SlideShare a Scribd company logo
Startup Metrics for Pirates:   AARRR !!! (Startup Metrics for Product Marketing & Product Management)   Dave McClure Master of 500 Hats blog:  http://500hats.typepad.com/ website:  http://www.500hats.com/ slides:  http://slideshare.net/dmc500hats/ * reminder:  National Talk Like a Pirate Day  is Sept 19 th !
Customer Lifecycle: 5 Steps to Success A cquisition : users come to the site from various channels A ctivation : users enjoy 1 st  visit: "happy" user experience R etention : users come back, visit site multiple times R eferral : users like product enough to refer others R evenue : users conduct some monetization behavior AARRR!
Customer Lifecycle / Conversion Behavior Website.com 4. REFERRAL Emails & widgets Campaigns, Contests 5. Revenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, etc 2. Activation Homepage / Landing Page Product Features 1. ACQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains 3. RETENTION Emails & Alerts Blogs, Content System Events & Time-based Features
Example Conversion Metrics (note: *not* actuals; your mileage may vary…)  $2 3% Email Open / RSS view -> Clickthru Retention $10 1% Refer 1+ users who activate Referral $3 2% Refer 1+ users who visit site Referral $5 2% Repeat Visitor  (3+ visits in first 30 days) Retention $25 1% User generates break-even revenue Revenue $3 2% Acct Signup (includes profile data) Activation $1 5% Email/Blog/RSS/Widget Signup (anything that could lead to repeat visit) Activation User generates minimum revenue Happy 1 st  Visit (views X pages, stays Y sec, Z clicks) Doesn't Abandon  (views 2+ pages, stays 10+ sec, 2+ clicks) Visit Site   (or landing page, or external widget) User Status $5 2% Revenue $.25 30% Activation $.05 70% Acquisition $.01 100% Acquisition Est. Value Conv % Category
Customer Lifecycle / Conversion Behavior Website.com Marketing Channels: largest-volume (#)  lowest-cost ($) best-performing (%)  1. ACQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains
Customer Lifecycle / Conversion Behavior Website.com Activation Criteria: 10-30+ seconds 2-3+ page views 3-5+ clicks 1 key feature usage Do LOTS of  landing  page tests & A/B tests - just make lots of dumb  guesses & iterate QUICK 2. Activation Homepage / Landing Page Product Features 1. ACQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains
Customer Lifecycle / Conversion Behavior Website.com Automated emails are simple & easy retention feature lifecycle emails @ +3, +7, +30d  status emails weekly/monthly event-based emails as they occur 2. Activation Homepage / Landing Page Product Features 1. ACQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains 3. RETENTION Emails & Alerts Blogs, Content System Events & Time-based Features
Customer Lifecycle / Conversion Behavior Website.com Only encourage users to  refer * after * they have  “ happy” user experience; avg score >= 8 out of 10 2. Activation Homepage / Landing Page Product Features 4. REFERRAL Emails & widgets Campaigns, Contests 1. ACQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains 3. RETENTION Emails & Alerts Blogs, Content System Events & Time-based Features
Customer Lifecycle / Conversion Behavior Website.com This is the part * you *  have to figure out…  I don’t know  jack  about  your business 5. Revenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, etc 2. Activation Homepage / Landing Page Product Features 4. REFERRAL Emails & widgets Campaigns, Contests 1. ACQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains 3. RETENTION Emails & Alerts Blogs, Content System Events & Time-based Features
Types of Metrics & Measurement Qualitative:  Usability Testing / Session Monitoring Watch what users do, figure out problems & solutions from small # of users Quantitative:  Traffic Analysis / User Engagement Report what users do, track usage & conversion %'s for all or empirical sample # of users Comparative:  A/B, Multivariate Testing Compare what users do in one scenario vs another, see which copy/graphics/UI are most effective Competitive:  Monitoring & Tracking Competitors Track competitor activity & compare against yours; if possible compare channels, keyword traffic, demographic targeting, user satisfaction, etc. (see slide notes for links to tools & vendors)
Quantitative & Comparative Measurement Conversion Criteria: best-performing (%)  channels / campaigns / copy largest-volume (#)  channels / campaigns / copy lowest-cost ($)  channels / campaigns / copy
Quantitative & Comparative Measurement Conversion Criteria: best-performing (%)  channels / campaigns / copy largest-volume (#)  channels / campaigns / copy lowest-cost ($)  channels / campaigns / copy Measurement Components: Audience Segment (young women, regional metro, older singles) Channel Source (social network, SEM, organic, PR, etc) Campaign Theme / Brand Promise (“find a job”, “learn to cook”) Landing Page & CTA Copy & Graphics
Example Conversion Metrics (note: *not* actuals; your mileage may vary…)  $2 3% Email Open / RSS view -> Clickthru Retention $10 1% Refer 1+ users who activate Referral $3 2% Refer 1+ users who visit site Referral $5 2% Repeat Visitor  (3+ visits in first 30 days) Retention $25 1% User generates break-even revenue Revenue $3 2% Acct Signup (includes profile data) Activation $1 5% Email/Blog/RSS/Widget Signup (anything that could lead to repeat visit) Activation User generates minimum revenue Happy 1 st  Visit (views X pages, stays Y sec, Z clicks) Doesn't Abandon  (views 2+ pages, stays 10+ sec, 2+ clicks) Visit Site   (or landing page, or external widget) User Status $5 2% Revenue $.25 30% Activation $.05 70% Acquisition $.01 100% Acquisition Est. Value Conv % Category
Example Conversion Metrics (note: *not* actuals; your mileage may vary…)  $2 3% Email Open / RSS view -> Clickthru Retention $10 1% Refer 1+ users who activate Referral $3 2% Refer 1+ users who visit site Referral $5 2% Repeat Visitor  (3+ visits in first 30 days) Retention $25 1% User generates break-even revenue Revenue $3 2% Acct Signup (includes profile data) Activation $1 5% Email/Blog/RSS/Widget Signup (anything that could lead to repeat visit) Activation User generates minimum revenue Happy 1 st  Visit (views X pages, stays Y sec, Z clicks) Doesn't Abandon  (views 2+ pages, stays 10+ sec, 2+ clicks) Visit Site   (or landing page, or external widget) User Status $5 2% Revenue $.25 30% Activation $.05 70% Acquisition $.01 100% Acquisition Est. Value Conv % Category
Example Conversion Metrics (note: *not* actuals; your mileage may vary…)  $2 3% Email Open / RSS view -> Clickthru Retention $10 1% Refer 1+ users who activate Referral $3 2% Refer 1+ users who visit site Referral $5 2% Repeat Visitor  (3+ visits in first 30 days) Retention $25 1% User generates break-even revenue Revenue $3 2% Acct Signup (includes profile data) Activation $1 5% Email/Blog/RSS/Widget Signup (anything that could lead to repeat visit) Activation User generates minimum revenue Happy 1 st  Visit (views X pages, stays Y sec, Z clicks) Doesn't Abandon  (views 2+ pages, stays 10+ sec, 2+ clicks) Visit Site   (or landing page, or external widget) User Status $5 2% Revenue $.25 30% Activation $.05 70% Acquisition $.01 100% Acquisition Est. Value Conv % Category
Example Conversion Metrics (note: *not* actuals; your mileage may vary…)  $2 3% Email Open / RSS view -> Clickthru Retention $10 1% Refer 1+ users who activate Referral $3 2% Refer 1+ users who visit site Referral $5 2% Repeat Visitor  (3+ visits in first 30 days) Retention $25 1% User generates break-even revenue Revenue $3 2% Acct Signup (includes profile data) Activation $1 5% Email/Blog/RSS/Widget Signup (anything that could lead to repeat visit) Activation User generates minimum revenue Happy 1 st  Visit (views X pages, stays Y sec, Z clicks) Doesn't Abandon  (views 2+ pages, stays 10+ sec, 2+ clicks) Visit Site   (or landing page, or external widget) User Status $5 2% Revenue $.25 30% Activation $.05 70% Acquisition $.01 100% Acquisition Est. Value Conv % Category
Example Conversion Metrics (note: *not* actuals; your mileage may vary…)  $2 3% Email Open / RSS view -> Clickthru Retention $10 1% Refer 1+ users who activate Referral $3 2% Refer 1+ users who visit site Referral $5 2% Repeat Visitor  (3+ visits in first 30 days) Retention $25 1% User generates break-even revenue Revenue $3 2% Acct Signup (includes profile data) Activation $1 5% Email/Blog/RSS/Widget Signup (anything that could lead to repeat visit) Activation User generates minimum revenue Happy 1 st  Visit (views X pages, stays Y sec, Z clicks) Doesn't Abandon  (views 2+ pages, stays 10+ sec, 2+ clicks) Visit Site   (or landing page, or external widget) User Status $5 2% Revenue $.25 30% Activation $.05 70% Acquisition $.01 100% Acquisition Est. Value Conv % Category
Marketing Q: what channels / who do you market to? Design & Test Multiple Mktg Channels Select & Focus on Channels with: High Volume High Conversion Low Cost Measure *deeper* down the conversion funnel,  not  just to website / landing page Segment & Select channels & customers by conversion @ deepest possible level (ideally $$$)
Product Q: how do you choose what to build? Choose features for conversion improvement 80% on existing feature optimization 20% on new feature development Just guess, then  A/B test … A LOT Measure conversion improvement Rinse & Repeat
Founder/CEO Q: What metrics do you choose to watch? Hypothesize Customer Lifecycle & Refine Choose 5-10 conversion steps Less, not More is better BUT measure & iterate Focus on conversion improvement Delegate  each Metric to someone to OWN

