourages learning from past errors and maintaining a calm approach to PPC management.

Marketing◦
Related topics:
Paid Media•

Embed presentation

Download as PDF, PPTX
1 / 137
2 / 137
3 / 137
4 / 137
5 / 137
6 / 137
7 / 137
8 / 137
9 / 137
10 / 137
11 / 137
12 / 137
13 / 137
14 / 137
15 / 137
16 / 137
17 / 137
18 / 137
19 / 137
20 / 137
21 / 137
22 / 137
23 / 137
24 / 137
25 / 137
26 / 137
27 / 137
28 / 137
29 / 137
30 / 137
31 / 137
32 / 137
33 / 137
34 / 137
35 / 137
36 / 137
37 / 137
38 / 137
39 / 137
40 / 137
41 / 137
42 / 137
43 / 137
44 / 137
45 / 137
46 / 137
47 / 137
48 / 137
49 / 137
50 / 137
51 / 137
52 / 137
53 / 137
54 / 137
55 / 137
56 / 137
57 / 137
58 / 137
59 / 137
60 / 137
61 / 137
62 / 137
63 / 137
64 / 137
65 / 137
66 / 137
67 / 137
68 / 137
69 / 137
70 / 137
71 / 137
72 / 137
73 / 137
74 / 137
75 / 137
76 / 137
77 / 137
78 / 137
79 / 137
80 / 137
81 / 137
82 / 137
83 / 137
84 / 137
85 / 137
86 / 137
87 / 137
88 / 137
89 / 137
90 / 137
91 / 137
92 / 137
93 / 137
94 / 137
95 / 137
96 / 137
97 / 137
98 / 137
99 / 137
100 / 137
101 / 137
102 / 137
103 / 137
104 / 137
105 / 137
106 / 137
107 / 137
108 / 137
109 / 137
110 / 137
111 / 137
112 / 137
113 / 137
114 / 137
115 / 137
116 / 137
117 / 137
118 / 137
119 / 137
120 / 137
121 / 137
122 / 137
123 / 137
124 / 137
125 / 137
126 / 137
127 / 137
128 / 137
129 / 137
130 / 137
131 / 137
132 / 137
133 / 137
134 / 137
135 / 137
136 / 137
137 / 137
FAST TIMES, EASY WINS AND BURNED MONEY: A BEGINNER’S GUIDE TO PPC BY IAN LURIE @PORTENTINT
@portentint
We do PPC
I do not “Oh, $&!#. The boss is gonna talk PPC.”
Send me questions. I love ‘em. @portentint ian@portent.com Ian Lurie
We need a safe word “Interesting…”
@portentint In spite of the stories herein, PPC is not terrifying
@portentint Learn from my mistakes
@portentint Be calm Embrace PPC stillness
A quick tour of the PPC universe
@portentint “Hey wait why aren’t you talking about Bing and Yahoo and…
@portentint Search Market Share Google Everyone else (magnified 10x)
(but I’ll talk about them later)
“PPC” ads
Headlines (now you can have 3)
Display URL
Description 2 lines
Ad Extensions
Ad Extensions
Local ads
PLAs
Mobile
Apps Images from SearchEngine Land’s Ginny Marvin https://portent.co/2RhOfnK
@portentint It’s OK. Focus on the text ads for now
It’s an auction Notmycar
THERE’S A TWIST THAT’S RIGHT BABY YOU CAN’T JUST BUY YOUR WAY TO THE TOP YOU GOTTA EARN IT
Quality Score
@portentint $1.75 $2.10 $1.50 More $$$ ≭ Higher Ranking
@portentint “Quality score is an estimate of the quality of your ads, keywords and landing pages.
History Clickthru Ad keywords Landing page keywords
QUALITY SCORE ACCUMULATES ACROSS CAMPAIGNS
Find it
Find it
Find it
Find it
Find it
@portentint Know the quality score. Be the quality score
@portentint On to the boo-boos
@portentint Mistake #1 Structural Meatloaf
@portentint Account Campaign 1 My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. HOW AM I SUPPOSED TO MANAGE PERFORMANCE? FUUUUUUUUUUUUUU…
@portentint GOOD STRUCTURE = GOOD QS YesAccount Campaign 1 My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. Campaign 2 Campaign 3 My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. Ad group 1 Ad group 2 Ad group 3 Ad group 1 Ad group 2 Ad group 1 Ad group 2
@portentint Reduces eye strain
@portentint Account Mobile My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. Seattle Branded My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. Ad group 1 Ad group 2 Ad group 3 Ad group 1 Ad group 2 Ad group 1 Ad group 2 Target ad text, region, bids, devices, etc. For optimal quality score
Just get organized, ok?
@portentint Mistake #2 Network Mistargeting
