This document provides an agenda for a class on social media that includes discussions on various social media terms and concepts. It outlines activities for students, such as defining social media and discussing the differences between social media "visitors" and "residents". It also lists various readings and resources for students to explore key topics in social media research, such as network analysis, tie strength, and strategic planning for social media initiatives. The document provides links to external resources and materials to support the activities and assignments for the class.
Just What Is Social in Social Media? An Actor-Network Critique of Twitter Age...Jeffrey Keefer
These are the slides I presented at the #SMSociety15 conference https://smsociety15.sched.org/event/84f2409561cd92c5cc1fc5b8b01558f9
While social media includes the applications that support the creation and exchange of user generated and participatory content (Kaplan & Haenlein, 2010), the focus is commonly on the presentation or actions of users, the networks created on the platforms, and what we can do to promote our various WIIFMs (What’s In It For Me). It is less studied from the perspective of the networks themselves, especially through the influence and role of the non-human elements. Through this inverted perspective much may be learned, especially involving simple assumptions about the role of agency, namely the power to act (Latour, 2013). It is this social aspect of social media where actor-network theory can be most usefully employed, as the agency of things themselves may frequently be overlooked (Adams & Thompson, 2011) when rushing to understand the black box of assumptions present in social media research and practice.
Week 6 slides from the class "Social Web 2.0" I taught at the University of Washington's Masters in Communication program in 2007. Most of the content is still very relevant today. Topics: Lightweight authoring, blogs, and wikis
Social Web 2.0 Class Week 9: Social Coordination, Mobile Social, Collective A...Shelly D. Farnham, Ph.D.
Week 9 slides from the class "Social Web 2.0" I taught at the University of Washington's Masters in Communication program in 2007. Most of the content is still very relevant today. Topics: Social coordination, mobile social, and collective action.
Nanocelebrity: A SxSW Future 15 SessionShane Tilton
In the spirit of the theme of this session, I would make an argument that we may be moving slightly away from the microcelebrity and heading towards something I’m calling the nanocelebrity. I originally made the argument that a nanocelebrity was defined an individual who was using social media, had a smaller audience than the microcelebrity (somewhere between 600 to 1,000 people) and would tailor their content around a field of niche information and know how to explain that field to their audience.
Social Network Theory is the study of how people, organizations or groups interact with others inside their network understanding the easier when you examine the individual pieces starting with the largest element, when is networks, and working down to the smallest elements, which is the actors. The idea of social network and the notions of sociograms appeared over 50years ago Barnes (1954) is credited with coining the notion of social network, an outflow of his study of a Norwegian island parish in the early 1950s
Just What Is Social in Social Media? An Actor-Network Critique of Twitter Age...Jeffrey Keefer
These are the slides I presented at the #SMSociety15 conference https://smsociety15.sched.org/event/84f2409561cd92c5cc1fc5b8b01558f9
While social media includes the applications that support the creation and exchange of user generated and participatory content (Kaplan & Haenlein, 2010), the focus is commonly on the presentation or actions of users, the networks created on the platforms, and what we can do to promote our various WIIFMs (What’s In It For Me). It is less studied from the perspective of the networks themselves, especially through the influence and role of the non-human elements. Through this inverted perspective much may be learned, especially involving simple assumptions about the role of agency, namely the power to act (Latour, 2013). It is this social aspect of social media where actor-network theory can be most usefully employed, as the agency of things themselves may frequently be overlooked (Adams & Thompson, 2011) when rushing to understand the black box of assumptions present in social media research and practice.
Week 6 slides from the class "Social Web 2.0" I taught at the University of Washington's Masters in Communication program in 2007. Most of the content is still very relevant today. Topics: Lightweight authoring, blogs, and wikis
Social Web 2.0 Class Week 9: Social Coordination, Mobile Social, Collective A...Shelly D. Farnham, Ph.D.
Week 9 slides from the class "Social Web 2.0" I taught at the University of Washington's Masters in Communication program in 2007. Most of the content is still very relevant today. Topics: Social coordination, mobile social, and collective action.
