Sriya DXI LLC provides a digital engagement scoring platform that analyzes customer behavior on websites and mobile apps. It measures customer engagement objectively and benchmarks it to identify patterns compared to past customers. This allows companies to improve conversions and identify at-risk customers. Their solution uses machine learning to gain insights from customer actions without surveys. It can be customized for specific sites and integrated with other systems to enhance customer experience.
This document discusses how web analytics can provide valuable insight into website and event performance. It explains how analytics can track where visitors come from, how they interact with a site, and what prevents conversions. With analytics, organizations can optimize strategies, understand visitor behavior before, during and after events, and integrate digital marketing efforts. The document emphasizes using segmentation within analytics to gain a deeper understanding beyond top-level statistics.
Business Analytics Hackathon - Wayfair HongTran211
This document summarizes insights from analyzing customer data to make recommendations for a hackathon. It identifies that prior visitors with purchases and females are most likely to purchase. California, Florida, New York and Texas showed the most customers. Email led to the highest purchase rate. The target market is recommended as female, web users with an income of $50k-$250k based on their shopping behaviors. Banner ads should be region specific and interactive on mobile to increase clicks. Resources should focus on acquiring customers via email and improving the mobile experience.
Industrial-strength CRM for companies using Sage 50 ManufacturingSuntico
This document discusses a CRM system for companies using Sage 50 Manufacturing that connects manufacturers with their independent sales representatives. It notes that most CRM systems in manufacturing companies are abandoned within four years due to a lack of clear purpose and alignment between people, data, and processes. The proposed system aims to support sales representatives' conversations with customers.
This document discusses the importance of digital performance management (DPM) in today's customer-centric business environment. It notes that customer experience will be a critical factor for business success in 2016. DPM allows companies to monitor key user experience, business, and IT metrics to improve site speed and performance, which can significantly impact sales conversions and revenue. Regular performance testing and predictive analytics help companies understand the business impacts of performance issues and identify optimization opportunities. Adopting a data-driven, user-focused approach to DPM through monitoring, measurement, optimization and analysis can improve customer experience and drive business outcomes.
Sales and marketing environments can be challenging as typically only 3% of website visitors are identifiable sales leads. A new tool called AZoIntel allows users to understand customer journeys better by viewing who is on their site, how they arrived, and their actions taken in order to encourage more visitors to take next steps. AZoIntel provides insights on top performing content and data about sectors, demographics and more, and can integrate marketing data directly into a company's CRM for a seamless view of real-time customer data across teams.
adtech SF 2012: CRM Retargeting - Reach your CRM Online by Dan Scudderad:tech
LiveRamp allows companies to retarget customers from their CRM databases online through anonymous audiences. CRM retargeting leverages existing customer profiles to serve targeted online display ads, delivering specific messages to the right customers. It outperforms regular display advertising with lower CPMs, higher CTRs, and can add lift to other campaigns. LiveRamp worked with DataLab USA to onboard a telecom client's CRM data and target a universe of 10 million prospects based on offline attributes, achieving over 0.27% CTR on some segments compared to 0-0.03% for random segments.
Sriya DXI LLC provides a digital engagement scoring platform that analyzes customer behavior on websites and mobile apps. It measures customer engagement objectively and benchmarks it to identify patterns compared to past customers. This allows companies to improve conversions and identify at-risk customers. Their solution uses machine learning to gain insights from customer actions without surveys. It can be customized for specific sites and integrated with other systems to enhance customer experience.
This document discusses how web analytics can provide valuable insight into website and event performance. It explains how analytics can track where visitors come from, how they interact with a site, and what prevents conversions. With analytics, organizations can optimize strategies, understand visitor behavior before, during and after events, and integrate digital marketing efforts. The document emphasizes using segmentation within analytics to gain a deeper understanding beyond top-level statistics.
Business Analytics Hackathon - Wayfair HongTran211
This document summarizes insights from analyzing customer data to make recommendations for a hackathon. It identifies that prior visitors with purchases and females are most likely to purchase. California, Florida, New York and Texas showed the most customers. Email led to the highest purchase rate. The target market is recommended as female, web users with an income of $50k-$250k based on their shopping behaviors. Banner ads should be region specific and interactive on mobile to increase clicks. Resources should focus on acquiring customers via email and improving the mobile experience.
Industrial-strength CRM for companies using Sage 50 ManufacturingSuntico
This document discusses a CRM system for companies using Sage 50 Manufacturing that connects manufacturers with their independent sales representatives. It notes that most CRM systems in manufacturing companies are abandoned within four years due to a lack of clear purpose and alignment between people, data, and processes. The proposed system aims to support sales representatives' conversations with customers.
