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Big Data is A Big Bust
Only Six Percent of marketing decisions are
made using Company Data!
Drowning in Metrics
Need a PHD in Analytics
Budget Reductions
Time
How Do You Measure Your
Marketing Today
Number of Clicks and Impressions
Bounce Rate
Time On Site
So What Should We Do
Source: 2016 Cox Automotive Car Buyer Journey research report
Dynamic
Number
Insertion (DNI)
Marketing Source
Sales Calls
Service Calls
Where is your traffic coming from
Is the shopper engaging with your page
Is the shopper engaging with vehicle photos
Page Load Time
Poor Consumer Experience
Wasted Marketing Dollars
Avg. speed needs to be around 3-7 seconds
CTA Mapping
Performing CTA’s
Focusing Customer On Next Action
Simplefing Pages
Form Tracking
Form Tracking
Form Tracking
Form to CRM
Form Tracking
Forms Getting Credit In CRM
Form Performance On Third Party Forms
What other things to look at for insight
GA Behavior Flow
GA Behavior Flow
GA Multi-Channel Funnel
GA Events
Thank You
Dan Moore

916.740.5854

Dan@vistadash.com

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