More Related Content

What's hot

The slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsThe slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollars
Buffer
 
Tinder Pitch Deck
Tinder Pitch DeckTinder Pitch Deck
Tinder Pitch Deck
Ryan Gum
 
Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market Framework
Demand Metric
 
How to Pitch a VC Dave McClure
How to Pitch a VC Dave McClureHow to Pitch a VC Dave McClure
How to Pitch a VC Dave McClure
Dealmaker Media
 
Startup Metrics for Pirates (SF, Jan 2010)
Startup Metrics for Pirates (SF, Jan 2010)Startup Metrics for Pirates (SF, Jan 2010)
Startup Metrics for Pirates (SF, Jan 2010)
Dave McClure
 
10 Challenges for Emerging Market Startup Ecosystems
10 Challenges for Emerging Market Startup Ecosystems10 Challenges for Emerging Market Startup Ecosystems
10 Challenges for Emerging Market Startup Ecosystems
Dave McClure
 
Building a sales & marketing machine
Building a sales & marketing machineBuilding a sales & marketing machine
Building a sales & marketing machine
David Skok
 
9 Steps to Repeatable, Scalable, & Profitable Growth
9 Steps to Repeatable, Scalable, & Profitable Growth9 Steps to Repeatable, Scalable, & Profitable Growth
9 Steps to Repeatable, Scalable, & Profitable Growth
David Skok
 
Startup Metrics for Pirates (Aug 2010)
Startup Metrics for Pirates (Aug 2010)Startup Metrics for Pirates (Aug 2010)
Startup Metrics for Pirates (Aug 2010)
Dave McClure
 
A Playbook for Achieving Product-Market Fit
A Playbook for Achieving Product-Market FitA Playbook for Achieving Product-Market Fit
A Playbook for Achieving Product-Market Fit
Lean Startup Co.
 
The Best Pitch Deck Format To Attract Investors
The Best Pitch Deck Format To Attract InvestorsThe Best Pitch Deck Format To Attract Investors
The Best Pitch Deck Format To Attract Investors
Bryce North
 
Sales Segmentation & Qualification for B2B SaaS Companies
Sales Segmentation & Qualification for B2B SaaS CompaniesSales Segmentation & Qualification for B2B SaaS Companies
Sales Segmentation & Qualification for B2B SaaS Companies
Guillaume Lerouge
 
Product Growth Strategy for SaaS
Product Growth Strategy for SaaSProduct Growth Strategy for SaaS
Product Growth Strategy for SaaS
Mickey Alon
 
Growth Hacking
Growth HackingGrowth Hacking
Growth Hacking
Mattan Griffel
 
SaaS Business & Marketing & Strategy
SaaS Business & Marketing & StrategySaaS Business & Marketing & Strategy
SaaS Business & Marketing & Strategy
Sriram Reddy
 
Front series A deck
Front series A deckFront series A deck
Front series A deck
Mathilde Collin
 
The Art & Science of Growth Hacking
The Art & Science of Growth HackingThe Art & Science of Growth Hacking
The Art & Science of Growth Hacking
David Skok
 
Startup Metrics for Pirates (Brazil, Nov 2011)
Startup Metrics for Pirates (Brazil, Nov 2011)Startup Metrics for Pirates (Brazil, Nov 2011)
Startup Metrics for Pirates (Brazil, Nov 2011)
Dave McClure
 
Go to-market strategy for B2B SaaS companies
Go to-market strategy for B2B SaaS companiesGo to-market strategy for B2B SaaS companies
Go to-market strategy for B2B SaaS companies
Guillaume Lerouge
 
Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs
Developing Your Go to Market Strategy - For Startup Founders & EntrepreneursDeveloping Your Go to Market Strategy - For Startup Founders & Entrepreneurs
Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs
Adam Moalla
 

What's hot (20)

The slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsThe slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollars
 
Tinder Pitch Deck
Tinder Pitch DeckTinder Pitch Deck
Tinder Pitch Deck
 
Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market Framework
 
How to Pitch a VC Dave McClure
How to Pitch a VC Dave McClureHow to Pitch a VC Dave McClure
How to Pitch a VC Dave McClure
 
Startup Metrics for Pirates (SF, Jan 2010)
Startup Metrics for Pirates (SF, Jan 2010)Startup Metrics for Pirates (SF, Jan 2010)
Startup Metrics for Pirates (SF, Jan 2010)
 
