Google Analytics is essential for every ecommerce website. In this session, you'll learn to read and understand GA reporting, and how the reports relate to your business. If you already understand how Google Analytics works, the advanced course will teach you how to implement best practices for successful ecommerce marketing strategies.
EEC 2011 Beyond Targeting - Location, Recency and CreativityStrongView
Email Experience Council 2011 presentation: Beyond Targeting - Location, Recency and Creativity
Presented by Ryan Deutsch, StrongMail's VP of Strategic Services
Owning The Q4 Google Shopping Search ResultsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
Strategic Inventory Planning for the Holiday Shopping RushTinuiti
In order to help better prepare professional Amazon sellers, we’ve brought in the inventory management gurus over at Webgility and SkuVault to help sellers strategize their products, campaigns, prices & profits for Q4.
Learn more about key personas and retention campaigns to keep your most valuable customers, we'll cover everything from winning back churning customers to automating product replenishment campaigns.
Proven Personalization Wins to Increase eCommerce RevenueDynamic Yield
Consumers expect shopping experiences that are tailored to them. That means 1:1 website personalization isn’t just cutting edge - it’s table stakes. This presentation outlines personalization strategies that are used by retailers all over the world.
EEC 2011 Beyond Targeting - Location, Recency and CreativityStrongView
Email Experience Council 2011 presentation: Beyond Targeting - Location, Recency and Creativity
Presented by Ryan Deutsch, StrongMail's VP of Strategic Services
Owning The Q4 Google Shopping Search ResultsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
Strategic Inventory Planning for the Holiday Shopping RushTinuiti
In order to help better prepare professional Amazon sellers, we’ve brought in the inventory management gurus over at Webgility and SkuVault to help sellers strategize their products, campaigns, prices & profits for Q4.
Learn more about key personas and retention campaigns to keep your most valuable customers, we'll cover everything from winning back churning customers to automating product replenishment campaigns.
Proven Personalization Wins to Increase eCommerce RevenueDynamic Yield
Consumers expect shopping experiences that are tailored to them. That means 1:1 website personalization isn’t just cutting edge - it’s table stakes. This presentation outlines personalization strategies that are used by retailers all over the world.
Game-inar: a combination of a live webinar and online game experience
In this interactive educational experience, we discuss the various personas of your current site visitors and how to target each group with tailored messaging for maximum engagement and conversions.
From this webinar, you will:
Learn from our live online game
Discuss both advertising and email marketing
Understand how acquisition and retention work together
HookLogic / AutoHook Suite - Building the Ultimate Attribution Model in Autom...Jeff Kershner
For more information visit - http://dlrfr.sh/autohook -- What is the AutoHook suite of solutions? Well the easy answer is that they're not a Lead Provider, but more of a Show Provider. But in reality,they are a lot more. Not only do they identify the highest intent to buy customers from your website and 3rd party leads, they help drive over 30% of them into your dealerships showroom. That’s almost DOUBLE the national show rate of 17%. With that, they have also built the Ultimate Attribution Engine. This means they can track a customer from Initial Lead -> Showroom visit -> Purchase, and deliver a cost per sale that is one of the best in the industry. Well over 1000 dealers are now using HookLogic / AutoHook every day to not only increase conversion from their dealership websites but more importantly increase Show Room Visits, that ultimately turn into sales! For more information or for a quick 15 minute demo - visit http://www.leadtoshow.com
Making Better Marketing Decisions Using Campaign Attribution ModelsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
Competition for space on Google Shopping’s Product Listing Ads is on the rise, making it increasingly difficult for retailers and brands to get their products in front of potential customers who are actively searching for purchase options.
The 2016 Google Shopping Virtual Summit is designed to arm ecommerce marketing executives with an arsenal of Google Shopping Campaign insights and strategies to help increase product discoverability and ignite profitability and growth.
Lessons from Holidays Past: Maximize Your Q4 Paid Search CampaignsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
ReachLocal webinar presented by our Healthcare Director Golda Hartman, MD and Mike Merrill Director of Marketing. Great content for any healthcare organization looking to increase their patients through search engine marketing strategies.
