The SEO report for orangemantra.com identifies critical areas for improvement, including social media optimization, title and meta tags, content quality, and link popularity, all of which currently receive poor to average grades. Recommendations include enhancing content, optimizing meta tags, strengthening internal and external linking, and increasing backlinks through a focused link building campaign. Overall, the report emphasizes the need for a comprehensive SEO strategy and ongoing site optimization to improve rankings and visibility in search engines.

1. www.orangemantra.com
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2. www.orangemantra.com Proposal Report
Proposal SEO Report by Shailesh Chandra Shukla
Search Engine Optimization Proposal Report
Table of contents
Critical Analysis Overview
1) Web 2.0 & Social Media Optimization
2) Title Tags & Meta Tags
3) Content
4) ALT Tags
5) Hyperlink Optimization
6) URL Canonicalization, URL Rewrite and URL Redirection
7) Link Popularity
8) SEO Friendliness
9) Alexa Ranking
10) Website Architecture & Link Structure
11) Strategy
12) Domain Age
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3. The report below highlights the strengths, weaknesses and fixes for the website
http://www.Orangemantra.com
Critical Analysis Overview
Following are the elements that are missing on the website to make the website search engine
friendly. I recommend making these changes to get better rankings in search engines.
- Social Media Optimization – Grade : Average
o We could found the website listed in and StumbleUpon but could not found few
important social bookmarking websites like Newsvine, diigo and Delicious etc.
Recommendation: Need to submit in other major social bookmarking sites.
- Title Tags and Meta Tags – Grade : Poor
o Meta tags including Title tag and Meta descriptions are currently poor need to
optimize in terms of using the right keywords and appropriate keyword densities.
Recommendation: Creative creation and optimization of title and Meta tags needs
to be done to get better rankings.
- Content – Grade : Poor
o There are right keywords present on home page content as well as in other inner
pages of the website, but need to update quality content using appropriate
keyword densities.
Recommendation: Need to optimize the content with appropriate keyword
densities.
- ALT Tags – Grade : Below Average
o ALT tags are not specified for all of the images in the entire site it needs to be
updated.
Recommendation: All the images should be given ALT tags to place more targeted
keywords for better search engine rankings.
- Hyperlink Optimization – Grade : Average
o Link structures are Poor title attributes are not used on all links whereas the title
attributes should be implemented on all links of the website for linking structure.
Linking is a vital part of a complete search engine optimization campaign.
Recommendation: Needs to strengthen internal and external linking.
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4. - URL Canonicalization, URL Rewrite and URL Redirection – Grade : Good
o Orangemantra.com has not canonical Issue.
- Link Popularity – Grade : Poor
o Orangemantra.com has link pointing to the website especially in Google and also no
links in yahoo & Bing. Following are the back links recognized by search engines for
Orangemantra.com
Current Backlinks:
Recommendation: Needs to do
link building campaign with
relevant quality sites along with
other off-page activities to get the
site high popularity.
Search Engines
Google / HotBot
Bing
Yahoo
- SEO-Friendliness – Grade : Average
o The current Orangemantra.com site has “average” grade on SEO friendliness (see
details below). We feel that we can get few more improvements in overall SEO
performance of the site by fixing some of the shortcomings.
Home Page PageRank: 4
Dmoz.org: Not Listed
Yahoo Directory: Not Listed
Site Saturation: Dreacustomdesigns.com has “Average” number of pages listed in
Google and but “Poor” number of pages listed in Yahoo & Bing. However, we can
increase the number of pages indexed by all Search Engines. Below are the
numbers for the indexed pages in the 3 search engines.
Current Indexed Pages:
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Search Engine Indexed Pages
Google / HotBot 235
Bing 14
Yahoo 14

5. Alexa ranking
o Alexa ranking of site Dreacustomdesigns.com is 417812. This rank is “Average” for
the amount of traffic coming to the website.
Recommendation: Needs to increase the traffic to the site through effective
onpage and offpage optimization strategies.