This document discusses the importance of digital performance management (DPM) in today's customer-centric business environment. It notes that customer experience will be a critical factor for business success in 2016. DPM allows companies to monitor key user experience, business, and IT metrics to improve site speed and performance, which can significantly impact sales conversions and revenue. Regular performance testing and predictive analytics help companies understand the business impacts of performance issues and identify optimization opportunities. Adopting a data-driven, user-focused approach to DPM through monitoring, measurement, optimization and analysis can improve customer experience and drive business outcomes.
Sales and marketing environments can be challenging as typically only 3% of website visitors are identifiable sales leads. A new tool called AZoIntel allows users to understand customer journeys better by viewing who is on their site, how they arrived, and their actions taken in order to encourage more visitors to take next steps. AZoIntel provides insights on top performing content and data about sectors, demographics and more, and can integrate marketing data directly into a company's CRM for a seamless view of real-time customer data across teams.
adtech SF 2012: CRM Retargeting - Reach your CRM Online by Dan Scudderad:tech
LiveRamp allows companies to retarget customers from their CRM databases online through anonymous audiences. CRM retargeting leverages existing customer profiles to serve targeted online display ads, delivering specific messages to the right customers. It outperforms regular display advertising with lower CPMs, higher CTRs, and can add lift to other campaigns. LiveRamp worked with DataLab USA to onboard a telecom client's CRM data and target a universe of 10 million prospects based on offline attributes, achieving over 0.27% CTR on some segments compared to 0-0.03% for random segments.
Local businesses can use AI to help compete with larger brands by driving valuable phone calls from digital marketing efforts. AI allows businesses to optimize marketing campaigns based on lead quality, understand trends in lead quality, and identify their hottest leads and most at-risk customers from call data. It provides insights into sales operations and the customer purchasing journey to improve performance.
This document discusses how analyzing website traffic statistics can help improve a website. It explains that statistics about the pages visitors spend the most and least time on can reveal which pages are effective and need improvements. Examining exit pages can show why visitors are leaving before completing tasks. Analyzing the keywords used to find the site provides insight into what visitors are looking for and whether they are finding relevant information. Achieving brand recognition shown by people searching the company name directly is a sign of success.
MX allows institutions to measure progress over time using metrics that track the impact of data-driven money management on attrition rates, customer acquisition, login frequency, deposit balances, cross-selling success, and money movement - helping demonstrate ROI and opportunities for improvement compared to peers. MX will conduct a business impact study tracking these key metrics to help firms understand the value of implementing DMM.
The Business Benefits of a Real Estate CRM - Presentation at RE/MAX KickStart...IXACT Contact
Having trouble keeping in touch with all your real estate clients? Then it's time to consider investing in a real estate CRM. Learn why a CRM is vital to your real estate business success!
Two web analytics case studies presented to the Cincinnati Marketing Association B2B group. One case study looked at a retail/e-commerce site, defined the objective, identified the KPI\'s used in the methodology and showed results.
The other case study looked at a lead generation site where the objective was to decrease aquisition costs. Methodolgy used a conversion funnel.
Final Customer Stories Filters PresentationFanya Young
The document summarizes a user experience research study conducted by Salesforce to understand user expectations of filters for customer stories. The study found that users' expectations for "top-tier" filters like most popular and most viewed were consistent with the filters currently used. It also found that users' definitions of business size and key business needs filters like sales, customer service, and marketing aligned well with Salesforce's internal definitions. The study provided recommendations to refine some of the business needs filters based on user feedback.
Mapping Matters - Creating the “Secret Sauce” to a Personalized Customer Expe...Acquia
The document discusses creating personalized customer experiences through mapping customer journeys across channels. It covers defining customer profiles and segmentation, mapping the end-to-end customer experience and touchpoints across channels, and measuring the impact of personalization efforts. The goals are to increase customer engagement, conversion, differentiate products/services, and increase purchase rates and loyalty.
VIP Technologies PowerPoint Presentation Robert Vitale
VIP Technologies provides concierge marketing services to automotive dealers, focusing on traffic generation, engagement, and conversion optimization. It works with dealers to synchronize email and online marketing, and increase marketing reach while reducing costs. VIP's services include consulting, training, performance reviews, and ROI analysis to help dealers drive traffic, engage visitors, and convert leads through various online and offline marketing tactics.