Nanocelebrity: A SxSW Future 15 SessionShane Tilton
In the spirit of the theme of this session, I would make an argument that we may be moving slightly away from the microcelebrity and heading towards something I’m calling the nanocelebrity. I originally made the argument that a nanocelebrity was defined an individual who was using social media, had a smaller audience than the microcelebrity (somewhere between 600 to 1,000 people) and would tailor their content around a field of niche information and know how to explain that field to their audience.
Social Network Theory is the study of how people, organizations or groups interact with others inside their network understanding the easier when you examine the individual pieces starting with the largest element, when is networks, and working down to the smallest elements, which is the actors. The idea of social network and the notions of sociograms appeared over 50years ago Barnes (1954) is credited with coining the notion of social network, an outflow of his study of a Norwegian island parish in the early 1950s
Analyzing social media may be a daunting task, given its overwhelming size and messy, unstructured nature. Further, for those new to analyzing social behavior in online systems, there are any number of pitfalls that make it challenging to find the meaning in the mess. The goal of this session is to provide practical tips for collecting and analyzing social media data.
AAPOR - comparing found data from social media and made data from surveysCliff Lampe
This presentation was for the 2014 AAPOR conference, and deals with specific components of how "big data" from social media is different from data acquired through surveys.
Social Web 2.0 Class Week 1: Introduction, History, Web 2.0, CommunicationShelly D. Farnham, Ph.D.
Week 1 slides from the class "Social Web 2.0" I taught at the University of Washington's Masters in Communication program in 2007. Most of the content is still very relevant today. Topics: Introduction, History, Web 2.0, Communication
Social media? It’s serious! Understanding the dark side of social mediaIan McCarthy
Research and practice have mostly focused on the “bright side” of social media, aiming to understand and help in leveraging the manifold opportunities afforded by this technology. However, it is increasingly observable that social media present enormous risks for individuals, communities, firms, and even the whole of society. Examples for this “dark side” of social media include cyberbullying, addictive use, trolling, online witch hunts, fake news, and privacy abuse. In this article, we aim to illustrate the multidimensionality of the dark side of social media and describe the related various undesirable outcomes. To do this, we adapt the established social media honeycomb framework to explain the dark side implications of each of the seven functional building blocks: conversations, sharing, presence, relationships, reputation, groups, and identity. On the basis of these reflections, we present a number of avenues for future research, so as to facilitate a better understanding and use of social media.
In this presentation, we present a framework that defines social media using seven functional building blocks: identity, presence, relationships, conversations, groups, reputations and sharing. As different social media activities are defined by the extent to which they focus on some or all of these blocks, we explain the implications that each block can have for how firms should engage with social media. To conclude we present a number of recommendations for how firms should develop strategies for monitoring, understanding and responding to different social media activities.
Slides from a short presentation at Code Across Seattle civic hack day, first discussing how emerging trends in s open data & social media may be applied to solving civic issues, and then reviewing some of our recent work looking specifically at the use of social media/open data for increased community development and civic engagement.
I was invited by Greg Valou (Communications, Metro Vancouver) to speak to their social media group about what elements should they consider when designing a social media strategy and why they should do it.
I particularly emphasized the following elements:
(a) Going multi-platform
(b) Choosing a particular pilot project and go with it
(c) Use it as a form of citizen engagement
(d) Make use of all the tools they have in-house.
Too many issues to count: Signifying friendship on FacebookDaniel Hooker
A presentation on my final paper for LIBR 559B: New Media for Children and Young Adults. The paper is a semiotic analysis of a popular Facebook meme and concerns the establishment of theoretical principles of human communication to online social networking behaviour.
2009-JCMC-Discussion catalysts-Himelboim and SmithMarc Smith
This study addresses 3 research questions in the context of online political discussions:
What is the distribution of successful topic starting practices, what characterizes the content
of large thread-starting messages, and what is the source of that content? A 6-month
analysis of almost 40,000 authors in 20 political Usenet newsgroups identified authors
who received a disproportionate number of replies. We labeled these authors ‘‘discussion
catalysts.’’ Content analysis revealed that 95 percent of discussion catalysts’ messages
contained content imported from elsewhere on the web, about 2/3 from traditional news
organizations. We conclude that the flow of information from the content creators to the
readers and writers continues to be mediated by a few individuals who act as filters and
amplifiers.
