I have made a sample Website Pre Seo analysis report.
Basically foucs on key points-
Present website health
SEO errors
What the plus point etc..
For more details please visit our website: http://www.orangemantra.com
This "real" example of a SEO / Search Engine Optimization Report identifies website topics of interest for high ranking results in the SERPS: ie - SITE Title, meta information(mainly description), PR, crawled date, indexed pages, amount of back links, 301 re-directs or not, use of analytic programs, Alexa, diggs, etc. Again - this analysis points out areas of interest when it comes to your WEBSITE search engine optimization Effectiveness.
On-Page Optimization SEO Report Sample by SEO TrafficSEO Traffic
This is a REAL sample report I ran for 1 of our on-site service pages. This on-page SEO report allows you you to optimize content of every page of your site for important targeted keywords you're looking to rank for.
Some features on our onpage optimization report:
We provide optimization advice for specific Search Engines
We Determine ideal keyword density for your target keywords
Analyzes keyword optimization of each HTML element
We give you a general analysis of keyword use
We outline problem areas on your pages
We compare your page with your 10 top-ranking competitors
We evaluate competitors' on-page optimization strategy
We outline HTML-code element that you optimize right now
In a nutshell, this report is the what we use to Optimize the content of every page of your website to ensure a well optimized page for SEO.
This is one of the SEO reports you get when we perform a website SEO order for your business website.
You can also read more about our SEO Audit Packages at http://www.seotraffic.co.za/seo-services/website-seo-audit-services/.
To your SEO Sucess
SEO Traffic
AuroIN creates "Website analysis report" which consists deep analysis on the On-site, On-page, Off-page factors, proposed list of keywords, proposed changes, proposed plan of action, SEO pricing and features.
SEO Audit Report PowerPoint Presentation SlidesSlideTeam
Our professionally designed PowerPoint presentation is sure to impress executives, inspire team members and other audience. With a complete set of nineteen slides, this PPT is the most comprehensive summary of SEO Audit Report Powerpoint Presentation Slides you could have asked for. The content is extensively researched and designs are professional. Our PPT designers have worked tirelessly to craft this deck using beautiful PowerPoint templates, graphics, diagrams and icons. On top of that, the deck is 100 percent editable in PowerPoint so that you can enter your text in the placeholders, change colors if you wish to, and present in the shortest time possible. http://bit.ly/3c0Rafu
This "real" example of a SEO / Search Engine Optimization Report identifies website topics of interest for high ranking results in the SERPS: ie - SITE Title, meta information(mainly description), PR, crawled date, indexed pages, amount of back links, 301 re-directs or not, use of analytic programs, Alexa, diggs, etc. Again - this analysis points out areas of interest when it comes to your WEBSITE search engine optimization Effectiveness.
On-Page Optimization SEO Report Sample by SEO TrafficSEO Traffic
This is a REAL sample report I ran for 1 of our on-site service pages. This on-page SEO report allows you you to optimize content of every page of your site for important targeted keywords you're looking to rank for.
Some features on our onpage optimization report:
We provide optimization advice for specific Search Engines
We Determine ideal keyword density for your target keywords
Analyzes keyword optimization of each HTML element
We give you a general analysis of keyword use
We outline problem areas on your pages
We compare your page with your 10 top-ranking competitors
We evaluate competitors' on-page optimization strategy
We outline HTML-code element that you optimize right now
In a nutshell, this report is the what we use to Optimize the content of every page of your website to ensure a well optimized page for SEO.
This is one of the SEO reports you get when we perform a website SEO order for your business website.
You can also read more about our SEO Audit Packages at http://www.seotraffic.co.za/seo-services/website-seo-audit-services/.
To your SEO Sucess
SEO Traffic
AuroIN creates "Website analysis report" which consists deep analysis on the On-site, On-page, Off-page factors, proposed list of keywords, proposed changes, proposed plan of action, SEO pricing and features.
SEO Audit Report PowerPoint Presentation SlidesSlideTeam
Our professionally designed PowerPoint presentation is sure to impress executives, inspire team members and other audience. With a complete set of nineteen slides, this PPT is the most comprehensive summary of SEO Audit Report Powerpoint Presentation Slides you could have asked for. The content is extensively researched and designs are professional. Our PPT designers have worked tirelessly to craft this deck using beautiful PowerPoint templates, graphics, diagrams and icons. On top of that, the deck is 100 percent editable in PowerPoint so that you can enter your text in the placeholders, change colors if you wish to, and present in the shortest time possible. http://bit.ly/3c0Rafu
While PPC can show off a direct ROI, your SEO efforts can be harder to quantify. Knowing how to report on SEO, and knowing how to communicate your efforts can make a difference whether you’re in-house, in an agency, or on your own.
