Google's mission is to organize the world's information and make it universally accessible. It provides many popular products and services like Gmail, YouTube, Google Search, and Google Maps. Google uses algorithms like PageRank and hypertext-matching analysis to determine search rankings. It generates most of its revenue from AdWords and AdSense, using relevant ads to fund free services and content for users while helping publishers monetize their content. This network of advertisers, publishers and searchers benefits all parties.

1. Google Overview of an Internet Giant

2. Mission "Google's mission is to organise the world's information and make it universally accessible and useful"

3. History

4. Products & Services Gmail Blogger Picasa YouTube Google Search Google Sites Google Video Google Buzz Google Docs Google Chat Google Calendar Google Reader Google Apps Google Groups Google Maps Google Earth Google Wave Google Chrome

5. Technology Google's search technology is reliant upon computer algorithms to determine search positioning, let's look at the technology used at determining its page. PageRank Hypertext-Matching Analysis

6. PageRank PageRank reflects the importance of web pages It considers variables and terms A higher PageRank is to believed to be more important

8. The Google Search Algorithm factors in:

9. Page content

10. Fonts

11. Subdivisions

12. Location of words

14. AdSense Google AdSense combines Google Search technology Google believes relevant advertising can be as useful as search results Google believes advertising can enhance the experience for visitors while helping publishers recover some of their investment in creating content of value Advertisers, publishers and information seekers all profit as a result

15. AdWords In combination with AdSense Google developed the "AdWords [program] for advertisers who want to reach a qualified audience as efficiently as possible.” The PageRank and Hypertext-Matching Analysis appears to function to produce the best possible matches for a users search query. AdWords and AdSense delivers content appropriate advertising based on the publishers content. This effectively appears to create a relationship between content publishers and advertising publishers creating a sense of network economy, value and effect.