Google Webmaster Tools is a free service that helps webmasters check their site's indexing status and optimize visibility through various tools, such as submitting sitemaps and checking crawl rates. It provides insights on search queries, backlinks, site errors, and page statistics, and aids in creating robots.txt files. The document also outlines the integration process, benefits, and differences between Google Analytics and Webmaster Tools.

2. By
Ali Ahmed

3. What is Google WebMaster Tool
“ Google Webmaster Tools is a no-charge web service
by Google which allows webmasters to check indexing
status and optimize visibility of their websites. ”
It has Tools that Let the WebMasters:
 Submit and check a Sitemap
 Check and set the Crawl rate, and view statistics about
how Googlebot accesses a particular site
 Generate and check a robots.txt file. It also helps to
discover pages that are blocked in robots.txt by chance.

4.  List internal and external pages that link to the site
 See what keyword searches on Google led to the site
being listed in the SERPs, and the click through rates
of such listings
 View statistics about how Google indexes the site, and
if it found any errors while doing it
 Set a preferred domain (e.g. prefer example.com over
www.example.com or vice versa), which determines
how the site URL is displayed in SERPs

5. Index
 How to Integrate Web Master Tool ?
 How to Access the Google Webmaster Tools
Dashboard ?
 How to Submit a SiteMap ?
 How to Create a Robots.txt File ?
 How to Check the Possible Error ?
 How to View Site Statistics ?

6. Index II
 Why to Check Messages ?
 Explore Additional Google Webmaster Tools
 Benefits of Google Webmaster Tools
 Short Review Difference B/W Google Analytics and
Web Master Tool
 Summarize the Differences between Google Analytics
And Google Webmaster Tools

7. Index
 How to Integrate Web Master Tool ?
 How to Access the Google Webmaster Tools
Dashboard ?
 How to Submit a SiteMap ?
 How to Create a Robots.txt File ?
 How to Check the Possible Error ?
 How to View Site Statistics ?

8. How to Integrate Web Master Tool

9. How to Integrate Web Master Tool
 Log In to Google Webmaster Tools
 Add Your Site to Your Google Webmaster Tools
Account

10. Log In to Google Webmaster Tools

11. Add Your Site to Your Google
Webmaster Tools Account
1. From the Google Webmaster Tools home page, click
the Add a site button.
2. Type the address of the site you want to add and
click Continue.

12. 3. Click the desired verification option.

13. 4. Follow the verification instructions to add the meta
tag provided to the header section of your site’s
home page.
5. Click the Verify button. You return to the Verification
home page, and the site appears in your Sites list.

14. Index
 How to Integrate Web Master Tool ?
 How to Access the Google Webmaster Tools
Dashboard ?
 How to Submit a SiteMap ?
 How to Create a Robots.txt File ?
 How to Check the Possible Error ?
 How to View Site Statistics ?

15. How to Access the Google
Webmaster Tools Dashboard

16. The Webmaster Tools Dashboard provides an overview
of the most important information about each site in
your account.

17. Main Page - Dashboard

18. The Dashboard includes the
following information:
 Search Queries: Keywords and phrases users entered to reach your
site.
 Links to your Site: Sites that link to yours.
 Crawl Errors: Problems Google encountered trying to access pages on
your site and/or number of pages you chose to prevent access to.
 Keywords: Relative significance of the most relevant keywords on your
site as compared to the keywords/phrases that users enter to reach your
site.
 Sitemaps: Whether your site has a sitemap and the number of URLs in
the sitemap that are indexed.

19. Index
 How to Integrate Web Master Tool ?
 How to Access the Google Webmaster Tools
Dashboard ?
 How to Submit a SiteMap ?
 How to Create a Robots.txt File ?
 How to Check the Possible Error ?
 How to View Site Statistics ?

20. How to Submit a SiteMap

21. How to Submit a SiteMap
What is Site Map?
Example of Site Map
Steps to Submit it to Google Webmaster Tools

22. Submit a Sitemap
What is Site Map ?
A sitemap tells search bots which pages to index and
each page’s relative importance.

23. XML-Site Map

24. Steps to Submit it to Google
Webmaster Tools
 From the Dashboard, below Sitemaps, click Submit a
Sitemap.
 Click the Submit a Sitemap button.

25.  Type the sitemap’s name, which should be
sitemap.xml.
 Click Submit Sitemap. Assuming all goes as planned,
you should now see a green check mark for the
sitemap status and the number of URLs submitted.

26. Index
 How to Integrate Web Master Tool ?
 How to Access the Google Webmaster Tools
Dashboard ?
 How to Submit a SiteMap ?
 How to Create a Robots.txt File ?
 How to Check the Possible Error ?
 How to View Site Statistics ?

27. How to Create a Robots.txt File

28. How to Create a Robots.txt File
What is Robots.txt File
Ways of Creating Robots.txt File
Sample of Plain text File

29. Create a Robots.txt File
What is Robots.txt File
A robots.txt file does the opposite of a sitemap — it tells
search bots what not to index.
Two Ways of Creation Robots.txt File
1. Install a plugin to create a robots.txt
2. Create a plain text file called robots.txt that contains
Instructions

30. Sample of Plain Text File

31. Index
 How to Integrate Web Master Tool ?
 How to Access the Google Webmaster Tools
Dashboard ?
 How to Submit a SiteMap ?
 How to Create a Robots.txt File ?
 How to Check the Possible Error ?
 How to View Site Statistics ?

