Google's mission is to organize the world's information and make it universally accessible. It provides many popular products and services like Gmail, YouTube, Google Search, and Google Maps. Google uses algorithms like PageRank and hypertext-matching analysis to determine search rankings. It generates most of its revenue from AdWords and AdSense, using relevant ads to fund free services and content for users while helping publishers monetize their content. This network of advertisers, publishers and searchers benefits all parties.

1. GoogleOverview of an Internet Giant

2. Mission"Google's mission is to organise the world's information and make it universally accessible and useful"

3. History

4. Products & ServicesGmailBloggerPicasaYouTubeGoogle SearchGoogle SitesGoogle VideoGoogle BuzzGoogle DocsGoogle ChatGoogle CalendarGoogle ReaderGoogle AppsGoogle GroupsGoogle MapsGoogle EarthGoogle WaveGoogle Chrome

5. TechnologyGoogle's search technology is reliant upon computer algorithms to determine search positioning, let's look at the technology used at determining its page.PageRankHypertext-Matching Analysis

6. PageRankPageRank reflects the importance of web pagesIt considers variables and termsA higher PageRank is to believed to be more important

7. Hypertext-Matching AnalysisGoogle’s Search Engine analyses page content

8. The Google Search Algorithm factors in:

9. Page content

10. Fonts

11. Subdivisions

12. Location of words

13. Google’s Search Engine also analyses neighboring web pages to ensure relevant search results to a user’s queryBusiness ModelGoogle generates revenue from its Search EngineIt uses content advertising programs such as AdSenseCustomers have needs, wants and nice-to-haves and traditional business models fulfil theses for their customers.Google offers its customers needs, wants, and nice-to-haves all free.

14. AdSenseGoogle AdSense combines Google Search technologyGoogle believes relevant advertising can be as useful as search resultsGoogle believes advertising can enhance the experience for visitors while helping publishers recover some of their investment in creating content of valueAdvertisers, publishers and information seekers all profit as a result

15. AdWordsIn combination with AdSense Google developed the "AdWords [program] for advertisers who want to reach a qualified audience as efficiently as possible.”The PageRank and Hypertext-Matching Analysis appears to function to produce the best possible matches for a users search query.AdWords and AdSense delivers content appropriate advertising based on the publishers content.This effectively appears to create a relationship between content publishers and advertising publishers creating a sense of network economy, value and effect.