The document discusses the importance of backlinks in search engine optimization. It explains that search engines like Google crawl websites and index pages, and that the number and quality of backlinks to a page impact its search ranking. More backlinks from relevant sites increase rankings, while manipulated or purchased backlinks can negatively impact a site. The document recommends working with an expert agency to implement effective backlink strategies to attract traffic and revenue.

1. https://www.aaravinfotech.com/
Keywords—Backlink, Crawler, PageRank, Ranking, Search Engines, SERP, Websites.
The Importance of Backlinks in Search Engine Ranking

2. Introduction
 Websites are growing day by day. The world wide web makes massive use of
the search engines which play a critical role.
 The two Important steps in Search Engine Optimization.
1.Crawling
2. Indexing
https://www.aaravinfotech.com/

3. Crawling
 When Search engine Spider/crawler search your site in the Internet then the process
called crawling. The search engines are constantly sending out spiders/bots and
crawlers to discover which websites contain the most relevant information related to
the certain keywords.
https://www.aaravinfotech.com/

4. Indexing
 After crawling has been done, the results get put onto Google’s index.
 All search engines like Google, Yahoo, Bing etc. crawl through the web pages
according to the on page content, quality and number of links from other websites
known as Backlinks
 As the backlinks increase in number, the ranking in search engine also increases.
https://www.aaravinfotech.com/

5. What are Backlink all
about?
 Backlinks are incoming links to a webpage. When a web page links to any other
page, it's called a backlink.
 In search engine optimization a backlink is a hyperlink that contacts from a
Web page, back to your own Web page or Website. Also it is called an Inbound
Link (IBL) these links are important in determining the importance of your
Website. A successful backlink strategy will catalyze your SEO campaign and
draw a consistent stream of traffic to your website.
https://www.aaravinfotech.com/

6. Importance of Backlinks
 Inbound links today are an essential part of the SEO because when you build
valuable backlinks, your site gets a higher ability of being indexed by the search
spiders. It will also help to boost worth traffic to your website.
 It is not enough to have a lot of number of backlinks, you need to have quality links.
The content of the sites you have incoming links with must to be related to the
content on your website.
https://www.aaravinfotech.com/

7. Never Purchase
Backlinks It might sound beneficial to buy such links from a website that promises
such a service, right? But hold on – DO NOT BUY BACKLNKS!
 The search engines are smart enough to identify the ones that are trying to
manipulate them and may even penalize or blacklist you as a consequence.
It is always advisable to gain real traffic from real sites
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8. Attractive more traffic and
revenue to your Website.
 This is just the starter, but backlinks are important to get success of
your business in internet with traffic and good ROI
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9. Thank You
Anju Gigoo
Digital Marketing Manger
Aarav Infotech
Digital Marketing Agency
 It takes an expert support to implement this strategies in your business. a innovative design &
digital marketing agency will help you, we assure you the best of the SEO services that your
business deserves to become that attracts traffic and generate revenue.
 For More info visit: https://www.aaravinfotech.com
 Email :digital@aaravinfotech.com

10. Thank You
Anju Gigoo
Digital Marketing Manger
Aarav Infotech
Digital Marketing Agency
 It takes an expert support to implement this strategies in your business. a innovative design &
digital marketing agency will help you, we assure you the best of the SEO services that your
business deserves to become that attracts traffic and generate revenue.
 For More info visit: https://www.aaravinfotech.com
 Email :digital@aaravinfotech.com