The document discusses how engaging with online customers in real-time through chat can increase sales and conversions for e-commerce businesses. It provides an example of an outdoor gear retailer that saw a 20% increase in revenue, 10x growth in conversions for chat users, and 54% higher average order value by targeting site visitors and proactively engaging them in chat. The retailer was able to better match product experts to customer interests and elevate the skills of customer service representatives through chat.
Leveraging the Power of an Internet Marketing System, is what WSI can help you with. There is a big difference between a Company that will build you a website, and the type of work that WSI can do for you. Please check out our Portfolio on www.wsiwebpro.com
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Affiliate marketing can generate new revenue opportunities. Explore how data provides insight into a campaigns performance and how to leverage data to make smarter digital investments.
Why phone calls should be part of your digital marketing strategyMediahawk
Colin Hudson, Head of Client Services at Mediahawk, shares how phone call data can unlock insights into the visitor journey that you can't get from anywhere else.
This series will dive into the many options you have to take your website from simple existence to a site that offers impressive technology to connect with, and drive customers to buy.
Leveraging the Power of an Internet Marketing System, is what WSI can help you with. There is a big difference between a Company that will build you a website, and the type of work that WSI can do for you. Please check out our Portfolio on www.wsiwebpro.com
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Affiliate marketing can generate new revenue opportunities. Explore how data provides insight into a campaigns performance and how to leverage data to make smarter digital investments.
Why phone calls should be part of your digital marketing strategyMediahawk
Colin Hudson, Head of Client Services at Mediahawk, shares how phone call data can unlock insights into the visitor journey that you can't get from anywhere else.
This series will dive into the many options you have to take your website from simple existence to a site that offers impressive technology to connect with, and drive customers to buy.
Introduction to Web Analytics - Zach Olsen Stukent Expert SessionStukent Inc.
Zach Olsen, the digital analytics manager for Columbia Sportswear, shares his knowledge of analytics on this Stukent Expert Session. Learn which metrics should be tracked, and which tools you should use to help you better analyze your online marketing efforts.
Email is the digital key - dotmailer, Oro MeetUp, ParisOro Inc.
Faster, better, smarter email: How to move the ROI needle In this session by dotmailer, we consider lessons learned from years of working with marketers and share the guiding principles to increase your ROI from email marketing automation. Even for that email campaign your customers loved. A quick-hitting strategy session for attendees.
Two web analytics case studies presented to the Cincinnati Marketing Association B2B group. One case study looked at a retail/e-commerce site, defined the objective, identified the KPI\'s used in the methodology and showed results.
The other case study looked at a lead generation site where the objective was to decrease aquisition costs. Methodolgy used a conversion funnel.
Affiliate marketing Key Strategies For 2016 Visualsoft
Affiliate marketing allows online retailers to work with a wide range of third party websites designed specifically to drive customers to eCommerce sites. Visualsoft's Head of Network, Luke Atherton, discusses key strategies in affiliate marketing for 2016.
Product Marketing by Numbers - Objectives, Goals and KPI frameworksJono Alderson
Product management should be data driven, consumer-centric, and informed by deep insights derived from tracking and analysing user behaviour at scale.
But this can only happen if you use a framework; if you've defined what 'good' looks like before you start implementing tracking and collecting data points.
I explore a couple of frameworks - including my own hybrid model - and share processes which overcome analysis paralysis and enable truly data-driven product development.
Les web analitycs présentés par Unica lors de la première WAW en France en mai 2008.
http://www.referencement-blog.net/le-premier-webanalitycs-wednesday-en-france-waw-pour-les-intimes-217
Helping dealership engage more online visiting using chat software or managed chat services. Learn what works when dealing with shoppers on your dealership website.
Recent dealer chat webinar presentation for DealersEdge covering how to leverage live chat at your dealership to actively engage and sell more dealership website shoppers. Car chat is fast becoming the best way to connect with shoppers while they are on your website.
Data Driven Channel Management | San Francisco Digital Marketing HubAlison Waldron
We all have a view on how to manage our marketing channels, but how do you ensure your approach is the right one and - crucially - that it drives incremental sales? We explain how to use analytics, third party data and a little growth hacking flair to manage channels and get the most out of your budget.
This is the slide deck I used when I presented in our October SEO.com seminar. I discuss how to use Google Analytics to prove ROI through different marketing channels.
Introduction to Web Analytics - Zach Olsen Stukent Expert SessionStukent Inc.