32. How to Check the Possible
Problems

33. How to Check the Possible
Problems
Overview
How to Check the Possible Problems
How to Check for Possible Problems - SnapShot

34. Check for Possible Problems
Overview
Google Webmaster Tools monitors your site and alerts
you of crawl errors. It also provides crawl statistics and
HTML suggestions to help attract traffic to your site
How to Check for Possible Problems
 Access the Dashboard
 Click the plus sign next to Diagnostics
 Click the desired link under Diagnostics to Check for
Specific Issues.

35. How to Check for Possible
Problems - SnapShot

36. Index
 How to Integrate Web Master Tool ?
 How to Access the Google Webmaster Tools
Dashboard ?
 How to Submit a SiteMap ?
 How to Create a Robots.txt File ?
 How to Check the Possible Error ?
 How to View Site Statistics ?

37. How to View Site Statistics

38. How to View Site Statistics
Overview
How to View the Statistics
5 Major Element of WebMaster
View Site Statistics - SnapShot

39. View Site Statistics
Overview
Google Webmaster Tools provides access to statistics
that provide valuable insight into what your site is
primarily known for.
How to View the Statistics
 Access the Dashboard
 Click Your site on the web
 Then click the desired options

40. 5 Major Element of WebMaster
 Search Queries: Keywords and phrases users enter most
frequently to reach your site.
 Links to your Site: Other sites that link to yours.
 Keywords: Most common keywords on your site.
 Internal Links: Number of links pointing to each page on
your site.
 Subscriber Stats: The number of Google users who have
subscribed to your feeds using any Google product (such as
Reader, iGoogle, or Orkut).

41. View Site Statistics - SnapShot

42. Why to Check Messages

43. Index II
 Why to Check Messages ?
 Explore Additional Google Webmaster Tools
 Benefits of Google Webmaster Tools
 Short Review Difference B/W Google Analytics and
Web Master Tool
 Summarize the Differences between Google Analytics
And Google Webmaster Tools

44. Check Messages
While using Google Webmaster Tools, don’t overlook
the Messages area. This area provides access to any
Messages about your site that Google deems
important enough to notify you about, including any
sudden and significant rise in error messages.

45. Index II
 Why to Check Messages ?
 Explore Additional Google Webmaster Tools
 Benefits of Google Webmaster Tools
 Short Review Difference B/W Google Analytics and
Web Master Tool
 Summarize the Differences between Google Analytics
And Google Webmaster Tools

46. Explore Additional Google
Webmaster Tools

47. Explore Additional Google
Webmaster Tools
 Near the bottom of the navigation bar on the left is a
link named Labs.
 Click Labs to access additional Google Webmaster
Tools

48. Index II
 Why to Check Messages ?
 Explore Additional Google Webmaster Tools
 Benefits of Google Webmaster Tools
 Short Review Difference B/W Google Analytics and
Web Master Tool
 Summarize the Differences between Google Analytics
And Google Webmaster Tools

49. Benefits of Google Webmaster
Tools

50. Benefits of Google Webmaster
Tools
 Information in One Handy Place - Google will list all the
pages on your site that it has indexed
 No More Indexing Problems - Using Webmaster Tool is a
direct way to say to Google, my site exists, please add them
to your index.
 Sitemaps - Tell Google About All Your Pages – Through
Webmaster Tools you get the chance to tell Googlebot
where all of your pages are, individually.
 Site Errors - Google Webmaster Tool will show you all the
errors on your site

51.  Backlinks Count - Webmaster Tool will tell you
precisely how many pages out there, link to your
home page (Backlinks), and, separately from that,
they'll tell you how many pages out there link to other
pages in your site.
 URL Removal - You can use Webmaster Tool to
remove a page from Google's index that has already
been indexed but that you now wish wasn't.
 Top Search Queries - Shows you this information
complete with exactly which position of Google's
search results your terms appeared on.

52.  Content Analysis - WebMaster Highlight
issues that may make it difficult for Google to crawl
and index your pages.
 Find Duplicate Content - Google Webmaster Tool
will provide a list of URLs that have duplicate title tags
or meta description.

53. Short Review Difference Between
Google Analytics and Web Master
Tool

54. Index II
 Why to Check Messages ?
 Explore Additional Google Webmaster Tools
 Benefits of Google Webmaster Tools
 Short Review Difference B/W Google Analytics and
Web Master Tool
 Summarize the Differences between Google Analytics
And Google Webmaster Tools

55. Short Review Difference B/W Google
Analytics and Web Master Tool
Google Analytics Web Master Tool
1 – Give Detail About Web-Traffic 1 – Highlights Crawling Errors
2 - Amount of Website Visitors that 2 – Inform you about your Website
are new vs. returning Search Queries
3 – Detailed Information about 3 – Describe the Amount of Links
Keywords
4 - Detailed Information about 4 - Notify you Malware Attack
Content
5 – Highlights the Conversion Rate 5 - Notify you HTML Errors

56. Index II
 Why to Check Messages ?
 Explore Additional Google Webmaster Tools
 Benefits of Google Webmaster Tools
 Short Review Difference B/W Google Analytics and
Web Master Tool
 Summarize the Differences between Google Analytics
And Google Webmaster Tools

57. Summarize the Differences
between Google Analytics And
Google Webmaster Tools:
 Google Analytics is basically a website statistics tool
showing you how and how many people visit your site.
 Google Webmaster tool shows you how Google sees
your site from a search engine perspective.