Web metrics can be broken into four categories: business, usability, SEO, and social media metrics. Business metrics measure revenue and ROI to determine a website's success in increasing profits. Usability metrics include metrics like returning visitors and time on site to measure a website's ease of use. SEO metrics track things like backlinks, page rank, and keywords to measure search engine optimization efforts. Finally, social media metrics track user engagement through metrics like social shares, mentions, and reviews.

1. Tracking Website Performance

2. Tracking Website PerformancePerformance Expectations can be based upon Metric's determined by specifications and business requirements.

3. Tracking Website PerformanceWhat are Web Metrics?

4. Tracking Website PerformanceWeb Metrics can be broken into four distinct categories:Business MetricsUsability MetricsSEO MetricsSocial Media Metrics

5. Tracking Website PerformanceBusiness Metrics

6. Tracking Website PerformanceBusiness's have websites developed to increase revenue , for most commercial websites measuring revenue is the best possible way of determining success.Tracking Website PerformanceWhen a business develops a website, they want to ensure that there would be a Return on Investment (ROI).

7. This measure investigates the additional profits or benefits that are generated as a percentage of the investment in technology.

8. If a company invests $17,000 into the development of a website and in one year it returns $34,000, the ROI is calculated at 200%.Tracking Website PerformanceProductivity = (Output / Input) x 100%

9. 200% = (34,000 / 17,000 ) x 100%

10. Other business metrics include:

11. Sales

12. Leads

13. Conversions

14. SubscribersTracking Website PerformanceUsability Metrics

15. Tracking Website PerformanceWhile not every site's success can be measured in revenue, sales or leads you always can and should measure the sheer usability of your site.

16. Many sites today still concentrate on being pretty, "having a bigger logo" and some special effects like Flash or AJAX, sound or video.

17. While this might look good in most cases it's not the most important factor that decides whether your site is going to fail or to succeed, usability is.Tracking Website PerformanceUsability metrics include:Returning visitors