Transforming Information Literacy for NowGen StudentsBuffy Hamilton
This slidedeck supports a virtual presentation by Buffy Hamilton about the Media 21 project given February 28, 2010 at 7:00 PM as part of the CRSTE (The Capital Region Society for Technology in Education) 2010 Cyberconference. Additional supporting materials are available at http://theunquietlibrarian.wikispaces.com/crste2010-media21.
Analyzing social media may be a daunting task, given its overwhelming size and messy, unstructured nature. Further, for those new to analyzing social behavior in online systems, there are any number of pitfalls that make it challenging to find the meaning in the mess. The goal of this session is to provide practical tips for collecting and analyzing social media data.
AAPOR - comparing found data from social media and made data from surveysCliff Lampe
This presentation was for the 2014 AAPOR conference, and deals with specific components of how "big data" from social media is different from data acquired through surveys.
Social Web 2.0 Class Week 1: Introduction, History, Web 2.0, CommunicationShelly D. Farnham, Ph.D.
Week 1 slides from the class "Social Web 2.0" I taught at the University of Washington's Masters in Communication program in 2007. Most of the content is still very relevant today. Topics: Introduction, History, Web 2.0, Communication
Social media? It’s serious! Understanding the dark side of social mediaIan McCarthy
Research and practice have mostly focused on the “bright side” of social media, aiming to understand and help in leveraging the manifold opportunities afforded by this technology. However, it is increasingly observable that social media present enormous risks for individuals, communities, firms, and even the whole of society. Examples for this “dark side” of social media include cyberbullying, addictive use, trolling, online witch hunts, fake news, and privacy abuse. In this article, we aim to illustrate the multidimensionality of the dark side of social media and describe the related various undesirable outcomes. To do this, we adapt the established social media honeycomb framework to explain the dark side implications of each of the seven functional building blocks: conversations, sharing, presence, relationships, reputation, groups, and identity. On the basis of these reflections, we present a number of avenues for future research, so as to facilitate a better understanding and use of social media.
In this presentation, we present a framework that defines social media using seven functional building blocks: identity, presence, relationships, conversations, groups, reputations and sharing. As different social media activities are defined by the extent to which they focus on some or all of these blocks, we explain the implications that each block can have for how firms should engage with social media. To conclude we present a number of recommendations for how firms should develop strategies for monitoring, understanding and responding to different social media activities.
Slides from a short presentation at Code Across Seattle civic hack day, first discussing how emerging trends in s open data & social media may be applied to solving civic issues, and then reviewing some of our recent work looking specifically at the use of social media/open data for increased community development and civic engagement.
I was invited by Greg Valou (Communications, Metro Vancouver) to speak to their social media group about what elements should they consider when designing a social media strategy and why they should do it.
I particularly emphasized the following elements:
(a) Going multi-platform
(b) Choosing a particular pilot project and go with it
(c) Use it as a form of citizen engagement
(d) Make use of all the tools they have in-house.
Too many issues to count: Signifying friendship on FacebookDaniel Hooker
A presentation on my final paper for LIBR 559B: New Media for Children and Young Adults. The paper is a semiotic analysis of a popular Facebook meme and concerns the establishment of theoretical principles of human communication to online social networking behaviour.
2009-JCMC-Discussion catalysts-Himelboim and SmithMarc Smith
This study addresses 3 research questions in the context of online political discussions:
What is the distribution of successful topic starting practices, what characterizes the content
of large thread-starting messages, and what is the source of that content? A 6-month
analysis of almost 40,000 authors in 20 political Usenet newsgroups identified authors
who received a disproportionate number of replies. We labeled these authors ‘‘discussion
catalysts.’’ Content analysis revealed that 95 percent of discussion catalysts’ messages
contained content imported from elsewhere on the web, about 2/3 from traditional news
organizations. We conclude that the flow of information from the content creators to the
readers and writers continues to be mediated by a few individuals who act as filters and
amplifiers.
Transforming Information Literacy for NowGen StudentsBuffy Hamilton
This slidedeck supports a virtual presentation by Buffy Hamilton about the Media 21 project given February 28, 2010 at 7:00 PM as part of the CRSTE (The Capital Region Society for Technology in Education) 2010 Cyberconference. Additional supporting materials are available at http://theunquietlibrarian.wikispaces.com/crste2010-media21.
