With over 40% of traffic to e-commerce websites coming from organic search, it is imperative to take the necessary steps to preserve your SEO when embarking on a redesign. Learn current, reliable SEO best practices to deploy all along the web design process, to maintain (and increase) your SEO.
It’s generally accepted that traffic loss is inherent to any website relaunch, but with proper planning and preparation, you can mitigate nearly any hiccup to your keyword rankings and traffic. Conducting an SEO audit prior to embarking on the redesign process will enable you to deeply understand which elements of your website are driving traffic in the first place—before you make any design, architecture, or content decisions. This is especially important for e-commerce websites which traditionally are much larger, more complex, and more prone to simple oversights which could have dire consequences. Learn how to preserve (and enhance) your e-commerce SEO by understanding how search engines and users interact with your unique website and set yourself up for a successful website relaunch!
How To Increase Your Website's Visibility - SEO Best Practices - LA2M Presena...Tarun Gehani
This introductory-level SEO presentation will cover best practices in optimizing your website for greater organic visibility in the search engines. Learn about site structure, content optimization, on-page SEO and page speed improvements to increase your keyword rankings and bring in more qualified traffic.
We're going to teach you how to tackle the “so much data, so little insight” problem.
At our Google Analytics workshop, we’ll dig in and explore ways to use Google Analytics to gather more meaningful data, analyze it better and make your website perform. From basic definitions to implementation, event tracking to cross-domain tracking, we’ve got you covered.
Our trainer is a consultant here at The Bureau Dubai, working every day in the materials she will be teaching – so you’ll get real-world tips and someone who can answer the difficult questions.
Now you can harness real user queries to learn unprecedented insights about your audience, optimize for search intent, create ideal user experiences, and boost meaningful organic growth on your website.
Don't F*ck Up Your Site Migration - Serena PearsonSerenaPearson2
Serena is SEO Manager at Kaizen, with a focus in tech SEO. She has managed to survive in the search industry so far through cake bribery and a keen interest in Analytics and Excel.
Her session is titled "Don't Mess Up Your Site Migration" where she will talk through the process of leading a site migration, with information on common issues and how to manage stakeholders and expectations during the process.
How To Increase Your Website's Visibility - SEO Best Practices - LA2M Presena...Tarun Gehani
This introductory-level SEO presentation will cover best practices in optimizing your website for greater organic visibility in the search engines. Learn about site structure, content optimization, on-page SEO and page speed improvements to increase your keyword rankings and bring in more qualified traffic.
We're going to teach you how to tackle the “so much data, so little insight” problem.
At our Google Analytics workshop, we’ll dig in and explore ways to use Google Analytics to gather more meaningful data, analyze it better and make your website perform. From basic definitions to implementation, event tracking to cross-domain tracking, we’ve got you covered.
Our trainer is a consultant here at The Bureau Dubai, working every day in the materials she will be teaching – so you’ll get real-world tips and someone who can answer the difficult questions.
Now you can harness real user queries to learn unprecedented insights about your audience, optimize for search intent, create ideal user experiences, and boost meaningful organic growth on your website.
Don't F*ck Up Your Site Migration - Serena PearsonSerenaPearson2
Serena is SEO Manager at Kaizen, with a focus in tech SEO. She has managed to survive in the search industry so far through cake bribery and a keen interest in Analytics and Excel.
Her session is titled "Don't Mess Up Your Site Migration" where she will talk through the process of leading a site migration, with information on common issues and how to manage stakeholders and expectations during the process.
Working in digital industry? Learn how to perform a website Technical Audit for SEO. Hannah Thorpe explains
What are the core elements to check for an SEO audit?
What are the warning sites your site might be struggling?
How to fix common problems flagged during a technical audit
Want to make 2020 a record-breaking year for your B2B business? Check out our webinar slides to learn how to use SEO to grow traffic and increase qualified leads.
Are you sending mixed messages to Google? There are many different signals that feed into URL selection for search engines, and when these signals aren’t implemented correctly search engines have to make their own assumptions about your website and what’s important. In this talk, Rachel will share examples where a website’s signals can be ignored or overruled, as well as how to test your site setup. Don’t leave anything to chance – be sure that the most important areas of your site are getting the attention the attention they deserve.