Join Portent's Director of SEO, Josh Patrice, and learn what makes a good report that will impact your clients and set you up for success!
SEO Service Corp (SSC) provides free preliminary SEO audit reports of websites upon request. The report is worth $799 in the market. Here is a sample audit report for reference. Visit our website to request a free audit report of your website and identify opportunities for enhancing your visibility.
This is the sample proposal for the SEO, it actually gives the basic idea to all the SEO Executive those who want to give the PPT Proposal can create the PPT Like this.
This is an example of a custom presentation I made for one of our potential customers/partners. This is encompassing of a company review, next steps, goals, planning, and requirements of an SEO Campaign.
Search engine optimization (SEO) may seem straightforward on the surface, but in practice, there are hundreds of interlocking pieces that must be monitored and adjusted in order to see positive results. The process is even more complicated for e-commerce sites, which operate under a unique set of circumstances and must adhere to a distinct set of best practices. All the fundamentals still apply: publishing great content, earning quality inbound links, and maintaining an ongoing social media campaign.
This 6 months SEO plan presentation contains monthly and weekly company website optimization and promotional works to do for an ecommerce firm having branches world wide.
For more related, visit seomid.com
In this presentation, I introduce Technical SEO. In this set of slides, I discuss what technical SEO is, why it is important, and the factors that affect technical SEO like crawlability, website speed, robots.txt file, sitemap, site security, mobile friendliness, search console, etc.
SEO, Search Engine Ranking Position (SERP) ReportKevin James
Here is an example of an actual search engine ranking position report (SERP) completed by Kevin James for Service Master Clean Corporation. --- The results of this analysis impressed the client successfully landed a contract to redesign their website and manage both SEO and paid search engine advertising work.
Technical SEO presentation : optimisation on-page, basic set-up onsite and what you can learn from an SEO Audit.
November 28, 2015 – Women in Digital Switzerland Meet ups – Lausanne
Website Structure Analysis Report Sample - SEO TrafficSEO Traffic
We analyze your websites pages for crucial factors that deal with your website's structure and HTML-coding.
Areas we cover in this report:
HTTP status codes
Broken links
HTML code errors
Page size
HTML code size
Titles
Meta descriptions
Meta keywords
External links
Nofollow links
Total links
Cache date in Google, Yahoo and Bing
Popularity according to Google and Yahoo
PageRank
Link Value
Popularity in social media
We offer the same website structure analysis for FREE, so get in touch with us and let's help to make your website more SEO friendly so that you can achieve better search rankings in major search engines.
While PPC can show off a direct ROI, your SEO efforts can be harder to quantify. Knowing how to report on SEO, and knowing how to communicate your efforts can make a difference whether you’re in-house, in an agency, or on your own.
Join Portent's Director of SEO, Josh Patrice, and learn what makes a good report that will impact your clients and set you up for success!
SEO Service Corp (SSC) provides free preliminary SEO audit reports of websites upon request. The report is worth $799 in the market. Here is a sample audit report for reference. Visit our website to request a free audit report of your website and identify opportunities for enhancing your visibility.
This is the sample proposal for the SEO, it actually gives the basic idea to all the SEO Executive those who want to give the PPT Proposal can create the PPT Like this.
This is an example of a custom presentation I made for one of our potential customers/partners. This is encompassing of a company review, next steps, goals, planning, and requirements of an SEO Campaign.
Search engine optimization (SEO) may seem straightforward on the surface, but in practice, there are hundreds of interlocking pieces that must be monitored and adjusted in order to see positive results. The process is even more complicated for e-commerce sites, which operate under a unique set of circumstances and must adhere to a distinct set of best practices. All the fundamentals still apply: publishing great content, earning quality inbound links, and maintaining an ongoing social media campaign.
This 6 months SEO plan presentation contains monthly and weekly company website optimization and promotional works to do for an ecommerce firm having branches world wide.
For more related, visit seomid.com
In this presentation, I introduce Technical SEO. In this set of slides, I discuss what technical SEO is, why it is important, and the factors that affect technical SEO like crawlability, website speed, robots.txt file, sitemap, site security, mobile friendliness, search console, etc.