Panel for Expanding the school library: connecting students with students, across international boundaries, using modern technology - IRRT Chair’s Program
ALA, 6/29/14
Oh, The Places You'll Go: Creating Streams of Information for Research Pathfi...Buffy Hamilton
Presented to NEFLIN December 16, 2010 via online webinar. Resources for this webinar are available at http://theunquietlibrarian.wikispaces.com/research-pathfinders-neflin2010
Adventures in Writing Instruction--Embracing the Wobble and FrictionBuffy Hamilton
Modified Ignite talk for faculty meeting, October 19, 2016
All images are copyright friendly---images that do not note image attribution are my own or created w/ copyright friendly images in Canva.
Creating Subject Guides for the 21st Century Library: Pathways to LearningBuffy Hamilton
You may want to install these free fonts before downloading the PDF in order to see the slides properly: http://www.dafont.com/bebas-neue.font and Pacifico: http://www.dafont.com/pacifico.font
The emerging field of computational social science (CSS) is devoted to the pursuit of interdisciplinary social science research from an information processing perspective, through the medium of advanced computing and information technologies.
These slides are for my talk for the Somerville College Mathematics Reunion ("Somerville Maths Reunion", 6/24/17): http://www.some.ox.ac.uk/event/somerville-maths-reunion/
In this session, we talk about the mobile and social web, and how it shapes economy, individual behavior and well-being, political events, and society as a whole.
The Impacts of Social Networking and Its AnalysisIJMER
International Journal of Modern Engineering Research (IJMER) is Peer reviewed, online Journal. It serves as an international archival forum of scholarly research related to engineering and science education.
International Journal of Modern Engineering Research (IJMER) covers all the fields of engineering and science: Electrical Engineering, Mechanical Engineering, Civil Engineering, Chemical Engineering, Computer Engineering, Agricultural Engineering, Aerospace Engineering, Thermodynamics, Structural Engineering, Control Engineering, Robotics, Mechatronics, Fluid Mechanics, Nanotechnology, Simulators, Web-based Learning, Remote Laboratories, Engineering Design Methods, Education Research, Students' Satisfaction and Motivation, Global Projects, and Assessment…. And many more.
social networking individual vs. crowd behavior (connected intelligence)INFOGAIN PUBLICATION
The study of Human behavior is much more complicated in various situations, especially on the spectrum of Social Networks. The study of individual behavior cannot be replicated for a group/crowd behavior which can have many social and behavioral dimensions. In the connected world where intelligence is shared among individuals and groups, there exists another kind of complexity which needs to be examined.The complexity of human behaviors as an individual or as a group on the social networks is much more versatile and erratic. The research work studies and analyzes these behaviors in a connected networked intelligent environment and as to how these behaviors are reflected towards Connected Intelligence. Consequently it defines how they can affect the intelligent analytical outcomes. Finally it comes up with a generic model which can be applied in any setup.
Presentazione di Paolo Massa nell'ambito del Seminario residenziale “L’approccio territoriale tra aiuto e crescita” - 22-23 giugno 2012 - Villa Flangini - Asolo - Organizzato dal SerAT (Servizio Alcologia e Tabagismo Ulss 8)
Con il contributo di ACAT-ULSS 8 onlus e Cooperativa Sonda. Con il patrocinio di Alcologia Ecologica
Lecture Slides for Internet and Society course at the University of Edinburgh on understanding the analysis of community and internet (amd mobile etc), using ideas from studies of CMC, social network studies, social capital etc https://www.wiki.ed.ac.uk/display/IandS/Internet+and+Society+Home
NASW Workshop: The Secret Life of Social MediaDennis Meredith
What you think you know about social media is probably wrong. This session will discuss how these tools actually operate, often at odds with promoted functions. Based on data collected and analyzed by panelists and online science publications, we will discuss Digg, reddit, StumbleUpon, Slashdot, Facebook, Twitter, and other social media tools (with background materials for the uninitiated).
The social network is a theoretical construct useful in the social sciences to study relationships between individuals, groups, organizations, or even entire societies.