10 Challenges for Emerging Market Startup Ecosystems
10 Challenges for Emerging Market Startup Ecosystems10 Challenges for Emerging Market Startup Ecosystems
10 Challenges for Emerging Market Startup Ecosystems
 
Building a sales & marketing machine
Building a sales & marketing machineBuilding a sales & marketing machine
Building a sales & marketing machine
 
9 Steps to Repeatable, Scalable, & Profitable Growth
9 Steps to Repeatable, Scalable, & Profitable Growth9 Steps to Repeatable, Scalable, & Profitable Growth
9 Steps to Repeatable, Scalable, & Profitable Growth
 
Startup Metrics for Pirates (Aug 2010)
Startup Metrics for Pirates (Aug 2010)Startup Metrics for Pirates (Aug 2010)
Startup Metrics for Pirates (Aug 2010)
 
A Playbook for Achieving Product-Market Fit
A Playbook for Achieving Product-Market FitA Playbook for Achieving Product-Market Fit
A Playbook for Achieving Product-Market Fit
 
The Best Pitch Deck Format To Attract Investors
The Best Pitch Deck Format To Attract InvestorsThe Best Pitch Deck Format To Attract Investors
The Best Pitch Deck Format To Attract Investors
 
Sales Segmentation & Qualification for B2B SaaS Companies
Sales Segmentation & Qualification for B2B SaaS CompaniesSales Segmentation & Qualification for B2B SaaS Companies
Sales Segmentation & Qualification for B2B SaaS Companies
 
Product Growth Strategy for SaaS
Product Growth Strategy for SaaSProduct Growth Strategy for SaaS
Product Growth Strategy for SaaS
 
Growth Hacking
Growth HackingGrowth Hacking
Growth Hacking
 
SaaS Business & Marketing & Strategy
SaaS Business & Marketing & StrategySaaS Business & Marketing & Strategy
SaaS Business & Marketing & Strategy
 
Front series A deck
Front series A deckFront series A deck
Front series A deck
 
The Art & Science of Growth Hacking
The Art & Science of Growth HackingThe Art & Science of Growth Hacking
The Art & Science of Growth Hacking
 
Startup Metrics for Pirates (Brazil, Nov 2011)
Startup Metrics for Pirates (Brazil, Nov 2011)Startup Metrics for Pirates (Brazil, Nov 2011)
Startup Metrics for Pirates (Brazil, Nov 2011)
 
Go to-market strategy for B2B SaaS companies
Go to-market strategy for B2B SaaS companiesGo to-market strategy for B2B SaaS companies
Go to-market strategy for B2B SaaS companies
 
Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs
Developing Your Go to Market Strategy - For Startup Founders & EntrepreneursDeveloping Your Go to Market Strategy - For Startup Founders & Entrepreneurs
Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs
 

Viewers also liked

Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.
Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.
Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.
Andreas Klinger
 
#Traction Development Framework
#Traction Development Framework#Traction Development Framework
#Traction Development Framework
Cristian Lac
 
A 7-step framework for measuring the impact of your next feature release
A 7-step framework for measuring the impact of your next feature releaseA 7-step framework for measuring the impact of your next feature release
A 7-step framework for measuring the impact of your next feature release
Amplitude
 
Actionable Metrics @ Lean Startup Meetup Berlin
Actionable Metrics @ Lean Startup Meetup BerlinActionable Metrics @ Lean Startup Meetup Berlin
Actionable Metrics @ Lean Startup Meetup Berlin
Lukas Fittl
 
SaaSFest 2015 - "Scaling Authentic Growth" by Sean Ellis of GrowthHackers
SaaSFest 2015 - "Scaling Authentic Growth" by Sean Ellis of GrowthHackersSaaSFest 2015 - "Scaling Authentic Growth" by Sean Ellis of GrowthHackers
SaaSFest 2015 - "Scaling Authentic Growth" by Sean Ellis of GrowthHackers
Price Intelligently
 
Node.js vs Play Framework
Node.js vs Play FrameworkNode.js vs Play Framework
Node.js vs Play Framework
Yevgeniy Brikman
 
Startup Metrics for Mobile Pirates #MOAARRR by Edith Yeung
Startup Metrics for Mobile Pirates #MOAARRR by Edith YeungStartup Metrics for Mobile Pirates #MOAARRR by Edith Yeung
Startup Metrics for Mobile Pirates #MOAARRR by Edith Yeung
Edith Yeung
 
Uxpin web ui design patterns 2014
Uxpin web ui design patterns 2014Uxpin web ui design patterns 2014
Uxpin web ui design patterns 2014
MoodLabs
 
The Play Framework at LinkedIn
The Play Framework at LinkedInThe Play Framework at LinkedIn
The Play Framework at LinkedIn
Yevgeniy Brikman
 
Best Strategy Is Speed (Startup2Startup May 2008)
Best Strategy Is Speed (Startup2Startup May 2008)Best Strategy Is Speed (Startup2Startup May 2008)
Best Strategy Is Speed (Startup2Startup May 2008)
Dave McClure
 
Startup Metrics for Pirates (Nov 2012)
Startup Metrics for Pirates (Nov 2012)Startup Metrics for Pirates (Nov 2012)
Startup Metrics for Pirates (Nov 2012)
Dave McClure
 
広告費0円で10万DLさせたグロースハック
広告費0円で10万DLさせたグロースハック広告費0円で10万DLさせたグロースハック
広告費0円で10万DLさせたグロースハック
Toshiki Chiba
 
[Webinar] AWS Activate Webinar Series for Startups, Funding, Pitching and Ven...
[Webinar] AWS Activate Webinar Series for Startups, Funding, Pitching and Ven...[Webinar] AWS Activate Webinar Series for Startups, Funding, Pitching and Ven...
[Webinar] AWS Activate Webinar Series for Startups, Funding, Pitching and Ven...
Amazon Web Services
 
Les bruits du placard n°5
Les bruits du placard n°5Les bruits du placard n°5
Les bruits du placard n°5
Daniel Da Costa
 
Nursing case management and critical pathways of care
Nursing case management and critical pathways of careNursing case management and critical pathways of care
Nursing case management and critical pathways of care
panthanalil
 
What is your viral coefficient ? - an introduction to virality in startups
What is your viral coefficient ? - an introduction to virality in startupsWhat is your viral coefficient ? - an introduction to virality in startups
What is your viral coefficient ? - an introduction to virality in startups
Seekube
 
How to convert visitors to customers
How to convert visitors to customersHow to convert visitors to customers
How to convert visitors to customers
Experiments
 
Les nouvelles clés de l'acquisition digitale
Les nouvelles clés de l'acquisition digitaleLes nouvelles clés de l'acquisition digitale
Les nouvelles clés de l'acquisition digitale
AKAMIS
 
Swot Analysis of Facebook
Swot Analysis of FacebookSwot Analysis of Facebook
Swot Analysis of Facebook
Adam Khan Kasi, BS, MBA, MS
 
Facebook business analysis 2015
Facebook business analysis 2015Facebook business analysis 2015
Facebook business analysis 2015
revenuesandprofits
 

Viewers also liked (20)

Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.
Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.
Startup Metrics, a love story. All slides of an 6h Lean Analytics workshop.
 
