The document discusses social networking sites and their evolution and use. It defines social networking sites as web-based services that allow users to construct a public profile, identify other users they are connected to, and view their connections. The document then traces the origins of social networking concepts back to ancient Greece and provides a history of developments in social network analysis in fields like psychology, anthropology and mathematics in the 1930s. It discusses current uses of social networking sites for communication, education, activism, professional networking and more. It also outlines advantages and disadvantages of social media use.

1. Presentation by-
Animesh Rawat (11SETECE093)
Bharat Badgujar (11SETECE448)

2. Social networking is the practice of expanding
the number of one's business and/or social
contacts by making connections through
individuals.

3. We define social network sites as web-based
services that allow individuals to
(1) construct a public or semi-public profile
within a bounded system,
(2) articulate a list of other users with whom they
share a connection, and
(3) view and traverse their list of connections and
those made by others within the system.

5.  Idea of social networking can be traced back to
Ancient Greeks.
 Émile Durkheim and Ferdinand
Tönnies foreshadow the idea of social networks in
their theories and research of social groups.
 Tönnies argued that social groups can exist as
personal and direct social ties that either link
individuals who share values and belief or
impersonal, formal, and instrumental social links.
 Durkheim gave a non-individualistic explanation
of social facts arguing that social phenomena arise
when interacting individuals constitute a reality
that can no longer be accounted for in terms of the
properties of individual actors

6.  Major developments in the field can be seen in
the 1930s by several groups in
psychology, anthropology, and mathematics
working independently.
 In psychology, in the 1930s, Jacob L.
Moreno began systematic recording and
analysis of social interaction in small
groups, especially classrooms and work
groups.
 A group of social anthropologists often are
credited with performing some of the first
fieldwork from which network analyses were
performed, investigating community networks
in southern Africa, India and the United
Kingdom.

7.  One group consisted of sociologist Harrison
White and his students at the Harvard
University Department of Social Relations.
 The Harvard Social Relations department
comprised of Charles Tilly, Stanley
Milgram, Mark Granovetter and Barry
Wellman who elaborated and championed the
analysis of social networks.


9.  Social networks are also being used by teachers
and students as a communication tool. Because
many students are already using a wide range
of social networking sites, teachers have begun
to familiarize themselves with this trend in
order to leverage student interest in relation to
curriculum content. Some of this includes
creating chat-room forums and groups to
extend classroom discussion to posting
assignments, tests and quizzes, through to
assisting with homework outside of the
classroom setting.

10.  Tweeting, instant
messaging, or blogging enhances student
involvement. Students who would not
normally participate in class are more apt to
partake through social network services.
Networking allows participants the
opportunity for just-in-time learning and
higher levels of engagement.

11.  Social Networking sites are seen by many
instructors and educators as a frivolous, time-
wasting distraction from schoolwork, Cyber
bullying, cyber stalking are common cases now
a days

12.  Social networks are being used by activists as a
means of low-cost grassroots organizing.
Extensive use of an array of social networking
sites enabled organizers of the 2009 National
Equality March to mobilize an estimated
200,000 participants to march on Washington
with a cost savings of up to 85% per participant
over previous methods. The August 2011
England riots were similarly considered to
have escalated and been fuelled by this type of
grassroots organization.

13.  A final rise in social network use is being
driven by college students using the services to
network with professionals for internship and
job opportunities

14.  Few social networks currently charge money
for membership. SNSs are used by many
companies for advertisements also.

15.  Put simply, social networking is a way for one
person to meet up with other people on the net.
People use social networking sites for meeting
new friends, finding old friends, or locating
people who have the same problems or
interests they have, called niche networking.
 More and more relationships and friendships
are being formed online and then carried to an
offline setting. One online dating site claims
that 2% of all marriages begin at its site, the
equivalent of 236 marriages a day. Other sites
claim 1 in 5 relationships begin online.

17.  Probably one of the first sites to allow for social
interaction, forums have been around for a
while. Forums are typically comprised of
people with a similar interest. Users have
conversations around a particular given topic
and build up relationships with each other.
They provide a great deal of information about
a topic and is a great way to share your
knowledge.

18.  People like to journal, and with the internet
they wanted to share their lives more openly.
Originally called web-logs, these personal
journals have advanced. Some personal
journals still exist, while other blogs discuss a
particular niche or interest.

19.  Similar to blogs, this is a micro journal of what
is happening right now. These sites can share
what is going on in an individual life or can be
information the individual wants to share.
Major news events are now breaking online via
microblogs. The best known microblog is
Twitter.

20.  Social Networking Sites are known for sharing
of information, in this case photos. Users
upload their pictures to Photo Sharing Sites.
Rather than having to send individual pictures
to family, you send a single link. You can tag
your photos with keywords related to the
image and allow people to comment. Some
popular photo sharing sites are Flickr and
Picasa.

21.  YouTube is the video sharing site that almost
everyone has seen. Videos are shared
online, keywords are added so people can
search for those terms or for the video title.
People can comment if the video owner allows.
Like other forms of social media it allows for a
more personal look of the actual user.

22.  Networking has long been touted as an asset in
professional circles. Networking allows the
person to connect with people and by those
connections meet other professionals that
person knows. Professional social media allows
for that type of opportunity online. Thus if you
move away from your home town you can still
remain connected to your ex-coworkers and
others in your profession. Linked In is one of
the top professional social networking sites.

23. FACTOIDS

33. Advantages…
--above all caste-creed and ethnicity
--easily accessible everywhere
--instant sharing and interaction
--make new friends and increase your friend
circle
--keep in touch with old and friends and
those who live far away
--make both social as well as professional
profiles

34. --easily reach to masses
--magnifies advertising possibilities many
times
--helps to socialize with those we hardly
talk
--helps to increase influence and inside
connections
--can follow your idols and interact with
them(twitter)

35. Disadvantages……
--has become a chit-chat forum
--highly addictive in many cases
--virtual world
--health issues , stress
--intellectual theft
--can lead to mass conflicts and
misunderstandings
--harassment , profile stalking
--loss of personal information

37. Future of Social Networking….
--mass movements and information can
been spread efficiently
--instant polling to get statistical results
quickly
--best option for advertising and
marketing , cheapest
--companies have started demanding
familiarity with SNS
--idea of universal identity and sign-up is
coming up.