The Networks Google.com Search Partners Display
@portentint Google.com
@portentint Gmail
@portentint Google properties
@portentint Search partners
@portentint Display network
@portentint My tale of whoaaaa
Less traumatic examples Not my fault
Search partners Guardian.co.uk
Uhm…
Whoops
Tutorialspoint.com
@portentint Start with Google search only
@portentint Run a separate campaign for this
@portentint If you’re stoned
@portentint I won’t, don’t worry
@portentint Run a separate campaign for this
Start with Google Separate campaigns for networks
@portentint Mistake #3 Lousy Device Targeting
WE’RE GOING TO SIMPLIFY TARGETING TO MAKE IT EASIER TO REACH THE GROWING BASE OF MOBILE USERS…
SEPARATE CAMPAIGNS FOR DEVICES Organize by device type
SEPARATE CAMPAIGNS FOR DEVICES Organize by device type
@portentint Mistake #4 Match Type Mismatch
Not quite, but really funny
@portentint Broad match Synonyms Misspelling Stemming Related
@portentint Broad match Synonyms Misspelling Stemming Related
@portentint Broad match modifier “close variations”
@portentint Phrase match The phrase + Words before/after
@portentint Exact match That word/phrase “close variations”
@portentint Start with broad match modifier? Watch this report
Watch the search terms report
SEPARATE AD GROUPS/CAMPAIGNS Organize by match type
SEPARATE AD GROUPS/CAMPAIGNS Organize by match type
@portentint Mistake #5 Ignoring The Negative
@portentint
@portentint We’re gonna have words
@portentint Negative keywords
Watch the search terms report
@portentint Mistake #6 Dumb Copy
@portentint “Quality score is an estimate of the quality of your ads, keywords and landing pages.
A+ C-
“Car repair” F-
Put keywords in ads
3 headlines = +8% clickthrough
Use all the characters & headlines
Test ads
@portentint Mistake #7 Ego-Driven Keywords
I WILL RANK #1 FOR SHOES AND FOR MY NAME OR YOU ARE FIRED I DON’T CARE HOW MUCH IT COSTS DO IT NOW OR I SHALL RAIN DOWN THE VERY FIRES OF HECK UPON YOU FOR YOUR INSOLENCE
WHAT HAPPENED WHERE DID ALL MY MONEY GO WHAT THE HECK IS WRONG WITH YOU I’M FIRING YOU THIS WASN’T MY IDEA YOU TRICKED ME
Think Like A Marketer
@portentint Mistake #8 Rough Landings
@portentint “Quality score is an estimate of the quality of your ads, keywords and landing pages.
Put your keywords on your landers
Make your landers blazing fast
@portentint Mistake #9 The Geography Lesson
WE’RE GETTING LOTS OF LOW-COST TRAFFIC FROM ALL OVER THE COUNTRY WE ARE SO GREAT RIGHT?
WE DON’T SELL ANYTHING IN TEXAS. OR NEW YORK. OR OHIO. OR FLORIDA…
Geographic report
Geographic report
Geo targeting
Geo targeting
Target precisely Don’t go nuts
@portentint Mistake #10 Ignoring The Brand
@portentint
@portentint
@portentint
POOPY BAD SUCK JERKS LOUSY S&!T F@#* CRAPPY STUPID EW ICK Negative keywords
Protect the brand
Also: Protect your turf
Also: Protect your turf
@portentint Mistake #11 Skipping Other Networks
Here be bargains. Arrrr.
@portentint Mistake #12 The Advice Vice
@portentint HEYYYY WE’VE GOT SOME SUGGESTIONS FOR YOU THAT WILL MAKE US YOU MORE MONEY JUST UP YOUR BIDS AND ADD THESE KEYWORDS NEVER MIND ABOUT CONVERSIONS AND THAT KIND OF SILLY STUFF IT’S NOT IMPORTANT
Don’t. Trust. Unsolicited. Calls.
Be skeptical
@portentint Other tips
Conversion tracking
Retargeting
DISPLAY VIDEO VOICE CUSTOM AUDIENCES GMAIL APPS EXTENSIONS CLICK TO CALL CLICK TO MESSAGE PARALLEL TRACKING TRUVIEW SMART BIDDING EXPRESS
@portentint Keep it simple. Do what you know.
@portentint Always be optimizing
@portentint Always try to beat your previous best
@portentint Be one with the PPC
@portentint IF YOU HATED THIS TALK, PLEASE LIE ian@portent.com @portentint https://portent.co/ppc-mistakes