Closing the Loop: Profitable Product Level Ad Strategies for 2016Tinuiti
In this 60min product-level advertising course, CPC Strategy’s Retail Search Manager, Lewis Brannon & Hooklogic’s Vice President of Retail Strategy, Steve Elson, will dive into actionable steps (driven by data) that will to drive sales growth.
Understanding Personalization Metrics - How to Measure SuccessCertona
In order to know if your personalization strategy is working, you need to understand how to measure success. Get to know the metrics that impact web personalization and how to improve performance.
Shopping ads and buy buttons - what's new (June 2015)Ann Stanley
The huge growth in Google Shopping or Product Listing ads has meant massive innovation, with new features offered in Google and the announcement of the Google button. However Amazon, Facebook and social platforms have all responded by offering a range of products ads and buy buttons. This article presented at SASCon in Manchester gives an overview of the current status of all the options available to e-commerce merchants.
Anvil's Pascal Inderabudhi presented at the quarterly lunch & learn seminar on paid media. From exactly what paid media is to an overview on how to use it, he covered all the bases in order to get anyone off and running with this own campaign.
Q4 Product Advertising Strategy for Retail Brand Manufacturers & SuppliersTinuiti
How retail brands and suppliers should approach the holiday shopping season on Amazon and with other big box retailers like Costco, Best Buy, and Walmart.
Pricing engine acquisio local sem webinar-finalAcquisio
As publishers and local search providers struggle to find ways to create improved margins, they have found an important ally in technology. New tech is helping automate much of the work humans have been performing like proposal management, CRM connectivity, publisher account provisioning and setup, keyword research, budget and bid management, ad creation, call tracking, client reporting and so much more. Join us for an overview of the state of automation today, some examples of companies who maximize their use of automation and the results they have obtained, as well as a discussion on the role of machines and humans in local search.
Amazon marketplace optimization unpacking the strategic levers that drive m...Miva
The Amazon Marketplace is a top-tier sales channel for many brands and resellers alike, yet few sellers approach the Marketplace with a sophisticated strategy focused on ongoing performance optimization. CPC Strategy CEO, Rick Backus, dives into how large-scale sellers can scale their Marketplace performance and foster significant competitive advantages by leveraging high-volume sales and marketing programs.
Sample Google Analytics Agency Training AgendaDice Nakamura
Agenda for Google Analytics training - GA Driven Dashboards and sample reports include: Goals & E-Commerce, Campaign Measurement, Visitor Navigation, In-Page analytics, Internal Site Search, Intelligence Reports, Alerts, Pivoting, Advanced Segmentation
Join leading industry PPC experts, CPC Strategy, & leading predictive lifecycle marketing experts at Windsor Circle as they showcase proven strategies to acquire & retain customers at a more efficient & cheaper cost.
Conversion Optimisation: Creating the right environment for your CRO campaignFresh Egg UK
Julian Erbsloeh presented at BrightonCRO about ensuring you're able to measure your conversion optimisation activity and the configurations you need set up in Google Analytics to support your CRO campaigns.
Game-inar: a combination of a live webinar and online game experience
In this interactive educational experience, we discuss the various personas of your current site visitors and how to target each group with tailored messaging for maximum engagement and conversions.
From this webinar, you will:
Learn from our live online game
Discuss both advertising and email marketing
Understand how acquisition and retention work together
HookLogic / AutoHook Suite - Building the Ultimate Attribution Model in Autom...Jeff Kershner
For more information visit - http://dlrfr.sh/autohook -- What is the AutoHook suite of solutions? Well the easy answer is that they're not a Lead Provider, but more of a Show Provider. But in reality,they are a lot more. Not only do they identify the highest intent to buy customers from your website and 3rd party leads, they help drive over 30% of them into your dealerships showroom. That’s almost DOUBLE the national show rate of 17%. With that, they have also built the Ultimate Attribution Engine. This means they can track a customer from Initial Lead -> Showroom visit -> Purchase, and deliver a cost per sale that is one of the best in the industry. Well over 1000 dealers are now using HookLogic / AutoHook every day to not only increase conversion from their dealership websites but more importantly increase Show Room Visits, that ultimately turn into sales! For more information or for a quick 15 minute demo - visit http://www.leadtoshow.com
Making Better Marketing Decisions Using Campaign Attribution ModelsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
Competition for space on Google Shopping’s Product Listing Ads is on the rise, making it increasingly difficult for retailers and brands to get their products in front of potential customers who are actively searching for purchase options.