A free Portent webinar by Ken Colborn, learn how to review your website for common SEO issues in 30 minutes or less. We will be focusing on technical SEO, content, and off-site SEO factors.
Botify set out to answer important aspects of the age-old question - how does Google crawl the web?
Our goal was to understand Google with a data-backed approach based on our outstanding customer dataset. This is the first study of its kind, based on real customer data, globally. We analyzed 15% of the data Botify processes every month: 6.2 billion Googlebot requests, 413 million pages crawled by Botify, across 270 websites.
Rather than chasing after the latest search trends or churning out content just to try and target a wider audience of new customers, you need to take a step back. Instead, start by assessing your website’s onsite journey and the experience it’s currently delivering to the people who are already interested enough in your brand to click through to it. In this talk, Rachel will share her own tried-and-tested methods of improving onsite user experience, conversions and keyword rankings by utilising CRO and UX techniques to get actionable insights into user behaviour and any roadblocks impeding the customer journey. Examples of some of the methods that will be covered are customer feedback collection, website heat mapping, customer journey mapping, website crawling, A/B testing and more. Learn how to reverse the decision-making process and build your retail strategy around the customers you actually have by opening up a dialogue with them, rather than building your business around the types of users you think you have.
SearchLeeds 2018 - Steve Chambers - Stickyeyes - How not to F**K up a Migration Branded3
Whether you’re migrating to HTTPS, domain or to a whole new website platform, there are crucial elements that you need to be considering to avoid substantial loss of organic traffic. Steve's presentation takes you through the most common pitfalls of site migrations and how you can avoid them, ensuring a smooth transition.
What it SEO, how does web searching work, why are keywords so crucial (and how to optimize them), how to harness Google Analytics to master your campaign; plus- QR Codes, building a trackable URL, Google Trends, AdWords and more!
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina StoyLazarinaStoyanova
In this webinar, I will go through the benefits and limitations of Data Studio, tips and tricks for turning spreadsheets into cool reports, and share some hot dashboard templates
How a year of SEO split testing changed how I thought SEO workedDominic Woodman
I spent a year running all the split tests from DistilledODN, a split testing platform. Here's how an entire year of testing changed how I thought and worked.
Step by Step Guide to Web Analytics. #Data drives Decision. Access the Full Video Course for FREE at Unacademy. www.avikbal.com/webanalytics
https://unacademy.com/user/avik0381/courses
An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Tec...Faye Watt
In this presentation, Faye will take you through the necessary steps you need to take to ensure a successful website migration, how to avoid the loss of organic traffic and search visibility, and why migrations often fail.
This presentation includes:
How to redirect a domain
How to set up a local server
A migration timeline template
A migration checklist
Increase Your Website's Visibility - Tarun Gehani, SEO Director #WordPressAnn...Tarun Gehani
Wednesday, July 31, 2019
6:00 PM to 8:00 PM
Room USB 2260, Undergraduate Science Building, 204 Washtenaw Ave, Ann Arbor MI 48109
Topic: How to Optimize Your WordPress Website Using SEO Best Practices
Speaker: Tarun Gehani, SEO Lead, Pure Visibility
Talk Level: All
Overview: This introductory-level SEO presentation covers best practices in optimizing your WordPress website for greater organic visibility in the search engines. Learn about site structure, content optimization, on-page SEO and page speed improvements to increase your keyword rankings and bring in more qualified traffic.
Programmatic SEO: How to Dominate SEO Like TripAdvisor, Yelp and ZillowBernard Huang
Last updated 5/15/17. How do you use unique data to create SEO-driven landing pages? Programmatic SEO (large websites, 25k+ URLs) presentation for 500 Startups Distro Dojo Toronto by Mushi Labs.
Topics covered include:
* What is programmatic SEO?
* Elements of programmatic SEO
* SEO Research & discovery
* Commonly overlooked technical mistakes
* Does Google actually like your content?
* How to fix your SEO content woes
* Recommended SEO Tools
10 Technical SEO Wins to Dominate Google SearchJeanneTan16
10 Technical SEO tips and strategies to rank on Google and thrive in the age of generative search. Slides from Jeanne Tan's talk on technical SEO at WordCamp Malaysia 2023.