More Related Content

PDF
Search Advertising Adavanced
byPeter B
 
PDF
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNS
byunfunnel
 
PDF
PPC Basics
byC.Y Wong
 
PPTX
Great Text Ads- SMX East 2011
byElizabeth Marsten
 
PDF
The Power of Adtext
byindiumonline
 
PPT
Test that Ad - SMX Advanced 2010
byElizabeth Marsten
 
PDF
Best Practices for Testing PPC Landing Pages & Ad Copy
byInternet Marketing Software - WordStream
 
PDF
Facebook Getting Started Guide: Ads and sponsored stories
byFacebook
 
Search Advertising Adavanced
byPeter B
 
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNS
byunfunnel
 
PPC Basics
byC.Y Wong
 
Great Text Ads- SMX East 2011
byElizabeth Marsten
 
The Power of Adtext
byindiumonline
 
Test that Ad - SMX Advanced 2010
byElizabeth Marsten
 
Best Practices for Testing PPC Landing Pages & Ad Copy
byInternet Marketing Software - WordStream
 
Facebook Getting Started Guide: Ads and sponsored stories
byFacebook
 

Similar to A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned Money

PPTX
SEO 101 Deck Presentation (BY MetaSense Marketing)
byMetaSense Marketing
 
PPTX
Session 3- Copywriting Mastery.pptx
byDisha Content Services
 
DOCX
Types of online ads
byARUN AK
 
PDF
Will a Revocable Living Trust Protect Asset in Kentucky?
byPamela H Potter
 
PPTX
Building adwords campaigns
byTony Passey
 
PPTX
Facebook Ads Guide
byKreatepop
 
PPTX
Facebook Ads Guide
byKreatepop
 
PPTX
Reputation Management in an Instant World
byRhea Drysdale
 
DOCX
Types of Google Ads
byARUN AK
 
PDF
Guía google adwords
byJuan Urrios
 
PDF
Growing Adwords En
byJuan Pittau
 
PDF
Growing Adwords En
byguest25cc54a
 
PDF
Growingadwordsen 100411181850-phpapp02
bydejavumc
 
PDF
Seo2 India Growing Adwords En
bySEO2India - Devang Barot - SEO2India
 
PDF
Hrs websolutions Growing adwords
bySalahuddin Khan
 
PDF
Growing Your Business With Adwords
byMesurex
 
PPT
Writing Killer PPC Ad Copy
byBrightEdge
 
PPT
Writing Killer Ad Copy
byElizabeth Marsten
 
KEY
Reasons For AdSense Ban - The truth about your banned AdSense account
byMarkus Allen
 