A crowd-sourced talk built on social capital. (Sorry, slideshare wiped out my beautiful fonts! It looks better here: http://www.authorstream.com/Presentation/joycevalenza-2139544-librarians-social-capital/)
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2. Agenda
! eCollege (just in case!)
! Social media discoveries
! Visitors vs. Residents
! Social media terms defined
! Other definitions and key ideas
– Affordances, SNA
– Overview of research/terms from your readings
! Speed networking: partnerships?
! Your projects (book review/remix)
! 95 Theses?
6. Visitors & residents activity
The ‘Resident’
The resident is an individual who lives a
percentage of their life online. The web
supports the projection of their identity
and facilitates relationships. These are
people who have an persona online which
they regularly maintain. This persona is
normally primarily in a social networking
sites but it is also likely to be in evidence
in blogs or comments, via image sharing
services etc
The ‘Visitor’
The Visitor is an individual who uses the
web as a tool in an organised manner
whenever the need arises. They may
book a holiday or research a specific
subject. They may choose to use a voice
chat tool if they have friends or family
abroad. Often the Visitor puts aside a
specific time to go online rather than
sitting down at a screen to maintain their
presence at any point during the day.
They always have an appropriate and
focused need to use the web but don’t
‘reside’ there.
David White Not ‘Natives’ & ‘Immigrants’ but ‘Visitors’ & ‘Residents’
9. What Is social media?
Why is it important?
Group definitions
http://padlet.com/wall/limvoliid8
30 social media definitions
10. Possible ways a tools could be used by an individual
in a particular context.
Affordance change with the person using them.
There are Real or perceived affordances. James Gibson
”An affordance is a quality of an object, or an environment, that allows an individual
to perform an action.” Wikipedia
Discussion:
Brainstorm a task, brainstorm a social media tool
Decide on its positive and negative affordances in context of the task.
Think about affordances in terms of Twitter or Facebook or YouTube. How have these platforms
developed affordances beyond their original intentions?
Consider possible affordances of tools for your PKM assignment.
Gibson, J. J. (1977). The concept of affordances. Perceiving, acting, and knowing, 67-82.
11. What is social media?
Allows users to link to each other, contribute and
share content or commentary.
Social media facilitates sharing collaboration,
transparency, conversation.
Our Week 1 Padlet
Steiner, Sarah K. Strategic Planning for Social Media in Libraries, 1
23. What is a social network?
"A social network is a social structure made up of a
set of social actors (such as individuals or
organizations) and a set of the dyadic ties between
these actors. The social network perspective
provides a set of methods for analyzing the
structure of whole social entities as well as a variety
of theories explaining the patterns observed in
these structures."
Social Media Issues Lexicon
24. Or. . .
Social structure made up of nodes
tied by interdependency.
27. Centrality
In a triad, the intermediary between two actors
! Degree centrality: how many connections
! Closeness centrality: length of shortest path
! Betweenness: how often node acts as bridge
along shortest paths
! Eigenvector centrality: influence
! Centralization: how central is the most central
node
28. Structural holes
Ronald Burt:
Absence of ties between two parts of a network
A broker or a bridge can bring them together
29. Social networks are studied
1. Egocentrically: looking at one node and it’s
purpose
2. Whole network: studying all the nodes in the
network environment
Micro: small networks
Macro: infomatics-type stuff
30. Gilbert, E., & Karahalios, K. (2009, April). Predicting tie strength with social media. In Proceedings of the
SIGCHI Conference on Human Factors in Computing Systems (pp. 211-220). ACM.
https://www.cs.purdue.edu/homes/aliaga/cs197-10/papers/predicting-tie-strength.pdf
31. Howard Rheingold on social
Network smarts
New knowledge about the nature of networks is essential for getting
around in this century because digital data and human
communication networks erase barriers and multiply possibilities for
one of our most powerful capabilities: our sociality.
Net Smart, p. 23
Derives from a variety of disciplines that had previously not been
connected (digital networks and human social behavior) . . . 25
(Net Smart: How to Survive Online, MIT, 2013)
32. reciprocity
social norm of in-kind responses to the
behavior of others; in cultural anthropology,
defined as people's informal exchange of
goods and labour.