#Traction Development Framework
#Traction Development Framework#Traction Development Framework
#Traction Development Framework
 
A 7-step framework for measuring the impact of your next feature release
A 7-step framework for measuring the impact of your next feature releaseA 7-step framework for measuring the impact of your next feature release
A 7-step framework for measuring the impact of your next feature release
 
Actionable Metrics @ Lean Startup Meetup Berlin
Actionable Metrics @ Lean Startup Meetup BerlinActionable Metrics @ Lean Startup Meetup Berlin
Actionable Metrics @ Lean Startup Meetup Berlin
 
SaaSFest 2015 - "Scaling Authentic Growth" by Sean Ellis of GrowthHackers
SaaSFest 2015 - "Scaling Authentic Growth" by Sean Ellis of GrowthHackersSaaSFest 2015 - "Scaling Authentic Growth" by Sean Ellis of GrowthHackers
SaaSFest 2015 - "Scaling Authentic Growth" by Sean Ellis of GrowthHackers
 
Node.js vs Play Framework
Node.js vs Play FrameworkNode.js vs Play Framework
Node.js vs Play Framework
 
Startup Metrics for Mobile Pirates #MOAARRR by Edith Yeung
Startup Metrics for Mobile Pirates #MOAARRR by Edith YeungStartup Metrics for Mobile Pirates #MOAARRR by Edith Yeung
Startup Metrics for Mobile Pirates #MOAARRR by Edith Yeung
 
Uxpin web ui design patterns 2014
Uxpin web ui design patterns 2014Uxpin web ui design patterns 2014
Uxpin web ui design patterns 2014
 
The Play Framework at LinkedIn
The Play Framework at LinkedInThe Play Framework at LinkedIn
The Play Framework at LinkedIn
 
Best Strategy Is Speed (Startup2Startup May 2008)
Best Strategy Is Speed (Startup2Startup May 2008)Best Strategy Is Speed (Startup2Startup May 2008)
Best Strategy Is Speed (Startup2Startup May 2008)
 
Startup Metrics for Pirates (Nov 2012)
Startup Metrics for Pirates (Nov 2012)Startup Metrics for Pirates (Nov 2012)
Startup Metrics for Pirates (Nov 2012)
 
広告費0円で10万DLさせたグロースハック
広告費0円で10万DLさせたグロースハック広告費0円で10万DLさせたグロースハック
広告費0円で10万DLさせたグロースハック
 
[Webinar] AWS Activate Webinar Series for Startups, Funding, Pitching and Ven...
[Webinar] AWS Activate Webinar Series for Startups, Funding, Pitching and Ven...[Webinar] AWS Activate Webinar Series for Startups, Funding, Pitching and Ven...
[Webinar] AWS Activate Webinar Series for Startups, Funding, Pitching and Ven...
 
Les bruits du placard n°5
Les bruits du placard n°5Les bruits du placard n°5
Les bruits du placard n°5
 
Nursing case management and critical pathways of care
Nursing case management and critical pathways of careNursing case management and critical pathways of care
Nursing case management and critical pathways of care
 
What is your viral coefficient ? - an introduction to virality in startups
What is your viral coefficient ? - an introduction to virality in startupsWhat is your viral coefficient ? - an introduction to virality in startups
What is your viral coefficient ? - an introduction to virality in startups
 
How to convert visitors to customers
How to convert visitors to customersHow to convert visitors to customers
How to convert visitors to customers
 
Les nouvelles clés de l'acquisition digitale
Les nouvelles clés de l'acquisition digitaleLes nouvelles clés de l'acquisition digitale
Les nouvelles clés de l'acquisition digitale
 
Swot Analysis of Facebook
Swot Analysis of FacebookSwot Analysis of Facebook
Swot Analysis of Facebook
 
Facebook business analysis 2015
Facebook business analysis 2015Facebook business analysis 2015
Facebook business analysis 2015
 

Similar to Startup Metrics for Pirates

Startup Metrics For Pirates - Copied by Dave McClure
Startup Metrics For Pirates - Copied by Dave McClureStartup Metrics For Pirates - Copied by Dave McClure
Startup Metrics For Pirates - Copied by Dave McClure
MattiasSwenson
 
Startup metrics for pirates long version463
Startup metrics for pirates long version463Startup metrics for pirates long version463
Startup metrics for pirates long version463
PR Consultancy
 
Startup metrics-for-pirates
Startup metrics-for-piratesStartup metrics-for-pirates
Startup metrics-for-pirates
Edmund FOng
 
Pirate Metrics - Manly Entrepreneurs
Pirate Metrics - Manly EntrepreneursPirate Metrics - Manly Entrepreneurs
Pirate Metrics - Manly Entrepreneurs
In Marketing We Trust
 
Startup Metrics For Scottish Pirates (AARRR!) v1.3
Startup Metrics For Scottish Pirates (AARRR!) v1.3Startup Metrics For Scottish Pirates (AARRR!) v1.3
Startup Metrics For Scottish Pirates (AARRR!) v1.3
Dave McClure
 
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
Dave McClure
 
Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)
Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)
Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)
Dealmaker Media
 
Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)
Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)
Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)
Dave McClure
 
Pirate Metrics & Growth Hacks Workshop at Barcelona TechDemoDay 2014
Pirate Metrics & Growth Hacks Workshop at Barcelona TechDemoDay 2014Pirate Metrics & Growth Hacks Workshop at Barcelona TechDemoDay 2014
Pirate Metrics & Growth Hacks Workshop at Barcelona TechDemoDay 2014
Pol Valls Soler
 
Pirate Metrics & Growth Hacks
Pirate Metrics & Growth HacksPirate Metrics & Growth Hacks
Pirate Metrics & Growth Hacks
La Salle Technova Barcelona
 
Startup Metrics for Pirates (SeedCamp 2008)
Startup Metrics for Pirates (SeedCamp 2008)Startup Metrics for Pirates (SeedCamp 2008)
Startup Metrics for Pirates (SeedCamp 2008)
Dave McClure
 
Startup Metrics for Pirates (Foo Camp 2008)
Startup Metrics for Pirates (Foo Camp 2008)Startup Metrics for Pirates (Foo Camp 2008)
Startup Metrics for Pirates (Foo Camp 2008)
Dave McClure
 
AARRR-Pirate Metrics | Designed by GetStandingOvation
AARRR-Pirate Metrics | Designed by GetStandingOvationAARRR-Pirate Metrics | Designed by GetStandingOvation
AARRR-Pirate Metrics | Designed by GetStandingOvation
GetStandingOvation
 