PDF
Standard ad specs facebook
byBuongiorno
 
SEO 101 Deck Presentation (BY MetaSense Marketing)
byMetaSense Marketing
 
Session 3- Copywriting Mastery.pptx
byDisha Content Services
 
Types of online ads
byARUN AK
 
Will a Revocable Living Trust Protect Asset in Kentucky?
byPamela H Potter
 
Building adwords campaigns
byTony Passey
 
Facebook Ads Guide
byKreatepop
 
Facebook Ads Guide
byKreatepop
 
Reputation Management in an Instant World
byRhea Drysdale
 
Types of Google Ads
byARUN AK
 
Guía google adwords
byJuan Urrios
 
Growing Adwords En
byJuan Pittau
 
Growing Adwords En
byguest25cc54a
 
Growingadwordsen 100411181850-phpapp02
bydejavumc
 
Seo2 India Growing Adwords En
bySEO2India - Devang Barot - SEO2India
 
Hrs websolutions Growing adwords
bySalahuddin Khan
 
Growing Your Business With Adwords
byMesurex
 
Writing Killer PPC Ad Copy
byBrightEdge
 
Writing Killer Ad Copy
byElizabeth Marsten
 
Reasons For AdSense Ban - The truth about your banned AdSense account
byMarkus Allen
 
Standard ad specs facebook
byBuongiorno
 

More from Ian Lurie

PPTX
The Dungeons & Dragons Guide to Marketing
byIan Lurie
 
PDF
SEO Copywriting: The Blank Sheet Of Paper Test
byIan Lurie
 
PDF
Tip Per Minute: A Hyper-Active SEO Brain Dump
byIan Lurie
 
PDF
Core Web Vitals and SEO: Don't Panic. Improve.
byIan Lurie
 
PDF
Teaching SEO To Internal Teams: Don't Be Ridiculous
byIan Lurie
 
PDF
Needs into Wants: Amazon, Google and the Race for Rankings
byIan Lurie
 
PDF
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit Done
byIan Lurie
 
PDF
E-A-T: Myths, Truths, And Implications for SEO
byIan Lurie
 
PDF
Advanced SEO: No More Bullshit
byIan Lurie
 
PDF
Intelligent CX: 25 Years of Marketing, And Where to Go Next
byIan Lurie
 
PDF
Lean Content: Marketing Profs B2B
byIan Lurie
 
PDF
Big Content, Small Teams: Content Creation For The Real World
byIan Lurie
 
PDF
Data Visualization For Marketers
byIan Lurie
 
PDF
Marketing Worldbuilding: Collaborative Storytelling for Digital
byIan Lurie
 
PDF
Advanced Content Workflow Using GitHub and Markdown
byIan Lurie
 
PDF
Advanced SEO: Logs, Load, and Language
byIan Lurie
 
PDF
Burying Hate Sites in the SERPs
byIan Lurie
 
PDF
5 Lessons For Entrepreneurs: 2018 Edition
byIan Lurie
 
PDF
Starting, Running, And Selling An Agency: Life Among The Monsters
byIan Lurie
 