Zach Olsen, the digital analytics manager for Columbia Sportswear, shares his knowledge of analytics on this Stukent Expert Session. Learn which metrics should be tracked, and which tools you should use to help you better analyze your online marketing efforts.
Email is the digital key - dotmailer, Oro MeetUp, ParisOro Inc.
Faster, better, smarter email: How to move the ROI needle In this session by dotmailer, we consider lessons learned from years of working with marketers and share the guiding principles to increase your ROI from email marketing automation. Even for that email campaign your customers loved. A quick-hitting strategy session for attendees.
Two web analytics case studies presented to the Cincinnati Marketing Association B2B group. One case study looked at a retail/e-commerce site, defined the objective, identified the KPI\'s used in the methodology and showed results.
The other case study looked at a lead generation site where the objective was to decrease aquisition costs. Methodolgy used a conversion funnel.
Affiliate marketing Key Strategies For 2016 Visualsoft
Affiliate marketing allows online retailers to work with a wide range of third party websites designed specifically to drive customers to eCommerce sites. Visualsoft's Head of Network, Luke Atherton, discusses key strategies in affiliate marketing for 2016.
Product Marketing by Numbers - Objectives, Goals and KPI frameworksJono Alderson
Product management should be data driven, consumer-centric, and informed by deep insights derived from tracking and analysing user behaviour at scale.
But this can only happen if you use a framework; if you've defined what 'good' looks like before you start implementing tracking and collecting data points.
I explore a couple of frameworks - including my own hybrid model - and share processes which overcome analysis paralysis and enable truly data-driven product development.
Les web analitycs présentés par Unica lors de la première WAW en France en mai 2008.
http://www.referencement-blog.net/le-premier-webanalitycs-wednesday-en-france-waw-pour-les-intimes-217
Helping dealership engage more online visiting using chat software or managed chat services. Learn what works when dealing with shoppers on your dealership website.
Recent dealer chat webinar presentation for DealersEdge covering how to leverage live chat at your dealership to actively engage and sell more dealership website shoppers. Car chat is fast becoming the best way to connect with shoppers while they are on your website.
Data Driven Channel Management | San Francisco Digital Marketing HubAlison Waldron
We all have a view on how to manage our marketing channels, but how do you ensure your approach is the right one and - crucially - that it drives incremental sales? We explain how to use analytics, third party data and a little growth hacking flair to manage channels and get the most out of your budget.
This is the slide deck I used when I presented in our October SEO.com seminar. I discuss how to use Google Analytics to prove ROI through different marketing channels.
Amiro Consulting is a leading Cloud Marketing Solutions provider. We deliver scalable products and on-demand professional services to help enterprises accelerate their adoption of cloud applications and platforms.
Our world-class portfolio proves that we bring innovation and best practices to every project. From demand generation to marketing automation, CRM implementation and cloud strategy, we guarantee that our Solutions deliver the increased productivity, revenues and ROI that you expect.
How to automagically identify high-intent leads (Webinar Slides)Segment
B2B buyers research an average of 12 sources before ever raising their hand or reaching out. Imagine if you could identify and engage with these folks before they contact you (or your competitors). This webinar will show you how.
Presentation from SalesFUSION Lunch and learn program. This presentation focuses on new b2b marketing techniques and technologies that help marketers improve their lead generation capabilities
Identify How To Put In Place A Strategy To Source & Generate New Leads & Inte...John Watton
• From social media to word of mouth: examine how to create lead generation in the B2B space and discover which platforms have been most successful in generating new leads
• Prioritising your leads: identify how to put a lead scoring system in place that will enable you to target your hottest leads, generating ROI
• How should you manage new leads? Examine how to work more closely with sales teams to follow up and convert new leads into financial rewards
How e-commerce businesses can increase marketing ROI through automationTars
In this webinar, we will show you how to implement a set of curated automation tactics that will help you optimize your campaigns for maximum conversions.
Specifically, we will cover…
– How you can use chatbots to automate customer query resolution
– How you can use rule-based ad management to optimize your ad strategy
– How automated campaign tracking can help you understand what is working and what is not working in your ad campaigns
[Webinar] RollWorks & Drift: The ABCs of ABMRollWorks
You decide to add account-based marketing to your existing demand gen marketing strategy. You have the budget for it and you’ve even pulled together a few lists of great accounts to target. You set up a few amazing, hyper-targeted campaigns, send them out into the world, and…
…nothing happens. Well, technically something happens: you lose your budget.
It’s not your fault. You targeted some awesome accounts. The problem is they weren’t the right accounts for your business.