The 2016 Google Shopping Virtual Summit is designed to arm ecommerce marketing executives with an arsenal of Google Shopping Campaign insights and strategies to help increase product discoverability and ignite profitability and growth.
Lessons from Holidays Past: Maximize Your Q4 Paid Search CampaignsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
ReachLocal webinar presented by our Healthcare Director Golda Hartman, MD and Mike Merrill Director of Marketing. Great content for any healthcare organization looking to increase their patients through search engine marketing strategies.
Closing the Loop: Profitable Product Level Ad Strategies for 2016Tinuiti
In this 60min product-level advertising course, CPC Strategy’s Retail Search Manager, Lewis Brannon & Hooklogic’s Vice President of Retail Strategy, Steve Elson, will dive into actionable steps (driven by data) that will to drive sales growth.
Understanding Personalization Metrics - How to Measure SuccessCertona
In order to know if your personalization strategy is working, you need to understand how to measure success. Get to know the metrics that impact web personalization and how to improve performance.
Shopping ads and buy buttons - what's new (June 2015)Ann Stanley
The huge growth in Google Shopping or Product Listing ads has meant massive innovation, with new features offered in Google and the announcement of the Google button. However Amazon, Facebook and social platforms have all responded by offering a range of products ads and buy buttons. This article presented at SASCon in Manchester gives an overview of the current status of all the options available to e-commerce merchants.
Anvil's Pascal Inderabudhi presented at the quarterly lunch & learn seminar on paid media. From exactly what paid media is to an overview on how to use it, he covered all the bases in order to get anyone off and running with this own campaign.
Q4 Product Advertising Strategy for Retail Brand Manufacturers & SuppliersTinuiti
How retail brands and suppliers should approach the holiday shopping season on Amazon and with other big box retailers like Costco, Best Buy, and Walmart.
Pricing engine acquisio local sem webinar-finalAcquisio
As publishers and local search providers struggle to find ways to create improved margins, they have found an important ally in technology. New tech is helping automate much of the work humans have been performing like proposal management, CRM connectivity, publisher account provisioning and setup, keyword research, budget and bid management, ad creation, call tracking, client reporting and so much more. Join us for an overview of the state of automation today, some examples of companies who maximize their use of automation and the results they have obtained, as well as a discussion on the role of machines and humans in local search.
Amazon marketplace optimization unpacking the strategic levers that drive m...Miva
The Amazon Marketplace is a top-tier sales channel for many brands and resellers alike, yet few sellers approach the Marketplace with a sophisticated strategy focused on ongoing performance optimization. CPC Strategy CEO, Rick Backus, dives into how large-scale sellers can scale their Marketplace performance and foster significant competitive advantages by leveraging high-volume sales and marketing programs.
Sample Google Analytics Agency Training AgendaDice Nakamura
Agenda for Google Analytics training - GA Driven Dashboards and sample reports include: Goals & E-Commerce, Campaign Measurement, Visitor Navigation, In-Page analytics, Internal Site Search, Intelligence Reports, Alerts, Pivoting, Advanced Segmentation
Join leading industry PPC experts, CPC Strategy, & leading predictive lifecycle marketing experts at Windsor Circle as they showcase proven strategies to acquire & retain customers at a more efficient & cheaper cost.
Conversion Optimisation: Creating the right environment for your CRO campaignFresh Egg UK
Julian Erbsloeh presented at BrightonCRO about ensuring you're able to measure your conversion optimisation activity and the configurations you need set up in Google Analytics to support your CRO campaigns.
Google Analytics is the Wall Street Journal of an online business – you should be reading it everyday. Learn how to use the most powerful analytics tool available, and get up-to-the-minute data about your site visitors, conversions, products, revenue and so much more. We’ll explore the best GA practices and features to drive more revenue out of your Miva store, including metrics and definitions, campaign tagging for measuring inbound traffic (ppc, email, etc.), custom reporting and dashboards, importing data into Google Analytics, reporting offline (phone order) sales in Google Analytics, using Google Analytics to grow your revenue, and introduction to Google Analytics reports.