PPTX
Your Content Doesn't Matter Without Technology
byIan Lurie
 
The Dungeons & Dragons Guide to Marketing
byIan Lurie
 
SEO Copywriting: The Blank Sheet Of Paper Test
byIan Lurie
 
Tip Per Minute: A Hyper-Active SEO Brain Dump
byIan Lurie
 
Core Web Vitals and SEO: Don't Panic. Improve.
byIan Lurie
 
Teaching SEO To Internal Teams: Don't Be Ridiculous
byIan Lurie
 
Needs into Wants: Amazon, Google and the Race for Rankings
byIan Lurie
 
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit Done
byIan Lurie
 
E-A-T: Myths, Truths, And Implications for SEO
byIan Lurie
 
Advanced SEO: No More Bullshit
byIan Lurie
 
Intelligent CX: 25 Years of Marketing, And Where to Go Next
byIan Lurie
 
Lean Content: Marketing Profs B2B
byIan Lurie
 
Big Content, Small Teams: Content Creation For The Real World
byIan Lurie
 
Data Visualization For Marketers
byIan Lurie
 
Marketing Worldbuilding: Collaborative Storytelling for Digital
byIan Lurie
 
Advanced Content Workflow Using GitHub and Markdown
byIan Lurie
 
Advanced SEO: Logs, Load, and Language
byIan Lurie
 
Burying Hate Sites in the SERPs
byIan Lurie
 
5 Lessons For Entrepreneurs: 2018 Edition
byIan Lurie
 
Starting, Running, And Selling An Agency: Life Among The Monsters
byIan Lurie
 
Your Content Doesn't Matter Without Technology
byIan Lurie
 

Recently uploaded

PDF
How Mobile App Developers in Indore Create User-Centric Applications That Dri...
byYoung Decade IT Software Solution
 
PDF
IMPACT Silver Dec 2025 Investor Presentation
byhartfordclubslide
 
PDF
Your 2026 Internet Marketing Plan - How to Maximize Your Leadflow with the Ne...
byDijital Karma
 
PDF
Dreamforce ‘25 - from Campaigns to Conversations
byLukas Lunow
 
PDF
Customer Marketing for Growth: Turning Users into Advocates, Not Just Retention
byStephen Akadiri
 
PDF
Top 5 Places to Buy Aged LinkedIn Accounts and Should ....pdf
byusaoldsmm936
 
PDF
Key Considerations for Student-Athlete NIL from a Creator and Brand Marketing...
byNeil Horowitz
 
PDF
Buying Guide_ How to Acquire LinkedIn Accounts Safely (1).pdf
bybvhcljgat83mh2a4djx
 
PDF
Enhance Your Network_ Best Sites to Buy LinkedIn Connections.pdf
bybvhcljgat83mh2a4djx
 
PPTX
Online_Marketing_Presentation_Bastu.pptx
byBastu1
 
PPTX
brandguide.io digital brand platform for ad agencies and businesses of all sizes
bylene488686
 
PDF
Buy TextNow Accounts – Secure & Trusted.pdf
byhttps://pvaallit.com/product/buy-verified-cash-app-accounts/
 
PDF
White Yellow Geometric Business Plan Presentation.pdf
byBastu1
 
PDF
Eight Marketing Trends Shaping Strategic Growth in 2026
byDigicarrom
 
PDF
Buy Secure Verified Stripe Accounts for Hassle-Free Payments.pdf
byhttps://pvaallit.com/product/buy-verified-binance-accounts/
 
PDF
Buy Trusted Verified Wise Accounts for Hassle-Free Use.pdf
byhttps://pvaallit.com/product/buy-verified-binance-accounts/
 
PDF
How to Buy Safe and Trusted Verified PayPal Accounts.pdf
byhttps://pvaallit.com/product/buy-verified-binance-accounts/
 
PDF
Social Media Intelligence Services | Marcitors – Unlock Insights & Drive Growth
bydigitalsuccesshub40
 
PDF
Buy Snapchat Accounts – 100 Real (Aged & PVA).pdf
byhttps://pvaallit.com/product/buy-verified-paypal-accounts/
 
PDF
The Agentic Future of All Things Digital
byMoses Kemibaro
 
How Mobile App Developers in Indore Create User-Centric Applications That Dri...
byYoung Decade IT Software Solution
 
IMPACT Silver Dec 2025 Investor Presentation
byhartfordclubslide
 
Your 2026 Internet Marketing Plan - How to Maximize Your Leadflow with the Ne...
byDijital Karma
 
Dreamforce ‘25 - from Campaigns to Conversations
byLukas Lunow
 
Customer Marketing for Growth: Turning Users into Advocates, Not Just Retention
byStephen Akadiri
 
