The document discusses decision making and various aspects of the decision making process. It defines decision as a choice between two or more alternatives. Decision making is described as the cognitive process of selecting an action from various options. The eight step decision making process is then outlined, including identifying the problem, criteria, alternatives, analysis, selection, implementation, and evaluation. Finally, the document provides an example case study of a business owner going through the decision making process to select the most effective advertising source to promote their new firm.