Search engine optimization professionals research additional keywords, which they use to achieve better rankings in search engines. ... Keyword suggestion tools usually aid the process, like the Google Adwords Keyword Planner, which offers a thesaurus and alternative keyword suggestions or by looking into Google Suggest.

1. The Best Keyword
Research Tools
www.syscomminternational.com 079 6181 0430

2. What is Keyword?
• A keyword is a word or phrase that a person
enters into a search engine like Google and Bing.
• You may be the best amongst your competitor,
but it’s of no use if your prospects cannot find
you. Therefore COMPREHENSIVE KEYWORD
RESEARCH is unavoidable.
www.syscomminternational.com 079 6181 0430

3. www.syscomminternational.com 079 6181 0430
Importance of Keywords
➢ Today, most business purchasers looking to buy a
product or service start the process by using a search
engine to find vendors and product information
➢ You need to make sure you rank high in the search
engine results, for as many search terms as possible,
and hopefully for many of the terms that are searched
on more frequently.

4. Why Keyword Research Tools?
• Keyword research is one of the most important, valuable,
and high return activities in the search marketing field.
Ranking for the right keywords can make or break your
website. You not only learn which terms and phrases to
target with SEO, but also learn more about your customers
as a whole.
www.syscomminternational.com 079 6181 0430

5. www.syscomminternational.com 079 6181 0430
➢Google Adwords
➢Fresh key
➢SemRush
➢SpyFu
➢Word Tracker
Best Keyword Research Tools

6. Google Adwords
There are three main categories of links:
– This is the common and widely used brilliant tool for PPC for
chasing your competitors.
– This is a free tool. You can sign up for an account in Google
adwords keyword.
– You will find a keyword research tool to find your niche
competitors for your domain.
www.syscomminternational.com 079 6181 0430

7. Advantages
➢ This tool can greatly help you select the appropriate domain
name for good SEO.
➢ Laser focusing your targeting competitors based on country
wise.
➢ You will get immediate results of which keywords are doing
well and which doesn’t.
Limitations
➢ Using this research tool alone won’t make good results.
➢ Hence it is advisable to use other effective keywords research tools
with this to increase your income.
www.syscomminternational.com 079 6181 0430

8. Fresh Key
➢ Fresh key : keyword research tool that allows me to see
beyond the regular Google Instant suggestions and
predictions that appear when I start typing things in on
Google.
➢ Not only does it give you new keyword ideas, variations,
and synonyms, it also sorts the keywords depending on
popularity.
www.syscomminternational.com 079 6181 0430

9. SemRush
➢ SemRush is a great tool to chase your
competitors.
➢ It is an enhancement of SEO digger and SEO
quake.
➢ Thus it uses a large database that can pull out
the relevant, potential and accurate keywords
based on your query. <
www.syscomminternational.com 079 6181 0430

10. Advantages
➢ You can see the phrases that both you and your competitors
rank well for.
➢ Finding out the organic keywords that drive traffic to your
competitor’s site.
➢ Finding the top sites to advertise. Finding out the top ranking
site for specified keywords. It uses a keyword crawler on 30
million strong
Limitations
➢ One of the disadvantages noted is that the data is up to 4
weeks old.
➢ Thus it uses a large database that can pull out the relevant,
potential and accurate keywords based on your query.
www.syscomminternational.com 079 6181 0430

11. SpyFu
➢ Like other tools, SpyFu also helps you in finding the niche
keywords for building good SEO for your site.
➢ This is an effective tool for PPC, by finding your
competitors keywords, their rankings, landing pages etc.
➢ This tool comes in paid version. You can use a 3 day trial
for test drive at $6.75.
www.syscomminternational.com 079 6181 0430

12. Advantages
➢ Thus it helps in spying your competitor’s keywords.
➢ This tool also helps you in comparing the market size share
with your competitors.
Limitations
➢ This tool is lit bit expensive if you are a small business owner.
➢ The accuracy is not reliable.
www.syscomminternational.com 079 6181 0430

13. Word Tracker
➢ Word tracker is the cost effective tool having a greater
demand in the market.
➢ Both paid and free versions are available so that you can
test drive your website to trust the quality and efficiency of
this tool.
➢ If you are launching a new website or creating a niche blog
related to your business then you can use this tool for your
business.
➢ This tool comes with 100% money back guarantee to be
ensured for its quality output.
www.syscomminternational.com 079 6181 0430

14. Advantages
➢ You also have the facility of doing a ‘Reverse search’, that will
provide you the keywords that your competitors are using to
compete with your site.
➢ It uses a special formula called KEI(Keyword Effectiveness
Index). For any keyword, the higher the KEI, the popularity is
high.
➢ Thus if the KEI of your keyword is high, your chance of ranking
in search engines is also high.
Limitations
➢ The only limitation is that their database of search volumes is
relatively low. size share with your competitors.
www.syscomminternational.com 079 6181 0430

15. www.syscomminternational.com 079 6181 0430
➢ Strategic planning for content, communications and
community
➢ Campaign design and deployment services
➢ Conversation monitoring and optimisation
➢ Building and maintaining a social media newsroom.
➢ Establishing, integrating, and updating your presence in
media communities like Flickr and YouTube.
➢ Optimising Blogs and RSS feeds.
➢ Regularly submitting RSS feeds and Blogs to the latest
aggregators, news sites and social bookmarking sites.
➢ Recommendations for advertising and marketing
opportunities within social networking and media
communities.
➢ Influencer outreach and buzz-building tactics.
Services We Offer

16. Join and Follow us:
Address:
Marlborough House
159 High Street
Wealdstone Harrow, HA3
5DX
United Kingdom
Contact
Website: www.syscomminternational.com
Email: info@syscomminternational.com
Tel/fax: 079 6181 0430

17. Thank You
www.syscomminternational.com 079 6181 0430