Top 5 Places to Buy Aged LinkedIn Accounts and Should ....pdf
byusaoldsmm936
 
Key Considerations for Student-Athlete NIL from a Creator and Brand Marketing...
byNeil Horowitz
 
Buying Guide_ How to Acquire LinkedIn Accounts Safely (1).pdf
bybvhcljgat83mh2a4djx
 
Enhance Your Network_ Best Sites to Buy LinkedIn Connections.pdf
bybvhcljgat83mh2a4djx
 
Online_Marketing_Presentation_Bastu.pptx
byBastu1
 
brandguide.io digital brand platform for ad agencies and businesses of all sizes
bylene488686
 
Buy TextNow Accounts – Secure & Trusted.pdf
byhttps://pvaallit.com/product/buy-verified-cash-app-accounts/
 
White Yellow Geometric Business Plan Presentation.pdf
byBastu1
 
Eight Marketing Trends Shaping Strategic Growth in 2026
byDigicarrom
 
Buy Secure Verified Stripe Accounts for Hassle-Free Payments.pdf
byhttps://pvaallit.com/product/buy-verified-binance-accounts/
 
Buy Trusted Verified Wise Accounts for Hassle-Free Use.pdf
byhttps://pvaallit.com/product/buy-verified-binance-accounts/
 
How to Buy Safe and Trusted Verified PayPal Accounts.pdf
byhttps://pvaallit.com/product/buy-verified-binance-accounts/
 
Social Media Intelligence Services | Marcitors – Unlock Insights & Drive Growth
bydigitalsuccesshub40
 
Buy Snapchat Accounts – 100 Real (Aged & PVA).pdf
byhttps://pvaallit.com/product/buy-verified-paypal-accounts/
 