- Website Architecture and Link Structure Analysis
o The navigational structure is not good and search engine friendly. However, we
need to follow certain design guide lines:
· Home page shouldn’t have enough keyword-rich content. There is a
need of proper content optimization on the home as well as inner
pages.
· Need to authenticate website in Google and Bing webmaster tool.
· Robots.txt is present on the website, it needs to be Updated and
uploaded to block bad crawlers, and better indexing of the website.
· XML sitemap is present on the server, it needs to be updated and
uploaded to increase crawling frequency of inner pages.
· Popularity level of the website is average and not optimized enough to
be trusted and top ranked by search engines. Need to submit website
in large number of well ranked web directories, micro blogging sites,
article, web2.0 and social book marking websites, will increase link
popularity.
- Strategy
Keyword Analysis
Keyword/keyword phrase analysis is performed across all of the major search engines. We
optimize for the keywords that are important to your business. We also look for the
“hidden gems” that are overlooked that have high potential to bring relevant customers to
your website. Our keyword analysis strategy can determine which words will bring the
most desired results. Our reverse metrics and competitive analysis also help deliver only
the best possible keywords.
Most of the SEO enhancements made to your website will be completely transparent to the
website visitor. We recommend the addition of anchored text with absolute paths with our
Section 508 W3C Web Consortium approved attributes - this will enhance the user
experience, making site navigation easier and SEO friendly.
Consulting and Site Analysis
We go one step beyond the “norm” in our process, and actually consult with you about how
you can make your website more visible to the search engines. There are site architectural
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6. and design changes that should be considered to help optimize the visibility on the major
search engines.
Optimization
Optimization includes:
· Assessment of website content and recommendations
· Assessment of your site’s spiderability
· Implementation of META tags and Robots
· Implementation of Section 508 attributes
· Externalizing scripts
· Robot tags
· Clean Up of HTML code
· Ongoing Optimization Updates
· Search Engine and Directory Submissions
Manual Search Engine Submissions
After optimization is completed SEO will submit your site to the search engines which
accept individual page submissions. We do this in a strict sequence and timing.
Search Engine Site Maps
With Sitemap Submissions you get: Better crawl coverage to help people find more of your
web pages
· Fresher search results
· A smarter crawl because you can provide specific information about all
your web pages, such as when a page was last modified or how
frequently a page changes
Link Popularity
WE FOCUS LINK CAMPAIGNS ON THE LATEST FORMS OF AUTHORITATIVE LINKING AS FOLLOWS:
· Directory Submissions
· Social Bookmarking
· Article Submission
· Link Wheel
· Press Release Submission
· Web 2.0 Activities
· Forum Posting
· Blog Commenting
· Chasing competitor back links to increase incoming links.
- Domain Age Details
Creation Date: 03rd Sep - 2001
Expiration Date: 03rd Sep - 2013
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7. and design changes that should be considered to help optimize the visibility on the major
search engines.
Optimization
Optimization includes:
· Assessment of website content and recommendations
· Assessment of your site’s spiderability
· Implementation of META tags and Robots
· Implementation of Section 508 attributes
· Externalizing scripts
· Robot tags
· Clean Up of HTML code
· Ongoing Optimization Updates
· Search Engine and Directory Submissions
Manual Search Engine Submissions
After optimization is completed SEO will submit your site to the search engines which
accept individual page submissions. We do this in a strict sequence and timing.
Search Engine Site Maps
With Sitemap Submissions you get: Better crawl coverage to help people find more of your
web pages
· Fresher search results
· A smarter crawl because you can provide specific information about all
your web pages, such as when a page was last modified or how
frequently a page changes
Link Popularity
WE FOCUS LINK CAMPAIGNS ON THE LATEST FORMS OF AUTHORITATIVE LINKING AS FOLLOWS:
· Directory Submissions
· Social Bookmarking
· Article Submission
· Link Wheel
· Press Release Submission
· Web 2.0 Activities
· Forum Posting
· Blog Commenting
· Chasing competitor back links to increase incoming links.
- Domain Age Details
Creation Date: 03rd Sep - 2001
Expiration Date: 03rd Sep - 2013
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