So we’ve brought together Mark Kilens (VP, Content and Community, Drift) and Ali Biggs (Director, Brand & Product Marketing, RollWorks) to show you how to make sure your ABM strategy is targeting the right accounts and generating serious ROI.
Join these two seasoned marketing pros for a one-hour, LIVE webinar and learn how to:
-Create an ideal customer profile (ICP) and build a target account list (TAL) for your business
-Find and engage your ideal accounts and buyers
-Convert the leads that come to your site from your ABM campaigns
SaaS Marketing - Blogging, Social and SearchAgile SEO
-- How do SaaS providers use blogging, Twitter, Facebook, LinkedIn, SEO, PPC, and PR?
-- How can SaaS providers generate buzz and viral content?
-- Which online channels have the highest ROI?
-- How should SaaS providers integrate social media into their marketing process?
Gilad David Maayan, a SaaS marketing and social media expert, reviews how today's online marketing channels work together to generate high impact for growing SaaS providers.
The 2017 State of B2B Digital Marketing ReportDemandWave
Get a sneak peek of our sixth annual State of B2B Digital Marketing Report where nearly 200 B2B marketing leaders weighed in on the top goals and challenges of 2017.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
4. The Challenge with Web Analytics Analytics provides you a ton of data about what just happened on your site. But how do you turn that data into information you can use? Does this data really tell you what you need to know about your site visitors? What if you could ask them?
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6. The Power of Real-time Analytics What if you could see what was going on in your site in real time? Start a dialogue with those customers you feel are important Understand why they did what they did All while they are still on your site Building a relationship with your customers!
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10. Target Visitors – What should you look for? Visitor referred by a search engine or marketing campaign Web behavior provides clues as to visitor intent Frequency of visits to a particular page or item Visitors at risk of abandoning a cart or an application
[Steps based on http://www.promotionworld.com/tutorial/google/ http://www.hochmanconsultants.com/articles/internet-marketing-process.shtml http://www.associatedcontent.com/article/21573/owning_a_website_is_more_than_just.html?page=2&cat=15] You’ve got our business case nailed, your roadmap is defined and your goals are set… The economy is tough these days but your financing in place as is your go-to-market plan… Your website is ready and you were even ahead of the curve by getting it in front of some potential customers to get comments and feedback. Maybe you worked with an SEO consultancy or decided to go it alone – your campaign is in place and wha-da-ya-know? visitors are arriving on your site! Maybe even hundreds of site visitors… so what’s the problem? The problem is – they are typical visitors and they’re not buying. So what did we do wrong? Despite all the improvements in SEM, Search, Internal Search and analytics tools over the last 2-3 years, the average conversion rate, (and nearly without exception, regardless to your definition of conversion) for website visitors, who are left to their own devices is only 2% - or put another way, that’s 98% of all of your website visitors will land on your site and will provide you no value. Now there are speakers at PubCon far more qualified than me to tell you how to save money on these visitors and get them to your site for free – but this is basically our problem – and we can see it in our analytics reports: Visitors are abandoning their shopping carts Visitors are leaving the site without having completed the ordering process Some had payment issues of some kind And others we have to presume simply didn’t find the information or product they were looking for… That’s a lot of things we don’t know – and we’ve already seen some really smart and innovative ideas so far at PubCon for helping answer these questions – but what we do know for sure is that it’s costing us money to get a visitor to our site, and without engaging with that person somehow, we have a 98% chance of losing money on that click.
