This document discusses the key differences between persuasion and argument. Persuasion uses various tactics to influence people, while argument is a specific form of persuasion based on logic and reasoning. It then outlines the importance of argument and persuasion in everyday life, academics, careers, writing, and reading. The document defines an argument as establishing a claim and proving it using reasoning, examples, and evidence. It identifies the essential ingredients of an argument as an issue, a position, reasons to support that position, and evidence. The role of considering one's audience is emphasized. The structure of a classical argument is outlined, including an introduction, thesis, background, reasons/evidence, opposing views, and conclusion. Guidelines are provided for writing