4. 1. User visits your website 2. Javascript tag collects information about your visitor 3. Javascript tag sends the information to the database servers 4. Data is then translated into reports 5. Insights found are actioned on the website. How does it work? ?
12. Example 1 : Identify opportunity keywords Analysis: Cars for sale does well on organic search but is no where to be seen on paid search. Action: Start bidding on cars for sale in paid search account. Analysis: Cheap cars does well on paid search but is no where to be seen on organic. Action: Focus on improving rankings cheap cars on SEO. Keyword Paid Search Visits Paid Search Revenue Organic Search Visits Organic Search Revenue Organic Ranking Cheap cars 856 $12,468 48 $0 50+ Used cars 674 $5,491 670 $6,165 3 Buy cars 431 $4,683 342 $3,718 6 Cars for sale 0 $0 349 $2,495 8
13. Example 2: Identify ROI chann els Analysis: Yahoo CPC seems to be the most cost effective CPC channel due to the low competition of advertisers, however the volume isn’t necessarily the largest. Action: Assuming my acceptable CPS is $0.20, consider investing more into Yahoo CPC until CPS $0.20 is achieved to drive more volume. Analysis: Facebook CPC seems to have poor conversion rate which is affecting the acceptable CPS threshold. Action: Consider refining further Facebook’s target audience to drive better qualified traffic to improve conversion rates. Source /medium Visits Revenue (KPI) Cost Conversion Rate Average Order CPS (KPI) google/cpc 34,189 $63,378 $15,000 2% $100 $0.24 google/organic 24,137 $58,532 $6,000 2.5% $97 $0.10 facebook/cpc 5,498 $5,278 $1,500 1.2% $80 $0.28 yahoo/cpc 1,709 $3,759 $600 2% $110 $0.16
14. Example 3: Goal Funnel Analysis Analysis: High exit rate to the entrance point of the funnel. Form data lost due to AJAX driven pages. Action: Consider getting rid of AJAX driven pages to accommodate for user’s using the back button. AJAX driven
15.
16. Questions? Danny Ng Consulting Manager [email_address] www.linkedin.com/in/dannyng www.firstrate.com.au
![Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)