Here is how it happens -take out the Timpani -take out the visitor side area
E-Retailing is just about selling I want to tell you a little story if I may about my father-in-law… a lovely gentleman by the name of Nir Berman who owns a small but successful company called Nirtech, reselling computers and hardware on tenders and government contracts to large public institutions: schools, colleges, government agencies and the like. Now my father-in-law, bless him – prides himself on being an old fashioned salesman – he started off selling office supplies and telex machines. He doesn’t have a store these days, but he still loves the days when he can get out of the office, go see his customers face-to-face, look them in the eye and close the deal. But Nir said something funny to me a couple of weeks ago. One day I asked Nir why he started his website, and he said it was because a few years ago, everyone else in the computer business was doing it, and one of his customers suggested it would be a good idea for him to have an online catalogue too. So off went Nir and invested in a site, and in some online advertising and keywords, and till today he continues to invest a lot of time and energy and money in maintaining a site that he is very happy with. Except that he’s not happy with it – because he’s just not 100% sure that his site is actually working for him. He know that he’s happy with: the number of hits he gets the number of leads that it generates the prestige and web-presence it gives him – but remember that Nirtech caters for those “larger institutional companies who won’t order online” (that’s what Nir tells me) and Nir has absolutely no clue who are these other 3,000 visitors on his site every month and why they are there. He can see them there in his analytics reports, and he can see their searches in his keyword reports, but he has all the big customers he can handle right now and he doesn’t even have a shopping cart on his site. What’s frustrating him, and what frustrates many companies with single-digit conversion rates is not knowing why... In Nir’s case he realises that he might be wasting a huge proportion of his SEO spend on getting the wrong-type of visitor to his site OR as I suggested to him, these might just be the right-type of visitors and Nir might possibly have this whole new and lucrative potential business banging on his door right now. So I asked him what he’d do in the old days – back when he had a store and his answer was beautifully simple: he said: “I’d just say ‘hello’ and ask them what I can help them with”. And I thought that was such a great answer – because Nir is finally starting to understand what successful online retailers have already realized – and that is that nothing has changed between the virtual and real store. When we a build a store, or provide a service, we know the most important thing are our staff - they are the embodiment of our business and our values to your customers. In real time, great salesman, just like Nir, will welcome their customers, step back and watch from a safe distance and offer assistance as and when it’s required. Don't let you webmaster define your business/sales strategy - don't let them define the way you want to interact with your customers. Customers aren't on your website to buy your website- they're there to buy your products Many of the Conversion Optimization tools available today are truly impressive – and I do recommend you consider them too, but do consider that most online consumers check at least four sites before making a purchasing decision, so if you want to stand out from the crowd, you’ll want to consider what makes a difference to a potential buyer. Because more important than design, and layout and X, the most important thing is trust. Real people have an emotion experience every time they part with their money and given a choice, in a bricks-and-mortar store, or online – they will buy from someone they trust. So when you think about trust, think about real-time engagement. SLIDES I want to just ask a quick question – and we can have a show of hands - keep them up: How many of us here are selling something online? And how many of those are also selling offline – not on the internet? And how many of have ever personally met someone – and sold them something?
Real-time Engagement Really Works Why do customers like to chat? Instant Messaging for Instant Gratification Most customers look at at least four different websites before making a purchasing decision. That means that a customer will be looking for ways to make their selection easier. This is most commonly done by simply excluding those sites that don’t immediately answer their questions or requirements within the site content. Excluding means closing your window – that means there’s no second chances. Quicker than email - Most customers who send emails then leave the site immediately afterwards. If they happen to find their product in their next window, with your competitor they will simply buy there instead. No second chances. Less explicit than calling Customer wants to remain anonymous A call can feel more of a commitment than chatting Might not be able or be comfortable to call from certain locations such as work Live chat is free – calls cost money Quicker. They don’t want to wait in line for an operator, or have to navigate complex voice menus Some customers will simply not have access to a phone Chat is a differentiator Buyers compare prices before purchasing, but are more importantly, they also compare sites looking for something that makes one better or worse. Offering chat shows a commitment to service, and to listening to your customers. That speaks volumes to your prospects about how you value your customers. Visitors who chat demonstrate a higher level of satisfaction, loyalty and are X % more likely to purchase. Why do site owners like chat? Chat can be used to move the visitor closer to purchase Reduce abandonment and increase completion rate Increase average dollar value per order with chat engagements - the personal engagement with a sales or service agent at the time of purchase adds the potential to persuasively upsell or cross-sell additional products or services. Allows you to engage your site visitors in a conversation. This conversation is two-way and can help you learn: Which pages are the have trouble with? Should these be redesigned? What questions are being asked most commonly? Should you add more descriptive content? Which products are visitors looking for? Consider redesigning menus and navigation to more easily find special offers and popular items The ‘trust’ factor is often more important than price in online purchasing decisions. Build relationships and trust with your prospects by making you (or one of your customer service team) available to personally answer questions or help them to take action. Allows the site owner to monitor and maintain a high quality of customer service by regularly reviewing the chat transcripts. Most paid chat systems include real-time website monitoring allowing you to be more proactive about inviting visitors and not to wait until they come and chat with you. Most paid chat systems also include retroactive reporting tools which can compliment your own analytics reports (Google, Omniture, Hitbox) Cost savings - Customer service representative can only handle one phone call at a time versus 2-3 chats simultaneously. Using live chat can increase your conversion rate – but don’t forget – it’s not the chat that sells – it’s you or one of your customer service staff. Chat leverages your skills - you run your business because it's something you know – you're the expert – chat will let you go and sell. And the statistics back this up…