SEO, Search Engine Ranking Position (SERP) ReportKevin James
Here is an example of an actual search engine ranking position report (SERP) completed by Kevin James for Service Master Clean Corporation. --- The results of this analysis impressed the client successfully landed a contract to redesign their website and manage both SEO and paid search engine advertising work.
Technical SEO presentation : optimisation on-page, basic set-up onsite and what you can learn from an SEO Audit.
November 28, 2015 – Women in Digital Switzerland Meet ups – Lausanne
Website Structure Analysis Report Sample - SEO TrafficSEO Traffic
We analyze your websites pages for crucial factors that deal with your website's structure and HTML-coding.
Areas we cover in this report:
HTTP status codes
Broken links
HTML code errors
Page size
HTML code size
Titles
Meta descriptions
Meta keywords
External links
Nofollow links
Total links
Cache date in Google, Yahoo and Bing
Popularity according to Google and Yahoo
PageRank
Link Value
Popularity in social media
We offer the same website structure analysis for FREE, so get in touch with us and let's help to make your website more SEO friendly so that you can achieve better search rankings in major search engines.
A presentation from SEO Campixx Barcamp 2011 in Berlin. Web Performance Optimization is about making websites faster. Here i discussed different measures and show the impact on competitive advantage and possibly rankings on Google. Undeniably you can say that better performance leads to more sales and better usability in terms of bouncing rates. View image slides here: http://b0i.de/wpopresentation
Reporting is the most important client communication after onboarding. It is an integral part of SEM and this is where you show the return on investment (ROI) to your clients and justify your digital budget. Good reporting is crucial to your success as a search engine marketer.
When it comes to Adwords, there is an endless supply of data and it can be a little dauting to process and present all that data in excel sheets!
Preparing Google Adwords reports in excel is exhausting and time consuming. Account Managers spend almost 1/3 of their time preparing excel reports for their clients. This is an insane waste of time, when all of this can be automated. As an account manager your core value addition is account optimization and not excel reporting!
Automation without compromising on client customization https://reportgarden.com/ offers a beautiful solution to this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients
This is a sample ReportGarden Google AdWords Report.
The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge time saver.
Key sections to included in a Google AdWords Report include:
1. Adwords Performance Overview
2. Click Performance
3. Geographic Performance
4. Region Wise Performance
5. City Wise Performance
6. Network Performance
7. Impression Share Report
8. Conversion Performance
9. Campaign Performance
10. Ad Group Performance
11. Text Ad Performance
12. Display Ad Performance
13. Keyword Performance
14 Search Queries
15. Recommendations
Visit: https://reportgarden.com/adwords-reporting-tool/ for more information on Adwords Reports.
At the beginning of every month you need to justify your SEO strategy, your efforts and yourself. With the challenging landscape of SEO comes the challenging landscape of SEO reporting. It is a tough task to make all the data points and metrics indicate real progress, and more importantly meet your clients' expectations. In the case of SEO reports there is so much data available that it is easy to get lost in this data. SEOs and marketers often use excel for preparing SEO reports but this is tedious and time consuming.
When it comes to client reporting, especially SEO reports, it is crucial to present this complex data in a meaningful way. Data visualization becomes tremendously important in this regards. Reportgarden solves this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be sent automatically to all your clients
This is a sample ReportGarden SEO Performance Report.
The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge timesaver.
Key sections to included in a SEO Reports:
1. SEO Performance Overview
2. Wesite Traffic
3. Traffic Sources
4. Device Performance
5. Site Health
6. Laning Page Performance
7. Top Referrals
8. Top Referrals traffic
9. Keyword Performance
10. Recommendations
Today, a web page can be delivered to desktop computers, televisions, or handheld devices like tablets or phones. While a technique like responsive design helps ensure that our web sites look good across that spectrum of devices we may forget that we need to make sure that our web sites also perform well across that same spectrum. More and more of our users are shifting their Internet usage to these more varied platforms and connection speeds with some moving entirely to mobile Internet.
In this session we’ll look at the tools that can help you understand, measure and improve the web performance of your web sites and applications. The talk will also discuss how new server-side techniques might help us optimize our front-end performance. Finally, since the best way to test is to have devices in your hand, we’ll discuss some tips for getting your hands on them cheaply.
This presentation builds upon Dave’s “Optimization for Mobile” chapter in Smashing Magazine’s “The Mobile Book.”
This talk was given at the Responsive Web Design Summit hosted by Environments for Humans.