This presentation gives you an idea of how google search engine works and how it provides better and efficient results to the end users and what are the steps to be taken get better page ranking for the websites.
Working in digital industry? Learn how to perform a website Technical Audit for SEO. Hannah Thorpe explains
What are the core elements to check for an SEO audit?
What are the warning sites your site might be struggling?
How to fix common problems flagged during a technical audit
Want to make 2020 a record-breaking year for your B2B business? Check out our webinar slides to learn how to use SEO to grow traffic and increase qualified leads.
Are you sending mixed messages to Google? There are many different signals that feed into URL selection for search engines, and when these signals aren’t implemented correctly search engines have to make their own assumptions about your website and what’s important. In this talk, Rachel will share examples where a website’s signals can be ignored or overruled, as well as how to test your site setup. Don’t leave anything to chance – be sure that the most important areas of your site are getting the attention the attention they deserve.
A free Portent webinar by Ken Colborn, learn how to review your website for common SEO issues in 30 minutes or less. We will be focusing on technical SEO, content, and off-site SEO factors.
Botify set out to answer important aspects of the age-old question - how does Google crawl the web?
Our goal was to understand Google with a data-backed approach based on our outstanding customer dataset. This is the first study of its kind, based on real customer data, globally. We analyzed 15% of the data Botify processes every month: 6.2 billion Googlebot requests, 413 million pages crawled by Botify, across 270 websites.
Rather than chasing after the latest search trends or churning out content just to try and target a wider audience of new customers, you need to take a step back. Instead, start by assessing your website’s onsite journey and the experience it’s currently delivering to the people who are already interested enough in your brand to click through to it. In this talk, Rachel will share her own tried-and-tested methods of improving onsite user experience, conversions and keyword rankings by utilising CRO and UX techniques to get actionable insights into user behaviour and any roadblocks impeding the customer journey. Examples of some of the methods that will be covered are customer feedback collection, website heat mapping, customer journey mapping, website crawling, A/B testing and more. Learn how to reverse the decision-making process and build your retail strategy around the customers you actually have by opening up a dialogue with them, rather than building your business around the types of users you think you have.
SearchLeeds 2018 - Steve Chambers - Stickyeyes - How not to F**K up a Migration Branded3
Whether you’re migrating to HTTPS, domain or to a whole new website platform, there are crucial elements that you need to be considering to avoid substantial loss of organic traffic. Steve's presentation takes you through the most common pitfalls of site migrations and how you can avoid them, ensuring a smooth transition.
What it SEO, how does web searching work, why are keywords so crucial (and how to optimize them), how to harness Google Analytics to master your campaign; plus- QR Codes, building a trackable URL, Google Trends, AdWords and more!
Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina StoyLazarinaStoyanova
In this webinar, I will go through the benefits and limitations of Data Studio, tips and tricks for turning spreadsheets into cool reports, and share some hot dashboard templates
How a year of SEO split testing changed how I thought SEO workedDominic Woodman
I spent a year running all the split tests from DistilledODN, a split testing platform. Here's how an entire year of testing changed how I thought and worked.
Step by Step Guide to Web Analytics. #Data drives Decision. Access the Full Video Course for FREE at Unacademy. www.avikbal.com/webanalytics
https://unacademy.com/user/avik0381/courses
An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Tec...Faye Watt
In this presentation, Faye will take you through the necessary steps you need to take to ensure a successful website migration, how to avoid the loss of organic traffic and search visibility, and why migrations often fail.
This presentation includes:
How to redirect a domain
How to set up a local server
A migration timeline template
A migration checklist
Increase Your Website's Visibility - Tarun Gehani, SEO Director #WordPressAnn...Tarun Gehani
Wednesday, July 31, 2019
6:00 PM to 8:00 PM
Room USB 2260, Undergraduate Science Building, 204 Washtenaw Ave, Ann Arbor MI 48109
Topic: How to Optimize Your WordPress Website Using SEO Best Practices
Speaker: Tarun Gehani, SEO Lead, Pure Visibility
Talk Level: All
Overview: This introductory-level SEO presentation covers best practices in optimizing your WordPress website for greater organic visibility in the search engines. Learn about site structure, content optimization, on-page SEO and page speed improvements to increase your keyword rankings and bring in more qualified traffic.