Startup Metrics 4 Pirates (Montreal, May 2010)
Startup Metrics 4 Pirates (Montreal, May 2010)Startup Metrics 4 Pirates (Montreal, May 2010)
Startup Metrics 4 Pirates (Montreal, May 2010)
Dave McClure
 
Startup Metrics for Pirates (Nov 2010)
Startup Metrics for Pirates (Nov 2010)Startup Metrics for Pirates (Nov 2010)
Startup Metrics for Pirates (Nov 2010)
Dave McClure
 
Marketing Metrics 4 Pirates (July 2010)
Marketing Metrics 4 Pirates (July 2010)Marketing Metrics 4 Pirates (July 2010)
Marketing Metrics 4 Pirates (July 2010)
Dave McClure
 
Silicon Valley 2.0: The Startup Metrics Revolution (Tokyo, December 2008)
Silicon Valley 2.0: The Startup Metrics Revolution (Tokyo, December 2008)Silicon Valley 2.0: The Startup Metrics Revolution (Tokyo, December 2008)
Silicon Valley 2.0: The Startup Metrics Revolution (Tokyo, December 2008)
Dave McClure
 
Startup Metrics for Pirates (Chicago, Aug 2010)
Startup Metrics for Pirates (Chicago, Aug 2010)Startup Metrics for Pirates (Chicago, Aug 2010)
Startup Metrics for Pirates (Chicago, Aug 2010)
Dave McClure
 
Startup Metrics 4 Pirates (May 2010)
Startup Metrics 4 Pirates (May 2010)Startup Metrics 4 Pirates (May 2010)
Startup Metrics 4 Pirates (May 2010)
Dave McClure
 
Startup Metrics 4 Pirates (London, March 2011)
Startup Metrics 4 Pirates (London, March 2011)Startup Metrics 4 Pirates (London, March 2011)
Startup Metrics 4 Pirates (London, March 2011)
Dave McClure
 

Similar to Startup Metrics for Pirates (20)

Startup Metrics For Pirates - Copied by Dave McClure
Startup Metrics For Pirates - Copied by Dave McClureStartup Metrics For Pirates - Copied by Dave McClure
Startup Metrics For Pirates - Copied by Dave McClure
 
Startup metrics for pirates long version463
Startup metrics for pirates long version463Startup metrics for pirates long version463
Startup metrics for pirates long version463
 
Startup metrics-for-pirates
Startup metrics-for-piratesStartup metrics-for-pirates
Startup metrics-for-pirates
 
Pirate Metrics - Manly Entrepreneurs
Pirate Metrics - Manly EntrepreneursPirate Metrics - Manly Entrepreneurs
Pirate Metrics - Manly Entrepreneurs
 
Startup Metrics For Scottish Pirates (AARRR!) v1.3
Startup Metrics For Scottish Pirates (AARRR!) v1.3Startup Metrics For Scottish Pirates (AARRR!) v1.3
Startup Metrics For Scottish Pirates (AARRR!) v1.3
 
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
Startup Metrics for Pirates (Startonomics Hawaii Nov 2009)
 
Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)
Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)
Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)
 
Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)
Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)
Startup Metrics For Pirates: AARRR! (Startonomics SF Oct 2008)
 
Pirate Metrics & Growth Hacks Workshop at Barcelona TechDemoDay 2014
Pirate Metrics & Growth Hacks Workshop at Barcelona TechDemoDay 2014Pirate Metrics & Growth Hacks Workshop at Barcelona TechDemoDay 2014
Pirate Metrics & Growth Hacks Workshop at Barcelona TechDemoDay 2014
 
Pirate Metrics & Growth Hacks
Pirate Metrics & Growth HacksPirate Metrics & Growth Hacks
Pirate Metrics & Growth Hacks
 
Startup Metrics for Pirates (SeedCamp 2008)
Startup Metrics for Pirates (SeedCamp 2008)Startup Metrics for Pirates (SeedCamp 2008)
Startup Metrics for Pirates (SeedCamp 2008)
 
Startup Metrics for Pirates (Foo Camp 2008)
Startup Metrics for Pirates (Foo Camp 2008)Startup Metrics for Pirates (Foo Camp 2008)
Startup Metrics for Pirates (Foo Camp 2008)
 
AARRR-Pirate Metrics | Designed by GetStandingOvation
AARRR-Pirate Metrics | Designed by GetStandingOvationAARRR-Pirate Metrics | Designed by GetStandingOvation
AARRR-Pirate Metrics | Designed by GetStandingOvation
 
Startup Metrics 4 Pirates (Montreal, May 2010)
Startup Metrics 4 Pirates (Montreal, May 2010)Startup Metrics 4 Pirates (Montreal, May 2010)
Startup Metrics 4 Pirates (Montreal, May 2010)
 
Startup Metrics for Pirates (Nov 2010)
Startup Metrics for Pirates (Nov 2010)Startup Metrics for Pirates (Nov 2010)
Startup Metrics for Pirates (Nov 2010)
 
Marketing Metrics 4 Pirates (July 2010)
Marketing Metrics 4 Pirates (July 2010)Marketing Metrics 4 Pirates (July 2010)
Marketing Metrics 4 Pirates (July 2010)
 
Silicon Valley 2.0: The Startup Metrics Revolution (Tokyo, December 2008)
Silicon Valley 2.0: The Startup Metrics Revolution (Tokyo, December 2008)Silicon Valley 2.0: The Startup Metrics Revolution (Tokyo, December 2008)
Silicon Valley 2.0: The Startup Metrics Revolution (Tokyo, December 2008)
 
Startup Metrics for Pirates (Chicago, Aug 2010)
Startup Metrics for Pirates (Chicago, Aug 2010)Startup Metrics for Pirates (Chicago, Aug 2010)
Startup Metrics for Pirates (Chicago, Aug 2010)
 
Startup Metrics 4 Pirates (May 2010)
Startup Metrics 4 Pirates (May 2010)Startup Metrics 4 Pirates (May 2010)
Startup Metrics 4 Pirates (May 2010)
 
Startup Metrics 4 Pirates (London, March 2011)
Startup Metrics 4 Pirates (London, March 2011)Startup Metrics 4 Pirates (London, March 2011)
Startup Metrics 4 Pirates (London, March 2011)
 

More from Dave McClure

How to VC: Creating a VC fund portfolio model
How to VC: Creating a VC fund portfolio modelHow to VC: Creating a VC fund portfolio model
How to VC: Creating a VC fund portfolio model
Dave McClure
 
VC Marketing and Branding Strategies
VC Marketing and Branding StrategiesVC Marketing and Branding Strategies
VC Marketing and Branding Strategies
Dave McClure
 
The Helpful VC (June 2019)
The Helpful VC (June 2019)The Helpful VC (June 2019)
The Helpful VC (June 2019)
Dave McClure
 
Skip the J-Curve: An Intro to Venture Capital Secondary
Skip the J-Curve: An Intro to Venture Capital SecondarySkip the J-Curve: An Intro to Venture Capital Secondary
Skip the J-Curve: An Intro to Venture Capital Secondary
Dave McClure
 