MivaCon 2016, Friday session 1.
Online Marketing Intensive Part 3: Google Analytics for Business Owners
Maximise your profitability by understanding and applying the right analytic tools for your website.
Discover how to create your own Google Analytics dashboard and learn how to diagnose traffic profitability per keyword, per action and per source of traffic.
Feel free to drop us a message if you have any further questions about Google Analytics for your business.
Next: Conversion Optimisation - http://slidesha.re/Xvl9By
Is your company a third party interactive marketing solution or interactive marketing agency? Do your clients need Google Analytics services? Contact Vertical Nerve so we can discuss our Google Analytics agency model that includes commission re-seller and service provider (white labeling) opportunities!
http://www.pointit.com - This presentation covers the basics of Google Analytics. Whether you're a marketer or a Website owner, you'll find everything you need to know about Google Analytics here.
Chewy Trewella - Succeeding Online Using Free Google Toolssounddelivery
In this session, you'll get a chance to see how to use things such as Google Analytics, Google Website Optimiser, Google Webmaster Tools and more to control and optimise your online presence.
Content Marketing Retreat: Using Google AnalyticsTim Frick
This presentation addresses how Google’s flagship measurement app can help you glean actionable insights from your website’s content performance. It also covers how to track engagement and conversions using goals and funnels as well as several use cases for why you should customize it to meet specific needs, such as tracking video playback, email campaign performance, and so on.
Retail Insights is an emerging boutique company that shelves point solutions; aims to engage, resolve and support day to day challenges of our customers. With a strong domain expertise in Retail as a backbone and handpicked technology leaders, we make a wonderful team driving next generation retail solutions.
Retail Insights today is all about connected customer experience across channels; an omni-channel business seamlessly costcnnecting clicks to bricks. Consumerization and Socially Engaged business platforms are the areas of focus to provide customer centric approach, beyond mobility, analytics and cloud.
Retail Insights customers have been able to achieve the following benefits from their Omni-channel initiatives:
* 15% increase of in-store sales
* 20% improvement in cross-sell effectiveness
* 40% reduction in time-to-market.
Retail Insights has helped customers over 50+ successful transformations, by being a partner in following areas:
Smarter Retails Platforms & Solutions (Omni Channel Needs)
1. In-store Kiosks – Price matches, Product Recommendations, Virtual Assistance etc.
2. Mobile Solutions– Contextual Offers, Geo Fencing, Endless Aisles, Retail Execution/Store Mapping and Self Checkouts etc.
3. Store Digitalization – Electronic SEL, Digital Signages, E-Catalogue, Mobile BI, Mobile POS & Augmented Reality
4. Eye Tracking Solutions like Interactive Screens
Better Connected Solutions to achieve ( Connected Customer Experience)
1. Single view of Customers across multiple channels
2. Personalised promotions
3. Single view of Inventory, Loyalty and Reward management & e-coupons
4.Click & Collect, Returns to Store, Drop Ship etc
Cloud Solutions to gain flexibility, agility and lower total cost of ownership
1.Migrating existing on-premise SW solutions to Private/Public Cloud environment
2.Implementing new SW solutions on a Private/Public Cloud environment
2016 Ecommerce Trends & Conversion Best PracticesMiva
Ecommerce is a quickly evolving universe. Learn which new features in the ecommerce marketplace actually work, convert sales, and will help your business grow.
MivaCon 2016, Friday session 2.
Transform your store into a modern, beautifully designed showcase for your products with Miva Merchant's New ReadyThemes. These free, high quality responsive themes are paired with new admin functionality to allow you to better manage your existing stores content, navigation, featured products and marketing images. This session will guide you though the new themes available as well as show you how to integrate ReadyTheme features into your existing Miva Store.
MivaCon 2016, Friday session 1.
Facebook Advertising: From Content to ConversionsMiva
What if all of your future customers were in one place, clamoring for information about your brand and products? They are. We’ll explore how to open up a true dialogue with your social media audience, creating great content and putting it to work with Facebook Power Editor and Ads Manager to drive clicks and conversions.