Customer Experience and Mapping Your Digital JourneyRick Morgan
The document discusses mapping your digital journey and adapting to technological changes. It outlines the customer journey through different stages from discovery to advocacy. Key trends like social media, mobility, and big data are transforming the customer experience. To succeed, organizations must understand these trends, develop a digital strategy and channel plan, and view themselves as digital businesses that are adaptable to new technologies and customer needs. The overall message is that mapping the digital customer journey and having a digital transformation strategy are essential for future success.
Automate marketing using RPA - Shail KhiyaraShail Khiyara
Bots can be used for various marketing tasks like competitor tracking, cleaning marketing data, analyzing sales pipelines, automating payments, responding to requests for information, automating reports, and tracking customer journeys to produce case studies. They provide up-to-date insights on competitors, ensure GDPR compliance and conversion-ready data, attribute marketing ROI, streamline vendor payments, customize response to prospects, create reports faster than making coffee, and reduce the case study cycle. The outcomes are higher marketing agility, increased response and conversation rates, better spending decisions, happy vendors and marketing teams, faster and targeted prospect conversions, and faster case studies and content.
Data - how to listen | Chris Unitt | AMA Beyond Digital 2019One Further
Slides from the talk by One Further's Chris Unitt at the Arts Marketing Association's Beyond Digital 2019.
Your online audiences are always dropping hints as to what they do and don’t like, you just have to listen. These hints will tell you how to optimise your marketing campaigns, how to improve your website, and generally how to make things better for your audiences.
This presentation reflected a full circle approach to online marketing. In it we discussed goals, conversions and conversations. Getting to the heart of the matter and understanding the "social" part of new media that we use is fundamental to its success.
Seojocktoberfest - Attribution - Russell McAthyYard
Russell specialises in analytics, search marketing (SEO and PPC), digital strategy and digital management. As Managing Director at Deliver Insight, a data led digital marketing agency, Russell has experience working closely with clients at all levels both in Europe and worldwide.
Top Conversion Rate Optimization Tips for 2022 (1).pdfVOCSO Technologies
Conversion Rate Optimization (CRO) is a process that can be improved through careful planning, execution, and analysis. By following the steps in this checklist, you’ll be on your way to improving your website’s conversion rate.
AutoTrader.com is the world's largest online used car marketplace. After merging with another company, it sought to better understand customer behavior on its site. It hired Whitehurst Associates to analyze web traffic and transaction data using SAS software. This helped AutoTrader.com gain insights into which vehicles were most popular, how customers browsed the site, and how to improve customization. The analyses were presented through interactive dashboards to help management make better business decisions.
5 Steps to Competitive Intelligence SuccessCompete
Marketing without competitive intelligence is like hitting a pinata blindfolded. How would you know who you're competing with or what your strategic advantages are if you don’t have a firm grip on your competitive landscape?
This slide deck is part of a webinar that shows you how to get a leg-up on your online competition in five steps. Whether you’re looking to formulate a comprehensive competitive strategy or just to build competitive intelligence into your current marketing plan, this resource will help you gain insight into how to use competitive intelligence tools to stay informed and adjust for shifts in your industry.
The document discusses strategies for measuring the return on investment (ROI) of Twitter marketing. It outlines several key metrics and tactics for calculating the dollar value of customers acquired through Twitter, including the short-term value per unit of incoming traffic and long-term lifetime customer value. Additionally, it provides ideas for Twitter promotions, engaging influencers, and generating leads to help translate social media interactions into actual sales.
Resolving the Data Controversies
Since marketers started counting page views and clicks, owners, ILS sites, lead trackers, call centers and others have disagreed about where traffic comes from, what gets counted and what the implications are. We’re going to ask an owners who care about precision to address: persistent attribution errors, shifting definitions of metrics, and the structural problems inherent in using data from different sources to draw conclusions. Our hope is to end some of the whispering campaigns and get some clarity on at least some basic measures of advertising effectiveness and where the data should come from, and how analyzed.
- Darcey Forbes, Director of Marketing, Essex Property Trust
- David Seiler, Executive Vice President, Trinity Property Consultants
- Matthew Kilmurry, Director of Interactive Marketing, The Bozzuto Group
Automotive Digital Advertising Strategy Workshop for Kenny Ross Auto GroupSocial Media Marketing
Digital advertising can drive traffic to dealerships through various online methods like search engine ads, display ads on websites, and mobile ads. The presentation discusses how digital ads work, why dealers should use them, and how to measure their effectiveness. Key metrics to track include cost per lead, cost per sale, and how digital ads impact showroom traffic, phone calls, and website leads. Case studies show that digital campaigns increased dealers' sales volumes by 20-30% by bringing in more leads and customers. The presentation provides examples of successful digital ad campaigns and discusses how dealers can implement them.