Programmatic SEO: How to Dominate SEO Like TripAdvisor, Yelp and ZillowBernard Huang
Last updated 5/15/17. How do you use unique data to create SEO-driven landing pages? Programmatic SEO (large websites, 25k+ URLs) presentation for 500 Startups Distro Dojo Toronto by Mushi Labs.
Topics covered include:
* What is programmatic SEO?
* Elements of programmatic SEO
* SEO Research & discovery
* Commonly overlooked technical mistakes
* Does Google actually like your content?
* How to fix your SEO content woes
* Recommended SEO Tools
10 Technical SEO Wins to Dominate Google SearchJeanneTan16
10 Technical SEO tips and strategies to rank on Google and thrive in the age of generative search. Slides from Jeanne Tan's talk on technical SEO at WordCamp Malaysia 2023.
This presentation gives you an idea of how google search engine works and how it provides better and efficient results to the end users and what are the steps to be taken get better page ranking for the websites.
Paul Ngoie - iGB Affiliate London 2020
Before you can execute a killer SEO strategy, you need to understand where you’re starting from. Expect top tips to better understand why you’re ranking as you are, and actionable takeaways for how you can improve!
The aim of this session is to provide a holistic and comprehensive approach to auditing your website from an SEO perspective. Paul will reveal trial and tested methodology that has helped some of the top online gaming operators over the years, tools, tips and tactics that you can integrate as part of your audit to help sustain a successful SEO strategy moving forward.
Here are some of the topics that will be covered:
- SEO campaign onboarding and baseline assessment
- Keywords Analysis and research
- Website Quality Audit
- Competitive Gap Analysis
- Technical SEO Audit
- Content Audit
SEO 101: How to Get Started Winning Google Search TrafficBernard Huang
Last updated 3/27/17 - Learn how to start winning in SEO. Here's a talk I gave at the 500 Startups Marketing Hell Week for Batch #18, #19, #20:
Topics covered include:
* State of SEO in 2017
* Should you do SEO?
* How to set up your relevant SEO accounts
* How to do keyword research
* On-site content considerations
* Top on-site technical considerations
* Anddddd, off-site hacking (backlinks)
* Recommended SEO tools
Plerdy's CRO/UX_Party February 2021 - Dan Taylor - SEO & UXDan Taylor
My slides from the Plerdy CRO/UX conference in February 2021, in which I discussed the relationship between SEO and UX, and how we can improve one to benefit the other.
Explore the dynamic world of digital marketing through the eyes of a seasoned SEO Analyst. In this insightful presentation, delve into the valuable lessons and experiences gained while navigating the intricate landscape of Search Engine Optimization. From deciphering algorithms to mastering keyword strategies, discover the key insights and practical wisdom that have shaped the journey of a dedicated SEO professional. Gain a deeper understanding of the ever-evolving SEO landscape and the strategies employed to enhance online visibility and drive organic growth. Whether you're an aspiring SEO enthusiast or a marketing aficionado, uncover the essential takeaways from a seasoned SEO Analyst's wealth of knowledge and expertise.
Explore the dynamic world of digital marketing through the eyes of a seasoned SEO Analyst. In this insightful presentation, delve into the valuable lessons and experiences gained while navigating the intricate landscape of Search Engine Optimization. From deciphering algorithms to mastering keyword strategies, discover the key insights and practical wisdom that have shaped the journey of a dedicated SEO professional. Gain a deeper understanding of the ever-evolving SEO landscape and the strategies employed to enhance online visibility and drive organic growth. Whether you're an aspiring SEO enthusiast or a marketing aficionado, uncover the essential takeaways from a seasoned SEO Analyst's wealth of knowledge and expertise.
Web Performance & Search Engines - A look beyond rankingsGiacomo Zecchini
London Web Performance Meetup - 10th November 2020
There is a lot of talk about web performance as a ranking signal in Search Engines and how important or not it is, but often people are overlooking how performance affects multiple phases of a search engine such as crawling, rendering, and indexing.
In this talk, we'll try to understand how a search engine works and how some aspects of web performance affect the online presence of a website.