Social Media Issues Lexicon
33. Plickert, G., Côté, R. R., & Wellman, B. (2007). It's not who you know, it's how you know them:
Who exchanges what with whom?. Social Networks, 29(3), 405-429.
http://homes.chass.utoronto.ca/~wellman/publications/reciprocity05/reciprocity3-5.pdf
34. More than who you know
But who/what you have access to
because of/via who you know
Social capital increases when you use it.
35. Milgram's Six Degrees
Anyone can be connected to any other person
through chain of acquaintances with no more
than five intermediaries.
36. Milgram: “Six Degrees of
Separation” (Psychology
Today, 1967)
The small world problem
! Randomly selected people in mid-West to send packages to stranger in Massachusetts.
! Senders knew the recipient's name, occupation, general location.
! Instructed to send package to person they knew on a first-name basis who they thought was
most likely, out of all their friends, to know the target personally. That person would do the
same, and so on, until the package was personally delivered to its target recipient.
! Participants expected the chain to include more than a hundred intermediaries
! Took (on average) between five and seven intermediaries to get each package delivered.
! Results questions because of small number of packages
! Playwright John Guare
! Brett C. Tjaden computer game on the U. VA using IMDB to document connections between
actors. Time Magazine called his site, The Oracle of Bacon one of the "Ten Best Web Sites of
1996."
Milgram, S. (1967). The small world problem. Psychology today, 2(1), 60-67.
37. Granovetter, M. S. (1973). The strength of weak ties: A network theory revisited
American journal of sociology, 1360-1380.
39. Mark Granovetter 1973 study
“The Strength of Weak Ties”
! Before the study, strong ties considered most
important
! Study show weak ties mattered a lot!
! People found jobs in their network from people they
didn’t know all that well, more often than from those
they knew well.
! Also important—people who are nothing like you
40. How did Granovetter
measure tie strength?
! Time: how much you spend with a person, how
often you see them, how long you’ve known them
! Emotional intensity: how strong are the emotions
you share, experiences with strong emotions
! Intimacy: secrets, vulnerabilities, personal
revelations
! Reciprocal services: favors, if you want some one
to trust you, ask them for a favor. We tend to do
favors for people with whom we have stronger
ties
41. You are more likely to get new information from
people you don’t know very well
You have a lot in common with your strong ties
When you interact with weak ties, you talk about
things you don’t talk about every day
Job information comes more likely from weak ties
42. The strength of weak ties
(sociological concept
connected to network analysis)
Strong vs. weak (really a continuum)
• Strong=trusted friends & family, not many
(10ish?)
• Weak=co-workers, classmates,
acquaintances.
• People you don’t spend lots of time with
(many of them)
43. Additional Influences on tie
strength
! Granovetter: four tie strength dimensions: amount of time,
intimacy, intensity and reciprocal services.
! Burt: structural factors like network topology and informal
social circles
! Wellman and Wortley: emotional support--advice on family
problems=stronger ties
! Nan Lin, et al.,: social distance—socioeconomic status,
education level, political affiliation, race and gender
46. Two types of social capital (Robert
Putnam)
! Bonding: emotional & substantive support,
usually through strong ties
! Bridging: new information possible, often through
weak ties to diverse groups
Which does the internet support most?
47. Bridges
! Tie strength is related to how information spreads
through networks
! Strong ties more trusted
! Strong ties overlap
! Strong ties are rarely bridges
! Weak ties lead to ideas beyond and help us make
discoveries
! Weak ties most important in social networks
! Information reaches larger number of people diffused
through weak ties
! Most times weak ties form bridges in networks,
connecting groups
48. Advice suggested by the research
Leave your walled garden
Find communities
Develop weak ties in those communities
You can’t build a network around the people you
already love
Reach out
Bridge!
