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English 1060
Week 9
“Argumentation-Persuasion”
Persuasion vs. Argument
• Persuasion and argument are often used
interchangeably
• Persuasion is a broad term, which includes many
tactics designed to move people to a position, a
belief, or a course of action
• Argument is a specific kind of persuasion based on
the principles of logic and reasoning
The Importance of
Argument and Persuasion
• In everyday life…
Appealing a grade, asking for a raise, applying for a job, negotiating the price of a new car, arguing in traffic
court
• In academic life…
Defending your ideas, engaging intellectual debate
• On the job…
Getting people to listen to your ideas, winning buy-in, getting your boss to notice, getting cooperation,
moving people to action
• In writing…
Irrefutably making your point, writing to be read
• In reading and listening…
Critically evaluating other’s arguments, protecting yourself from unethical persuasive tactics, recognizing
faulty reasoning when you see it.
What exactly is an Argument?
• An argument involves the process of
establishing a claim and then proving it with
the use of logical reasoning, examples, and
research.
The Essential Ingredients
of an Argument
• An issue open to debate
• Your position on the issue
• Your reasons for that position
• Evidence to support your reason
– Experience, expert opinion, research and statistics
The Role of Your Audience
• Understanding your audience is key to effective writing of all kinds,
especially persuasive writing
• An argument is an implicit dialogue or exchange with your audience, so in
writing arguments, assume there is a reader that will not agree with you
• Audience awareness is absolutely essential to successful persuasion and
argument; therefore…
• Know your audience
– What is their position on the issue?
– How strongly do they feel about it?
– Are they open-minded enough to consider other views?
– What will their objections be to your argument?
Structure of a Classical Argument
Introduction
Thesis Statement
Background Information
Reasons and Evidence
The Opposing View and the Refutation
Conclusions
The Thesis Statement
…is the most important sentence in your paper
…is an assertion
…answers the question: “What am I trying to prove?”
...brings focus to the entire essay
…lets the reader know the main idea of the paper
…is not a factual statement or an announcement of purpose, but
a claim that has to be proven throughout the paper.
Example: Which thesis statement
• Parents, often too busy to watch television shows with their
families, can monitor their children’s viewing habits with the
aid of the V-chip.
• To help parents monitor their children’s viewing habits, the V-
chip should be a required feature for television sets sold in
the U.S.
• This paper will describe a V-chip and examine the uses of the
V-chip in American-made television sets.
Using a Reasonable Tone
• Shows you are fair-minded and therefore adds to
your credibility
• When you acknowledge the opposition with
balanced language, it shows that your respect the
opposing views
• No matter how passionate you are about the issue,
don’t resort to careless, harsh words; this would
show more about your than the issue
Offering a Counterargument
• Addressing the opposition demonstrates your
credibility as a writer
• It shows that you have researched multiple
sides of the argument and have come to an
informed decision
• Remember, keep a balanced tone when
attempting to debunk the opposition
Counter-arguing Effectively
• Conceding to some of your opposition’s
concerns can demonstrate respect for their
opinions
• Remain tactful yet firm
– using rude or deprecating language can cause
your audience to reject your position without
carefully considering your claims
Your Assignment
• Compose a 3-5 page argumentative essay on a topic of
your choice
– It is suggested (but not required) that your essay relates to
your program of study
• The essay should be double spaced in 12 pt. Arial or
Calibri font with standard margins
• There should be no “Title Page” for this assignment.
• If you use any outside sources of information, you must
document these sources using MLA style and provide a
list of sources at the end of the paper.

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Week9 eng1060.ppt

  • 2. Persuasion vs. Argument • Persuasion and argument are often used interchangeably • Persuasion is a broad term, which includes many tactics designed to move people to a position, a belief, or a course of action • Argument is a specific kind of persuasion based on the principles of logic and reasoning
  • 3. The Importance of Argument and Persuasion • In everyday life… Appealing a grade, asking for a raise, applying for a job, negotiating the price of a new car, arguing in traffic court • In academic life… Defending your ideas, engaging intellectual debate • On the job… Getting people to listen to your ideas, winning buy-in, getting your boss to notice, getting cooperation, moving people to action • In writing… Irrefutably making your point, writing to be read • In reading and listening… Critically evaluating other’s arguments, protecting yourself from unethical persuasive tactics, recognizing faulty reasoning when you see it.
  • 4. What exactly is an Argument? • An argument involves the process of establishing a claim and then proving it with the use of logical reasoning, examples, and research.
  • 5. The Essential Ingredients of an Argument • An issue open to debate • Your position on the issue • Your reasons for that position • Evidence to support your reason – Experience, expert opinion, research and statistics
  • 6. The Role of Your Audience • Understanding your audience is key to effective writing of all kinds, especially persuasive writing • An argument is an implicit dialogue or exchange with your audience, so in writing arguments, assume there is a reader that will not agree with you • Audience awareness is absolutely essential to successful persuasion and argument; therefore… • Know your audience – What is their position on the issue? – How strongly do they feel about it? – Are they open-minded enough to consider other views? – What will their objections be to your argument?
  • 7. Structure of a Classical Argument Introduction Thesis Statement Background Information Reasons and Evidence The Opposing View and the Refutation Conclusions
  • 8. The Thesis Statement …is the most important sentence in your paper …is an assertion …answers the question: “What am I trying to prove?” ...brings focus to the entire essay …lets the reader know the main idea of the paper …is not a factual statement or an announcement of purpose, but a claim that has to be proven throughout the paper.
  • 9. Example: Which thesis statement • Parents, often too busy to watch television shows with their families, can monitor their children’s viewing habits with the aid of the V-chip. • To help parents monitor their children’s viewing habits, the V- chip should be a required feature for television sets sold in the U.S. • This paper will describe a V-chip and examine the uses of the V-chip in American-made television sets.
  • 10. Using a Reasonable Tone • Shows you are fair-minded and therefore adds to your credibility • When you acknowledge the opposition with balanced language, it shows that your respect the opposing views • No matter how passionate you are about the issue, don’t resort to careless, harsh words; this would show more about your than the issue
  • 11. Offering a Counterargument • Addressing the opposition demonstrates your credibility as a writer • It shows that you have researched multiple sides of the argument and have come to an informed decision • Remember, keep a balanced tone when attempting to debunk the opposition
  • 12. Counter-arguing Effectively • Conceding to some of your opposition’s concerns can demonstrate respect for their opinions • Remain tactful yet firm – using rude or deprecating language can cause your audience to reject your position without carefully considering your claims
  • 13. Your Assignment • Compose a 3-5 page argumentative essay on a topic of your choice – It is suggested (but not required) that your essay relates to your program of study • The essay should be double spaced in 12 pt. Arial or Calibri font with standard margins • There should be no “Title Page” for this assignment. • If you use any outside sources of information, you must document these sources using MLA style and provide a list of sources at the end of the paper.