Providing high traffic and engagement with no bounce rate, Gashes Technologies is a highly recommended SEO agency in Shimla. Our team consists of highly skilled professionals who are committed to providing customer satisfaction. Boost your business with our services and to avail our offers, please visit our website.
Providing high traffic and engagement with no bounce rate, Gashes Technologies is a highly recommended SEO agency in Shimla. Our team consists of highly skilled professionals who are committed to providing customer satisfaction. Boost your business with our services and to avail our offers, please visit our website.https://www.gashwatechnologies.com/search_engine_optimization_himachal_shimla.html
Learn the new ways of SEO and getting rankings by building smart and better links which not only gets you rankings but also referral traffic. SEO which works in the age panda, penguin and hummingbird
I have a coupon for that! With the new discount and marketing features built into Version 9, you now have the power to unlock Miva Merchant price groups. Here you will learn how these new features work and how to use them to your advantage within your online store. Miva Merchant 9 gives you an enterprise-level discount engine right at your fingertips.
101 Solidus SEO Tips: The Ultimate GuideThomas Sample
Another deep dive into the business value and practical application of SEO techniques and principles for your Solidus store. This year we see what’s new and expand upon topics that didn’t get enough time last time around, such as Social Media.
Similar to How to Enhance Your SEO When Redesigning an Ecommerce Website - Tarun Gehani, SEO Director - WordCamp Ann Arbor August 2019 (20)
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
How to Enhance Your SEO When Redesigning an Ecommerce Website - Tarun Gehani, SEO Director - WordCamp Ann Arbor August 2019
1. Pure Visibility
How to Enhance Your SEO When
Redesigning an Ecommerce Website
#WordCampAnnArbor PureVisibility.com
2. #WordCampAnnArbor
Who is Tarun Gehani?
2
● Started building in WordPress in 2008
● Learned SEO ~same time by experimentation, testing theories
● Built & managed a web design/marketing consultancy for ~7 years
● Worked w/ GM, Mr. Clean, Delta Faucet, U of M, StudioCDN
Tarun Gehani
SEO Director @PureVisibility
linkedin.com/in/tarungehani
4. #WordCampAnnArbor
4
Why does SEO matter (for ecommerce)?
81% of people perform online research before
making a large purchase.
44% of people start their online shopping
journey with a Google search.
37.5% of all traffic to ecommerce sites comes
from search engines.
23.6% of ecommerce orders are directly tied to
organic visitors.
Sources: SEMRush.com, Smart Insights, Business Insider
6. #WordCampAnnArbor
6
Search engine basics
In simple terms, there are two main functions, or duties, of Google Search:
Store. Crawl information* on the web, store it in its index.
Retrieve. User inputs a search query, apply the algorithm and retrieve the most
relevant page** of results.
*I purposefully do not say “web pages” here. Google now uses RankBrain, adding to the Knowledge Graph.
**I purposefully say “results page” here. Not only does Google’s algorithm order web pages based on ranking factors, but they ideally will have the
user remain on google.com and so therefore includes related content, media, etc. to match the user’s intent behind the searched key phrase.
7. #WordCampAnnArbor
How Google stores content in its index
7
Web Crawler:
● Follows links from webpage to
webpage
● Scans the HTML
● Reviews the content to see if it has
changed since last time it crawled
● Updates the page in its Index
Index:
● Trillions of webpages
● Has different patents to
calculate “term frequency”,
evaluate content coverage,
determine relevance, site
authority, trustworthiness, etc.
8. #WordCampAnnArbor
How Google retrieves content for search
8
When a search is performed:
● Google interprets the words and phrases
● Applies the algorithm and scans the database
● Returns the most relevant page of results
Google determines the highest quality results based on over 200 ranking factors.
To return the most appropriate answer for the user’s perceived situation, Google considers
additional inputs such as user location, device, past searches and content consumed.
11. Top 3 Ranking
Factors
11
According to Google themselves.
Content
Long-form: Google Panda
Links
Real-time: Google Penguin
RankBrain
ML + LSI: Google Hummingbird
13. #WordCampAnnArbor
Links
13
● Backlinks from other websites pointing to yours
● Seen as a “vote of confidence” or trust signal
● Links from high authority domains pass along
stronger signals
● Topical relevance matters
15. #WordCampAnnArbor
15
Before RankBrain, Google would scan
pages to see if they contained the exact
keyword someone searched for.
