When evaluating CMS products, there are several parameters to consider including functional capabilities, technical capabilities, operational capabilities, the product roadmap, vendor credentials, and product cost. Specifically, functional capabilities refer to the content maintenance, template library, segmentation abilities, and more. Technical capabilities relate to the platform, API integrations, architecture, and custom development. Operational capabilities cover installation, infrastructure, deployments, maintenance, and support.

1. CMS PRODUCTS EVALUATION
Parameters to be considered when evaluating CMS
products

2. Comprehensive
Evaluation
Functional
Capabilities
Technical
Capabilities
Operational
Capabilities
Product
Roadmap
Vendor
Credentials
Product
Cost

3. Functional Capabilities
Content
Maintenance
Template
Library
Segmentation
& Targeting
Multivariate
Testing
Auditing &
Tracking
Versioning /
Configuration
Management
Workflow Load & Stage
Schedule /
Publish
Search &
Discovery
User
Management
Marketing
Asset
Management
Analytics Reporting

4. Technical Capabilities
Platform API Integrations Architecture
Integration
with portal
Extending the
CMS System
Custom
Development
Error /
Exception
handling
Migration Security
Standards and
best practices

5. Operational Capabilities
Installation Infrastructure Deployments
Maintenance
Backup &
Restore
Monitoring
Troubleshooting Support Upgrades

6. Product Roadmap
Product
Vision
Vendor
Focus
Past
Trends
Industry
Positioning
Analyst
Reports

7. Vendor Credentials
Vendor
Credibility
Vendor Financial
strength
Installed base
Reference
Implementations

8. Product Cost
License
Cost
Support
Cost
Upgrade
Cost
Training
Cost
Consultant
Cost

9. THANK YOU
Feedback and suggestions welcome. Please write to
ashokkumar_ta / ashokkumar.ta@gmail.com