49. Implications
When you create and share content to move
across weak ties, you reach new people,
attract opportunities, access new content
50. ! Write your strong ties in a circle
! Connect them to each other
! Darken
! Weak ties connect us to other groups
! Strong ties are often connected strongly to
each other
! Tie strength can be studied qualitatively
and quantitatively
! Think about bridges and to whom they lead
you
52. What is strategic planning?
! Identify needs of your target audience
! Identify ways in which you might serve those
needs
! Identify ways to respond confidentially and
proactively to changes in those needs
Steiner, Sarah K. Strategic Planning for Social Media in Libraries. 3
53. Major elements:
! In-class sharing of initiatives of a social media presence or
campaign. (This may be a Web page on a social media
platform, a curation effort, or any other selected platform that
meets the group/institution’s needs. This will be presented at
the last or next to last class meeting, depending on class size.
This should look like a presentation/pitch of prototype(s) a
client at our Design Faire (final or next-to-last class meeting)
! A five to seven-page written paper, based on Steiner’s Chapter
5, to be submitted during one of the last two class meetings.
Please also post your paper as a PDF with an attractive title
image on the RU 587 Social Media Initiatives Pinterest Board.
54. What to include:
Your five to seven-page written document should flesh out the considerations
addressed in you proposal, including:
! target groups/audience
! audience environmental scan (what do they need or care about?) using a couple
(NOT ALL) of the strategies Steiner suggests
! a SWOT analysis (of your strengths, opportunities, weaknesses, opportunities,
threats)
! mission and vision statements (Ask about what already exists.)
! an abbreviated, one-goal strategic plan, selecting social media initiatives, action
items, and measures
! select and develop social media platforms based on the action steps for one or
more of the social media initiatives (this will be determined by the size of your
team) and the affordances offered by the selected platform(s). You may choose
to use some sort of mash-up.
55. ! brief exploration of any relevant research relating to use of your
selected platform for this type of initiative
! description of your possible marketing strategies
! assessment of the initiative’s feasibility/scalability/sustainability: Can
the project be useful long-term? Is it likely to be sticky? Will others
want to continue it?
! predictions of measures of success: How might the impact of your
social media initiative be measured? (as established in your goal)
! summary of community feedback solicited via social media
! critical reflection of process and team contributions
! design document, diagrams or mockups to be used in the
presentation (as appendices beyond the page count)
! Please share your papers and files/links for any presentations in
the eCollege Dropbox
56. Types of social media you might use for
your initiative (There are many more
options!)
! Social networking: Facebook, LinkedIn
! Social news: Digg, Reddit
! GPS/Location based: Foursquare
! Websites: Google Sites, Weeby,
! Wikis
! Blogs
! Microblogs
! Booksharing: GoodReads, LibrarThing, Shelfari, Biblionasium
! Bookmarking
! Virtual Worlds
! Virtual Gaming Worlds
! Q & A: Yahoo! Answers, Wiki Answers
! Image/Video sharing: Flickr, Picassa, YouTube Channel
! Slide sharing: SlideShare, Author Stream
! Storage: Dropbox
57. Ask:
Which Best meets determined
organizational needs?
Which will help develop
brand loyalty?
58. Assignment 2: Social media
book review/remix
Did you pick a title from our
Pinterest Reading List and sign up for a date?
59. Assignment 3: Personal Knowledge
Management/Curation
Did you consider a platform and topic for PKM and
share it on our Google Doc?
60. The Transparent Library
The Hyperlinked Library
http://tametheweb.com/
TTW White Paper “The Hyperlinked Library” here
(download the PDF here)
About Michael
Michael Stephens
62. For next week:
Make decisions about Assignment 1. Do some outreach!
Commit to a book and a week for Assignment 2 here. Start reading!
Make sure you are in our Class Directory.
Let us know where your PKM container is for Assignment 3 and start curating
around your interest.
Tweet to #RU587
Read about and prepare questions for Laura Solomon and Michael Stephens to
post on this Padlet: http://padlet.com/joycevalenza/socialcapital
9/24 Colloquium
63. Also for next week:
Week 3 Playlists
Steiner, Strategic Planning for Social Media in Libraries
• Chapter 1: Introduction
• Chapter 2: Types of Solutions Available
• Chapter 3: Planning
Solomon, The Librarian’s Nitty-Gritty Guide to Social Media,
• Chapter 3: Understanding Social Capital
• Chapter 4: Strategies for Social Media Success
Milgram, S. (1967). The small world problem. Psychology today, 2(1), 60-67.