MivaCon 2016, Thursday session 3.
When it comes to email, what's the difference between unwanted spam and a confident, creative dialogue with your customers? It's all in the voice. Explore how your email campaigns reflect the character of your brand and communicate who you are to the world, and how applying artistry and good ethics to everything from subject lines to automated schedules can build true loyalty and drive sales.
MivaCon 2016, Thursday session 2.
Secrets to Writing Content That Matters - Gillian MuessigMiva
You've got products. You've got content. Some of it might even be very good content. But is it content that will rank? Content that will sell? In short, is it the RIGHT content? Gillian takes a deep dive into a revolutionary process for determining the most valuable content to write. From the subject to the page where it resides, where it links and how it will rank, you'll finally have a firm grip and a replicable process for identifying, scheduling, writing and posting content that will actually boost your bottom line.
MivaCon 2016, Friday session 3.
Super successful companies have both Wizards and Executors. Learn what they do, how they work together, and how the combination makes the difference between being a company that runs with the pack and one that stands out as the clear leader in the field. There's a lot of profit riding on whether or not your company has a competent Wizard who can see into the future, connect with a financially qualified community of people who want to love and support your brand for years to come AND a competent Executor who can execute on the Wizard's ideas.
MivaCon 2016, Friday session 2.
Get up to speed with the latest Miva features with this in-depth training. We’ll tackle a year’s worth of innovation in a step-by-step workshop guiding you through the best new ways to streamline operations and improve your customers’ shopping experience. Learn how to manage gift certificates, process customer credits, offer split payment options, crete order notes, create a customer address book, and other advanced functionality. Want to set up customer wish lists? Charge for digital downloads? Manage URI? We’ve got you covered.
MivaCon 2016, Friday session 1.
Robyn Johnson, Amazon Expert, will be sharing how to use Amazon and Ebay in order to increase your sales velocities, brand awareness, and profits. Each market has it’s own nuances. In this session we will give you the base knowledge to not only manage your presence on multiple marketplaces but to generate consistent revenue streams. With the increasing popularity of Amazon, and especially Amazon Prime, the traffic these marketplaces bring can no longer be ignored.
MivaCon 2016, Friday session 1.
Tarot decks, tea leaves, scrying, or your crazy uncle's trick knee; all popular ways to predict the future. When it comes to the every-changing realm of UI and UX on the web, the best way to know the future is to keep up-to-date with the latest technologies and techniques. Instead of having to read about it, you will be creating the new trends and standards.
MivaCon 2016, Thursday session 3.
Whether you’re still fulfilling orders from your garage, are ready to try Amazon FBA, or are organizing supply chains from an overseas warehouse to your customer’s font door, we’ll explore the most efficient and most up-to-date techniques for managing fulfillment. In this session we will discuss the pros and cons of a variety of available options, including self-fulfillment using standard carriers, distribution warehouses, 3rd party fulfillment centers, Amazon FBA, and international consolidators.
MivaCon 2016, Thursday session 3.
By all metrics, worldwide mobile usage eclipsed desktop in 2015. So why are you still designing your ecommerce site for desktop? In this essential workshop, we’ll explore how to create an intuitive, effective, responsive mobile experience for your customers. Learn how to optimize for different devices and operating systems, create concise navigation, make strong use of images, forms, and buttons, and employ powerful design cues to lead your customers from homepage to checkout.
MivaCon 2016, Thursday session 3.
What does it take to be number one? This seems to be a reoccurring question for both web store owners and developers when it comes to controlling the coveted top spot. This session will go over the best practices for On-Page SEO using Miva Merchant, as well as recommendations for 2016 and beyond to help your site increase its rankings and stay current with today’s changing Search Engine algorithms.
MivaCon 2016, Thursday session 2.
Every minute that you spend wrangling an inefficient daily workflow is a wasted opportunity for creativity and profit. Join us to learn the latest techniques for optimizing your web development projects in Miva Merchant. You’ll streamline operations, reduce demands on staff, consume less resources, and free up more time for creation and expansion.
MivaCon 2016, Thursday session 2.
