The document summarizes what a startup called Giftless completed in their first week, including conducting 11 problem interviews, surveying 72 respondents, identifying pain points in gift giving, and making assumptions about potential solutions. It also details learnings around validating and invalidating assumptions, the personal nature of gift finding, and miscellaneous legal and business insights. The goals for the next week are to launch a landing page, set up administration, do a test recommendation that leads to a sale, and conduct 10 more problem interviews.

1. Giftless
Learnings from week 1
Adam Neumann Paul Hayes
Co-Founder Co-Founder
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2. Giftless
What we completed in Week 1
• 11x problem interviews
• 72 respondents to a survey we created
• Identified the highest pain point (Ideation and
finding great gifts)
• Identified the process of selecting gifts
• Connected with Red Balloon
• Many feedback sessions including Adioso and
Leni Mayo, Mark Harbottle
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3. Giftless
Assumptions
• People want instant recommendations - invalidated
• Lack of time is a problem - validated
• Remembering events early enough is a problem -
validated
• People would pay simply for a smart reminder
system - validated
• Finding personal & meaningful gifts is the problem
with the highest pain point - validated
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4. Giftless
Interview Process
• The problem interviews were taking longer than
expected because it became very personal
• The MVP led to product feedback rather than
problem feedback
• The problem interviews uncovered the underlying
process everyone goes through when finding personal
and meaningful gifts
• We learnt that gift buying is a very personal process
that people need some degree of control over
• Be careful of whiplash (polar-opposite opinions)
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5. Giftless
Misc Learnings
• IP by default is owned by contractors in Australia
• An interviewee offered 10 dollars for the prototype
• Another interviewee offered a $1 for the smart
reminders (if it was easy and synced with gCal)
• We need to find/create a competitive advantage
• Reach out to competitors/potential acquirers from
day 1
• Ask for assistance, not permission
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6. Giftless
The Survey The averages of 72
respondants
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7. Giftless
Goals for Week 2
• Landing page up and running
• Admin (budget, accounting etc)
• Make a manual gift recommendation that leads to a sale
• 10 Problem interviews (with reiterated problem interview)
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