Digital advertising can drive traffic to dealerships through various online methods like search engine ads, display ads on websites, and mobile ads. The presentation discusses how digital ads work, why dealers should use them, and how to measure their effectiveness. Key metrics to track include cost per lead, cost per sale, and how digital ads impact showroom traffic, phone calls, and website leads. Case studies show that digital campaigns increased dealers' sales volumes by 20-30% by bringing in more leads and customers. The presentation provides examples of successful digital ad campaigns and discusses how dealers can implement them.
Automotive digital advertising for car dealers v4Ralph Paglia
This document summarizes a presentation given at the Digital Advertising Dealer Summit on November 18, 2008. It introduces several speakers who discuss best practices in digital advertising and lead management for auto dealerships. Specific topics covered include the use of search engine advertising, display ads, and radio ads on platforms like Google AdWords and Google Audio. Case studies are presented showing how dealerships have increased leads, sales, and revenue through digital advertising strategies. Metrics for measuring the effectiveness of digital advertising campaigns are also discussed.
Local businesses can use AI to help compete with larger brands by driving valuable phone calls from digital marketing efforts. AI allows businesses to optimize marketing campaigns based on lead quality, understand trends in lead quality, and identify their hottest leads and most at-risk customers from call data. It provides insights into sales operations and the customer purchasing journey to improve performance.
This document discusses how analyzing website traffic statistics can help improve a website. It explains that statistics about the pages visitors spend the most and least time on can reveal which pages are effective and need improvements. Examining exit pages can show why visitors are leaving before completing tasks. Analyzing the keywords used to find the site provides insight into what visitors are looking for and whether they are finding relevant information. Achieving brand recognition shown by people searching the company name directly is a sign of success.
MX allows institutions to measure progress over time using metrics that track the impact of data-driven money management on attrition rates, customer acquisition, login frequency, deposit balances, cross-selling success, and money movement - helping demonstrate ROI and opportunities for improvement compared to peers. MX will conduct a business impact study tracking these key metrics to help firms understand the value of implementing DMM.
The Business Benefits of a Real Estate CRM - Presentation at RE/MAX KickStart...IXACT Contact
Having trouble keeping in touch with all your real estate clients? Then it's time to consider investing in a real estate CRM. Learn why a CRM is vital to your real estate business success!
Two web analytics case studies presented to the Cincinnati Marketing Association B2B group. One case study looked at a retail/e-commerce site, defined the objective, identified the KPI\'s used in the methodology and showed results.
The other case study looked at a lead generation site where the objective was to decrease aquisition costs. Methodolgy used a conversion funnel.
Final Customer Stories Filters PresentationFanya Young
The document summarizes a user experience research study conducted by Salesforce to understand user expectations of filters for customer stories. The study found that users' expectations for "top-tier" filters like most popular and most viewed were consistent with the filters currently used. It also found that users' definitions of business size and key business needs filters like sales, customer service, and marketing aligned well with Salesforce's internal definitions. The study provided recommendations to refine some of the business needs filters based on user feedback.
Mapping Matters - Creating the “Secret Sauce” to a Personalized Customer Expe...Acquia
The document discusses creating personalized customer experiences through mapping customer journeys across channels. It covers defining customer profiles and segmentation, mapping the end-to-end customer experience and touchpoints across channels, and measuring the impact of personalization efforts. The goals are to increase customer engagement, conversion, differentiate products/services, and increase purchase rates and loyalty.
VIP Technologies PowerPoint Presentation Robert Vitale
VIP Technologies provides concierge marketing services to automotive dealers, focusing on traffic generation, engagement, and conversion optimization. It works with dealers to synchronize email and online marketing, and increase marketing reach while reducing costs. VIP's services include consulting, training, performance reviews, and ROI analysis to help dealers drive traffic, engage visitors, and convert leads through various online and offline marketing tactics.
Customer Experience and Mapping Your Digital JourneyRick Morgan
The document discusses mapping your digital journey and adapting to technological changes. It outlines the customer journey through different stages from discovery to advocacy. Key trends like social media, mobility, and big data are transforming the customer experience. To succeed, organizations must understand these trends, develop a digital strategy and channel plan, and view themselves as digital businesses that are adaptable to new technologies and customer needs. The overall message is that mapping the digital customer journey and having a digital transformation strategy are essential for future success.
