Sitemaps are an afterthought for many webmasters. But if you want to make sure that Google and other search engines can find all of the pages on your site, a sitemap is an absolute must.

1. Sitemap
How to Setup & Optimize
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2. Sitemap Types
Sitemaps for Search Engine Optimization
• XML file listing the pages of a web site
• Provides site information to search engines
• Helps to ensure sites get fully indexed
Sitemaps for Users
• HTML/XHTML page listing the pages of a site
• Provides a site navigation aid to users of a site
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3. Sitemaps for Search Engine
PROS
• Helps search engines learn about new sites
• Helps index content that changes frequently
• Helps to identify canonical pages for duplicate content
• Helps classify pages missed by normal crawling
– Pages with rich Ajax or Flash content
– Pages not linked from other pages of these products
CONS
• Sitemap data has to be submitted
• Search engines don’t support some Sitemap formats
• Can mask bad content/link structures on a site
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4. www.syscomminternational.com 079 6181 0430

5. Sitemaps for Users
PROS
• Provides an extra navigation aid to visitors
• Helps users learn about content on a site
• Helps users locate what they are looking for
CONS
• Users must browse through Sitemap hierarchy
• Dynamic content may not fit in the hierarchy
• Does not reflect user pathways or user flow
• Doesn’t show how content relates to other content
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6. Purpose
➢ Informs search engines about pages on a site
➢ Useful for –
○ Pages that cannot be accessed from other links
○ Pages that are only accessible from a form
Content
➢XML file that lists the URLs of pages on a site
Sitemap Protocol
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7. Why Sitemaps are Used
Use Sitemaps to help Users…
• Get a comprehensive view of your site
• Locate something specific on your site
Use Sitemaps for Site Engine Optimization
• To improve rankings in organic search results
• To reduce the time for bots to revisit the site
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8. How to Implement Sitemaps
Add a Sitemap XHTML page to your site
• Some CMS programs will auto-generate a sitemap
• Create a Sitemap XML file
• Adhere to the Sitemap Protocol format
• Use http://www.xml-sitemaps.com to generate
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9. Summary
Include a User Sitemap on your site
• Create a Sitemap that reflects the needs of users
• Provide a Sitemap that is useful to new users
• Provide a link to your Sitemap on the bottom of pages
Create a Sitemap for SEO and submit it
• Add a Sitemaps file to the root of your site
• Verify site content/link structure before submitting
• Use the Sitemap protocol so all search engines can use it
• Specify your preferred URL for pages in your Sitemap
• Periodically submit a Sitemap to all search engines
• Identify the location of your Sitemap file in robots.txt8
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10. ➢ Strategic planning for content, communications and community
➢ Campaign design and deployment services
➢ Conversation monitoring and optimisation
➢ Building and maintaining a social media newsroom.
➢ Establishing, integrating, and updating your presence in media
communities like Flickr and YouTube.
➢ Optimising Blogs and RSS feeds.
➢ Regularly submitting RSS feeds and Blogs to the latest
aggregators, news sites and social book marking sites.
➢ Recommendations for advertising and marketing opportunities
within social networking and media communities.
➢ Influencer outreach and buzz-building tactics
Services We Offer
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11. Join and Follow us:
Address:
Syscomm Consulting Limited
67, Loudoun Rd, London
NW8 0DQ
United Kingdom
Contact
Website:
www.syscomminternational.com
Email:
info@syscomminternational.com
Tel/fax:
079 6181 0430
www.syscomminternational.com 079 6181 0430

12. Thank you
www.syscomminternational.com 079 6181 0430