Today, RankBrain actually understands what
you’re asking (and provides accurate results).
RankBrain
21. #WordCampAnnArbor
As the machine grows, feed it new data.
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Structured data helps search engines understand
the information on web pages and provide richer
search results.
Tools:
● Search.google.com/structured-data/testing-tool
● Google.com/webmasters/markup-helper
● SchemaApp.com (WP Plugin)
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Common e-commerce SEO mistakes
● Duplicate Content Issues
● Poor Speed Performance
● Unoptimized On-Page Elements
● Complex URL Structure
● Thin Content / Weak Product Descriptions
● Lack of Internal Linking
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Mitigate traffic & rankings loss
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● Perform an audit/analysis of where you are today
● Maintain pages that are working well, based on:
○ keyword rankings
○ organic traffic
○ backlinks
○ conversions
● Don’t change URLs if you can avoid it
○ if you do, make sure to set up 301 redirects
● Add more content!
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How to perform a “visibility audit”
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Review Google Analytics
● Entrances, pageviews, bounce rate
● Time on site, conversions
Review Google Search Console
● Performance report, search queries, CTR
● Indexation, crawl errors
● Enhancements (schema markup)
Perform a website crawl
● Use Screaming Frog or Deepcrawl
● Site hierarchy, info architecture
● Internal linking, orphans
● On-page SEO elements
Analyze keyword rankings
● Pages ranking, search volume, intent
● Opportunities to combine, expand, or
create new content
Analyze backlinks data
● Where are most powerful links pointing to?
● Where are greatest number of links
(popular content)
● Broken backlinks, 301s
27. Building the
pillars of support
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Technical
● Crawling
● Indexing
● Rendering
Content
● Keyword Targeting
● Meta Tags & On-Page Elements
● Content Depth & Topic Coverage
Links
● Internal Linking
● Referring Domains
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Technical SEO Influences
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Crawling:
● How can I make my website quick and efficient for crawlers?
● What people or processes do I need in place for continual optimization?
Indexing:
● Be aware of changes to your webpages’ indexation status.
● Ping googlebot when you update or publish new content.
● Periodically review technical aspects of your website.
● Use structured data to give more visibility to your content.
Rendering:
● Make sure your site loads quickly and efficiently for its visitors (both human and machine).
● Review the many device/OS combinations and how your site displays/functions.
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Technical SEO Review
Review technical elements influencing Google’s ability to efficiently crawl and
accurately index your site’s pages.
● Site Audit (manual checklist/review, SEMrush, Screaming Frog)
● Page Speed (Google PageSpeed Insights, GTMetrix.com)
● Google Search Console Indexation and Performance Report
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Check site:example.com in Google’s index
● Perform a site search to see roughly how many of
your pages are in Google’s index (this should be close
to number of pages in your CMS/ecomm platform).
● If too few results, identify which pages are not
showing up in Analytics and look for patterns -
(pages not in Sitemap, lack of internal links,
unintentional noindexing or canonicalization).
● If too many results, run a site crawl with Screaming
Frog or DeepCrawl to identify pages with duplicate
titles (since these typically have duplicate content),
and then work to fix.
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Problem: Duplicate Content Issues
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URL Parameters are the most common cause of
duplicate content, which limits crawl budget and
can dilute ranking signals.
These are variables to the URL structure that
instruct the server to:
● Sort or filter items
● Return search results
● Customize page appearance
● Track ad campaigns or signal information
to Google Analytics
In Screaming Frog, you can identify URL parameters in the URI
tab by selecting “Parameters” from the “Filter” drop-down menu.
The following URLs all return the same content but
Google will treat them as separate pages:
https://www.example.com/widgets
https://www.example.com/widgets?sessionID-12345
https://www.example.com/widgets?sort=newest
https://www.example.com/?category=widgets
https://www.example.com/products?search=widgets
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How to Fix Duplicate Content
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For URL parameters that don’t significantly impact
the content (i.e. ad campaign tags, sorting product
results by price or popularity, filtering, etc.) use the
“noindex” tag or canonicalize to the main page.