Automate marketing using RPA - Shail KhiyaraShail Khiyara
Bots can be used for various marketing tasks like competitor tracking, cleaning marketing data, analyzing sales pipelines, automating payments, responding to requests for information, automating reports, and tracking customer journeys to produce case studies. They provide up-to-date insights on competitors, ensure GDPR compliance and conversion-ready data, attribute marketing ROI, streamline vendor payments, customize response to prospects, create reports faster than making coffee, and reduce the case study cycle. The outcomes are higher marketing agility, increased response and conversation rates, better spending decisions, happy vendors and marketing teams, faster and targeted prospect conversions, and faster case studies and content.
Data - how to listen | Chris Unitt | AMA Beyond Digital 2019One Further
Slides from the talk by One Further's Chris Unitt at the Arts Marketing Association's Beyond Digital 2019.
Your online audiences are always dropping hints as to what they do and don’t like, you just have to listen. These hints will tell you how to optimise your marketing campaigns, how to improve your website, and generally how to make things better for your audiences.
This presentation reflected a full circle approach to online marketing. In it we discussed goals, conversions and conversations. Getting to the heart of the matter and understanding the "social" part of new media that we use is fundamental to its success.
Seojocktoberfest - Attribution - Russell McAthyYard
Russell specialises in analytics, search marketing (SEO and PPC), digital strategy and digital management. As Managing Director at Deliver Insight, a data led digital marketing agency, Russell has experience working closely with clients at all levels both in Europe and worldwide.
Top Conversion Rate Optimization Tips for 2022 (1).pdfVOCSO Technologies
Conversion Rate Optimization (CRO) is a process that can be improved through careful planning, execution, and analysis. By following the steps in this checklist, you’ll be on your way to improving your website’s conversion rate.
AutoTrader.com is the world's largest online used car marketplace. After merging with another company, it sought to better understand customer behavior on its site. It hired Whitehurst Associates to analyze web traffic and transaction data using SAS software. This helped AutoTrader.com gain insights into which vehicles were most popular, how customers browsed the site, and how to improve customization. The analyses were presented through interactive dashboards to help management make better business decisions.
5 Steps to Competitive Intelligence SuccessCompete
Marketing without competitive intelligence is like hitting a pinata blindfolded. How would you know who you're competing with or what your strategic advantages are if you don’t have a firm grip on your competitive landscape?
This slide deck is part of a webinar that shows you how to get a leg-up on your online competition in five steps. Whether you’re looking to formulate a comprehensive competitive strategy or just to build competitive intelligence into your current marketing plan, this resource will help you gain insight into how to use competitive intelligence tools to stay informed and adjust for shifts in your industry.
The document discusses strategies for measuring the return on investment (ROI) of Twitter marketing. It outlines several key metrics and tactics for calculating the dollar value of customers acquired through Twitter, including the short-term value per unit of incoming traffic and long-term lifetime customer value. Additionally, it provides ideas for Twitter promotions, engaging influencers, and generating leads to help translate social media interactions into actual sales.
Resolving the Data Controversies
Since marketers started counting page views and clicks, owners, ILS sites, lead trackers, call centers and others have disagreed about where traffic comes from, what gets counted and what the implications are. We’re going to ask an owners who care about precision to address: persistent attribution errors, shifting definitions of metrics, and the structural problems inherent in using data from different sources to draw conclusions. Our hope is to end some of the whispering campaigns and get some clarity on at least some basic measures of advertising effectiveness and where the data should come from, and how analyzed.
- Darcey Forbes, Director of Marketing, Essex Property Trust
- David Seiler, Executive Vice President, Trinity Property Consultants
- Matthew Kilmurry, Director of Interactive Marketing, The Bozzuto Group
Automotive Digital Advertising Strategy Workshop for Kenny Ross Auto GroupSocial Media Marketing
Digital advertising can drive traffic to dealerships through various online methods like search engine ads, display ads on websites, and mobile ads. The presentation discusses how digital ads work, why dealers should use them, and how to measure their effectiveness. Key metrics to track include cost per lead, cost per sale, and how digital ads impact showroom traffic, phone calls, and website leads. Case studies show that digital campaigns increased dealers' sales volumes by 20-30% by bringing in more leads and customers. The presentation provides examples of successful digital ad campaigns and discusses how dealers can implement them.