The Agentic Future of All Things Digital
byMoses Kemibaro
 

A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned Money

  • 1.
    FAST TIMES, EASYWINS AND BURNED MONEY: A BEGINNER’S GUIDE TO PPC BY IAN LURIE @PORTENTINT
  • 2.
  • 3.
  • 4.
    I do not “Oh,$&!#. The boss is gonna talk PPC.”
  • 5.
    Send me questions.I love ‘em. @portentint ian@portent.com Ian Lurie
  • 6.
    We need asafe word “Interesting…”
  • 7.
    @portentint In spite ofthe stories herein, PPC is not terrifying
  • 8.
  • 9.
  • 10.
    A quick tourof the PPC universe
  • 11.
    @portentint “Hey wait whyaren’t you talking about Bing and Yahoo and…
  • 12.
  • 13.
    (but I’ll talkabout them later)
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
    Apps Images from SearchEngineLand’s Ginny Marvin https://portent.co/2RhOfnK
  • 24.
    @portentint It’s OK. Focuson the text ads for now
  • 25.
  • 26.
    THERE’S A TWIST THAT’S RIGHTBABY YOU CAN’T JUST BUY YOUR WAY TO THE TOP YOU GOTTA EARN IT
  • 27.
  • 28.
  • 29.
    @portentint “Quality score isan estimate of the quality of your ads, keywords and landing pages.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
    @portentint Know the qualityscore. Be the quality score
  • 38.
  • 39.
  • 40.
    @portentint Account Campaign 1 My GreatAd Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. HOW AM I SUPPOSED TO MANAGE PERFORMANCE? FUUUUUUUUUUUUUU…
  • 41.
    @portentint GOOD STRUCTURE =GOOD QS YesAccount Campaign 1 My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. Campaign 2 Campaign 3 My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. Ad group 1 Ad group 2 Ad group 3 Ad group 1 Ad group 2 Ad group 1 Ad group 2
  • 42.
  • 43.
    @portentint Account Mobile My Great AdHere With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. Seattle Branded My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. My Great Ad Here With Cool Headline https://urlhere.com/theUrl This is the ad text. It’s text. For the ad. And stuff. Could be one line. Could be two. Ad group 1 Ad group 2 Ad group 3 Ad group 1 Ad group 2 Ad group 1 Ad group 2 Target ad text, region, bids, devices, etc. For optimal quality score
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
    @portentint Run a separatecampaign for this
  • 60.
  • 61.
  • 62.
    @portentint Run a separatecampaign for this
  • 63.
    Start with Google Separatecampaigns for networks
  • 64.
  • 65.
    WE’RE GOING TO SIMPLIFYTARGETING TO MAKE IT EASIER TO REACH THE GROWING BASE OF MOBILE USERS…
  • 67.
    SEPARATE CAMPAIGNS FORDEVICES Organize by device type
  • 68.
    SEPARATE CAMPAIGNS FORDEVICES Organize by device type
  • 69.
  • 70.
    Not quite, butreally funny
  • 73.
  • 74.
  • 75.
  • 77.
  • 78.
  • 79.
    @portentint Start with broadmatch modifier? Watch this report
  • 80.
    Watch the searchterms report
  • 81.
  • 82.
  • 83.
  • 84.
  • 85.
  • 86.
  • 87.
    Watch the searchterms report
  • 88.
  • 89.
    @portentint “Quality score isan estimate of the quality of your ads, keywords and landing pages.
  • 90.
  • 91.
  • 92.
  • 93.
    3 headlines =+8% clickthrough
  • 94.
    Use all thecharacters & headlines
  • 96.
  • 97.
  • 98.
    I WILL RANK#1 FOR SHOES AND FOR MY NAME OR YOU ARE FIRED I DON’T CARE HOW MUCH IT COSTS DO IT NOW OR I SHALL RAIN DOWN THE VERY FIRES OF HECK UPON YOU FOR YOUR INSOLENCE
  • 99.
    WHAT HAPPENED WHERE DIDALL MY MONEY GO WHAT THE HECK IS WRONG WITH YOU I’M FIRING YOU THIS WASN’T MY IDEA YOU TRICKED ME
  • 100.
    Think Like AMarketer
  • 101.
  • 102.
    @portentint “Quality score isan estimate of the quality of your ads, keywords and landing pages.
  • 104.
    Put your keywordson your landers
  • 105.
    Make your landersblazing fast
  • 106.
  • 107.
    WE’RE GETTING LOTS OFLOW-COST TRAFFIC FROM ALL OVER THE COUNTRY WE ARE SO GREAT RIGHT?
  • 108.
    WE DON’T SELL ANYTHINGIN TEXAS. OR NEW YORK. OR OHIO. OR FLORIDA…
  • 109.
  • 110.
  • 111.
  • 112.
  • 113.
  • 114.
  • 115.
  • 116.
  • 117.
  • 118.
    POOPY BAD SUCK JERKSLOUSY S&!T F@#* CRAPPY STUPID EW ICK Negative keywords
  • 119.
  • 120.
  • 121.
  • 122.
  • 124.
  • 125.
  • 126.
    @portentint HEYYYY WE’VE GOT SOMESUGGESTIONS FOR YOU THAT WILL MAKE US YOU MORE MONEY JUST UP YOUR BIDS AND ADD THESE KEYWORDS NEVER MIND ABOUT CONVERSIONS AND THAT KIND OF SILLY STUFF IT’S NOT IMPORTANT
  • 127.
  • 128.
  • 129.
  • 130.
  • 131.
  • 132.
    DISPLAY VIDEO VOICE CUSTOMAUDIENCES GMAIL APPS EXTENSIONS CLICK TO CALL CLICK TO MESSAGE PARALLEL TRACKING TRUVIEW SMART BIDDING EXPRESS
  • 133.
    @portentint Keep it simple.Do what you know.
  • 134.
  • 135.
    @portentint Always try tobeat your previous best
  • 136.
  • 137.
    @portentint IF YOU HATEDTHIS TALK, PLEASE LIE ian@portent.com @portentint https://portent.co/ppc-mistakes