Digital marketing & Social Media portfolio


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Digital marketing & Social Media portfolio

  1. 1. Digital Marketing & Social Media Portfolio Manou Molosa
  2. 2. Table of content About Manou Molosa 3 A 360 Social Media Presence 4 3 Years of Social Media Experience 5 My Personal Branding on Social Media Platforms 6 Clients' Digital strategies 7 Social Media strategy 11 Writing piece about Social Media Marketing 12 Social media page customization Facebook Advertising Campaign 13 Clients' Facebook Cover Design Personal Facebook Cover Design 15 Social Media Summit & Conference 18 Social Media Business Card 19 14 16
  3. 3. + Manou Molosa About  Active social listener, contributor; early adopter of social media  Expertise with:   Search Engine Marketing  Content Management  Marketing Communication  Digital Marketing & Branding  Online Marketer/Social Media Specialist/ Brand Specialist/ Key Speaker Social Media Strategy   Social Media Marketing Community Management Some Clients I’ve worked with: 3
  5. 5. + 3 Years of Social Media Experience  Manou Molosa (Sp) (Freelancing): September 2012-Present       MTN AFRICA: February 2012-August 2012      created and maintained social networks for personal brands, & companies created in-depth social media strategies for small and large businesses created and executed corporate blogs and blog campaigns Animated social media summits & conferences to teach and involve delegates on the benefits of engaging in social media RESULT: generated +32% of Likes Managed football content via web content management systems Wordpress Maintained social media pages by creating contents engaging MTN Customers; Monitored the blogosphere & delivered analysis and insight reports back to the marketing RESULT: +86% of traffic on MTNFootball Facebook & Twitter College Campus: February 2011-November 2012    Animated online feedback forum with current and prospective students; Created & implemented campaigns both on Facebook & Twitter; RESULT: +76% of Traffic on College Campus Facebook (3210 Likes) 5
  6. 6. + My Personal Branding on Social Media Platforms @manoumols Hire Manou 6
  7. 7. + Clients' Digital strategies (MTN FOOTBALL)  Description:   Type of Work:   A telecommunication company, sponsored soccer by being the official sponsor of football in Africa. Corporate social media positioning and strategy including tactics, marketing campaigns and monitoring, and content management. Strategy development of MTN Football social media campaign:  These 4 categories were tailored to MTN based on their needs: Online Identity Information sharing Experience sharing Advice sharing Blog Facebook Fan Page Twitter account YouTube channel Website promotion Media relations Advertising Newsletter signup Football news Video diaries Before/After photos Friend invite Share button Football news and experiences Expert relationship/partners hips 7
  9. 9. + Clients’ Digital strategies (COLLEGE CAMPUS)  Description:   Type of Work:   College campus is an education brand of the independent institute of education which is registered with the department of higher education and training. Corporate social media positioning and strategy including tactics, marketing campaigns and promotion Strategy development of College Campus social media campaign  These 4 categories were tailored to college campus based on their needs and business goals Online Identity Information sharing Experience sharing Advice sharing Facebook Fan Page Website promotion Advertising Newsletter signup Registration College service Video diaries Before/After photos Friend invite Share button Education tips Career advice 9
  11. 11. + Social Media strategy 11
  12. 12. Writing Piece about Social Media Marketing The first aim of any business is to be known amongst their target audience. This is no different for online businesses that strive to shine out amidst billions of sites. Online businesses aim to market their site in several different manners to gain them more customers and business. One such marketing technique is social media marketing. Social media is a term that defines marketing that is done via social networks, such as online communities, networks, blogs and many other marketing tools to raise awareness amongst their potential clients. These sites are used to publicize, make sales, create connections between the business and target market, and to handle customer service. Some common tools used to perform social media marketing are Twitter, Facebook, LinkedIn, Flickr, Pinterest, and YouTube. The three main aspects of social media to marketing are firstly, it creates a buzz and attracts readers with catchy and impressive messages. This buzz spreads through the Internet through contact between users who in turn pass it on to their own contacts. Within moments, these messages spread like wild fire. Another aspect is that it gathers all fans of a brand or company together and allows them to interact with one another, create an identity and communicate their interest for this brand or set of products. It is also based on online conversations that cater around the business, and brings together current and potential customers. Their loyalty would also in turn promote one’s brand and raise awareness amongst other possible clients. In conclusion, Social media marketing is an addition to personal, small business, corporate, and non-profit organizations’ integrated marketing communications plan. Social media has the ability to play a huge hand in this shift of changing the rules of traditional media. 12
  13. 13. + Social media page customization 13
  14. 14. + Facebook Advertising Campaign 14
  15. 15. + Clients’ Facebook Cover Design 15
  16. 16. + Personal Facebook Cover Design 16
  17. 17. + Personal Facebook Cover Design 17
  18. 18. Social Media Summit & Conference Conference Highlights The quickest way to turn people away from your branding efforts on social media is to come across as overtly pitching your product or service. If consumers sense you are interacting with them only to sell them a product, your social media branding efforts will be deemed irrelevant–or worse, you may create a backlash and irreparable damage your brand’s reputation. Find out:   How to build a strategic plan for content marketing over social media sites.  How to integrate marketing, advertising and public relations in a social media campaign.  View and download presentation on How to craft content for social media sites that attract and engages consumers around the brand; How to tell effective stories and create content for social media that drives engagement transforming the organisation into a content machine  Nurturing, then incorporating user-generated content integrating video content  Measuring engagement, sharing and embedded video 18
  19. 19. + Social Media Business Card BACK SIDE FRONT SIDE 19
  20. 20. + Thank You This portfolio is also available on SlideShare: Find Manou Molosa also on