Tech and Venture Capital in the Time of Corona
Tech and Venture Capital in the Time of Corona Tech and Venture Capital in the Time of Corona
Tech and Venture Capital in the Time of Corona
Dave McClure
 
The Helpful VC
The Helpful VC The Helpful VC
The Helpful VC
Dave McClure
 
Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment
 Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment
Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment
Dave McClure
 
Building #500STRONG
Building #500STRONGBuilding #500STRONG
Building #500STRONG
Dave McClure
 
Take a Walk on the Dark Side: Branding for Startups & Sith Lords
Take a Walk on the Dark Side: Branding for Startups & Sith LordsTake a Walk on the Dark Side: Branding for Startups & Sith Lords
Take a Walk on the Dark Side: Branding for Startups & Sith Lords
Dave McClure
 
Startup & VC Tech Trends
Startup & VC Tech Trends Startup & VC Tech Trends
Startup & VC Tech Trends
Dave McClure
 
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging Markets
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging MarketsFarming Unicorns: Building Startup & Investor Ecosystems for Emerging Markets
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging Markets
Dave McClure
 
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #Gitex
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #GitexFarming Unicorns in Emerging Markets (Dubai, Oct 2016) #Gitex
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #Gitex
Dave McClure
 
The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)
The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)
The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)
Dave McClure
 
Farming Unicorns: Building Startup & Investor Ecosystems
Farming Unicorns: Building Startup & Investor EcosystemsFarming Unicorns: Building Startup & Investor Ecosystems
Farming Unicorns: Building Startup & Investor Ecosystems
Dave McClure
 
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"
Dave McClure
 
Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)
Dave McClure
 
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...
Dave McClure
 
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)
Dave McClure
 
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)
Dave McClure
 
500 Startups / Batch 16 Demo Day (Q1/2016 update)
500 Startups / Batch 16 Demo Day (Q1/2016 update)500 Startups / Batch 16 Demo Day (Q1/2016 update)
500 Startups / Batch 16 Demo Day (Q1/2016 update)
Dave McClure
 

More from Dave McClure (20)

How to VC: Creating a VC fund portfolio model
How to VC: Creating a VC fund portfolio modelHow to VC: Creating a VC fund portfolio model
How to VC: Creating a VC fund portfolio model
 
VC Marketing and Branding Strategies
VC Marketing and Branding StrategiesVC Marketing and Branding Strategies
VC Marketing and Branding Strategies
 
The Helpful VC (June 2019)
The Helpful VC (June 2019)The Helpful VC (June 2019)
The Helpful VC (June 2019)
 
Skip the J-Curve: An Intro to Venture Capital Secondary
Skip the J-Curve: An Intro to Venture Capital SecondarySkip the J-Curve: An Intro to Venture Capital Secondary
Skip the J-Curve: An Intro to Venture Capital Secondary
 
Tech and Venture Capital in the Time of Corona
Tech and Venture Capital in the Time of Corona Tech and Venture Capital in the Time of Corona
Tech and Venture Capital in the Time of Corona
 
The Helpful VC
The Helpful VC The Helpful VC
The Helpful VC
 
Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment
 Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment
Bringing Silicon Valley to LatAm: Startup Ecosystems & Investment
 
Building #500STRONG
Building #500STRONGBuilding #500STRONG
Building #500STRONG
 
Take a Walk on the Dark Side: Branding for Startups & Sith Lords
Take a Walk on the Dark Side: Branding for Startups & Sith LordsTake a Walk on the Dark Side: Branding for Startups & Sith Lords
Take a Walk on the Dark Side: Branding for Startups & Sith Lords
 
Startup & VC Tech Trends
Startup & VC Tech Trends Startup & VC Tech Trends
Startup & VC Tech Trends
 
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging Markets
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging MarketsFarming Unicorns: Building Startup & Investor Ecosystems for Emerging Markets
Farming Unicorns: Building Startup & Investor Ecosystems for Emerging Markets
 
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #Gitex
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #GitexFarming Unicorns in Emerging Markets (Dubai, Oct 2016) #Gitex
Farming Unicorns in Emerging Markets (Dubai, Oct 2016) #Gitex
 
The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)
The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)
The Unicorn Hedge: Why Are Corporations Buying Unicorns? (Madrid, Oct 2016)
 
Farming Unicorns: Building Startup & Investor Ecosystems
Farming Unicorns: Building Startup & Investor EcosystemsFarming Unicorns: Building Startup & Investor Ecosystems
Farming Unicorns: Building Startup & Investor Ecosystems
 
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"
500 Startups #Batch17 #DemoDay: "Beauty and the GEEK"
 
Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Stanford, June 2016)
 
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...
Dinosaurs vs Unicorns aka "Bubble My Ass, All Dinosaurs Gonna Die" (London, J...
 
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Madrid, June 2016)
 
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)
Farming Unicorns: Building Startup & Investor Ecosystems (Dublin, June 2016)
 
500 Startups / Batch 16 Demo Day (Q1/2016 update)
500 Startups / Batch 16 Demo Day (Q1/2016 update)500 Startups / Batch 16 Demo Day (Q1/2016 update)
500 Startups / Batch 16 Demo Day (Q1/2016 update)
 

Recently uploaded

Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
maigasapphire
 
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
emmanuelpulido003
 
AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...
Auxis Consulting & Outsourcing
 
Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........
anissageorge9890
 
Benefits of Hiring Gen X Compared to Gen Z and Millennials.pptx
Benefits of Hiring Gen X Compared to Gen Z and Millennials.pptxBenefits of Hiring Gen X Compared to Gen Z and Millennials.pptx
Benefits of Hiring Gen X Compared to Gen Z and Millennials.pptx
Brian Frerichs
 
Cracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptxCracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptx
Workforce Group
 
Gym business MODEL .pdf .
Gym business MODEL .pdf                 .Gym business MODEL .pdf                 .
Gym business MODEL .pdf .
Divyanshu56740
 
California Carpet Stewardship Program Q1 2024
California Carpet Stewardship Program Q1 2024California Carpet Stewardship Program Q1 2024
California Carpet Stewardship Program Q1 2024
Carpet America Recovery Effort
 
Chief Compliance Officer Leadership Vision 2024 Report
Chief Compliance Officer Leadership Vision 2024 ReportChief Compliance Officer Leadership Vision 2024 Report
Chief Compliance Officer Leadership Vision 2024 Report
Compliance Vision
 
upGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptxupGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptx
himanshubclubofgsv
 
Girls Call Vashi 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Vashi 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Vashi 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Vashi 9910780858 Provide Best And Top Girl Service And No1 in City
77sayre
 
Top five predictions today, .
Top five predictions today,            .Top five predictions today,            .
Top five predictions today, .
Rupasingh82
 
AI and Best Use Cases for Your Personal Life.pptx
AI and Best Use Cases for Your Personal Life.pptxAI and Best Use Cases for Your Personal Life.pptx
AI and Best Use Cases for Your Personal Life.pptx
Brian Frerichs
 