I have a coupon for that! With the new discount and marketing features built into version 9 you now have the power to unlock Miva Merchant price groups. Learn how these vital new features work and how to use them for advanced marketing within your online store. Miva Merchant 9 gives you an enterprise level discount engine right at your fingertips.
MivaCon 2016, Thursday session 2
2016 consumers are demanding authentic brands they can experience, not just buy from. EYStudios’ CEO Eric Yonge will show how to wow current and new customers with an engaging brand that exists online as well as offline. From improving usability to crafting an expert “voice,” Eric will reveal powerful steps that will benefit your bottom line and stun your competition!
MivaCon 2016, Thursday session 1.
Smooth, efficient order processing is absolutely vital for a successful online business, and is an excellent way to build customer loyalty and trust. Learn how to master managing order status, splitting shipments, shipping labels, and automated customer email sequences at the heart of your revenue.
MivaCon 2016, Thursday session 1.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
2. Agenda
1st Hour:
• Introduction to Google Analytics
• Key Google Analytics metrics and definitions
• Reporting overview – key reports for merchants
• Introduction To Enhanced Ecommerce
2nd Hour:
• Using Google Analytics to drive your business
• Reporting strategy
• Campaign tagging strategy
• Profitability reporting
• Google Tag Manager and Universal Analytics
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3. eComIQ
3
• Digital Advertising Agency
– Paid Search & Shopping Campaigns
– Conversion optimization
– Digital Advertising Strategy
• Google Analytics Consulting Company
– Custom and Complex Integrations
– Google Tag Manager
– Data Import
– Using Google Analytics Data To Increase Sales
• Consultant For Over 250 Miva Merchant Companies
4. PPC
Miva Merchant PPC Agency
• 10% of ad spend ($500/month minimum billing)
• Dedicated account manager with direct access (phone and email)
• Includes Analytics setup and support
• Includes monthly report with focus metrics reported vs. established
goals
• Focus on Ecommerce sites and Shopping campaigns
• Includes additional consulting at no additional charge
– Conversion optimization
– Value proposition development
– Competitive analysis
4
5. My Babies
5
• Largest Greek imports retailer on
the web
• Online since 2004
• Miva Merchant since 2004
• Launched in 2006
• Google Analytics certified partner
since 2008
• AdWords and Bing Certified Partner
• Launched in 2011
• The “Miva Central” to-be of Google
Analytics apps
• Launched in 2009
6. Why Do You
Need Analytics?
Website Analytics enables monitoring of visitor behavior
• How they reached the site
• Where they went when they landed on the site
• Whether or not they were successful in completing a goal on the site
(purchase, lead, etc.)
Website analytics identifies opportunities for improving conversion rates so
you make more $$$
6
7. Key Metrics
7
*Session resets when:
• More than 30 minutes have elapsed between pageviews for a single session.
• At the end of a day.
• When any traffic source value for the user changes. Traffic source
information includes: utm_source, utm_medium, utm_term, utm_content,
utm_id, utm_campaign, and gclid.
Sessions = Total sessions* in
the timeframe selected
Users = Number of unique
sessions in the timeframe
selected
Pageviews = Number of
pages viewed
Pages/Session = Average
pageviews per session
Avg. Session Duration =
Average time a session
spent on the site
Bounce Rate = % of sessions
that only visited one page
% New Sessions = % of
sessions that had not
visited the site ever before
8. Key Metrics
Goal - Definition
A goal is a website page which a visitor reaches once they have made a
purchase or completed another desired action, such as a purchase, registration
or download. Can also be an amount of time on site, number of pageviews or
an event.
Also known as a “Conversion”
8
37. • New Enhanced Ecommerce Suite introduced by Google
Analytics in 2014
• Miva is rolling Enhanced Ecommerce into the platform
• No charge if installed by store owner
• Must be on Miva 9 to use Miva’s solution
• Contact us if not on Miva 9 and will not for some time
37
Enhanced Ecommerce
38. Product Lists represent a logical grouping of products on your
site, based on your tagging. You can use them to represent:
• Catalog pages
• Cross-sell blocks
• Up-sell blocks
• Related-products blocks
• Search results pages
38
Enhanced Ecommerce
45. • Enhanced Ecommerce suite
– Balancing the books between GA and your back-end sales database: You
could push transactions that did not make it into GA (due to offline
conversions or missed JS pushes) to get GA to align with your actual online
sales
45
Universal Analytics
46. • Enhanced Ecommerce suite
– Internal Promotion Reporting:
• Internal promotions include things like banners that you display on one section of your site to
advertise another section of your site.