Otherwise, Google recommends:
● Use standard URL encoding in the “?key=value&” format
(do not use brackets or commas).
● Do not generate parameters for filters that produce
no results (we don’t want empty pages being indexed
or slowing down web crawlers).
● Do not allow links to be clicked (i.e. followed by crawlers)
for categories or filters that feature no products.
noindex tag
rel=canonical tag
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Problem: Slow Page Speed Performance
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It matters for SEO:
Site speed is one of the few signals that Google has publicly stated they use
as part of their algorithm.
It matters for visitors:
● Slow load times can increase shopping cart abandonment by 29.8%
● A page delay of just 1 second would cost Amazon $1.6 billion in sales each year
● 40% of users will abandon a webpage if it takes more than 3 seconds to load.
● 79% of shoppers who are dissatisfied with website performance are less likely to
buy from that same site again.
● For every 1 second of improvement, Walmart experienced a 2% conversion
increase.
Source: https://medium.com/@vikigreen/impact-of-slow-page-load-time-on-website-performance-40d5c9ce568a
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GTMetrix.com
● Use multiple tools or sources in
your analysis
● Many variables in page load time
○ User location
○ Device type
○ Network speed
● Reduce Total Page Size and
number of Requests
● Use Caching and Compression
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Analytics
● Review Avg. Page Load
Time to see page by page
where you can improve
● See if certain page-types or
design elements slow down
the page and make
adjustments as needed
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Improve Page Speed: Optimize Images
The most significant culprit to slow page load speed is usually large images.
● Crop and resize images before uploading them to your site
● Use plugins or tools to compress image file size
○ Gtmetrix.com
○ Smush.it or EWWW Image Optimizer for WordPress
● Enable Lazy Loading to only display images once the user scrolls
● Delete old or unused images from the Media Library
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Improve Page Speed: Minify/Combine
Minify your code by removing extra lines
of space to speed up rendering.
Reduce the number of “calls” between the server
and browser by combining multiple scripts into
one file.
Free tools:
● Autoptimize (WP plugin)
● https://closure-compiler.appspot.com
● Minifycode.com
● JScompress.com, CSSminifier.com
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Improve Page Speed: Caching
Set up browser caching:
● Reduces page load time for repeat visitors
● Particularly effective on ecommerce sites since
users regularly visit the same areas of the site
WordPress plugins:
● Autoptimize
● W3 Total Cache
Consider upgrading your hosting and using a CDN.
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Problem: Issues With Thin Content
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Ecommerce sites usually have a large number of products, so it’s quite common for product
descriptions to be short, automated or word-for-word provided by the manufacturer.
This is a major problem for SEO:
● Short descriptions give Google little to work with.
● Automated descriptions (even those that swap a few
words into a template) can create duplicate content.
● Descriptions provided by the manufacturer usually exist on other sites
○ you’re not creating anything unique for search engines to index
○ giving them no reason to rank you above competitors.
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How to Fix Thin Content
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It’s not always possible to manually update product
descriptions for every page on your site.
Focus on a few of the highest-value product pages,
based on:
● Number of sales
● Highest profit margins
● Most inventory
Expand product descriptions:
● Write about the benefits, not just the features
● Use action-oriented language
● Talk about origins, differentiators, use cases
● Use conversion-focused copy
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How to Expand Content
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Maintaining a blog enables you to continually write
new content to expand your keyword profile
● Target long-tail keywords
● Create resource or buyer’s guides
● Use rich media
● Entice visitors to dive deeper into the site
● Internally link to category and product pages
Source: socialtriggers.com
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Problem: Complex URL Structure
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● Keep URLs simple and scalable
● Try to keep each page < 4 clicks
from your homepage
● Don’t make drastic changes with-
out a proper plan in place
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Takeaways
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● You don’t need complex analysis to start on SEO:
○ Talk with people about your products and their challenges
○ Create content around how to solve those challenges
○ You’ll be well-ahead of most of your competition!
● Remember: Search engine algorithms are tweaked to reward new, trustworthy,
reputable content that people read and share.
○ Focus on creating value for your users versus on ways to “optimize” for each
new algorithm update
● Don’t just guess or blindly follow best practices…
○ experiment, review the data, make adjustments and continue to improve!