Digital advertising can drive traffic to dealerships through various online methods like search engine ads, display ads on websites, and mobile ads. The presentation discusses how digital ads work, why dealers should use them, and how to measure their effectiveness. Key metrics to track include cost per lead, cost per sale, and how digital ads impact showroom traffic, phone calls, and website leads. Case studies show that digital campaigns increased dealers' sales volumes by 20-30% by bringing in more leads and customers. The presentation provides examples of successful digital ad campaigns and discusses how dealers can implement them.
Automotive digital advertising for car dealers v4Ralph Paglia
This document summarizes a presentation given at the Digital Advertising Dealer Summit on November 18, 2008. It introduces several speakers who discuss best practices in digital advertising and lead management for auto dealerships. Specific topics covered include the use of search engine advertising, display ads, and radio ads on platforms like Google AdWords and Google Audio. Case studies are presented showing how dealerships have increased leads, sales, and revenue through digital advertising strategies. Metrics for measuring the effectiveness of digital advertising campaigns are also discussed.
This document summarizes a presentation given at the Digital Advertising Dealer Summit on November 18, 2008. It introduces several speakers who will discuss best practices in digital advertising and lead management. It also provides an overview of the current state of digital advertising, how dealers can implement digital advertising strategies, and metrics to measure the success of digital advertising campaigns. Key topics covered include the growth of digital advertising spending, how consumers now research vehicles online, and approaches for dealers to set up their own digital advertising or work with partners to implement turn-key solutions.
This document summarizes a presentation given at a digital advertising dealer summit. It discusses several speakers who shared their expertise in topics like digital marketing best practices, lead management, and metrics. It also outlines the OEM's three-tiered approach to digital advertising for dealers, including do-it-yourself options, setup and training, and turnkey solutions. Key performance metrics for digital advertising campaigns like impressions, clicks, leads, and vehicle sales are also reviewed.
Automotive Digital Advertising for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
The document discusses strategies for developing a successful digital marketing strategy for automotive dealerships. It notes that consumers are increasingly researching vehicles online, so dealerships need to shift their advertising spending to digital channels. Topics covered include allocating more of the budget to internet marketing, leveraging search engine marketing, and using third-party leads and customer relationship marketing to drive more sales.
This document discusses digital marketing strategies and the benefits of live chat for customer engagement. It outlines how live chat can be used to track website visitors in real time, engage with customers, and provide sales and support. Some key benefits mentioned are reducing call and email volumes, improving online conversions by 20%, and increasing agent productivity. The document also discusses how live chat analytics can provide valuable insights into website traffic and customer behavior.
The document summarizes key points from a presentation on developing an effective online marketing strategy for automotive dealerships. It discusses how customers now spend more time online than with traditional media, the importance of integrating online and offline advertising, and using search engine optimization and paid search. It also covers leveraging third-party leads and implementing an owner marketing program to increase customer retention. Successful dealers were found to make their website the focal point, provide price information promptly to leads, and fine-tune follow-up processes.
This document is a magazine issue from June 2010 focused on digital marketing and technology for auto dealerships. It includes articles on internet sales strategies, website design, CRM systems, and other topics. The issue also provides news briefs on new advertising networks, analytics tools, and other industry announcements. The magazine aims to help dealers master online sales and leverage emerging technologies.
Ralph Paglia ILM Implementation For General Motors DealersRalph Paglia
Courtesy Chevrolet has emerged as the top internet retailer of new and used Chevrolets. It uses an integrated online and traditional marketing strategy along with business development centers and dedicated internet sales teams to dominate the online car buying experience. The dealership generates over 60,000 online leads annually and sold over 4,000 vehicles in 2006 through its internet sales department by implementing an effective lead management process. This process involves routing online leads into a customer relationship management tool, having staff make initial contact within 30 minutes, and scheduling test drive appointments to convert leads into sales.
The document discusses how to prevent "analysis paralysis" when dealing with large amounts of online analytics data. It provides tips for segmentation, focusing on key metrics, testing and learning, integration, and ensuring the right team and processes are in place. Some specific recommendations include focusing on fewer key metrics, creating a testing calendar, automating where possible, filtering out non-consumer traffic, using granular targets, and making analytics a priority with consensus metrics and action plans.
This is the presentation deck used by Loren Gray for the HSMAI British Columbia Chapters Presentation on Digital Marketing and Revenue Management Convergence in Hospitality
Live Chat Insight: Online Customer Engagement has Evolved - Ian Rowley, Who's OnAspDotNetStorefront
Parker Software develops live chat and email automation software. Their live chat software allows companies to monitor website visitors in real time, provides analytics on visitor behavior, and facilitates direct engagement through chat. It can also integrate with CRMs to update records and include chat logs. Live chat benefits include improved sales conversion, customer satisfaction and support through real-time communication. Good live chat design that focuses on the user experience can produce faster results.
