Weebly ePortfolio for DENSI 2012

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This document discusses the website building platform Weebly and provides instructions for creating a basic website using their free templates. It highlights that Weebly offers many design themes and elements to choose from to build out pages without coding knowledge. Examples are given of Weebly sites created by an educator for classroom use that demonstrate its flexibility and ease of use.

Education Business Economy & Finance

Drag and drop the elements
that you want and need.

Add as many webpages
or blogpages as
necessary

This is the template I used for my class

Why Weebly.com?
http://www.weebly.com/features.php

Valerie R. Burton, M.Ed.
English Teacher, West Jefferson High
School in New Orleans, LA
Email: MsVRBurton@gmail.com
Twitter - @MsBisOnline
Den Star
Intel Trainer
Technology Model Classroom winner
Weebly sites
http://4eportfolios.weebly.com
http://MsBisOnline.weebly.com
http://SampleEngSite.weebly.com

Role: https://phiture-jobs.personio.de/job/138732 Intro We’re excited to invite you for a brief assignment to understand your thought processes around setting up, analyzing and managing campaigns. Feel free to use the following resources to get you set up, but please also bring your previous experience from user acquisition (Google Ads, etc.) into the assignment: - https://searchads.apple.com/advanced/help/overview/#why-advertise - https://support.google.com/google-ads/answer/6247380?hl=en We’ve also left you a copy of our Advanced ASO Book on www.asoebook.com which you can pick up with coupon: asocandidate. While this is not a Performance marketing resource, it might help you with your research. Task 1: Understanding our client's needs A potential client reaches out to us and tells us that they “want us to do Apple Search Ads & Google App Campaigns”. Which 4-5 questions would you ask them to better assess how we can help them? And why do you want to ask those questions? Guidance: 15 minutes. Task 2: Setting up your first campaigns The client, LEGO life, wants to proceed and asks us to run their Apple Search Ads & Google App Campaigns for them. ● For Apple Search Ads, map out the campaign and ad group structure, and list a few keywords that you aim to target in each of the ad groups. Make sure you clearly include match types in your setup. ● In regards to Google App Campaigns, how would you structure the campaigns and ad groups? Why? You can build this structure in a Google Sheet or in your presentation (task 4), but feel free to use any tool you like. Guidance: 30 minutes. Task 3: Analyzing data For the third part of your assignment, we’re asking you to analyze this spreadsheet of search term / keyword level data. This is real data from an Apple Search Ads account, but it has been anonymized and campaign, ad group names and keywords have been randomized. Feel free to make a copy of the file so that you can edit it, and slice and dice data in ways that you would typically do. As part of your analysis, tell us what data points you’ve decided to focus on and why (hint: you don’t need to use all columns). We’re looking to answer questions such as: ● How do you look at the funnel in Apple Search Ads? ● Which ad groups were performing best? ● What is the average CPT? ● What is the average cost per download (CPI)? ● ... If the client asks us to increase the number of subscriptions while achieving a target Cost Per Action of $6 or below, how would you change the current strategy (bids, etc.)? Guidance: 45 minutes Task 4: Creating a presentation As a performance marketing consultant you will work on a daily basis with clients and you will need to present them your plans and findings in a clear and concise manner. Take your answers from the previous three assignments and put them together in a presentation which you will hand over to Phiture. Guidance: 30 minutes

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