• The Internal Promotion report lets you see how your internal promotions performed relative to
others
46
Universal Analytics
Vs.
49. Cash Flow Is King
49
Category Total Sales
Gross Profit
Margin Gross Profit
Google
Cost
Yahoo
Cost
MSN
Cost Total Net Profit
Profit Margin
After
Advertisement
Olives $133.7 48% 64.06$ $8.48 $1.26 $0.15 $9.89 54.17$ 40.5%
Olive Oil $251.9 48% 120.70$ $15.43 $3.25 $1.63 $20.31 100.39$ 39.9%
Pickled Products $124.2 48% 59.51$ $0.00 $0.00 $0.00 $0.00 59.51$ 47.9%
Specialty Snacks $47.6 48% 22.81$ $0.00 $0.00 $0.00 $0.00 22.81$ 47.9%
Candy & Specialty Sweets $413.1 48% 197.92$ $21.86 $0.82 $2.26 $24.94 172.98$ 41.9%
Pasta Products $152.9 48% 73.24$ $38.13 $0.00 $4.76 $42.89 30.35$ 19.9%
Wafers, Cookies, Pastry & Rusks $48.1 48% 23.02$ $0.00 $0.00 $0.00 $0.00 23.02$ 47.9%
Dressings & Vinegars-Fish Items $115.8 48% 55.46$ $0.00 $0.00 $0.00 $0.00 55.46$ 47.9%
Coffee And Tea $541.8 48% 259.61$ $84.64 $2.37 $3.92 $90.93 168.68$ 31.1%
Spices & Herbs $440.7 48% 211.17$ $44.40 $0.00 $0.91 $45.31 165.86$ 37.6%
Greek Seasoning And Marinates $90.4 48% 43.29$ $92.59 $0.00 $0.00 $92.59 (49.30)$ -54.6%
Party Food Items $343.2 48% 164.43$ $106.14 $26.98 $10.45 $143.57 20.86$ 6.1%
Fruit Preserves And Marmelades $35.8 48% 17.15$ $0.00 $0.00 $0.00 $0.00 17.15$ 47.9%
Where To Get Data? GA You Formula GA GA GA Formula Formula Formula
50. Cash Flow Is King
Steps to report profitability by category:
1) Identify how many categories you need to report, based on:
– Different product margins
– How granular you would like to report
2) Create Paid Search strategy (Campaigns & Ad Groups) that aligns with
reporting strategy
3) Identify Gross Profit Margins per category
4) Report
5) Take action!
50
Category Total Sales
Gross Profit
Margin Gross Profit
Google
Cost
Olives $133.7 48% 64.06$ $8.34
Olive Oil $251.9 48% 120.70$ $15.35
51. Cash Flow Is King
What to consider if you are not profitable:
• Loss leader?
• Lifetime value
• Ramping up the business
• Attribution – may be “Assisting” but not “Closing”
Actions to take to become profitable:
• Adjust paid search cpc’s lower
• Identify bad search queries or placements that should be negative keywords
or negative placements
• Pause poor performing Campaigns, Ad Groups or Keywords
• Adjust pricing higher
• Optimize landing pages or other pages in path-to-purchase
51
52. ROI By Sales Channel
• Compare Google, Bing, Facebook, Amazon, etc. side-
by-side
• Enables re-allocation of advertising budget to best
performing channels to optimize profit
52
53. Site Optimization
High abandonment drove action!
- Higher abandonment for Checkout By Amazon than our online credit card
payment option
53
61. Campaign Tracking
- Bing PPC - Google Shopping, etc.