Corporate Governance for South African Mining Companies
Corporate Governance for South African Mining CompaniesCorporate Governance for South African Mining Companies
Corporate Governance for South African Mining Companies
James AH Campbell
 
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
margaretblush
 
Network Observability – 5 Best Platforms for Observability
Network Observability – 5 Best Platforms for ObservabilityNetwork Observability – 5 Best Platforms for Observability
Network Observability – 5 Best Platforms for Observability
GauriKale30
 
Look at our July library display on Mining
Look at our July library display on MiningLook at our July library display on Mining
Look at our July library display on Mining
NZSG
 
Maximise your Business Potential: Annual Planning Workshop
Maximise your Business Potential: Annual Planning WorkshopMaximise your Business Potential: Annual Planning Workshop
Maximise your Business Potential: Annual Planning Workshop
chris908327
 
20240716_ TJ Communications Credentials.pdf
20240716_ TJ Communications Credentials.pdf20240716_ TJ Communications Credentials.pdf
20240716_ TJ Communications Credentials.pdf
tjcomstrang
 
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
pranjalgarg474
 

Recently uploaded (20)

Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
 
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
21stcenturyskillsframeworkfinalpresentation2-240509214747-71edb7ee.pdf
 
AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...
 
Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........Qatar Airways Kuwait Office.pdf.........
Qatar Airways Kuwait Office.pdf.........
 
Benefits of Hiring Gen X Compared to Gen Z and Millennials.pptx
Benefits of Hiring Gen X Compared to Gen Z and Millennials.pptxBenefits of Hiring Gen X Compared to Gen Z and Millennials.pptx
Benefits of Hiring Gen X Compared to Gen Z and Millennials.pptx
 
Cracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptxCracking the Customer Experience Code.pptx
Cracking the Customer Experience Code.pptx
 
Gym business MODEL .pdf .
Gym business MODEL .pdf                 .Gym business MODEL .pdf                 .
Gym business MODEL .pdf .
 
California Carpet Stewardship Program Q1 2024
California Carpet Stewardship Program Q1 2024California Carpet Stewardship Program Q1 2024
California Carpet Stewardship Program Q1 2024
 
Chief Compliance Officer Leadership Vision 2024 Report
Chief Compliance Officer Leadership Vision 2024 ReportChief Compliance Officer Leadership Vision 2024 Report
Chief Compliance Officer Leadership Vision 2024 Report
 
upGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptxupGrad_Case_Study_by_Himanshu_Singh.pptx
upGrad_Case_Study_by_Himanshu_Singh.pptx
 
Girls Call Vashi 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Vashi 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Vashi 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Vashi 9910780858 Provide Best And Top Girl Service And No1 in City
 
Top five predictions today, .
Top five predictions today,            .Top five predictions today,            .
Top five predictions today, .
 
AI and Best Use Cases for Your Personal Life.pptx
AI and Best Use Cases for Your Personal Life.pptxAI and Best Use Cases for Your Personal Life.pptx
AI and Best Use Cases for Your Personal Life.pptx
 
Corporate Governance for South African Mining Companies
Corporate Governance for South African Mining CompaniesCorporate Governance for South African Mining Companies
Corporate Governance for South African Mining Companies
 
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
Girls Call Andheri West 9910780858 Provide Best And Top Girl Service And No1 ...
 
Network Observability – 5 Best Platforms for Observability
Network Observability – 5 Best Platforms for ObservabilityNetwork Observability – 5 Best Platforms for Observability
Network Observability – 5 Best Platforms for Observability
 
Look at our July library display on Mining
Look at our July library display on MiningLook at our July library display on Mining
Look at our July library display on Mining
 
Maximise your Business Potential: Annual Planning Workshop
Maximise your Business Potential: Annual Planning WorkshopMaximise your Business Potential: Annual Planning Workshop
Maximise your Business Potential: Annual Planning Workshop
 
20240716_ TJ Communications Credentials.pdf
20240716_ TJ Communications Credentials.pdf20240716_ TJ Communications Credentials.pdf
20240716_ TJ Communications Credentials.pdf
 
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
HiFi Girls Call Surat 000XX00000 Provide Best And Top Girl Service And No1 in...
 