Midas Local Search Environment 12 10 Finaljoannajcheney
This document discusses local search marketing strategies. It notes that consumers use multiple sources for local business information, including search engines, local search sites, and yellow pages. Search engines are the primary source for auto repair information online. Both organic search engine optimization (SEO) and paid search provide benefits and work best together. A competitive analysis shows gaps in local listings and information for auto repair chains. The document advocates developing complete local business listings on Google Places and other directories to improve local search visibility and drive more customers.
As marketers, we are all feeling the pressure to measure the impact of every dollar we spend on marketing, and today, there is mounting focus put on the direct revenue impact of marketing on revenue. During this webinar we will showcase a framework for revenue marketers to maximize ROI through their digital marketing efforts.
The document outlines the scope and goals of coupon and deals sites in India, including establishing an affiliate marketing site and app in Phase 1, creating an e-commerce marketplace in Phase 2, and launching an employee benefits program in Phase 3. It discusses the growth of the Indian e-commerce industry and affiliate marketing sector. The business projections estimate that the company will become profitable by year 2 and earn over 50 crore rupees in annual revenue by year 10.
The document discusses how online media has become the new primetime due to powerful tools for online media planning and analysis. It provides evidence that online advertising is effective by showing it can accurately measure impact, demonstrate long-term branding benefits, and influence offline sales. While budgets are shifting online, many industries still underutilize internet marketing. New metrics allow for improved media planning and analysis beyond just clicks.
IS20G12 - New Technologies in Automotive, Do You Need Them or Not? - Gino Cip...Sean Bradley
The document discusses new technologies that can be used in automotive dealerships to improve sales. It describes how smart pop-ups can be used to target buyers based on their behaviors instead of traditional pop-ups shown to all users. AI chatbots can handle some customer inquiries to reduce workload. Machine learning uses data to continuously optimize processes like advertising. Digital retailing gives customers accurate financing options online rather than just prices. And DMS attribution links online and offline interactions to sales to see what marketing channels are most effective. The document advocates using these technologies strategically to improve conversions and sales instead of overloading websites.
Walk through of how Sitecore and CRM can be integrated to create a more personalized experience. This integration can be performed with Sitecore and any CRM platform such as Microsoft Dynamics CRM, Salesforce.com or Oracle RightNow.
As Marketing Technologists we believe that CRM systems off the shelf or custom built are the center of the marketers world, with online and offline touch points feeding data into the system.
Similar to Big data is a Big Bust by Dan Moore - Internet Sales 20 Group 10 (20)
IS20G15 - (Almost) Everything I Learned About Leadership, I Learned From My D...Sean Bradley
(Almost) Everything I Learned About Leadership, I Learned From My Dad presented by Tracy E. Myers, CMD
IS20G15 - Baltimore, MD
Lord Baltimore Hotel
April 15-17, 2024
IS20G15 - Two Doggies, A Giraffe, & A Crocodile: How Our Mind Entangles Succe...Sean Bradley
Two Doggies, A Giraffe, & A Crocodile: How Our Mind Entangles Success presented by L.A. "The Blind Master" Williams
IS20G15 - Baltimore, MD
Lord Baltimore Hotel
April 15-17, 2024
IS20G15 - How To Generate High-Quality & Cost Effective Traffic by Utilizing ...Sean Bradley
How To Generate High-Quality & Cost Effective Traffic by Utilizing the #1 Social Media Platform: TikTok - Tianna Mick & Jazmin Thadani
IS20G15 - Baltimore, MD
Lord Baltimore Hotel
April 15-17, 2024
IS20G15 - Positioned For Growth™: A Proven Strategy to Modernize Your Busines...Sean Bradley
Positioned For Growth™: A Proven Strategy to Modernize Your Business and Achieve Record Revenue presented by Cory Mosley, CSP
IS20G15 - Baltimore, MD
Lord Baltimore Hotel
April 15-17, 2024
IS20G15 - Lights, Camera, Traction! Closing More Deals with the Power of Vide...Sean Bradley
Lights, Camera, Traction! Closing More Deals with the Power of Video presented by Margaret Henney
IS20G15 - Baltimore, MD
Lord Baltimore Hotel
April 15-17, 2024
Leveraging Customer Intelligence: Revolutionizing Automotive Customer Experience with Data presented by Ben Chodor
IS20G15 - Baltimore, MD
Lord Baltimore Hotel
April 15-17, 2024
IS20G15 - Vehicle Lifecycle Management is the Next Horizon, Are You Ready? - ...Sean Bradley
Vehicle Lifecycle Management is the Next Horizon, Are You Ready? presented by Danny Zaslavsky
IS20G15 - Baltimore, MD
Lord Baltimore Hotel
April 15-17, 2024
Sean V. Bradley: Turn Your CRM Into an ATMSean Bradley
This document provides an overview of a webinar on turning a CRM into an ATM. The presenter has 25 years of experience in CRM and works with several top CRM companies. The webinar provides dealers in the Chicago region with unprecedented CRM information from these companies. It discusses establishing a positive CRM culture and properly utilizing processes and workflows to identify service opportunities, sell more cars, and save dealers money. The presentation also covers best practices for CRM training and communication methods to engage customers.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
NADA 2024: Proven Tactics and Tips from a Top Sales PerformerSean Bradley
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
Dealers spend OVER $1 billion per month ($65,000 per month x 16,500+ franchise dealerships) on marketing, advertising, and lead generation. But often, there isn't a solid strategy in place to actually engage and convert these opportunities.
