Google Penalty

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Google Penalty
➢When a website is not following its
Webmaster Tools guideline intentionally or
unintentionally, site is bound to get a
penalty.
➢Penalty Google has a series of Penalties
ranging from page level Penalty to sitewide
Penalty.

Types of Penalty
1. On-site Penalty :
Google penalize sites for shady Onsite techniques such as
keyword stuffing, doorway pages, duplicate content,
excessive ads, too many outbound links.
2. Offsite Penalty
Google keeps a watch on who is linking to your site and
how it is linked. The most offsite Penalty prone links are -
Links from Malicious Sites
Links from Irrelevant Sites
Links from Foreign Language Sites
Links from Contents

Why does Google Penalize Site?
Some reason why your site get Penalized by Google are-
Excessive reciprocal links Anchor text Spam
Duplicate content Viruses
Overusing H1 tags Malware
Internal 404s Cloaking
Missing sitemap data Doorway Pages
Footer links Hacked Website
Hidden Text Low Quality Content
Hidden Links Keyword Stuffing

Algorithm Changes or Penalty
➢Algorithmic Filters
An algorithmic Filters occur after A Google Updates.
➢Manual Google penalties
Manual penalties occur when Google receives a spam report
indicating that your website is in violation of some aspect of
their quality guidelines.

Google Penalty Recovery
If you think that you just have a penalty, there are number of
steps that you need to take in order to raise the penalty. There
are five main steps that need to be done in order to fix a link
profile :
1. Identify the type of penalty
2. Identifying bad backlinks
3. Removing bad backlinks
4. Performing link disavows

Step-by-Step Recovery from
Google Search Penalties

Figure out why you've been penalized
➢ Check your Webmaster Tools to see if you have been
hit with a manual penalty. If so, there will be a
message in your Webmaster Tools letting you know
that you've been penalized.
➢ If you do not have a message in your account, using a
service like the Penguin Tool may help you see how
Google's algorithm updates have impacted your traffic.

Gather up a list of all your backlinks
➢ Gather the links on the web that
are pointing back to your site.
➢ Three of the most
recommended webmaster tools
from industry insiders which
help us to gather backlinks
are Majestic SEO, Open Site
Explorer, Ahrefs

Determine which links are bad links
➢ Make sure the domain is indexed in Google by doing a
Google search.
➢ Check to see if the domain has a good PageRank.
➢ You should probably check and reconsider anything that
looks like a keyword rich blog comment or something in a
forum.
➢ There are tools out there to help you identify bad links
like Link Research Tool

Talk with Webmasters about removing
unwanted links:
➢ You have to show Google proof that you tried to contact the owners of the
websites.
➢ Visit a contact page or send an email asking him/her to remove the links
you wanted removed
Disavow the unwanted links you couldn't
remove:
➢ Disavowing your unwanted links means using Google's Disavow Links Tool.

Big 4 Updates
➢ Panda Updates
Started in February 2011 which focuses on Content Quality.
➢ Penguin Updates
Started April 2012 which Focuses on Backlink Quality.
➢ Woolly Mammoth Update
Started June 2013 which Focuses on freshness of Content
➢Hummingbird
Google Updated it’s Algorithm Core August 2013 which
Focuses on
content.

Google Panda Updates
➢How to determine in the Panda Update impacted your
website: Check your web analytics reports to see if your visitors
from SEO dropped on or after these dates. February 2011 which
focuses on Content Quality.
19.12.2013 18.9.2012
18.07.2013 20.08.2012
11.06.2013 24.07.2012
22.01.2013 08.06.2012
14.12.2012 25.05.2012
21.11.2012 04.05.2012
5.11.2012 23.03.2012
27.09.2012 24.02.2012
24.09.2012

Fixing Google Panda Issues
➢ Remove Duplicate Content Pages
➢Check URL Structure to Insure Duplicate Pages aren’t being
created.
➢Remove Duplicated or Masked domains
➢Remove Duplicate Page Titles and Meta Descriptions.
➢Add more content to pages

Google Penguin Updates
➢How to determine in the Penguin Update impacted your website.
Check your web analytics reports to see if your visitors from SEO
dropped on or after these dates.
04.10.2013
23.05.2013
05.10.2012
01.07.2012
12.05.2012
24.04.2012

Fixing Google Penguin Issues
➢ Backlink Audit
➢Remove Low Quality Backlink
➢Submit Disavow Request
➢Diverse Anchor Text
➢Use Non- Targeted keyword Anchor Text
➢Social Signals
➢Get High Quality Links

Backlink Audits
➢ Download the Links to Your Website Reports from Google Webmaster
Tools
➢ Use Majestic SEO to Find More Links and to Review Link Quality
http://www.majesticseo.com/
➢ Use Link Detox to Find more Links and to review Link Quality
http://www.linkdetox.com/
➢ Use ahref to Find More Links and to Review Link Quality
https://ahrefs.com/

Link Disavow Requests
➢ Google’s Disavow Link Request is a way of indicating that you
want them ignore links to your website.
➢Within 7 to 14 days you will start seeing keyword position
movement

Google Woolly Mammoth Update
➢ 25.06.2013

Fixing Woolly Mammoth Update
➢ Add Fresh Content
➢Add a Blog to Your Website
➢Refresh Old Content Regularly

Google Hummingbird Update
➢ 21.08.2013

Fixing Hummingbird Issues
➢ Focus on creating content using a variety of Long- Tail keywords
➢Question and Answer Type Content
➢Use Google Authorship
➢Use Rich Snippets

Google Penalty Warnings
Google Sends Manual Action Messages to Your Google
Webmaster Tools Account to Inform About Penalties Your
Website Your Website has received.

Negative SEO
➢The action of Negative SEO is to cause a website to drop in
positions or be penalized in search engines by creating a high
volume of unnatural links.
➢The only protection is to monitor your backlinks.

We specialize in:
➢Traffic Drop Audits
➢Unnatural Link Penalty Recovery
➢Anchor text analysis and classification
➢Google Penguin Recovery
➢Link Removal
Services we offer

It can be a difficult and worrying time but we are here to help and give you the
advice and support you need to give your website the best chances of
recovery. We manually audit and classify each and every one of your links We
know exactly how to format the relevant documents e.g. disavow.txt We will
provide extensive documentation and evidence of work carried out. We will
make every effort to maintain as many good links as possible. We have built up
an extensive database of low quality websites that could be affecting you.
Why should you hire us?

Join and Follow us:
Address:
SysComm Consulting
Limited
67 Loudoun Rd London NW8
0DQ UK
Contact
Website:
www.syscomminternational.com
Email:
info@syscomminternational.com
Tel/fax:
079 6181 0430

Thank you

Google Penalty

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