Search Engine Optimization Services by Regalix. Visit http://www.regalix.com or call 1 888 REGALIX to Request a Proposal. For a free sample report email bvictor@regalix-inc.com
presentation on search engine optimization.gives a brief idea about the methods for optimizing our website.methods are explained with examples.this presentation willbe useful for preparing seminar.
Search Engine Optimization PPT & Basic SEO PresentationPrajith S
PPT On Search Engine Optimization, Basic SEO Presentation Search Engine Marketing. Presentation This post is meant to be helpful for those with an intermediate level understanding of SEO, On Search Engine Optimization For the past few years, I've given numerous presentations introducing SEO to new audiences of marketers, engineers and executives, Search Engine Optimization (SEO) Seminar and PPT with pdf report
How to create seo report by seoruchi.comphp2ranjan
SEORUCHI is one of the Best SEO Training Institute in Dilsukhnagar Hyderabad.We provide training on Live Project. All student get Internet connection and computer to practise . 100% placement assistance. manual search engine submission, manual directory submission, quality link building, article submission and press release service. SEORuchi has experts with good experience to perform SEO and link building task completely according to your requirement.
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
Explore the dynamic world of digital marketing through the eyes of a seasoned SEO Analyst. In this insightful presentation, delve into the valuable lessons and experiences gained while navigating the intricate landscape of Search Engine Optimization. From deciphering algorithms to mastering keyword strategies, discover the key insights and practical wisdom that have shaped the journey of a dedicated SEO professional. Gain a deeper understanding of the ever-evolving SEO landscape and the strategies employed to enhance online visibility and drive organic growth. Whether you're an aspiring SEO enthusiast or a marketing aficionado, uncover the essential takeaways from a seasoned SEO Analyst's wealth of knowledge and expertise.
Explore the dynamic world of digital marketing through the eyes of a seasoned SEO Analyst. In this insightful presentation, delve into the valuable lessons and experiences gained while navigating the intricate landscape of Search Engine Optimization. From deciphering algorithms to mastering keyword strategies, discover the key insights and practical wisdom that have shaped the journey of a dedicated SEO professional. Gain a deeper understanding of the ever-evolving SEO landscape and the strategies employed to enhance online visibility and drive organic growth. Whether you're an aspiring SEO enthusiast or a marketing aficionado, uncover the essential takeaways from a seasoned SEO Analyst's wealth of knowledge and expertise.
Are you looking to take your website's visibility to new heights and drive targeted traffic? Look no further than "The Complete SEO Course." Designed to equip you with a comprehensive understanding of Search Engine Optimization (SEO) techniques and strategies, this course is your ultimate resource to dominate search engine rankings and increase organic traffic.
With search engines constantly evolving and updating their algorithms, staying ahead of the curve is crucial to maintaining a competitive edge. This course covers all the essential aspects of SEO, providing you with actionable insights and practical knowledge to optimize your website for improved visibility and higher search engine rankings.
Whether you're a business owner, marketer, entrepreneur, or aspiring SEO professional, this course caters to all skill levels. From beginners seeking a solid foundation to experienced practitioners looking to fine-tune their skills, "The Complete SEO Course" is tailored to meet your specific needs.
What sets this course apart is its comprehensive curriculum that covers all critical areas of SEO. You'll dive into keyword research and analysis, on-page optimization, technical SEO, link building, content creation, mobile optimization, local SEO, and much more. Each module is delivered through engaging video lectures, supplemented with downloadable resources, practical exercises, and real-life case studies.
Led by industry experts with extensive experience in SEO, this course ensures you receive up-to-date knowledge and best practices. You'll learn how to leverage powerful SEO tools, implement effective strategies, and track your progress with data-driven analytics. Additionally, you'll explore the importance of user experience, site speed, and mobile responsiveness in SEO success.
By the end of the course, you'll have the skills and confidence to execute a holistic SEO strategy that drives sustainable organic growth for your website or business. You'll understand how to optimize your website's structure, create compelling and search engine-friendly content, build authoritative backlinks, and monitor your website's performance using advanced SEO analytics.
Enroll in "The Complete SEO Course" today and unlock the potential of your website. Stand out from the competition, increase your online visibility, and attract a targeted audience to achieve your business goals. Don't miss this opportunity to master the art of SEO and revolutionize your digital presence. Get started now and make your mark in the world of search engine optimization.