Sean V. Bradley has spent the last 23 years pioneering automotive internet sales and business development. He has helped 3,700+ dealerships generate over $1.5 billion in additional revenue, utilizing his unique lead follow-up and engagement strategy.
In this 50-minute session, Sean will:
1. Answer the questions:
What is the best infrastructure to handle Internet, phone, and BDC leads to yield the HIGHEST closing ratio and gross?
Is it showroom sales consultants or BDC reps?
How many reps do you need to handle X number of leads?
2. Cover lead handling/follow-up strategies for each of the main lead classifications:
- New Car
- Used Car
- Special Finance
3. Give you the most effective CRM Strategy that will immediately increase your engagements and conversions - Show you powerful new ways to follow up with your leads and opportunities that will double, triple, and even quadruple your engagements
- Social Media DMs
- Facebook
- Instagram
- Whats App
- LinkedIn
- TikTok
- Venmo
- Cash App
- Video Email and Video Text Messaging
4. Sean will also break down how Bob Ruth Ford's Internet Department went from 75 units per month to 320 units per month in a location with only 2,500 residents!
Digital Dealer Tampa May 2023 (Crissy & Tianna)Sean Bradley
In this session, Crissy Burton of Hubler Automotive Group, one of the highest-performing sales professionals, will share her proven tips and formula for success! She will discuss how you/your sales team can build a pipeline and increase business from new and repeat customers.
In this fireside-style chat with Tianna Mick, Crissy will discuss how she consistently breaks sales records at the dealership. Walk away with a proven formula to attract customers to the dealership and close more sales. This formula has helped Crissy to sell 74 units on the showroom sales floor with no assistants and all special finance customers by cultivating relationships.
You will learn:
1. How sales personnel can achieve work/life balance while having a successful career in automotive
2. How to build a personal brand that drives more traffic into the dealership and increases sales
3. How to use Instagram and Facebook Marketplace listings to attract potential customers
4. Special finance secrets and strategies to implement at your dealership
Call 856-546-2440 or Text 610-607-3231 to set up a time to meet with the Dealer Synergy Team at the Dealer Synergy Book at Digital Dealer Tampa May 1st - 3rd, 2023!
MasterClass - How to Properly Qualify & Utilize a Needs Assessment WorksheetSean Bradley
Dealers, Managers, and Car Sales Professionals:
How frustrating is it to know that you’re burning through ups?
I mean, you have the people at your dealership, or at least in your CRM.
However, for some reason, too many of these deals aren’t closing.
NADA says that the number one reason people don’t buy cars is because they have landed on the wrong car. They've landed on the wrong car because we haven’t properly qualified the Prospect.
How would you like an established automotive expert, Sean V. Bradley CSP, to show your entire sales team:
How to properly qualify prospects so they’re not wasting time at the dealership
How to get more money down so that your deals are more profitable than ever
The biggest mistake car people make which lands prospects on the wrong car and how to avoid it.
If this is something you’d like your team to master, then register them for this online training hosted by Dealer Synergy called:
‘How to Properly Qualify and Utilize a Customer Needs Assessment Worksheet’
Our dealer clients who are currently using this system rave about how productive it has made their sales team, so if this is something that sounds like it would help your dealership, then click here to register your team now!
P.S. To be transparent, many of our Dealer Synergy clients admitted to feeling desperate, frustrated and discouraged before implementing this system; so please don’t let your team miss this master class!
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