The document discusses starting a gift recommendation business using GetPrice's offer to be a case study and focusing initially on consumers while being open to business customers later. It also covers setting up accounting and legal structures, user testing the minimum viable product, and acquiring initial users through Facebook while validating interest in gifts based on people's interests.

1. G ts
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3. Andrew Birt to the rescue
• Start with a consumer play but be open to the
idea of a B2B model longterm.
• Starting with consumers will make it easier to
sell to enterprises later
• Still try and use GetPrice’s offer of being the
case study

4. Equity splits, vesting, accounting & legals
• Use Zero cloud accounting
• have a plain english memorandum of understanding
• agree to everything BEFORE going to a lawyer
• Have debt agreements
• Know that everything can and will change when you get investment

5. La f m or o pt r
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6. Lo f cm o t ms
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12. Acquisition -
# users that visits site (track growth over time)
# users that don’t abandon
Activation -
Signs up with facebook
Happy first visit - Stays on site for more than 90 seconds
- clicks through to the details lightbox of at least one gift
Retention -
Repeat visitor - 3+ visits in 90 days
Referral -
Refers 1+ users who visit the site
Refers 1+ users who activate
Measure Facebook share, likes, tweets, pins, pluses
Revenue -
Users who generate minimum level of revenue
Users who generate break even level of revenue
track value of 1 user (Paid advertising Google adWords &
Facebook advertising)

13. G torp othr
e yu ap u t e
e
User testing at this stage is extremely important.
Doesn’t matter if it’s buggy, slow, doesn’t look great or is missing vital
features.

14. Some people won’t use the app solely because of it currently requires FB login.
Already people are asking for reminders that
happen 3-4 weeks before important events.

15. Userbility Testing
gteo mna n nin
ifrcm edt eg e
io
Ahg wloc b
ue a t l
l im
People didn’t realise you could drill down on the persons likes. We added an explore gifts button

16. Userbility Testing
The quick suggestions were adding more negative value than positive so we have hidden them.

17. People love being able to drill down by interest, they really like the budget filter and
to be able to filter by categories, though it doesn’t work well enough just yet.
Most importantly, even at this early in the product development stage, we have
received validation that people want to search for gifts based on peoples interests.

18. inop r in t e t e
croa ga sim
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A d o ne t t e h t e ogt rh f tim
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