1. Explain what is off-page optimization? Briefly explain about the different methods.
2. Why is Content Optimization important?
3. Is Mobile Optimization important for On-Page SEO?
4. What is Link Building, and How does it impact Off-Page SEO?
5. Explain Black Hat, Grey hat, and White hat SEO Techniques in Off-Page Optimization?
6. What is Technical SEO, and how does it differ from on-page and off-page SEO?
7. Discuss key factors to consider when optimizing your website for mobile and desktop.
8. Describe the use of 301 and 302 redirection on SEO and how are they used?
9. What are the common issues related to duplicate content, and how can they be resolved for SEO benefits?
10. What role do Keywords play in On-Page Optimization?
Gomal Themes Provide Best SEO, Digital Marketing, Content Writing & Web Development Services globally, But Specially in UK (United Kingdom). Visit Website: https://gomalthemes.com/
Top Free SEO Analysis Tools - Master Your Websites SEO.pdfKhan IT
In today's digital landscape, a strong online presence is essential for businesses and
individuals. Search Engine Optimization (SEO) ensures that your website ranks higher in
search engine results, drives organic traffic, and increases visibility to your target audience.
Implementing effective SEO strategies can be a challenging and time-consuming process.
Still, with the right tools, you can streamline this task and make data-driven decisions to
improve your website's performance.
Similar to Website Pre SEO Analysis Report- Online Marketing: Search Engine Optimization (20)
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
2. www.orangemantra.com Proposal Report
Proposal SEO Report by Shailesh Chandra Shukla
Search Engine Optimization Proposal Report
Table of contents
Critical Analysis Overview
1) Web 2.0 & Social Media Optimization
2) Title Tags & Meta Tags
3) Content
4) ALT Tags
5) Hyperlink Optimization
6) URL Canonicalization, URL Rewrite and URL Redirection
7) Link Popularity
8) SEO Friendliness
9) Alexa Ranking
10) Website Architecture & Link Structure
11) Strategy
12) Domain Age
Page 2 of 6
3. The report below highlights the strengths, weaknesses and fixes for the website
http://www.Orangemantra.com
Critical Analysis Overview
Following are the elements that are missing on the website to make the website search engine
friendly. I recommend making these changes to get better rankings in search engines.
- Social Media Optimization – Grade : Average
o We could found the website listed in and StumbleUpon but could not found few
important social bookmarking websites like Newsvine, diigo and Delicious etc.
Recommendation: Need to submit in other major social bookmarking sites.
- Title Tags and Meta Tags – Grade : Poor
o Meta tags including Title tag and Meta descriptions are currently poor need to
optimize in terms of using the right keywords and appropriate keyword densities.
Recommendation: Creative creation and optimization of title and Meta tags needs
to be done to get better rankings.
- Content – Grade : Poor
o There are right keywords present on home page content as well as in other inner
pages of the website, but need to update quality content using appropriate
keyword densities.
Recommendation: Need to optimize the content with appropriate keyword
densities.
- ALT Tags – Grade : Below Average
o ALT tags are not specified for all of the images in the entire site it needs to be
updated.
Recommendation: All the images should be given ALT tags to place more targeted
keywords for better search engine rankings.
- Hyperlink Optimization – Grade : Average
o Link structures are Poor title attributes are not used on all links whereas the title
attributes should be implemented on all links of the website for linking structure.
Linking is a vital part of a complete search engine optimization campaign.
Recommendation: Needs to strengthen internal and external linking.
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4. - URL Canonicalization, URL Rewrite and URL Redirection – Grade : Good
o Orangemantra.com has not canonical Issue.
- Link Popularity – Grade : Poor
o Orangemantra.com has link pointing to the website especially in Google and also no
links in yahoo & Bing. Following are the back links recognized by search engines for
Orangemantra.com
Current Backlinks:
Recommendation: Needs to do
link building campaign with
relevant quality sites along with
other off-page activities to get the
site high popularity.
Search Engines
Google / HotBot
Bing
Yahoo
- SEO-Friendliness – Grade : Average
o The current Orangemantra.com site has “average” grade on SEO friendliness (see
details below). We feel that we can get few more improvements in overall SEO
performance of the site by fixing some of the shortcomings.
Home Page PageRank: 4
Dmoz.org: Not Listed
Yahoo Directory: Not Listed
Site Saturation: Dreacustomdesigns.com has “Average” number of pages listed in
Google and but “Poor” number of pages listed in Yahoo & Bing. However, we can
increase the number of pages indexed by all Search Engines. Below are the
numbers for the indexed pages in the 3 search engines.
