Webmaster Tools

WEBMASTER TOOLS
www.syscomminternational.com 079 6181 0430

GOOGLE WEBMASTER TOOLS
➢ Google Webmaster Tools is a suite of free tools that not only makes it
easier for Google to crawl your entire website, but also helps to improve
your search engine ranking position.
➢ It offers variety of functions to the webmasters both for advance users and
beginners. One more tools that can be use with Google webmasters
is Google analytics by which you can get detailed statistics about
a website's traffic.

Why to Use the Google Webmaster Tool for
Your Website?
Google webmaster tool offers a lot of different functions like
➢ List of internal links and links to your site
➢ Check search queries which brings most of the visitors to your site.
➢ Sitemap submission for better visibility.
➢ Check and adjust crawl rate and statistic about crawling of your site by
Google.

How to Use the Google Webmaster Tool for
your Website?
To enable the Google webmaster for your website you need to follow the
simple procedure.
➢ Step1: Goto https://www.google.com/webmasters/tools/ and click on sign
up for new account. Enter your Google account details and then click OK.
➢ Step 2: click on ADD SITE after sign up click on ADD SITE. Enter URL of your
website and press next then you will get to following page.

● In this step you need to verify your site ownership. If
you are on a self hosted WordPress site then just download
that html file and upload to your website

➢ Step 3: After verifying your authorship with the site now you will come to
the webmaster dashboard page as shown below:
There are number of options in this dashboard page. Now select your site and
sign up for you Google webmaster account and you can use it to improve the
site performance.

HOW TO LINK GOOGLE ANALYTICS TO
WEBMASTER TOOLS
➢ If you use Google Analytics to track site data, you can now link your
Webmaster Tools verified site to an Analytics profile when they use the
same Google Account.
➢ To link a verified site in Webmaster tools to a Google Analytics profile :

➢ On the Webmaster Tools homepage, click Manage next to the you want,
then click Google Analytics profile.

➢ Select the profile you want to associate with the site, then click Save.

Aspects Of Webmaster Tools

CONFIGURATION
Configuration helps you to customise various parameters and settings
relating to your website.
1 . Settings
By using the settings feature of Google Webmaster Tools, you can set a
geographical
Preference.
a) Geographic Targeting
If you site has a generic top level domain, for example.com or.net, then you
can use this setting to state any preferred geographical area you wish to
target.

b) Preferred Domain
➢ You can use the ‘preferred domain’ option to tell Google whether you want
your website listed as www.yoursite.com or yoursite.com – each of these
could be listed separately.
c) Crawl Rate
➢ Google’s crawl rate is not the crawl frequency, but the speed with which
your root domain or subdomain is crawled.
➢ It is usually best to permit Google to choose its own crawl rate, but if this is
affecting your bandwidth, then you can change it.

2. Sitelinks
➢ Google can include what are known as ‘sitelinks’ in its listing for a web page.
➢ These are automatically generated by an algorithm that determines that
clicking on this link would offer a shortcut for a visitor to find further relevant
information to the query their query on your website.
3. URL Parameters
➢ In some cases, specific web pages can be reached by more than one form of
the URL.
➢ If the same page can be reached using different forms of the URL, then
Google sees that as duplicate content, and this can negatively affect your
ranking.

4. Change of Address
➢ You should inform Google when you move a website to a new domain.
5. Users
➢ You can use the ‘Users’ parameter to add or remove users or owners.
➢ Click either ‘Manage Site Owners’ or ‘Add a New User’ to the right of the
page. You can create a new owner who has exactly the same permissions on
your site as you have.
6. Associates
➢ Associates are not permitted to view site data or alter any parameters, but
have restricted permissions to work on your behalf.

CRAWL
➢ It provides information on any problems associated with your website. For
example, it points out crawl errors that are preventing Googlebot to access
your site and offer details of any specific error.
1) Crawl Errors
➢ When you check out the Crawl Errors page on Google Webmaster Tools, you
will find two sets of results:
i) Site Errors
ii) b) URL Errors

➢ Site errors provide a list of errors that prevent any access of Googlebot to
your site.
➢ The URL errors section provides a list of the URLs that Googlebot (spider,
crawler, algorithm) could not find.

2) Crawl Stats
➢ The crawl stats offer an indication of the Googlebot activity over the past 90
days.
➢ The stats are in the form of graphs that tell you how many pages were
crawled each day, the time spent to download a page and how many Kb
were downloaded each day.
3) Blocked URLs
➢ This informs you whether or not your use of the robots.txt file is effectively
blocking sites from Googlebot that you want blocked.

4) Fetch as Google
➢ This tool enables you to see your web pages as Googlebot sees it. If a
spammer has added text to your source code that you cannot see on the
page, you can find this by using this tool.
5) Index Status
➢ This tool informs you how many of the pages on your website Google has
been able to index.
6) Malware
➢ Google can detect any malware on your website.

TRAFFIC
➢ This section relates to exposures of your web pages to Google search engine
users for specific keywords, information on popular keywords being use for
your type of website, and also details of impressions and clicks to visit your
website.
1. Search queries
➢ It relates to exposures of your web pages to Google search engine users for
specific keywords, information on popular keywords being use for your type
of website, and also details of impressions and clicks to visit your website.

Impressions
➢ The impressions refer to the frequency with which pages from your website
appear in the SERPs, and the % daily change compared to the last period.
b) Clicks
➢ Clicks refers to how many times your listing attracted clicks.www.syscomminternational.com 079 6181 0430

2) Links to Your Site
➢ This tool lists all the web pages that are linking to your website.
➢ It also provides information on which URLs are providing most links, and the
pages on your website that are receiving most links.
3)Internal Links
➢ This tool reports pages that have links from other pages on your website.

Optimisation
➢ Optimisation refers to search engine optimisation in terms of making it easy
for search engines to visit your site.
1) Sitemaps
➢ A sitemap is particularly of use to tell Google more about any videos, audio
files or graphics on your site.
2) Remove URLs
➢ The Remove URL tool is useful if you want any content on your website
removed from Google’s index.

3)HTML Improvements
➢ This tool checks your Meta data in the Head section of your HTML for
problems.
➢ It reports on duplicate Title tags and Meta descriptions and checks if they are
too long or too short.
Content Keywords
➢ The Content Keywords section lists what Google see as the most significant
keywords for the site.

Boost up Site Performance
Website Performance is one of the most
important things on which the webmaster
should work upon so that it can be beneficial for
their client. Website load time play a important
role in site performance. You should be making
sure you improve this number because if your
website is slow your Google traffic may drop.

CONCLUSION
Google Webmaster tools is a free tool
and is very useful. Its help you to
improve your search engine ranking
position.

Join and Follow us:
Address:
SysComm Consulting
Limited
67 Loudoun Rd London NW8
0DQ UK
Contact
Website:
www.syscomminternational.com
Email:
info@syscomminternational.com
Tel/fax:
079 6181 0430

Thank you

Webmaster Tools

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