- Email newsletters - Banners on other sites
- Facebook PPC - Facebook links
61
Not needed
for Google
AdWords
“Autotagged”
accounts
64. Event Tracking
64
Used to identify actions that take place “within a page”
• Downloads
• “Add to cart”
• Used shipping calculator prior to checkout
67. Event Tracking
OPAY Page JS
67
<script type="text/javascript">
try{ var lookups={
"-3" : "Please retry pressing the continue button at the bottom of the page.",
"10001": "Please check your credit card number entered. It does not appear to be entered correctly.",
"10527": "Please check your credit card number entered. It does not appear to be entered correctly.",
"10507": "Please check your credit card number entered. It does not appear to be entered correctly.",
"10544": "Please check your credit card details below and click the continue button at the bottom of the page.", "10762": "Please check
your credit card CVV code and try again.",
"15004": "Please check your credit card CVV code and try again.",
"15005": "The transaction was declined by your credit card company. Please contact your credit card company or try another credit card.",
"15006": "The transaction was declined by your credit card company. Please contact your credit card company or try another credit card.",
"15007": "The transaction was declined by your credit card company because your card is expired. Please contact your credit card company
or try another credit card.",
"Default": "Please contact us at 800-755-8067 to assist you with your order. We are available M-F from 9-5 EST. If after hours, please <a
href="http://www.greekinternetmarket.com/contactus.php">Contact Us</a>."
};
var hasError = false;
var message = jQuery("#paypalerror b").html();
if(message.length > 10){ hasError = true; }
if(hasError){ var event_m= message.replace(/<br>/i,'');
_gaq.push(['_trackEvent', 'PayPalError', event_m]); var patt=new RegExp(/(([ws-]*))/); var code = message.match(patt)[1];
if(lookups[code]!=undefined){ jQuery("#paypalerror b").html(message + lookups[code] + '<br>');
}else{ jQuery("#paypalerror b").html(message + lookups['Default'] + '<br>'); } }}catch(err){}
</script>
69. Attribution
69
• Identify sources of traffic that “Assist” in sales, but do not get credit for
the “last click” purchase
• Improve ROI measurement for paid search, display and social media
70. Phone Order Tracking
70
• Uses “Visitor ID” instead of dynamic phone numbers
• Report revenue from phone orders in Google Analytics
• Increase ROI from paid search and other campaigns
• Free 30-day trial – contact morgan.jones@powermyanalytics.com
http://www.powermyanalytics.com
71. Summary
• Ensure Google Analytics is implemented and reporting correctly
– Advanced implementation (cost import, site search, AdWords
linking, goal funnels, etc.)
• Tag your campaigns for clarity in reporting
• Establish reporting framework to report cash flow and by product or
category
• Perform search query analysis – identify both good and bad queries
– Also ad placement analysis for contextual/display networks
• Focus on largest sources of revenue to grow the business
• A/B test to improve conversions
• Monitor attribution and include in ROI calculations
• Push as much revenue into Google Analytics as possible and down to the
details (phone tracking)
71
73. Universal Analytics
• The future in advanced GA reporting and features
– New Ecommerce reporting coming soon
– Offline transaction reporting (phone orders, amazon.com, eBay, etc.)
– Track users across multiple devices (Desktop, Tablet, Mobile)
– Process returns
73
74. Google Tag Manager
• Consolidate all your tracking codes into Tag Manager and enhance Miva
reporting capabilities
– Faster turnaround time in updating/adding tags
– Ability to outsource GA implementation (vendor can add tags without website access)
– Version control and rollback capability
– Faster page load times
• Miva benefits:
– Enhanced reporting!
74
75. Conversion Rates By Product Added To Cart
• Identify products that do not convert well after adding to cart
– Optimize shipping rates to grow overall sales
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Product SKU Qty Added To Cart Qty Sold Conversion Rate
1050-03003 203 0 0%
2691-15001 47 47 100%
1101-04001 24 1 4%
2069-02073 22 0 0%
1002-02003 16 2 13%
1450-06001 16 8 50%
0859-04003 14 1 7%
1977-01001 14 7 50%
0483-05011 13 0 0%
1442-06009 12 2 17%
0483-05001 11 1 9%
2442-03001 11 10 91%
1950-03022 10 0 0%
Add To Cart Conversion Rate By SKU
76. Identify How High Shipping Rates
Impact Conversion Rates
• Optimize product and shipping pricing to drive the most revenue and
profit
– Raise product prices and lower shipping prices
76