Startup Metrics for Pirates

  • 1. Startup Metrics for Pirates: AARRR !!! (Startup Metrics for Product Marketing & Product Management) Dave McClure Master of 500 Hats blog: http://500hats.typepad.com/ website: http://www.500hats.com/ slides: http://slideshare.net/dmc500hats/ * reminder: National Talk Like a Pirate Day is Sept 19 th !
  • 2. Customer Lifecycle: 5 Steps to Success A cquisition : users come to the site from various channels A ctivation : users enjoy 1 st visit: "happy" user experience R etention : users come back, visit site multiple times R eferral : users like product enough to refer others R evenue : users conduct some monetization behavior AARRR!
  • 3. Customer Lifecycle / Conversion Behavior Website.com 4. REFERRAL Emails & widgets Campaigns, Contests 5. Revenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, etc 2. Activation Homepage / Landing Page Product Features 1. ACQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains 3. RETENTION Emails & Alerts Blogs, Content System Events & Time-based Features
  • 4. Example Conversion Metrics (note: *not* actuals; your mileage may vary…) $2 3% Email Open / RSS view -> Clickthru Retention $10 1% Refer 1+ users who activate Referral $3 2% Refer 1+ users who visit site Referral $5 2% Repeat Visitor (3+ visits in first 30 days) Retention $25 1% User generates break-even revenue Revenue $3 2% Acct Signup (includes profile data) Activation $1 5% Email/Blog/RSS/Widget Signup (anything that could lead to repeat visit) Activation User generates minimum revenue Happy 1 st Visit (views X pages, stays Y sec, Z clicks) Doesn't Abandon (views 2+ pages, stays 10+ sec, 2+ clicks) Visit Site (or landing page, or external widget) User Status $5 2% Revenue $.25 30% Activation $.05 70% Acquisition $.01 100% Acquisition Est. Value Conv % Category
  • 5. Customer Lifecycle / Conversion Behavior Website.com Marketing Channels: largest-volume (#) lowest-cost ($) best-performing (%) 1. ACQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains
  • 6. Customer Lifecycle / Conversion Behavior Website.com Activation Criteria: 10-30+ seconds 2-3+ page views 3-5+ clicks 1 key feature usage Do LOTS of landing page tests & A/B tests - just make lots of dumb guesses & iterate QUICK 2. Activation Homepage / Landing Page Product Features 1. ACQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains
  • 7. Customer Lifecycle / Conversion Behavior Website.com Automated emails are simple & easy retention feature lifecycle emails @ +3, +7, +30d status emails weekly/monthly event-based emails as they occur 2. Activation Homepage / Landing Page Product Features 1. ACQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains 3. RETENTION Emails & Alerts Blogs, Content System Events & Time-based Features
  • 8. Customer Lifecycle / Conversion Behavior Website.com Only encourage users to refer * after * they have “ happy” user experience; avg score >= 8 out of 10 2. Activation Homepage / Landing Page Product Features 4. REFERRAL Emails & widgets Campaigns, Contests 1. ACQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains 3. RETENTION Emails & Alerts Blogs, Content System Events & Time-based Features
  • 9. Customer Lifecycle / Conversion Behavior Website.com This is the part * you * have to figure out… I don’t know jack about your business 5. Revenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, etc 2. Activation Homepage / Landing Page Product Features 4. REFERRAL Emails & widgets Campaigns, Contests 1. ACQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains 3. RETENTION Emails & Alerts Blogs, Content System Events & Time-based Features
  • 10. Types of Metrics & Measurement Qualitative: Usability Testing / Session Monitoring Watch what users do, figure out problems & solutions from small # of users Quantitative: Traffic Analysis / User Engagement Report what users do, track usage & conversion %'s for all or empirical sample # of users Comparative: A/B, Multivariate Testing Compare what users do in one scenario vs another, see which copy/graphics/UI are most effective Competitive: Monitoring & Tracking Competitors Track competitor activity & compare against yours; if possible compare channels, keyword traffic, demographic targeting, user satisfaction, etc. (see slide notes for links to tools & vendors)
  • 11. Quantitative & Comparative Measurement Conversion Criteria: best-performing (%) channels / campaigns / copy largest-volume (#) channels / campaigns / copy lowest-cost ($) channels / campaigns / copy
  • 12. Quantitative & Comparative Measurement Conversion Criteria: best-performing (%) channels / campaigns / copy largest-volume (#) channels / campaigns / copy lowest-cost ($) channels / campaigns / copy Measurement Components: Audience Segment (young women, regional metro, older singles) Channel Source (social network, SEM, organic, PR, etc) Campaign Theme / Brand Promise (“find a job”, “learn to cook”) Landing Page & CTA Copy & Graphics
  • 13. Example Conversion Metrics (note: *not* actuals; your mileage may vary…) $2 3% Email Open / RSS view -> Clickthru Retention $10 1% Refer 1+ users who activate Referral $3 2% Refer 1+ users who visit site Referral $5 2% Repeat Visitor (3+ visits in first 30 days) Retention $25 1% User generates break-even revenue Revenue $3 2% Acct Signup (includes profile data) Activation $1 5% Email/Blog/RSS/Widget Signup (anything that could lead to repeat visit) Activation User generates minimum revenue Happy 1 st Visit (views X pages, stays Y sec, Z clicks) Doesn't Abandon (views 2+ pages, stays 10+ sec, 2+ clicks) Visit Site (or landing page, or external widget) User Status $5 2% Revenue $.25 30% Activation $.05 70% Acquisition $.01 100% Acquisition Est. Value Conv % Category
  • 14. Example Conversion Metrics (note: *not* actuals; your mileage may vary…) $2 3% Email Open / RSS view -> Clickthru Retention $10 1% Refer 1+ users who activate Referral $3 2% Refer 1+ users who visit site Referral $5 2% Repeat Visitor (3+ visits in first 30 days) Retention $25 1% User generates break-even revenue Revenue $3 2% Acct Signup (includes profile data) Activation $1 5% Email/Blog/RSS/Widget Signup (anything that could lead to repeat visit) Activation User generates minimum revenue Happy 1 st Visit (views X pages, stays Y sec, Z clicks) Doesn't Abandon (views 2+ pages, stays 10+ sec, 2+ clicks) Visit Site (or landing page, or external widget) User Status $5 2% Revenue $.25 30% Activation $.05 70% Acquisition $.01 100% Acquisition Est. Value Conv % Category
  • 15. Example Conversion Metrics (note: *not* actuals; your mileage may vary…) $2 3% Email Open / RSS view -> Clickthru Retention $10 1% Refer 1+ users who activate Referral $3 2% Refer 1+ users who visit site Referral $5 2% Repeat Visitor (3+ visits in first 30 days) Retention $25 1% User generates break-even revenue Revenue $3 2% Acct Signup (includes profile data) Activation $1 5% Email/Blog/RSS/Widget Signup (anything that could lead to repeat visit) Activation User generates minimum revenue Happy 1 st Visit (views X pages, stays Y sec, Z clicks) Doesn't Abandon (views 2+ pages, stays 10+ sec, 2+ clicks) Visit Site (or landing page, or external widget) User Status $5 2% Revenue $.25 30% Activation $.05 70% Acquisition $.01 100% Acquisition Est. Value Conv % Category
  • 16. Example Conversion Metrics (note: *not* actuals; your mileage may vary…) $2 3% Email Open / RSS view -> Clickthru Retention $10 1% Refer 1+ users who activate Referral $3 2% Refer 1+ users who visit site Referral $5 2% Repeat Visitor (3+ visits in first 30 days) Retention $25 1% User generates break-even revenue Revenue $3 2% Acct Signup (includes profile data) Activation $1 5% Email/Blog/RSS/Widget Signup (anything that could lead to repeat visit) Activation User generates minimum revenue Happy 1 st Visit (views X pages, stays Y sec, Z clicks) Doesn't Abandon (views 2+ pages, stays 10+ sec, 2+ clicks) Visit Site (or landing page, or external widget) User Status $5 2% Revenue $.25 30% Activation $.05 70% Acquisition $.01 100% Acquisition Est. Value Conv % Category
  • 17. Example Conversion Metrics (note: *not* actuals; your mileage may vary…) $2 3% Email Open / RSS view -> Clickthru Retention $10 1% Refer 1+ users who activate Referral $3 2% Refer 1+ users who visit site Referral $5 2% Repeat Visitor (3+ visits in first 30 days) Retention $25 1% User generates break-even revenue Revenue $3 2% Acct Signup (includes profile data) Activation $1 5% Email/Blog/RSS/Widget Signup (anything that could lead to repeat visit) Activation User generates minimum revenue Happy 1 st Visit (views X pages, stays Y sec, Z clicks) Doesn't Abandon (views 2+ pages, stays 10+ sec, 2+ clicks) Visit Site (or landing page, or external widget) User Status $5 2% Revenue $.25 30% Activation $.05 70% Acquisition $.01 100% Acquisition Est. Value Conv % Category
  • 18. Marketing Q: what channels / who do you market to? Design & Test Multiple Mktg Channels Select & Focus on Channels with: High Volume High Conversion Low Cost Measure *deeper* down the conversion funnel, not just to website / landing page Segment & Select channels & customers by conversion @ deepest possible level (ideally $$$)
  • 19. Product Q: how do you choose what to build? Choose features for conversion improvement 80% on existing feature optimization 20% on new feature development Just guess, then A/B test … A LOT Measure conversion improvement Rinse & Repeat
  • 20. Founder/CEO Q: What metrics do you choose to watch? Hypothesize Customer Lifecycle & Refine Choose 5-10 conversion steps Less, not More is better BUT measure & iterate Focus on conversion improvement Delegate each Metric to someone to OWN