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The web analytics market is expected to grow from $1.33 billion in 2014 to $3.09 billion in 2019, representing a compound annual growth rate of 18.3%. New technologies have been developed to meet demand for web analytics, which can be used for purposes such as social media analysis, targeting and behavior analysis, display advertising optimization, and multichannel campaign performance monitoring. Key players in the web analytics market include IBM, Adobe Systems, Oracle, SAS, Google, and Yahoo.