Current Indexed Pages:
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Search Engine Indexed Pages
Google / HotBot 235
Bing 14
Yahoo 14
5. Alexa ranking
o Alexa ranking of site Dreacustomdesigns.com is 417812. This rank is “Average” for
the amount of traffic coming to the website.
Recommendation: Needs to increase the traffic to the site through effective
onpage and offpage optimization strategies.
- Website Architecture and Link Structure Analysis
o The navigational structure is not good and search engine friendly. However, we
need to follow certain design guide lines:
· Home page shouldn’t have enough keyword-rich content. There is a
need of proper content optimization on the home as well as inner
pages.
· Need to authenticate website in Google and Bing webmaster tool.
· Robots.txt is present on the website, it needs to be Updated and
uploaded to block bad crawlers, and better indexing of the website.
· XML sitemap is present on the server, it needs to be updated and
uploaded to increase crawling frequency of inner pages.
· Popularity level of the website is average and not optimized enough to
be trusted and top ranked by search engines. Need to submit website
in large number of well ranked web directories, micro blogging sites,
article, web2.0 and social book marking websites, will increase link
popularity.
- Strategy
Keyword Analysis
Keyword/keyword phrase analysis is performed across all of the major search engines. We
optimize for the keywords that are important to your business. We also look for the
“hidden gems” that are overlooked that have high potential to bring relevant customers to
your website. Our keyword analysis strategy can determine which words will bring the
most desired results. Our reverse metrics and competitive analysis also help deliver only
the best possible keywords.
Most of the SEO enhancements made to your website will be completely transparent to the
website visitor. We recommend the addition of anchored text with absolute paths with our
Section 508 W3C Web Consortium approved attributes - this will enhance the user
experience, making site navigation easier and SEO friendly.
Consulting and Site Analysis
We go one step beyond the “norm” in our process, and actually consult with you about how
you can make your website more visible to the search engines. There are site architectural
Page 5 of 6
6. and design changes that should be considered to help optimize the visibility on the major
search engines.
Optimization
Optimization includes:
· Assessment of website content and recommendations
· Assessment of your site’s spiderability
· Implementation of META tags and Robots
· Implementation of Section 508 attributes
· Externalizing scripts
· Robot tags
· Clean Up of HTML code
· Ongoing Optimization Updates
· Search Engine and Directory Submissions
Manual Search Engine Submissions
After optimization is completed SEO will submit your site to the search engines which
accept individual page submissions. We do this in a strict sequence and timing.
Search Engine Site Maps
With Sitemap Submissions you get: Better crawl coverage to help people find more of your
web pages
· Fresher search results
· A smarter crawl because you can provide specific information about all
your web pages, such as when a page was last modified or how
frequently a page changes
Link Popularity
WE FOCUS LINK CAMPAIGNS ON THE LATEST FORMS OF AUTHORITATIVE LINKING AS FOLLOWS:
· Directory Submissions
· Social Bookmarking
· Article Submission
· Link Wheel
· Press Release Submission
· Web 2.0 Activities
· Forum Posting
· Blog Commenting
· Chasing competitor back links to increase incoming links.
- Domain Age Details
Creation Date: 03rd Sep - 2001
Expiration Date: 03rd Sep - 2013
Page 6 of 6
7. and design changes that should be considered to help optimize the visibility on the major
search engines.
Optimization
Optimization includes:
· Assessment of website content and recommendations
· Assessment of your site’s spiderability
· Implementation of META tags and Robots
· Implementation of Section 508 attributes
· Externalizing scripts
· Robot tags
· Clean Up of HTML code
· Ongoing Optimization Updates
· Search Engine and Directory Submissions
Manual Search Engine Submissions
After optimization is completed SEO will submit your site to the search engines which
accept individual page submissions. We do this in a strict sequence and timing.
Search Engine Site Maps
With Sitemap Submissions you get: Better crawl coverage to help people find more of your
web pages
· Fresher search results
· A smarter crawl because you can provide specific information about all
your web pages, such as when a page was last modified or how
frequently a page changes
Link Popularity
WE FOCUS LINK CAMPAIGNS ON THE LATEST FORMS OF AUTHORITATIVE LINKING AS FOLLOWS:
· Directory Submissions
· Social Bookmarking
· Article Submission
· Link Wheel
· Press Release Submission
· Web 2.0 Activities
· Forum Posting
· Blog Commenting
· Chasing competitor back links to increase incoming links.
- Domain Age Details
Creation Date: 03rd Sep - 2001
Expiration Date: 03rd Sep - 2013
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